Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 6, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 6, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses social media and its uses both personally and professionally. It defines social media as online content created by people using technologies that allow highly accessible publishing. It then discusses different types of social media like blogs, wikis, social networking sites, and media sharing sites. It outlines benefits and risks of using social media professionally, including raising your profile, engaging with clients, and marketing your services at scale. However, it notes risks around blurring personal and professional boundaries and content reflecting negatively. It emphasizes managing privacy settings and considering how your activities may be viewed in the future.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
This document discusses tools for tracking social media buzz and viral activity. It describes several platforms for monitoring mentions across social networks, including Social Mention, Mention.net, and Whostalkin.com. These tools aggregate posts from various sites to track topics and sentiment. Klout is also discussed as a service that measures online influence by analyzing reach and engagement on networks. Businesses are interested in these tools to understand which of their content and communications are most influential in order to improve marketing effectiveness.
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
Social networking media can provide advertising options and engage users. It allows companies to better understand customers, concentrate on their needs, and participate with consumers. Effectiveness can be measured by objectives like brand awareness, influence on users talking about the brand, engagement through interactions, and traffic driven back to the company site. The document discusses using platforms like Facebook, Twitter, and widgets to engage Iberia airline customers and get feedback.
Social Media Project Presentation (PPT) for NIITNIIT
This presentation discusses the top social media platforms, with a focus on Facebook. It provides statistics showing that Facebook has the most users and is the most effective platform. It describes some of Facebook's key features, such as status updates, photo sharing, and ads. It argues that Facebook will likely remain the number one social media platform for the next three years if it continues to innovate and address issues like security, privacy settings, and fake profiles. The presentation was delivered by Soumen Chakraborty and Kamalkali Maity.
Appendix B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney , Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Do You find best strategy Social media guide for small business. QuickFollower Help You Buy social media followers, likes and views at cheap cost. clicks here https://quickfollower.com/
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
*This presentation was prepared for the YES Montreal organization workshop, "Social Media 101: Twitter"
Social media offers job seekers with a powerful and accessible medium for self promotion, but achieving desired results depends largely on using it effectively.
This presentation focuses on strategies for leveraging Twitter (in concert with your other web & social media platforms) to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events. This presentation also provides information about what recruiters look for when searching for prime talent.
The document provides definitions for over 50 terms related to social media and web technologies. It explains key concepts and platforms including hashtags, blogs, Facebook, Twitter, YouTube, and others. Terms are organized alphabetically from A-Z and include short descriptions of each term and examples when relevant.
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 to the upcoming Web 3.0. It provides definitions and explanations of key concepts including how Web 2.0 enabled user participation, user-generated content, and focus on communities and sharing. Examples of different types of social media are also listed, along with how marketing and communication are shifting to focus on participation in online communities. Tools for social networking, collaboration, sharing, communication and other functions are recommended.
The document discusses various components of Web 2.0 and social media that are relevant for B2B marketers, including blogs, RSS, social networking sites, podcasts, videos, wikis, and software as a service. It provides examples and recommendations for how to utilize these channels for marketing purposes, highlighting benefits like SEO, building communities, and viral marketing. The key takeaway is that B2B companies should engage with various social media to find and convert leads on the web.
This document discusses the 6 main types of social media: 1) social networks like Facebook and LinkedIn for connecting with others, 2) bookmarking sites like StumbleUpon for saving and sharing links, 3) social news sites like Reddit and Digg for sharing news articles and voting, 4) media sharing sites like YouTube and Flickr for uploading photos and videos, 5) microblogging sites like Twitter for sharing short updates, and 6) blogs, blog comments, and forums for information sharing and discussions. It provides tips for using each type of social media and encourages contacting Sprint Marketing for help with digital marketing planning.
Mike Eldredge presented on social media trends in 2012. He discussed that about 2/3 of web users use social media, with over 90% on Facebook. The big platforms are Facebook, Twitter, and LinkedIn. Facebook had over 845 million active users in 2012 and people spend over 700 billion minutes on the site each month. Twitter added 11 new accounts per second and could pass 500 million users in 2012. LinkedIn reached over 150 million subscribers in 2012. Google+ launched in 2011 and had 90 million users by early 2012. Tools like TweetDeck and Hootsuite help manage multiple social media feeds from one interface.
This document summarizes key aspects of videocasting, screencasting, and live streaming discussed in Chapter 5 Part A. It discusses how these technologies enable synchronous communication on the web in real time via video. It then defines videocasting, discusses considerations for video and audio quality as well as lighting, and provides examples of video editing software options ranging from free to higher-end programs. The chapter emphasizes that video production can range from nearly free using basic equipment to higher budget productions.
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
This document discusses social media and its uses both personally and professionally. It defines social media as online content created by people using technologies that allow highly accessible publishing. It then discusses different types of social media like blogs, wikis, social networking sites, and media sharing sites. It outlines benefits and risks of using social media professionally, including raising your profile, engaging with clients, and marketing your services at scale. However, it notes risks around blurring personal and professional boundaries and content reflecting negatively. It emphasizes managing privacy settings and considering how your activities may be viewed in the future.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
This document discusses tools for tracking social media buzz and viral activity. It describes several platforms for monitoring mentions across social networks, including Social Mention, Mention.net, and Whostalkin.com. These tools aggregate posts from various sites to track topics and sentiment. Klout is also discussed as a service that measures online influence by analyzing reach and engagement on networks. Businesses are interested in these tools to understand which of their content and communications are most influential in order to improve marketing effectiveness.
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
Social networking media can provide advertising options and engage users. It allows companies to better understand customers, concentrate on their needs, and participate with consumers. Effectiveness can be measured by objectives like brand awareness, influence on users talking about the brand, engagement through interactions, and traffic driven back to the company site. The document discusses using platforms like Facebook, Twitter, and widgets to engage Iberia airline customers and get feedback.
Social Media Project Presentation (PPT) for NIITNIIT
This presentation discusses the top social media platforms, with a focus on Facebook. It provides statistics showing that Facebook has the most users and is the most effective platform. It describes some of Facebook's key features, such as status updates, photo sharing, and ads. It argues that Facebook will likely remain the number one social media platform for the next three years if it continues to innovate and address issues like security, privacy settings, and fake profiles. The presentation was delivered by Soumen Chakraborty and Kamalkali Maity.
Appendix B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney , Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Do You find best strategy Social media guide for small business. QuickFollower Help You Buy social media followers, likes and views at cheap cost. clicks here https://quickfollower.com/
The document provides information and guidance for chapter leaders on using social media. It defines social media and explains why it is important. It also outlines the major types of social media and best practices for using each one. The document provides templates and steps for chapters to create a social media plan, implement initiatives, engage members, and measure effectiveness. Examples are given of how some ASTD chapters are successfully using social media.
*This presentation was prepared for the YES Montreal organization workshop, "Social Media 101: Twitter"
Social media offers job seekers with a powerful and accessible medium for self promotion, but achieving desired results depends largely on using it effectively.
This presentation focuses on strategies for leveraging Twitter (in concert with your other web & social media platforms) to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events. This presentation also provides information about what recruiters look for when searching for prime talent.
The document provides definitions for over 50 terms related to social media and web technologies. It explains key concepts and platforms including hashtags, blogs, Facebook, Twitter, YouTube, and others. Terms are organized alphabetically from A-Z and include short descriptions of each term and examples when relevant.
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 to the upcoming Web 3.0. It provides definitions and explanations of key concepts including how Web 2.0 enabled user participation, user-generated content, and focus on communities and sharing. Examples of different types of social media are also listed, along with how marketing and communication are shifting to focus on participation in online communities. Tools for social networking, collaboration, sharing, communication and other functions are recommended.
The document discusses various components of Web 2.0 and social media that are relevant for B2B marketers, including blogs, RSS, social networking sites, podcasts, videos, wikis, and software as a service. It provides examples and recommendations for how to utilize these channels for marketing purposes, highlighting benefits like SEO, building communities, and viral marketing. The key takeaway is that B2B companies should engage with various social media to find and convert leads on the web.
This document discusses the 6 main types of social media: 1) social networks like Facebook and LinkedIn for connecting with others, 2) bookmarking sites like StumbleUpon for saving and sharing links, 3) social news sites like Reddit and Digg for sharing news articles and voting, 4) media sharing sites like YouTube and Flickr for uploading photos and videos, 5) microblogging sites like Twitter for sharing short updates, and 6) blogs, blog comments, and forums for information sharing and discussions. It provides tips for using each type of social media and encourages contacting Sprint Marketing for help with digital marketing planning.
Mike Eldredge presented on social media trends in 2012. He discussed that about 2/3 of web users use social media, with over 90% on Facebook. The big platforms are Facebook, Twitter, and LinkedIn. Facebook had over 845 million active users in 2012 and people spend over 700 billion minutes on the site each month. Twitter added 11 new accounts per second and could pass 500 million users in 2012. LinkedIn reached over 150 million subscribers in 2012. Google+ launched in 2011 and had 90 million users by early 2012. Tools like TweetDeck and Hootsuite help manage multiple social media feeds from one interface.
This document summarizes key aspects of videocasting, screencasting, and live streaming discussed in Chapter 5 Part A. It discusses how these technologies enable synchronous communication on the web in real time via video. It then defines videocasting, discusses considerations for video and audio quality as well as lighting, and provides examples of video editing software options ranging from free to higher-end programs. The chapter emphasizes that video production can range from nearly free using basic equipment to higher budget productions.
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
This document discusses key aspects of blogging for business. It defines what a blog is, noting that it allows one-to-many communication through personal reflections and media. Blogs originated from early online journals and bulletin boards. The document outlines attributes businesses should consider for their blog, including voice, frequency, style, features that optimize search and social media, and infusing passion. It also examines options for hosting a blog internally versus using external hosting services.
This document discusses RSS (Really Simple Syndication) and how it enables businesses to disseminate content through web feeds. RSS provides a standardized format for publishers like news sites to make information available and allows users to filter relevant material. It reduces information overload by allowing selective movement of content onto the web. The document provides examples of RSS feeds from sites like CNN and BBC and explains how aggregator software can acquire new content through feeds even when a user is offline. It also gives examples of feed reader programs and discusses how to subscribe to and organize different feeds.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses tools for tracking social media buzz and viral phenomena. It describes several social media monitoring tools, including Social Mention, Mention.net, Whostalkin.com, and Klout, that provide metrics on social media mentions, influence, and how content spreads. These tools help businesses understand their online presence, gauge stakeholder sentiment, and optimize social media strategies.
This document discusses how businesses can use content sharing and social media on Web 2.0. It explains that businesses share materials online through sites like YouTube, Flickr, and Scribd to promote their brand. Content sharing overlaps with social media and allows businesses to post text, photos, videos and more. The document also discusses social bookmarking, tagging, and geo-tagging to organize and describe online content. Finally, it states that with technologies like social media, content sharing, filtering and apps, Web 2.0 is transforming business practices and how companies connect with customers.
Wikis are collaborative document systems that emerged with Web 2.0 concepts. They allow multiple users to edit content, develop topics, link pages, and cross-reference material. Wikis maintain version history and provide varying levels of user access from public to private. They serve as workspaces and knowledge repositories when proper oversight and community involvement are established.
Videocasting, screencasting, and live streaming allow businesses to communicate with customers and stakeholders in real-time via video online. Videocasting adds visual elements to podcasting and can be created inexpensively with digital video cameras and editing software. Effective videocasts require considering factors like camera lenses, video resolution, audio quality, image stabilization, lighting, and video editing software. Storyboards and shot lists help plan out videocasts before recording with cameras.
This document discusses configuring a WordPress business blog to connect with audiences. It describes adding widgets, categories, tags and pages to organize content. It emphasizes the importance of connecting the blog to search engines by registering it on sites like Google Webmaster Tools and adding verification codes. It also stresses connecting the blog to social media like Twitter to share posts and reach wider audiences. Configuring sharing buttons and settings allows readers to easily share blog content on sites like Facebook. Traffic analytics help monitor effectiveness of these outreach efforts.
Social media has enabled crowd behavior to become independent of time and location. Examples include the 2011 Egyptian revolution which relied on Facebook and the 2011 London riots which spread via social media. Virtual crowds can belong to multiple online communities simultaneously through tools like Twitter, Facebook, and Reddit. These tools also allow information to spread virally very quickly with little direction. Businesses must track social media buzz using tools like Twitter, which allows public messaging and searching of tweets. Third party tools provide additional search capabilities and access to older tweets.
The document discusses Chinese language courses offered at Amity University. It notes that Chinese has become an important foreign language in India and there is growing demand for professionals with Chinese skills. Amity offers Chinese as both a value-added course and degree/diploma program. The Chinese courses focus on developing oral and written proficiency and are offered at basic and advanced levels for undergraduate and postgraduate students respectively. Studying Chinese can offer better job and study abroad opportunities.
Podcasting allows businesses to connect with customers and stakeholders by creating audio files and distributing them through RSS feeds. It provides an easy and low-cost way for businesses to share information and brand themselves as broadcasters. Creating effective podcasts involves choosing a theme, naming the podcast, developing a structure for episodes, using appropriate recording and hosting tools, and submitting the podcast to directories like iTunes to expand its audience.
This document discusses tools for video conversion, editing, and sharing online. It recommends FreeMaker as a free video conversion tool that can change formats like WMV, AVI, MP4, FLV and QuickTime. Video editing software allows rendering videos into web-viewable formats through options like "Export," "Create Movie," or "Render." Popular sites for sharing videos include YouTube and other video hosting sites. Video grabbing tools can extract videos from sites like YouTube to reuse elsewhere. The document cautions that some grabbing tools contain unwanted extras and recommends FreeMaker as one that works well but to watch for extras during installation.
The document provides an overview of blogging for business purposes. It discusses how Blogger was one of the first free blog platforms, launching in 1999. While Blogger helped develop early blogging conventions, WordPress later became the most popular content management system, with over 65 million downloads. The chapter examines features of Blogger and WordPress that businesses can use to create an interactive online community and engage customers. It highlights how blogging is now a standard practice for many large and small companies.
Wikis emerged as a class of collaborative document applications that allow multiple users to develop and edit content. Wikis provide features for collaborative authoring, editing pages, linking topics, and cross-referencing materials. They also maintain version histories and can be configured for public, private, or semi-private access. Common uses of wikis include online encyclopedias, internal business documentation, academic projects, and government information sites.
Social Media Presentation for BMA MN - Presented December 2012Laura Monn Ginsburg
The document discusses blending traditional and new media for marketing. It summarizes that social media platforms like Facebook, Twitter, YouTube and LinkedIn are most effective for engagement and relationship building when content is relevant and conversations are maintained. The key is to capture leads from social media discussions in the same way as other marketing channels and justify social media investments by showing how interactions lead to qualified sales opportunities. Marketers are encouraged to engage prospects when they are actively interested through "moment-of-interest marketing" to keep conversations ongoing until needs are met.
This document discusses how businesses are using content sharing and social media through Web 2.0. It explains that businesses share content like text, photos, videos, and documents on sites like YouTube, Flickr, Scribd, and DocStoc to promote their brand and gain recognition in particular areas. Examples of popular social media sites that rely on user contributions and recommendations are also provided, such as Reddit, Delicious, and social bookmarking sites. The document concludes that these new technologies enabled by Web 2.0 and mobile devices are transforming business practices by allowing companies to better connect with customers, employees, and stakeholders through content sharing and social engagement.
Web 2.0 applications have enabled live streaming and screencasting capabilities for businesses and individuals. These tools allow for real-time broadcasting as well as archived recordings. Popular platforms have converged features of chatrooms, radio, television, and blogs to offer synchronous and asynchronous streaming options like embedded players and mobile capture. Businesses can now easily reach customers live or share past presentations through these personalized digital communications channels.
Web 2.0 applications have enabled live streaming and screencasting for businesses and individuals. The document discusses tools like Stickam, Tinychat, Ustream, and Skype that allow live video broadcasting from computers and mobile devices. It also covers features of live streaming like embedding players, importing media, and interactive chat. Live streaming provides opportunities for businesses to engage customers in real-time and create archived content.
Samsung should utilize social media to build brand awareness, drive traffic to product sites, and learn more about customers. It should engage customers through multiple social media channels like IdeaStorm, user-generated help videos on YouTube, tweets about offers, and conversations on Facebook and blogs. Success can be measured by increased rankings, engagement with content, awareness leading to sales, and trends over 2-3 months on key metrics like these.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
The document discusses social media and why brands should engage with it. It notes that 2/3 of the economy is influenced by personal recommendations and that people trust recommendations from other consumers more than traditional ads. It provides statistics on the growth and reach of various social media platforms. It argues that social media allows brands to better connect with customers and discusses how the company Cloud 9 can help brands professionally manage their social media communications.
This document discusses the use of social media and ICT tools to help organizations operate more efficiently and effectively. It provides an overview of various social media platforms like blogs, wikis, Twitter and describes how organizations can use these tools for communication, advocacy, fundraising, and outreach. The document emphasizes that selecting the right social media tools depends on an organization's objectives and audience, and implementing a strategy to maximize benefits and measure impacts.
Wiltshire Consortium R Cs Social Media Presentationguest4436781
The document discusses the importance of using social media for organizations to operate more efficiently, be more effective in their reach and influence, and voice representation and advocacy. It provides statistics on internet and social media usage and lists common barriers to getting online. It then describes different types of social media platforms like blogs, YouTube, Twitter, Flickr, and social networks and how organizations can use them to increase awareness, fundraising, and engaging communities.
Wiltshire Consortium R Cs Social Media PresentationJulie Hawker
This document discusses the use of social media by organizations. It provides examples of different social media platforms and how organizations can use them to more efficiently communicate their message, engage supporters, and influence change. While social media allows organizations to reach a global audience for free, it also requires investing time to learn new skills and make social media an organizational habit. The best approach is to select the social media platforms that fit an organization's objectives and audience.
Want to build a trending short music and video app like Tiktok? Gain insights to the unrevealed building stones of Tiktok that you can use to imitate the popular business model. Identify the technology, game changing features, key contenders and open the gateways to earn money through Tiktok like app.
The document provides an introduction to social media and its uses for organizations in the third sector. It discusses what social media is, different social media tools like Facebook, Twitter, blogs, and their benefits. It also summarizes research on current third sector uses of social media and the internet. Practical advice and exercises are given to help organizations start using social media through small steps like listening, learning, building a network, and focusing efforts.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Novel model to identify the success factors in marketing by social mediaDr Karunakar Diwakar Jha
This document presents a novel model for identifying success factors in marketing through social media. It begins with an abstract discussing how social media allows companies to understand customer needs and establish relationships. It then discusses developing a model based on security, attractive content, reputation, interaction, and communication. The document provides context on the evolution and types of social media, how different age groups use it, and goals of social media marketing. It compares traditional and social media marketing approaches. Finally, it discusses the four pillars of social media marketing as read, create, share, and discuss content.
Social media can be used in various ways to foster innovation, including generating and testing new ideas, finding solutions to challenges, and enabling collaboration both within and outside an organization. Key approaches include using ideation platforms, professional networks, blogs, wikis, and social media monitoring to identify unmet needs, tap new expertise, gather diverse inputs, and solve problems in new ways. Establishing active online communities allows for innovative ideas to be shared, built upon, and transformed through engagement and dialogue.
The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
The_Ultimate_Event_Plannig_Toolbox_e-bookShlomo Levy
The document provides a list of 100 tools for event organizers to consider using. It discusses social media platforms that can be used to engage attendees, including major networks like Facebook, Twitter, and LinkedIn. It also lists other types of platforms like blogging platforms, media sharing sites, and social bookmarking sites. The goal is to help event planners determine which tools will best help increase ticket sales, boost engagement, and save them time in planning their events. A checklist is also included to help organizers choose the right tool for each task.
Similar to Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition (20)
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
2. Video sharing social media app.
What is Vine?
6 Second Videos
Users can share short videos (up to 6
seconds) that play as looping
segments.
Released in 2012
Vine was initially developed by Dom
Hofmann, Rus Yusupov, and Colin
Kroll in 2012.
Twitter Acquisition
Twitter bought the company for approximately 30 million
dollars. Within three years, Vine had over 200 million active
users.
3. Web page interface
Vine
A user posts a video on Vine’s social network. This video can also easily be shared on
other social media platforms such as Twitter and Facebook. Vine allows users to
search and browse videos posted by others or to see videos grouped by theme and
popularity.
5. Vine for Business
A number of companies have developed 6-second video messages that provide
branding as well as some utility to customers. For instance, Lowes provides a series of
Vine videos that quickly inform consumers how to fix common problems.
John Waghorn suggests using Vine as part of a broader strategy. Consider:
How the business will communicate with its desired audience;
Whether a business has the resources to make and upload a series of videos;
How the videos will tie into the overall brand/business theme.
6. A large audience – Vine has an audience of over 100 million people
watching videos monthly.
The next big thing – Using new and trendy social media platforms
gives businesses an appearance of freshness and being ahead of
competition.
Easy to learn – Vine is both easy to use and easy for customers to
connect with.
Creates attention-grabbing videos – Videos are fun to create and
provide positive attention. The time investment can be
worthwhile.
Creates brand awareness – Videos provide education and more
direct information to customer than text transmitted through
Twitter or posted on Facebook.
Boost sales – Vine can connect back to a Web site or place where
sales can be enacted.
From: Lisa Furgison, Twitter expert
Reasons Vine can Add Power to Twitter
8. Vine Versus Instagram
Instagram videos can be longer than Vine
allows (e.g. more than twice as long)
Instagram offers filters
Instagram adjusts for shaky filming
Instagram videos can be shared in more
ways (e.g. Tumblr, Facebook or email)
Vine videos can be embedded into Twitter
Vine videos can use embed codes for
integration into blogs and WordPress pages
Vine videos are auto-looping
Vine lists trending hashtags
9. Takes concept of Tweets & Snapchats one step further. Users broadcast live events via phone.
Periscope and Meerkat
Periscope and Meerkat are competing social media apps vying for the instant video
marketplace. Whereas Vine and Instagram allow users to post recorded video clips on
social media Websites, Periscope and Meerkat stream live video into a social media
environment.
10. Twitter Enters Picture
Meerkat first to appear (February of 2015) but met with competition from Periscope
(March of 2015). Twitter purchased Periscope and integrated it into their social media
platform giving it a huge advantage and a large pool of potential users. At the same time,
it cut off Meerkat’s access to Twitter.
12. People are compelled to share via rich media.
Live Streaming Examples
Streaming Lives
Periscope will reveal people walking their dogs,
jogging, cooking, complaining about a hangover,
driving somewhere, watching TV, playing a video
game, or putting on their make-up. Many users are
just looking for someone to talk with and to find
common interests.
Friends and Family
Represents a way to keep in touch with friends in
a more personal way. It might be used by those
separated from loved ones to keep in touch or for
someone to meet new friends.
13. Finding Streams on Periscope
Visual Interface
Periscope provides a visual interface that lists many
of the live streams currently being broadcast.
Map
Periscope’s map tab reveals red circles to indicate
ongoing broadcasts from a location. Blue dots are
recently completed broadcasts. As a user zooms
in, more specific locations are revealed.
14. Live Product Demos
Audiences can benefit from watching a new product launch via live
streaming. Potential customers can interact during the demonstration by
asking questions.
From: Cas McCullough social media expert
Business Benefits Using Life Streaming
Industry News Reports
A business can provide general news related to their industry. This will
provide a sense of connection to interested people, provide exposure and a
sense of relevance to an organization, and give customers insights that
extend beyond a particular company’s offerings.
Connections with Opinion Leaders
Live streaming is a great way to connect with opinion leaders who already
have a voice and audience. These people appreciate representatives from a
company showing up in an influencer’s broadcast, asking interesting
questions, making insightful comments, and sharing with followers.
Publicity
The platform can provide a place where a product can be showcased and
initial public knowledge created for potential customers.
15. Bring Viewers Behind the Scenes
Broadcasts that provide glimpses inside an organization can be enticing
and attract attention. Remember, people using social media want personal
connections and this is a great way to do this.
From: Cas McCullough social media expert
Business Benefits Using Life Streaming
Build a List of Followers
A list of users can be collected by following people watching the live
stream. Over time, an extensive list can be created.
Collect Content During Live Event
Broadcasts can be recorded and then used as raw
material in other multimedia offerings. Blog posts,
informational videos, source material for YouTube
videos and many other items can be created from
material created during the live streams.
16. Permits people to work together over virtual networks.
Trello
Organizer
Social media influenced, collaboration tool useful to people wishing to
organize projects. Can be used as a standalone productivity system.
Social Interaction
Designed in the era of social media and
incorporates many ideas and concepts that
provide value related to interaction.
History
Developed by Fog Creek Software, a
company started in the year 2000 by
Joel Spolsky and Michael Pryor. In
2016, Trello had more than 10 million
users.
17. Boards can be shared and used for interaction as online checklists
Trello is a Set of Boards
18. Anonymous mobile App
Boards Filled with Detailed Cards
Trello is a set of boards. Each board is a list of lists filled with cards.
Cards contain multimedia information about each item in the list.
Teams (or individuals) use
the cards to track activities,
communicate, and
document work. Trello
helps organize, track, and
facilitate projects in a social
media setting
19. Trello Teams
Trello offers features to facilitate team
creation.
Teams have administrators and members
with varying levels of access to boards.
Teams are intended to comprise a group
that may have several projects.
Projects have members while teams cross
multiple projects.
20. Money and Social Media
Crowdfunding
Raising Capital
Social media can be used as a method of raising capital through collective,
grassroots efforts. This process is called crowdfunding.
Small Amounts Add Up
Substantial amounts of funding
can be acquired by receiving a
small amount of capital from a
large number of individuals.
21. Why Use Crowdfunding?
Presentation Platform
A place to provide artifacts that bring an idea to life for potential
investors.
Validation of Concept
Through social media tools, flaws, missing elements or enhancements
can be discussed and resolved.
Greater Reach
Access to large numbers of potential investors.
Publicity
The platform can provide a place where a product can be showcased
and initial public knowledge created for potential customers.
22. Money and Social Media
Crowdfunding
Raising Capital
Social media can be used as a method of raising capital through collective,
grassroots efforts. This process is called crowdfunding.
Small Amounts Add Up
Substantial amounts of funding can be acquired by receiving a small amount
of capital from a large number of individuals.
23. Three Types of Crowdfunding
Donation-Based crowdfunding preferred by
those seeking to raise money. Makes sense
because there is no financial return to investors.
Rewards-Based crowdfunding entices
investors with a reward, typically in the form of
a future product or service yielded by the
process being funded. No financial return for
investor, but rather a gesture of gratitude is
provided. Recipients of funds not obligated to
share future profits, nor are they giving up
ownership shares.
Equity-Based crowdfunding gives contributors
ownership shares and in the best cases, profits.
Often subject to regulations.
28. Important to choose correct crowdfunding platform.
Strategic Considerations
Choosing the correct site is a crucial step in this strategy
and that largely depends on the type of project being
funded. Be sure to assess the costs, the rewards, the perks
and benefits for each site.
Indiegogo
sample projects
33. Social applications have emerged for consumers wishing for easy-
to-use, rich media applications that permit them to quickly
interact with peers, anonymous like-minded temporary friends, or
people in close proximity.
Most of these applications are not central to business social media
plans, but it is important for business planners to realize virtual
environments exist and may exert influence.
Popular mobile applications in this category include Instagram,
Snapchat, YikYak, Whisper, Tinder, Vine, Meerkat and Periscope.
Applications like Trello permit social media-based organization of
projects and tasks.
Social media platforms also provide ideal venues for raising capital
from a large number of small donors. This is called Crowdfunding.
Chapter 10 Summary