Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
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Slides for Chapter 1, Part A of Web 2.0 and Social Media for Business: Business in a Connected World 3rd Edition, 2016 Dr. Roger McHaney, Dr. David Sachs http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
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http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Business in a Connected World
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http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Business in a Connected World
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http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
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Slides for Chapter 6, Part B of
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A Taste of Tech: Finding Function in Social Media
Web 2.0 tools can be used for networking, collaborating, and sharing by building an online presence. These tools include social media sites for networking like Facebook and Twitter, collaborative platforms like Google Docs and wikis, and sharing options like blogs, social bookmarking, and Creative Commons licenses. Users should categorize which tools will help them professionally, define a purpose for using each tool, and begin constructing an online identity.
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•Intranet Essentials: What drives employee engagement, productivity and adoption
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•Quick Find Panel allows users to quickly toggle back and forth between news feeds and communities
•Pre-configured sites for Communities, Projects and Knowledge Centers
•Embedded social feeds and customizable people profiles
Social Media Update 2012
Mike Eldredge presented on social media trends in 2012. He discussed that about 2/3 of web users use social media, with over 90% on Facebook. The big platforms are Facebook, Twitter, and LinkedIn. Facebook had over 845 million active users in 2012 and people spend over 700 billion minutes on the site each month. Twitter added 11 new accounts per second and could pass 500 million users in 2012. LinkedIn reached over 150 million subscribers in 2012. Google+ launched in 2011 and had 90 million users by early 2012. Tools like TweetDeck and Hootsuite help manage multiple social media feeds from one interface.
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Web 2.0 allows for greater participation and collaboration online through social media and user-generated content. It evolved from earlier versions of the Internet due to greater access and new applications. Web 2.0 features social networking sites, blogs, wikis, video sharing, and web-based applications that facilitate user contributions and interactions. It represents a shift to more socially-focused and engaged experiences on the World Wide Web.
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This document discusses how businesses can use content sharing and social media on Web 2.0. It explains that businesses share materials online through sites like YouTube, Flickr, and Scribd to promote their brand. Content sharing overlaps with social media and allows businesses to post text, photos, videos and more. The document also discusses social bookmarking, tagging, and geo-tagging to organize and describe online content. Finally, it states that with technologies like social media, content sharing, filtering and apps, Web 2.0 is transforming business practices and how companies connect with customers.
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Social media has enabled crowd behavior to become independent of time and location. Examples include the 2011 Egyptian revolution which relied on Facebook and the 2011 London riots which spread via social media. Virtual crowds can belong to multiple online communities simultaneously through tools like Twitter, Facebook, and Reddit. These tools also allow information to spread virally very quickly with little direction. Businesses must track social media buzz using tools like Twitter, which allows public messaging and searching of tweets. Third party tools provide additional search capabilities and access to older tweets.
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Wikis are collaborative document systems that emerged with Web 2.0 concepts. They allow multiple users to edit content, develop topics, link pages, and cross-reference material. Wikis maintain version history and provide varying levels of user access from public to private. They serve as workspaces and knowledge repositories when proper oversight and community involvement are established.
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Videocasting, screencasting, and live streaming allow businesses to communicate with customers and stakeholders in real-time via video online. Videocasting adds visual elements to podcasting and can be created inexpensively with digital video cameras and editing software. Effective videocasts require considering factors like camera lenses, video resolution, audio quality, image stabilization, lighting, and video editing software. Storyboards and shot lists help plan out videocasts before recording with cameras.
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The document provides an overview of blogging for business purposes. It discusses how Blogger was one of the first free blog platforms, launching in 1999. While Blogger helped develop early blogging conventions, WordPress later became the most popular content management system, with over 65 million downloads. The chapter examines features of Blogger and WordPress that businesses can use to create an interactive online community and engage customers. It highlights how blogging is now a standard practice for many large and small companies.
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Podcasting allows businesses to connect with customers and stakeholders by creating audio files and distributing them through RSS feeds. It provides an easy and low-cost way for businesses to share information and brand themselves as broadcasters. Creating effective podcasts involves choosing a theme, naming the podcast, developing a structure for episodes, using appropriate recording and hosting tools, and submitting the podcast to directories like iTunes to expand its audience.
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This document discusses configuring a WordPress business blog to connect with audiences. It describes adding widgets, categories, tags and pages to organize content. It emphasizes the importance of connecting the blog to search engines by registering it on sites like Google Webmaster Tools and adding verification codes. It also stresses connecting the blog to social media like Twitter to share posts and reach wider audiences. Configuring sharing buttons and settings allows readers to easily share blog content on sites like Facebook. Traffic analytics help monitor effectiveness of these outreach efforts.
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Homework WEB 2.0
Web 2.0 refers to websites that allow for interactive sharing and collaboration among users to generate content. Examples include social media sites, blogs, wikis, and video sharing. Web 2.0 affects businesses by enabling improved communication between employees, suppliers, and customers using social software. It provides tools like blogs, wikis and social networking that help organize internal communication and can be used for marketing to offer products and services.
253 By Dr. Patricia Franks and Robert Smallwood .docx
253
By Dr. Patricia Franks and Robert
Smallwood
Information
Governance for Social
Media*
C H A P T E R 13
I
nformation is the lifeblood of every organization, and an increasing volume of infor-
mation today is created and exchanged through the use of social networks and Web
2.0 tools like blogs, microblogs, and wikis.
Corporations use public social media technology to create a visible brand,
strengthen relations with current customers while attracting new connections and cli-
ents, highlight their products and services, and gather intelligence that can be used in
decision making.
Governments use public social media technologies to consult with and engage citi-
zens, provide services, and keep pace with fast-moving events (e.g., natural disasters).
Both types of enterprises also benefi t from the use of internal social media solu-
tions that facilitate communication and collaboration, improve employee engagement,
and boost productivity and effi ciency.
Content created through or posted to these new social media platforms must be
managed, monitored, and, quite often, archived. Content that meets the organization’s
defi nition of a record (i.e., documents business activities) must be retained in accor-
dance with the organization’s records retention and disposition policy.
Too often, social media content is not managed by information governance (IG) policies or
monitored with controls that ensure protection of the brand and critical information assets and
preservation of business records.
Types of Social Media in Web 2.0
The term “Web 2.0” was coined to characterize the move from static Web sites that
passively provided information to consumers to more participative, interactive, col-
laborative, and user-oriented Web sites and Web applications that allow for input,
discussion, and sharing. Users can add content, increasing the value of the Web site
or service. Examples include blogs and Web pages containing podcasts (digital me-
dia, usually audio) where readers can post comments or pose questions; wikis that
* Portions of this chapter are adapted from Chapter 13 , Robert F. Smallwood, Managing Electronic Records: Methods, Best
Practices, and Technologies , © John Wiley & Sons, Inc., 2013. Reproduced with permission of John Wiley & Sons, Inc.s
254 INFORMATION GOVERNANCE
hyperlink to related information to create a knowledge base that shows interrelation-
ships and allow users to add content; and RSS (really simple syndication) feeds that
provide a stream of fresh content to the user or consumer.
Web 2.0 is the term used to describe the second generation of the World Wide
Web, which is comprised of a combination of technologies that allow consumers of
Web content to participate, collaborate, and share information online. The improved
functionality refl ects consumer needs and preferences that surfaced a ...
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
QUESTION:
Discuss how has Web 2.0 changed the behavior of Internet users? What are the basic tools or
applications that characterize Web 2.0?
While IT provides the platform for this phenomenon, the changing behavior of users represents
the biggest challenge and opportunity for businesses today. Web 2.0 also represents opportunities
for those who understand and master the new way of doing things. Managers who invest the time
to understand and become proficient in new approaches to identifying, communicating and
building relationships with customers online will have a tremendous advantage over managers
who limit themselves to traditional methods.
Blog is short for “Web Log” and is a Web site where users regularly post information for others
to read. Blogs allow readers to comment on each posting. Blogs are a key tool for organizations
that practice content marketing, where valuable information is shared with current or prospective
customers. Bloggers can establish a lot of credibility for themselves and their organizations by
providing helpful information to people who are part of their target market.
Solution
Wikis: Websites that empower clients to contribute, work together and alter webpage content.
Wikipedia is one of the most seasoned and best-known wiki-based locales.
The expanding pervasiveness of Software as a Service (SaaS), web applications and distributed
computing as opposed to privately introduced projects and administrations.
Portable registering, otherwise called nomadicity, the pattern toward clients associating from
wherever they might be. That pattern is empowered by the multiplication of cell phones, tablets
and other cell phones in conjunction with promptly available Wi-Fi systems.
Concoction: Web pages or applications that coordinate reciprocal components from at least two
sources.
Interpersonal interaction: The act of growing the quantity of one\'s business and additionally
social contacts by making associations through people. Interpersonal interaction destinations
incorporate Facebook, Twitter, LinkedIn and Google+.
Communitarian endeavors in view of the capacity to achieve vast quantities of members and
their aggregate assets, for example, crowdsourcing, crowdfunding and crowdsource testing..
Social media: Explained and made easy
Social media explained and made easy. Definitions of what social media is. Types of social media: bookmarking, networking, forums, aggregators. The benefits of social media for individuals and business.
Social Media Speaks Out - July 2014
The document defines key terms related to social media, social networking, and social business intelligence. It defines Web 2.0 as a set of web technologies that enable user interaction and collaboration online. Social media is defined as various forms of user-generated content shared online, including blogs, photos, videos, and reviews. Social networking is described as online services that focus on building social networks and relationships between users. Social business intelligence is the analysis of data collected from social media and networking sites to gain business insights.
Social Media In The Workplace - CASLIS Workshop Jan2009
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
social media for social change
The document discusses how social media and Web 2.0 technologies can be leveraged for national service programs. It provides an overview of key concepts like social media, Web 1.0 vs 2.0, and examples of popular social media platforms. The document advocates that national service programs should establish a social media presence and listening strategy to better engage constituents and strengthen communication, recruitment, and training. It also notes some challenges like productivity, security, and ensuring participation.
Social Media For Social Change
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Praveenkumar
This slide is about hoe to use web2.0 and description. Some web2.0 example sites are also published in this ppt.
ICT Today
The fusion of hardware equipment, precise software, GUI, and effective communication network is the present composition of the ICT network.
Group 2
The document provides a history and overview of Web 2.0. It discusses how the early internet was dominated by large institutions and was more passive, while Web 2.0 evolved to be more user-generated and interactive. Key aspects of Web 2.0 include users contributing content, the internet becoming more of a conversation, and examples like social networking sites, wikis, and blogs. The implications are that users can collectively create large pools of knowledge by sharing. Designers must now incorporate community involvement and new technologies that allow for data exchange. The future of Web 2.0 is predicted to include more personalization based on individual user contributions and businesses playing a key role through more interactive experiences.
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7
Social Networking,
Engagement, and
Social Metrics
Prepared by Dr. Derek Sedlack, South University
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Social Networking Services and Communities
Engaging Consumers with Blogs and Microblogs
Mashups, Social Metrics, and Monitoring Tools
Knowledge Sharing in the Social Workplace
Web 2.0—The Social Web
Web 2.0—The Social Web
The Constantly Changing Web
Web 2.0 (the social web): a term used to describe a phase of World Wide Web evolution characterized by dynamic webpages, social media, mashup applications, broadband connectivity and user-generated content.
Social media: a collection of Web applications, based on Web 2.0 technology and culture that allows people to connect and collaborate with others by creating and sharing digital content.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
The Constantly Changing Web
World Wide Web (the Internet): a network of documents on the Internet, called webpages, constructed with HTML markup language that supports links to other documents and media (e.g. graphics, video, audio, etc.).
Broadband: refers to wide bandwidth technologies that create fast, high volume connections to the Internet and World Wide Web.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Setting the Stage for Web 2.0
Broad bandwidth (broadband)
Sustainable business models
New Web programming technologies
Application programming interface (API)
Plug-Ins
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Setting the Stage for Web 2.0
AJAX technologies, or asynchronous JavaScript and XML, is a term referring to a group of technologies and programming languages that make it possible for webpages to respond to users’ actions without requiring the entire page to reload.
JavaScript
Extendable Markup Language (XML)
Document Object Model (DOM)
HyperText Markup Language (HTML)
XMLHttpRequest
Cascading Style Sheets (CSS)
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Social Media Applications and Services
Social Networking Service (SNS): an online platform or website that allows subscribers to interact and form communities or networks based on real-life relationships, shared interests, activities and so on.
Both YouTube and Facebook started as SNSs, but now span multiple application categories.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
More than Facebook, YouTube, & Twitter
Collaboration
Communication and Engagement with Customers (Marketing)
Image and Reputation Management (Public Relatio.
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7
Social Networking,
Engagement, and
Social Metrics
Prepared by Dr. Derek Sedlack, South University
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Social Networking Services and Communities
Engaging Consumers with Blogs and Microblogs
Mashups, Social Metrics, and Monitoring Tools
Knowledge Sharing in the Social Workplace
Web 2.0—The Social Web
Web 2.0—The Social Web
The Constantly Changing Web
Web 2.0 (the social web): a term used to describe a phase of World Wide Web evolution characterized by dynamic webpages, social media, mashup applications, broadband connectivity and user-generated content.
Social media: a collection of Web applications, based on Web 2.0 technology and culture that allows people to connect and collaborate with others by creating and sharing digital content.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
The Constantly Changing Web
World Wide Web (the Internet): a network of documents on the Internet, called webpages, constructed with HTML markup language that supports links to other documents and media (e.g. graphics, video, audio, etc.).
Broadband: refers to wide bandwidth technologies that create fast, high volume connections to the Internet and World Wide Web.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Setting the Stage for Web 2.0
Broad bandwidth (broadband)
Sustainable business models
New Web programming technologies
Application programming interface (API)
Plug-Ins
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Setting the Stage for Web 2.0
AJAX technologies, or asynchronous JavaScript and XML, is a term referring to a group of technologies and programming languages that make it possible for webpages to respond to users’ actions without requiring the entire page to reload.
JavaScript
Extendable Markup Language (XML)
Document Object Model (DOM)
HyperText Markup Language (HTML)
XMLHttpRequest
Cascading Style Sheets (CSS)
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Social Media Applications and Services
Social Networking Service (SNS): an online platform or website that allows subscribers to interact and form communities or networks based on real-life relationships, shared interests, activities and so on.
Both YouTube and Facebook started as SNSs, but now span multiple application categories.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
More than Facebook, YouTube, & Twitter
Collaboration
Communication and Engagement with Customers (Marketing)
Image and Reputation Management (Public Relatio.
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7
Social Networking,
Engagement, and
Social Metrics
Prepared by Dr. Derek Sedlack, South University
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Learning Objectives
Social Networking Services and Communities
Engaging Consumers with Blogs and Microblogs
Mashups, Social Metrics, and Monitoring Tools
Knowledge Sharing in the Social Workplace
Web 2.0—The Social Web
Web 2.0—The Social Web
The Constantly Changing Web
Web 2.0 (the social web): a term used to describe a phase of World Wide Web evolution characterized by dynamic webpages, social media, mashup applications, broadband connectivity and user-generated content.
Social media: a collection of Web applications, based on Web 2.0 technology and culture that allows people to connect and collaborate with others by creating and sharing digital content.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
The Constantly Changing Web
World Wide Web (the Internet): a network of documents on the Internet, called webpages, constructed with HTML markup language that supports links to other documents and media (e.g. graphics, video, audio, etc.).
Broadband: refers to wide bandwidth technologies that create fast, high volume connections to the Internet and World Wide Web.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Setting the Stage for Web 2.0
Broad bandwidth (broadband)
Sustainable business models
New Web programming technologies
Application programming interface (API)
Plug-Ins
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Setting the Stage for Web 2.0
AJAX technologies, or asynchronous JavaScript and XML, is a term referring to a group of technologies and programming languages that make it possible for webpages to respond to users’ actions without requiring the entire page to reload.
JavaScript
Extendable Markup Language (XML)
Document Object Model (DOM)
HyperText Markup Language (HTML)
XMLHttpRequest
Cascading Style Sheets (CSS)
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
Social Media Applications and Services
Social Networking Service (SNS): an online platform or website that allows subscribers to interact and form communities or networks based on real-life relationships, shared interests, activities and so on.
Both YouTube and Facebook started as SNSs, but now span multiple application categories.
Chapter 7
Copyright © 2015 John Wiley & Sons, Inc. All rights reserved.
Web 2.0—The Social Web
More than Facebook, YouTube, & Twitter
Collaboration
Communication and Engagement with Customers (Marketing)
Image and Reputation Management (Public Relatio ...
Social media in hospitality
This document discusses social media and how it has evolved from Web 1.0 to Web 2.0. Social media takes many forms like forums, blogs, wikis, pictures and video. It allows for collective intelligence, participation and sharing. Usage of social media is growing significantly with many people blogging, joining social networks and uploading photos. Location-based social media like Foursquare is also discussed. The rise of travel 2.0 using social media to find information and share travel experiences is covered as well.
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253 By Dr. Patricia Franks and Robert Smallwood .docx
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QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
QUESTIONDiscuss how has Web 2.0 changed the behavior of Internet .pdf
Social Media In The Workplace - CASLIS Workshop Jan2009
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Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
Chapter 7Social Networking,Engagement, andSocial Metrics.docx
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Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
- 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Introduction to Social Media
- 2. Billion+ Users More than a billion people use Facebook, Twitter, LinkedIn, Instagram and so forth as primary means to link with friends, relatives, and businesses. Social Media: More than Facebook! Social Networking Facilitates social networking based on the premise that people are profoundly communal and need to interact using voice, gesture, and written language Fun and Engaging Natural human inclinations help make social media enticing and fun to use
- 3. Emerging Technologies and Data Analytics help business understand social media conversations Social Media is Important to Business! Social Cues in Business Business activities such as decision making, planning, and communication can benefit from social cues. Business Use of Social Media Social media can help businesses locate, understand, connect to, and interact with customers. For example, marketing managers can move beyond placing ads and now view real-time discussions that praise or criticize products and services. Posts and Conversations These valuable sources of data help businesses understand existing customers and locate new customers
- 4. Social Media Tools Recreate Common Services Newspapers, magazines, radio, record albums, telephones, television and others have been recreated in digital form. Added Benefit Social media adds social interaction to new forms of traditional services Example Tools Social media tools include blogs, wikis, microblogs, discussion forums, threaded discussions, video systems and …
- 5. Social Media Includes Online Social Networks Examples: Facebook, LinkedIn, Twitter Chat, Audio and Video Conferencing Examples: Tiny Chat, Zoom.us, Skype Instant Messaging (IM) and Texting Examples: WhatsApp, Facebook Messenger Virtual Worlds Examples: Second Life, World of Warcraft
- 6. Social Media Includes IM and Online Conferencing
- 7. Social Media was Developed Using Web 2.0 Concepts Web 2.0 Term coined during O'Reilly Media Web 2.0 Conference in late 2004 Web 2.0 Concept Applications that allow people to participate in information creation, digital resource sharing, Web page design, and collaboration on the World Wide Web Key Web 2.0 Feature Users interact in virtual communities
- 8. Opened world to vast possibilities of communication, information creation, data sharing and computing power INTERNET Humble Beginnings Traced to four networked host computers called ARPANET in 1969 Network of Networks Vast computer network of numerous smaller, interconnected computer networks Massive Growth Expectations for more than 22 billion online devices by 2020 Image from Wikipedia Media Commons
- 10. World Wide Web Made the Internet Useful to People WWW Web Pages Text-based documents following specifications known as Hypertext Markup Language (HTML) Standards Web pages that conform to standards can be viewed on compliant browsers and devices using Hypertext Transfer Protocol (HTTP) Client-Server Approach Browser is client and requests resource user wishes to view. Web Pages stored on networked computers running server software respond to client requests
- 11. Collection of interconnected documents organized into human-readable Web pages WWW
- 12. Computers hosting Web sites function as Web servers How Web Servers Work Transmission of requested Web pages can use encryption in the form of Hypertext Transfer Protocol Secure (HTTPS) 1) Client submits HTTP request 2) Server responds by searching through stored content 3) Server returns a response message which generally contains requested content
- 13. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu