Chapter5b McHaney 2nd edition
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This document discusses tools for video conversion, editing, and sharing online. It recommends FreeMaker as a free video conversion tool that can change formats like WMV, AVI, MP4, FLV and QuickTime. Video editing software allows rendering videos into web-viewable formats through options like "Export," "Create Movie," or "Render." Popular sites for sharing videos include YouTube and other video hosting sites. Video grabbing tools can extract videos from sites like YouTube to reuse elsewhere. The document cautions that some grabbing tools contain unwanted extras and recommends FreeMaker as one that works well but to watch for extras during installation.
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Chapter5b McHaney
This document discusses tools for videocasting and live streaming. It covers topics like video conversion, video editors, posting videocasts, and video grabbing tools. Video conversion is needed to change formats for different platforms. Free video conversion tools can convert between formats like WMV, AVI, MP4, FLV and QuickTime. When posting a videocast, the video needs to be rendered into a viewable web format using the export or render function in video editing software. Popular hosts for videocasts include YouTube and other sites allow grabbing video for reuse with tools like Freemake Video Downloader.
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Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix B, Web 2.0 and Social Media for Business, 3rd Edition
Slides for Appendix B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney , Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter9d McHaney 2nd edition
This document discusses tools for tracking social media buzz and viral activity. It describes several platforms for monitoring mentions across social networks, including Social Mention, Mention.net, and Whostalkin.com. These tools aggregate posts from various sites to track topics and sentiment. Klout is also discussed as a service that measures online influence by analyzing reach and engagement on networks. Businesses are interested in these tools to understand which of their content and communications are most influential in order to improve marketing effectiveness.
Chapter9c McHaney 2nd edition
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter8b McHaney 2nd edition
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter8a McHaney 2nd edition
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
Chapter7c McHaney 2ndedition
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
Chapter7b McHaney 2nd edition
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter7a McHaney 2nd edition
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter4a McHaney 2nd edition
This document discusses RSS (Really Simple Syndication) and how it enables businesses to disseminate content through web feeds. RSS provides a standardized format for publishers like news sites to make information available and allows users to filter relevant material. It reduces information overload by allowing selective movement of content onto the web. The document provides examples of RSS feeds from sites like CNN and BBC and explains how aggregator software can acquire new content through feeds even when a user is offline. It also gives examples of feed reader programs and discusses how to subscribe to and organize different feeds.
Chapter3a McHaney 2nd edition
WordPress is a powerful blogging tool that allows businesses to communicate messages and provide updates to stakeholders. It allows information to be accessible immediately to everyone and remain in the original words of the writer. WordPress blogs can be customized in many ways through themes, plugins, and options. Customization helps businesses create a unique identity and tailor the blog to their specific needs and goals. Common customizations include changing the header, background, fonts, and colors.
Chapter2b McHaney 2nd edition
Blogger was one of the first free blog platforms, launching in 1999. It helped develop and standardize many blogging conventions. Google acquired Blogger in 2003. WordPress is now the most popular content management system, with over 65 million downloads. It offers free and open-source blogging solutions for both technical and non-technical users. Businesses use blogs as powerful tools to create customer communities and facilitate communication. Chapter 2 provided an overview of popular blogging platforms like Blogger and WordPress.
Chapter1a McHaney 2nd edition
Web 2.0 allows for greater participation and collaboration online through social media and user-generated content. It evolved from earlier versions of the Internet due to greater access and new applications. Web 2.0 features social networking sites, blogs, wikis, video sharing, and web-based applications that facilitate user contributions and interactions. It represents a shift to more socially-focused and engaged experiences on the World Wide Web.
Chapter9a McHaney 2nd edition
The document discusses how social media has enabled crowd behavior to become independent of time and location. It provides examples of how the 2011 Egyptian revolution and 2011 London riots used social media like Facebook and Twitter. It also explains how social media allows people to belong to multiple crowds simultaneously and discusses how viral waves can spread quickly through social media communities. Key social media tools mentioned are Twitter, Facebook, Instagram, and LinkedIn. Instagram is discussed in more detail, outlining its photo and video sharing features and how businesses can use it to showcase products, provide demos, and document events.
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Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
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Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix B, Web 2.0 and Social Media for Business, 3rd Edition
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Chapter5b McHaney 2nd edition
- 1. Chapter 5: Videocasting, Screencasting and Live Streaming: Part B Web 2.0 and Social Media for Business Roger McHaney, Kansas State University
- 2. Video Conversion 2 1. Used to transform video from one type to another (usually for editing) 2. WMV or AVI for Windows Movie Maker 3. MP4 for most other editors 4. FLV or SWF for flash video editors 5. Quicktime (.mov) for Apple application
- 3. Video Conversion Tools Video conversion tools are needed to change video formats for viewing on different platforms
- 5. 5
- 8. Posting a Videocast Posting a videocast follows the same basic process as posting a podcast. One difference is that a videocast needs to be rendered into a viewable format that can be shared on the web. Most video editing software packages provide a wizard to make this easier. Found under an option such as ʻExportʻ, ʻCreateMovieʻor ʻRenderʻ.
- 10. YouTube Uploader
- 11. Other Video Tools Video Grabbers – Getting video from YouTube or other sites for reuse
- 12. Video Grabbers (How to get Video) 12 Video is everywhere. Many tools exist for grabbing video. Many might be fine but others contain unwanted extras…..
- 13. Freemake Video Downloader 13 Works great but….. Watch out for the extras on installation http://www.freemake.com/free_video_downloader/
- 14. Using Freemake after installation 14 • Go to YouTube or other video site (where downloads are legal), start playing video, copy URL • Paste URL into Freemake • Choose video type (MP4 for most instances (Convert to WMV if you are going to edit the video in Windows Movie Maker). • Use a higher resolution for editing or medium or lower for faster streaming • Download to a known location
- 16. End of Chapter 5 Part B Web 2.0 and Social Media for Business
- 17. Slide Media from: PresenterMedia.com support@presentermedia.com 4416 S. Technology Dr Sioux Falls, SD 57106 Slides Prepared by Professor Roger McHaney Kansas State University Twitter: @mchaney Blog: http://mchaney.com Email : mchaney@ksu.edu