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Introduction to Social Media - 141112
The document outlines an agenda for a social media seminar. The agenda includes presentations on LinkedIn, Facebook, Twitter, YouTube, Pinterest and Foursquare. It also covers coffee breaks, lunch, and a concluding session on managing social media networks and time. Speakers include Mark, Scott, Xiao, and Ellie, and topics range from using various social media platforms for business to exposing businesses' visual sides and leveraging location-based services.
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Introduction to Social Media - 141112
- 1. Dr Mark Swift ScottCrowther Dr. Xiao Ma Ellie Precious
- 2. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott
- 3. Small Business Programmesat WMG • International Digital Lab: – The Digital Lab is a multi-disciplinary digital centre combining WMG’s expertise with sciences • International Institute for Product and Service Innovation (IIPSI): – Demonstrate new technology, processes and applications to enable the creation and testing of market leading products and services – Digital, Polymers, Experience led Innovation • Initiatives must have IMPACT • Funded by:
- 4. How we helpbusinesses Awareness briefings, case studies, technical demonstrators Raising Awareness In-depth workshops, advanced technical Embedding capability demonstrators, horizon scanning, internships Market leading products & Company innovation projects - prototyping, services identifying markets, product/service evaluation Expansion through R&D Feasibility studies, collaborative projects, assistance with funding and grant applications
- 5. IIPSI New Building& Programme • Delivery programme runs through to June 2015 • Supported by new buidling, opened September 2012: – 4 storey building, 2,400m2 – 3 open plan floors, co-locating demonstrators & experts – Dedicated technology hall/workshop – 1 seminar/meeting floor • Programme Launched – 25 October 2012
- 6. Introductions • Housekeeping • Name... •What your business does…
- 7. Summary • Unique, highprofile facility for the region • Range of SME services • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation • Enjoy the day • Get involved
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- 9. “There's a planein the Hudson. I'm on the ferry going to pick up the people. Crazy” © 2011
- 10. Social media 2011… SocialMedia in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011 http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
- 11. Social Media in2012 helps continue the Arab spring: Activists - Cairo - April 20, 2012 http://amandamustard.tumblr.com/post/21672119873
- 12. “Marketing today isdifficult. Are 200 million people on the U.S. ‘Do Not Call’ list. Over 86% of TV viewers skip commercials. 44% of direct marketing is never opened. Roughly 99.9% of online banners are never clicked. Buyers wait until they have completed 60-80% of their research before reaching out to vendors”. Michael Brenner Senior Director of Global Marketing at SAP
- 13. What does thismean for a small business? - get Creative?
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- 15. BlendTec • SME manufacturerof commercial and home blenders • Blendtec produced a video in which the CEO blended unusual products such as a garden rake, a golf club, and light bulbs. – YouTube, video had 3.9 million views (over 8-months) – The Will It Blend? campaign illustrates the potential value of connecting with consumers online versus traditional advertising • Now: – 196,565,290 views on YouTube – 700% increase in sales • BlendTec Case TIPS: – Be creative – Don’t be afraid to shout about your product’s capability
- 16. What is it? Online tools that help people interact, collaborate and share content Photo sharing Video Blogging sharing Micro Podcasts Key blogging Social Message Tools RSS boards Product Widgets reviews Location based services
- 17. Digital Conversation Insight Innovation Advocacy Can replace existing methods of generating enquires Natural search Customer Increased sales service
- 18. How are youcurrently using social media?
- 19. Summary • Significant growth • Multi channels which impact most of us • Many uses • Its not going away (at the moment) • Can be used by the majority of businesses and industries
- 20. “All one needsis a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” Don Tapscott - Best selling business author On social media
- 21. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott
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- 24. LinkedIn 2012 Q1: 31st most visited global website 9m users 191m users 2m company pages
- 25. LinkedIn 8 ways to use LinkedIn
- 26. LinkedIn 1. Personal profile
- 27. LinkedIn 2. Keep in touch
- 28. Your network 375 (av. network) 74,100+ 4,828,600+ Look at your reach!
- 29. LinkedIn 3. Company profile
- 30. LinkedIn 4. Showcase your products and ask for recommendations…
- 31. LinkedIn Add video…
- 32. LinkedIn and a direct sales contact.
- 33. LinkedIn Can also use it for your service business.
- 34. LinkedIn 5. Search for potential clients…
- 35. LinkedIn ...the people who work there…
- 36. LinkedIn …then contact them...
- 37. LinkedIn …or let them contact you.
- 38. LinkedIn 6. Professional Groups. Where are your clients? Start your own?
- 39. LinkedIn 7. Watch your competitors…
- 40. LinkedIn …what Groups do they frequent?
- 41. LinkedIn …invisibility cloak!
- 42. LinkedIn 8. Recruit. Pay for a job advert or start a free discussion
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- 50. Activity Use LinkedIn toresearch one of the other people on your table (or your competition). What groups are they in? Who are the connected to? Team up if you don't have a LinkedIn account yet. We have a phone with camera on hand to take profile photos!!!
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- 52. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott
- 53.
- 54. Have you gota smart phone?
- 56. Facebook Soon to beatIndia in Population???
- 57. Facebook – Why? Over 700,000 businesses in UK have active pages 900 Million Active Users • 50% of members using Biggest source of social media traffic devices mobile • BuiltMobile and Webto friend on friend Ready connections
- 58. Facebook - InterestingFacts 1 279 17 1130
- 59. Facebook - InterestingFacts 69% 87% 18% 76:72
- 60. Facebook - InterestingFacts 95% 52% 30% Mind jumpers
- 61. Facebook for B2B •Conversation/Feedback with customers? Not just for posting news • Are your customers B2C? Then likely to be on Facebook • Facebook as Search Engine • Recruitment • Fun – Show your face to your clients, do something different
- 62. Facebook for B2C •Word of mouth • Power of “Like” • Listen and Talk to Fans • Community • Facebook fans have an 80% higher propensity to buy • Advertise with precision
- 63. Facebook- Likes (Pros) •Another face for the business • Personalisation of business pages with comments, sharing facilities etc • Interaction with followers Easy engagement – customers can “Like” button or add a comment to engage • Interaction with other businesses. Connect with your suppliers, distributors, or contractors.
- 64. Facebook for business •Set up “Business Page” • Visuals are GREAT!! not “Profile” • Completely free, supported by advertising if required • Advocates are key – encourage feedback • Set up “Like” icon on web pages
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- 66. Facebook 2012 Updates •Timeline Feature • SEARCH!!!!! • Custom Tabs (Views & • ‘Pin’ option (posts last Apps) longer!) • Facebook Developer – developers.facebook.co m/apps e.g add your Pinterest Account • Insights
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- 68. Facebook tips B2C Interaction E-word of mouth
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- 70. Social Media Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.”
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- 81. Twitter Business uses
- 82. Twitter 1. Engage withindustry leaders…
- 83. Twitter …they can give you exposure! (20k+ followers)
- 84. Twitter 2. Sniff outnew business
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- 86. Twitter … and by searching biographies
- 87. Twitter 4. Promote your other content
- 88. Twitter 5. Embed in a website https://twitter.com/about/resources/buttons Use Settings > Widgets in Twitter account
- 89. Twitter 6. Watch yourcompetitors
- 90. Twitter 7. Advertising
- 91. Twitter : info,tips and tricks Promote your @ID or #hashtag
- 92. Twitter : info,tips and tricks A management tool
- 93. Twitter : info,tips and tricks When’s best to Tweet?
- 94. Twitter : info,tips and tricks Simple cleanup tools
- 95. Twitter Twitter Small Business Guide: www.bit.ly/LfShmZ
- 96. Activity On paper, writea quick twitter plan based around an event, e.g. product launch, networking event Think about the days, times to post, tweet content, photo or not, hashtags and IDs to use. Practice keeping to Twitter 140 (120!) character limit
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- 98. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott
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- 100. Image sharing isbig business! “Social Media is Video” (Social Media Examiner, 2012) £1billion of all Facebook activity revolves around photos (HBR 2012)
- 101. YouTube “YouTube is a platform for uploading, viewing, sharing, discussing and rating video content online….”
- 102. YouTube Stats 800 millionunique users visit YouTube each month 3 billion hours of video are watched each month 72 hours of video are uploaded every minute
- 103. YouTube How it works/main features
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- 105. YouTube How it works/main features
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- 108. 4 reasons touse YouTube Facebook YouTube Twitter Yahoo Answers Also UK’s 2nd biggest search engine! Gumtree LinkedIn Tumblr Moneysavingexpert UK Moshi Monsters Top 10 Social Media Stumble Upon December 2011 (Experian Hit Data)
- 109. 4 reasons touse YouTube Google rankings! Google own YouTube!!!
- 110. 4 reasons touse YouTube
- 111. 4 reasons touse YouTube
- 112. Pinterest “Pinterest is aVirtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people.”
- 114. Pinterest: how itworks
- 115. Pinterest: how itworks
- 116. Pinterest: how itworks
- 117. Pinterest: how youcan use it Share your products
- 118. Pinterest: how youcan use it Others then follow, ‘repin’ or ‘like’
- 119. Pinterest: how youcan use it Showcase your expertise
- 120. Pinterest: how youcan use it Become a thought leader
- 121. Pinterest: how youcan use it Not just for B2C companies
- 122. Pinterest: how youcan use it
- 123. Pinterest: how youcan use it
- 124. Pinterest: how youcan use it
- 125. Pinterest: how youcan use it
- 126. Pinterest 10 million+ users 80% (fastest network to achieve this) High monthly time spent Comscore, jeff bullas, MediaPost, PookyShares.
- 127. Pinterest Comscore, jeff bullas,MediaPost, PookyShares.
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- 129. “Other visual networksare available” “We want to help people make their photos available to the people who matter to them.”
- 130. “Other visual networksare available” “Your videos belong here”
- 131. “Other visual networksare available” “It’s a fast, beautiful and fun way to share your photos with friends and family.”
- 133. Visual media applications What are customers saying about your competitors, anyone disgruntled……. Power of key clients
- 134. Visual media applications Profiles on Facebook and YouTube Impact: Web enquiries up by 180% Increase in conversions and sales
- 135. Visual media applications– Get Creative Provide better support
- 136. Visual media applications– Get Creative Go viral!
- 137. Visual media applications– Get Creative
- 138. Creating your ownvisual content DIY animation tools: http://www.powtoon.com http://sparkol.com/videoscribe.php
- 139. Activity Choose a companyon your table and brainstorm ways they could use video or imagery for the benefit of their business. Be prepared to share the best/wackiest idea with the group.
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- 141. 4sq what? A day? - 4.16
- 142. 4sq what? I don't care All 4sq cares who you are Where you're WHO you are from Where you are What you did What you did What you doing
- 143. 4sq – whoneeds it?
- 144. 4sq how? 20%
- 145. Social, Game, Review,Location!!!
- 146. Mobile based -GPS 20%
- 147. 4sq why? 80% + 2/3 +
- 148.
- 150. Han Dynasty –Virtual to Physical
- 151. Han Dynasty –Location! Location! Location! Social Geographical Physical
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- 153. 4sq tips…… Location based promotion Simple but Smart Tracking Virtual VS Physical
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- 155. Agenda 9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott
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- 172. Multi Screen Google 10 History Media Share Apps API
- 173. G+ tips…… All in One Google Apps Integration Its from Google
- 174. Activity Google+ session -hold a hangout for 10 people, where Scott and Xiao are presenting a document to the remaining people.
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- 176. Don’t Panic! Focus
- 177. Don’t Panic! Plan it like a wedding
- 178. Don’t Panic! Be time aware
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- 182. Activity On paper, startwriting a simple strategy for your business. What are your goals and objectives? What networks do you want to work with? What are your tactics for each?
- 183. What Next Come andvisit The International Institute for Product and Service Innovation Innovation programme for SMEs throughout November and December – interactive workshops/introduction to innovative technology, toolkits and processes www.wmgsme.eventbrite.com
- 184. How to kickoff your social media? SME Programmes Team, WMG @WMGSME wmgsme@warwick.ac.uk Talk to Talk to each other 024 7657 5594 people like the SME team Google it! Social Media footprint: Come back and WMG will help
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