The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
May 2010 webinar featuring Toby Ward from Prescient Digital Media and Dan Latendre from Igloo Software.
View the webinar video here: http://bit.ly/dbCEwy
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
May 2010 webinar featuring Toby Ward from Prescient Digital Media and Dan Latendre from Igloo Software.
View the webinar video here: http://bit.ly/dbCEwy
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009
Executive Summary
Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.
Wondering how vertical networks like Spiceworks change how IT pros research and buy technology? Get the inside scoop on:
- The latest Forrester research on social IT purchasing trends
- How real IT pros use social networks to make buying decisions
- Social marketing success stories from marketers like you
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
Using Social Software to Market yourself - inside and outside the firewallIan McNairn
Presented by Ian McNairn at UNICOM conference Social Software: Engaging the customer JHune 3, 2009 http://www.unicom.co.uk/product_detail.asp?prdid=1593#
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
JCE editor optimaliseren (Joomla Den Bosch 2016)Peter Martin
Presentatie + demonstratie over het optimaliseren van JCE editor voor Joomla zodat het gemakkelijker werken is. Gegeven op 4 januari 2016 in de Joomla Gebruikersgroep 's-Hertogenbosch
Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
White Paper Part 2 Interactive Dooh ExperienceStephen Randall
Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009
Executive Summary
Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.
Wondering how vertical networks like Spiceworks change how IT pros research and buy technology? Get the inside scoop on:
- The latest Forrester research on social IT purchasing trends
- How real IT pros use social networks to make buying decisions
- Social marketing success stories from marketers like you
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
Using Social Software to Market yourself - inside and outside the firewallIan McNairn
Presented by Ian McNairn at UNICOM conference Social Software: Engaging the customer JHune 3, 2009 http://www.unicom.co.uk/product_detail.asp?prdid=1593#
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
JCE editor optimaliseren (Joomla Den Bosch 2016)Peter Martin
Presentatie + demonstratie over het optimaliseren van JCE editor voor Joomla zodat het gemakkelijker werken is. Gegeven op 4 januari 2016 in de Joomla Gebruikersgroep 's-Hertogenbosch
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The Parable of the Pipeline a book every new businessman or business student ...
Jim Hamill Web 20 Intro Overview Jh
1. Web 2.0
An Overview
‘The times they are a changing’
Dr. Jim Hamill
Department of Marketing
University of Strathclyde
jim.hamill@ukonline.co.uk
April, 2009
3. Join my network on LinkedIn
From:
Pete Martin
Date: December 8, 2008
To: Jim Hamill (Dr)
Status: Accepted
Pete Martin has indicated you are a Friend:
Jim - I stumbled over your profile when LinkedIn suggested
we might know each other. I'm Creative Director at a
Scottish agency.
Get in touch if you want to 'do lunch'. All the best.
- Pete
4. What Is It?
A new buzz word coined by management consultants to
encourage us to part with our hard earned cash
or
A fundamental change in the way people use the Internet, their
online expectations and experiences
5. What Is It?
It’s a fundamental, revolutionary change……
Major impact on consumer/B2B decision-making and
behaviour across a broad spectrum of industries
Major opportunities, but also threats, for Public Sector
organisations
Marketing as a ‘conversation with your customers, a
conversation with your network’
6. What Is It?
All revolutions have ‘winners’ and ‘losers’. ‘Winners’ will be
those organisations who fully utilise the interactive power of
Web 2.0 technology for engaging with and energising
customer and network relationships
Requires a new ‘mindset’ and new approaches to marcoms
strategy and implementation
7. Web 2.0
A fundamental change in the way people use the Internet …….
Rather than being passive recipients of ‘brand messages’, Web 2.0 is
characterised by
– Information ‘pull’ rather than ‘push’
– User generated content
– Openness, sharing, collaboration, interaction, communities, and social
networking
‘Power to the people’ – Web 2.0 empowers people
8. Web 2.0
The end of the..........
The read only Internet
The ‘tell them how good’ we are Internet
Traditional ‘push’ marketing strategies (declining effectiveness – nobody
listens any more)
The ‘Brand’ as we know it – People are becoming ‘cynical’ to brands and
resistant to brand messages- -the ‘brand’ becomes the customer experience
The end of the ‘About Us’ web site…..and the beginning of the ‘About You’
web site
9. Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare
(www.slideshare.com)
10.
11. In a Web 2.0 Era, the Brand Becomes the
Customer Experience of the Brand
A quick ‘personal experience’
Dubai Hotel
12.
13.
14.
15.
16.
17. From the web site
• This 5-star hotel and residence offers European hospitality
with an unmistakable French touch. The hotel consists of 318
beautifully appointed guest rooms/suites, while the residence
offers 112 fully furnished and equipped deluxe Studios and 1-
3 bedroom apartments.
• The ultimate in comfort, we offer 318 luxuriously elegant
rooms and suites.
• Take a trip. Escape. Go and visit somewhere new and see if we
are there… Give in to that irresistible wanderlust. Discovering
and staying in the most exceptional hotels in the world has
become the modern-day Graal, a game, a quest…
19. From Tripadvisor
• It's getting old, the rooms are unappealing and it will never be
more than a business hotel
• Being a Sofitel hotel we expected something quite 'flashy'
unfortunately we were let down. The rooms, although
comfortable and clean, were not of the standard we expected
and were definately not what we expected after looking at the
photos on the hotel's website.
• Booking my stay via the Sofitel website after a pleasant
experience at several other Sofitel locations over the past 2
years with my new job I was looking forward to a 5 star luxury
stay after a stressful business trip. My expectations were
reasonable, however certainly not met by this hotel.
20.
21. Public Sector 2.0
An Overview
» Applications
» Features and Characteristics
» Implications
22. Applications
Blogs
Social Network Sites
Virtual Realities
Social Content
RSS Feeds
Wikis
Mash Ups
Podcasts
Social Bookmarks
Mobile Web; Internet Telephony
Social Applications
23. Internal and External Use
These applications can be used on your
own web site and/or by participating in
‘external 2.0’ sites
24. Characteristics
Openness
Communities and Networks
Hosted Services
Interactivity
Global
Peering
Mass Collaboration
Sharing
Social Element
The Internet as the platform
Empowerment
25. Impact
Customer Experience
Business Intelligence
Processes and HRM
Customer Interaction
Mindset
Customer Insight
Rich Internet Applications
Product Development
Sales & Marketing
IT Infrastructure
Reputation Management
26. Public Sector 2.0
Impact – PS 2.0 Web 2.0 Applications
Mindset Open source
Business Intelligence Online Applications/ Web Services
Customer Insight and Understanding Social Network Sites
Social Content – Social Bookmarking
Customer Interaction
Enhanced Customer Experience – Blogs or Weblogs
Rich Internet Applications Wikis
Reputation Management Podcasts/ Vodcasts
Sales and Marketing Virtual Realities
Product Development and R&D e.g. Mash Ups
engage and co-create RSS Feeds
IT/Software/Applications Mobile Web; Internet Telephony
Characteristics
Operations, Internal Processes and
HRM
Communities and Networks
Openness
Sharing
Peering
Hosted Services – online
applications; the Internet as
the platform
Interactivity
Social Element
Mass Collaboration
Empowerment
Global
28. Wikinomics
Tapscott and Williams (2006)
Web 2.0 represents a major paradigm shift and requires
new corporate mindsets and new approaches to business
strategy development, implementation and online
branding.
O’Reilly (2006)........Web 2.0 as ‘a set of economic, social,
and technology trends that collectively form the basis for
the next generation of the Internet—a more mature,
distinctive medium characterised by user participation,
openness, and network effect.’
29. The Groundswell
Li and Bernoff (2008)
A spontaneous movement of people using online tools to
connect, take charge of their own experiences and get what
they need from each other (information, support, ideas,
products, bargaining power etc)
The ‘groundswell’ is unstoppable – it’s a social revolution
It’s a permanent, revolutionary shift in the way the world
works
You can try to fight it or join it – energise the groundswell
30. Marketing to the Social Web
Larry Weber (2009)
Marketers must look for new ways to communicate with
customers. New mindsets and a radical rethinking of past
practice is required
Rather than broadcasting sales messages to an audience
who no longer listen, innovative marketers should become
‘aggregators of customer communities’. They should
participate in, organise and encourage social networks that
people what to belong to
Rather than talking at customers they should talk with
them
31. Grown Digital – Don Tapscott (2009)
$4m research project covering 10,000 people in the age
group 11 to 30
The Net Generation – the first generation to have grown
digital
Revolutionary impact on all aspects of life including the
world of work, education, family relationships, political
engagement and the global environment
YouTube Videos
32. Bob Dylan
Come gather 'round people
Wherever you roam
And don’t criticise
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin‘
Then you better start swimmin’
Or you'll sink like a stone
For the times they are a-changin’