Presentation for APICS

1. Intro to Social Media
For APICS Mid-Atlantic Region--September 22, 2012
Presented by Michele Martin

2. @michelemmartin
I’m Michele

3. Handouts at:
michelemmartin.wikispaces.com

4. Is this how you feel about social media?

5. De-Mystifying
Social Media

6. Web 1.0 was. . .
• One way
communication
• Static home pages
• Organizational control
• Minimal multimedia
• Site as destination

7. Web 2.0 is. . .
• Conversation
• Dynamic content
• User contributions
• Multimedia-rich
• Outposts on the web

8. Key Features
• Require minimal technical skills—no programming
• Facilitate connections, sharing, collaboration—2-way
communication!
• Privacy and control settings
• Different platforms support different online goals/tasks
• Support/facilitate multimedia sharing
• FREE or very low-cost

9. Social Media is a Change in Culture

10. Social media is not. . .

11. Social media is. . .
http://www.flickr.com/photos/vagawi
/2459294638/sizes/m/in/photostrea
m/

12. and. . .
http://www.flickr.com/photos/eye2eye/50892860/

13. and. . .
http://www.flickr.com/photos/jamesclay/3509154283/sizes/m/in/photostrea
m/

14. and. . .
http://www.flickr.com/photos/europedistrict/6683158541/sizes/m/in/photostream/

15. And. . .
http://www.flickr.com/photos/markop/2523825358/

16. Powered by . . .

17. You become. . .

18. Host

19. Content Curator

20. Network Weaver

21. Teacher

22. 22
You use social media to:
 Listen
 Have conversations
 Educate
 Support and Connect
 Collaborate and Enhance

23. Tools of Social Media

24. and
Fan
Pag
es
(Fac
Social Networks ebo
ok) &
Profil
es,
Org
Pag
es
and
Grou
ps
(Link
edIn)
• Can
shar
e

25. Blogs
• Easy publishing platform
• “Posts”—more timely
information
• “Link Love”
• Commenting to create
community
• Easily incorporate/share
media

26. Twitter
• 140 character “tweets”
• “Followers” & “Following”
• Great for sharing links/tips
and making connections
• #Hashtags for events,
topics
• Can access via web,
mobile, IM.

27. Multimedia Sharing
• Platform for
sharing/finding
multimedia
• Can create community
around media
• Can access via web, on
smart phones.
• Embed/linking/download
features

28. Wikis
• Easy-to-use publishing platform
• More flexible than a blog
• Good for collaborative projects
• Can embed media, documents

29. Content Curation Tools
 Easily create regular summaries
of relevant content to share
with members
 “Bookmarklet”
 Annotation/commenting
 Groups

30. Social Media in Action

31. Facebook Fan Page
https://www.facebook.com/asha.org

32. LinkedIn Groups

34. Twitter https://twitter.com/shrm

36. Blog http://blog.shrm.org/

37. YouTube Channel
http://www.youtube.com/user/shrmofficial?feature=results_main

38. Wikis

39. http://parcepsocialmedia.wikispaces.com/

40. Pinterest
http://pinterest.com/omnipress/

41. Content Curation

42. Initial Questions
 Where are your members “hanging out” online
now? How can you leverage that?
 What do they want/need from you?
 What goals do you have?
 What kinds of content/information will you
share?
 Where/how can you run experiments?

43. Tips for Getting Started
 Discover the technographics of your members.
 Choose tools that work for your goals, content
and member preferences
 Start slow and stay focused
 Commit to post
 Build in learning loops and measurement
 Respond to engagement
 Hang in there!

44. Tips for Building Momentum
 Move beyond “broadcasting”
 Connect your channels
 Try cross-platform campaigns
 Invite member assistance
 Integrate social media into face-to-face
activities/events

45. Thank You!
Michele Martin
michelemmartin@gmail.com
@michelemmartin
www.michelemmartin.com/wfdsm/