Slides for Appendix B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney , Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
LinkedIn offers publishers increased distribution of their content to LinkedIn's large network. Content is shared across LinkedIn properties like member homepages and updates. Sharing drives higher traffic, brand awareness, and engagement for publishers. Publishers who implemented LinkedIn's InShare plugin and Share API saw large increases in referral traffic, from 10-50x in some cases. Resources are provided to help publishers integrate sharing tools.
The document discusses various components of Web 2.0 and social media that are relevant for B2B marketers, including blogs, RSS, social networking sites, podcasts, videos, wikis, and software as a service. It provides examples and recommendations for how to utilize these channels for marketing purposes, highlighting benefits like SEO, building communities, and viral marketing. The key takeaway is that B2B companies should engage with various social media to find and convert leads on the web.
LinkedIn is a professional social networking site with over 200 million members. Key features include user profiles, contacts, groups, jobs, companies and news updates. Twitter is a microblogging service where users send and read tweets of up to 140 characters. Key features include a home feed, profiles, connections and discovery of trending topics. Facebook had over 1 billion monthly active users as of late 2012 and key features include timelines, pages, news feeds, photos/video, groups and events.
This document discusses LinkedIn's large and growing global network of professionals, and how publishers can connect their brands to LinkedIn's audience. It notes that LinkedIn has over 175 million members worldwide who generate over 9 billion page views per month. The audience is influential, educated, and affluent. The document also outlines the value LinkedIn brings to its members and publishers, and how publishers can share content on LinkedIn to drive traffic and engagement through tools like InShare and the Share API.
This document discusses using social media and Enterprise 2.0 tools for collaboration. It begins by asking which social media platforms people use like Twitter, LinkedIn, Facebook. It then discusses how these platforms and others like YouTube, Wikipedia can be used both personally and professionally. It focuses on how Enterprise 2.0 uses these same tools internally for engagement, communication, innovation and knowledge sharing among employees, customers and partners to increase productivity, collaboration and business agility.
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
LinkedIn offers publishers increased distribution of their content to LinkedIn's large network. Content is shared across LinkedIn properties like member homepages and updates. Sharing drives higher traffic, brand awareness, and engagement for publishers. Publishers who implemented LinkedIn's InShare plugin and Share API saw large increases in referral traffic, from 10-50x in some cases. Resources are provided to help publishers integrate sharing tools.
The document discusses various components of Web 2.0 and social media that are relevant for B2B marketers, including blogs, RSS, social networking sites, podcasts, videos, wikis, and software as a service. It provides examples and recommendations for how to utilize these channels for marketing purposes, highlighting benefits like SEO, building communities, and viral marketing. The key takeaway is that B2B companies should engage with various social media to find and convert leads on the web.
LinkedIn is a professional social networking site with over 200 million members. Key features include user profiles, contacts, groups, jobs, companies and news updates. Twitter is a microblogging service where users send and read tweets of up to 140 characters. Key features include a home feed, profiles, connections and discovery of trending topics. Facebook had over 1 billion monthly active users as of late 2012 and key features include timelines, pages, news feeds, photos/video, groups and events.
This document discusses LinkedIn's large and growing global network of professionals, and how publishers can connect their brands to LinkedIn's audience. It notes that LinkedIn has over 175 million members worldwide who generate over 9 billion page views per month. The audience is influential, educated, and affluent. The document also outlines the value LinkedIn brings to its members and publishers, and how publishers can share content on LinkedIn to drive traffic and engagement through tools like InShare and the Share API.
This document discusses using social media and Enterprise 2.0 tools for collaboration. It begins by asking which social media platforms people use like Twitter, LinkedIn, Facebook. It then discusses how these platforms and others like YouTube, Wikipedia can be used both personally and professionally. It focuses on how Enterprise 2.0 uses these same tools internally for engagement, communication, innovation and knowledge sharing among employees, customers and partners to increase productivity, collaboration and business agility.
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Google plus Revealed! Why you should start using Goggle plus today4FingersMedia
Google plus is all about putting human faces to names and this is going to apply to the business world as well. Would you rather hear about a new product from the President or CEO of a company or from some representative that you can’t relate to?
Google + is Google’s attempt to put a face to the name and create personalities.
Getting Started with Google plus with this presentation.
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
The document provides definitions for over 50 terms related to social media and web technologies. It explains key concepts and platforms including hashtags, blogs, Facebook, Twitter, YouTube, and others. Terms are organized alphabetically from A-Z and include short descriptions of each term and examples when relevant.
The document introduces LinkedIn's publishing platform, which allows professionals to share content, establish expertise, and enhance their careers. It outlines key features like publishing long-form blog posts and embedding multimedia to reach LinkedIn's large network. Examples are given of members gaining opportunities like public speaking engagements and jobs from their posts. Tips are provided on growing an audience and engagement through high-quality content on LinkedIn and SlideShare.
The document discusses the concept of Web 2.0 and provides recommendations for B2B marketers to leverage various Web 2.0 technologies and strategies in their marketing. It defines key Web 2.0 concepts like blogs, social networking sites, podcasts and wikis. It also provides case studies on how companies have used social networking and strategies like content marketing to generate leads. The document recommends that B2B marketers engage customers through various Web 2.0 channels like blogs, social media and more.
The document discusses how social media can be used to share technical content within the Lotus community. It provides an overview of various social media tools including wikis, blogs, forums, IdeaJam, Facebook, and Twitter that community members can use to interact, improve technical documentation, and establish themselves as experts. The goal is to bring IBMers, partners, and customers closer together through collaborative authoring and shared expertise.
This document provides an overview of how to use LinkedIn Groups for integrated communication and collaboration within employee resource groups (ERGs). It outlines the objectives of using LinkedIn Groups like creating a shared online space, simplifying meeting notes distribution, and facilitating job opportunities. It then explains how to access and use the various Group functions on LinkedIn like discussions, news posts, job postings, subgroups, and announcements.
"Building Your Teaching Arsenal" presentation for Berwyn South District 100 professional development on August 1, 2012. This PD is for teachers beginning to build their professional learning network.
Social Networking in Drupal - Isaac SELF 2010Mediacurrent
This document summarizes a presentation about building social networks in Drupal. It discusses why social networking is popular due to low barriers to entry, feedback loops, and connection building. It outlines the key components of social networks, including sharing content and connecting with other users. Examples are given of successful social networks in Drupal and the modules that can be used to build one, like Facebook-style Statuses. The presentation walks through the process of configuring these modules to create a standalone social network with features like status updates, hashtags, and friend connections. It encourages further engagement with resources for continuing development.
The document discusses wikis and how they allow users to collaboratively add, edit, and change website content. It provides examples of government agencies and businesses using wikis for collaboration. Key features of wikis that are described include editing pages, adding links, images and tables, discussion boards, and tracking changes. Tips are provided on creating a wiki using Wikispaces and managing space permissions and members.
LinkedIn's business directory goes live, indexing over 150,000 companies. LinkedIn also launched new features like Blog Link to connect blogs to profiles, and an add-on for Firefox giving access to profiles from emails and websites. The document also lists top LinkedIn mistakes, ways to use LinkedIn, and learning resources on the site.
BrandYourself is a tool that allows users to easily improve and track their online reputation through 6 main features:
1. A to-do list that provides action items to continually build their online profile.
2. A site builder that allows users to create a search engine optimized website with their profile information in just a few clicks.
3. An accounts section that grades and provides optimization tips for social media profiles.
4. A brand dashboard that streamlines social media engagement and monitoring.
5. Web mentions tracking to see where a name is mentioned online.
6. Analytics and stats tracking to monitor reputation growth over time.
The document provides responses to 21 questions regarding the specifications for a Social Media Newsroom website. It clarifies details around website design, search integration, social media integration, registration features, content types, tagging, and more. Key points include using existing contributed modules where possible, extending the current registration system, and displaying content in flexible ways like tabs that can be added or removed by administrators.
This is a group assignment done for Subject Semantic Web on the topic of "Web 2.0 for Business"
Group Members - H.M.V.T.W Bandara , S.M.P.S Chamara , W.G.Y Lakmal
The document discusses how scholars can use Web 2.0 tools like blogs, wikis, social bookmarking and video sharing to increase the visibility and impact of their research beyond just Google searches. It provides examples of various digital tools and platforms researchers can use to collaborate, publish and disseminate their work online to attract funding and collaboration opportunities. The document emphasizes that scholars must evaluate online sources of information carefully and properly cite sources to contribute to the ongoing accumulation and sharing of knowledge in their field.
The document discusses the rise and use of social media and blogging. It notes that social media allows for easy sharing of consumer generated media online. Blogging emerged as a way for individuals to publish personal content on the web. While blogs were initially simple HTML pages, services like Blogger made it easier to create blogs. Blogs can be used personally, for courses, or more broadly. Challenges include a lack of strong education examples and potential conflicts with closed online classrooms. Overall, blogs empower personal publishing and conversation in a networked environment.
This document provides tips for generating website traffic through content creation and distribution. It recommends: creating articles and blogs for content marketing; submitting PDFs and videos to sharing sites; engaging on social networks; and participating in niche forums. Creating unique, high-quality content and distributing it across these various channels can help attract organic traffic and build backlinks to increase search engine rankings.
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Student loans can be an invaluable resource on the road to a top-notch education, but they can also put a crimp in your finances after college. Here are six steps to paying off your student loan debt quickly so you can get serious about your long term savings goals.
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Google plus Revealed! Why you should start using Goggle plus today4FingersMedia
Google plus is all about putting human faces to names and this is going to apply to the business world as well. Would you rather hear about a new product from the President or CEO of a company or from some representative that you can’t relate to?
Google + is Google’s attempt to put a face to the name and create personalities.
Getting Started with Google plus with this presentation.
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
The document provides definitions for over 50 terms related to social media and web technologies. It explains key concepts and platforms including hashtags, blogs, Facebook, Twitter, YouTube, and others. Terms are organized alphabetically from A-Z and include short descriptions of each term and examples when relevant.
The document introduces LinkedIn's publishing platform, which allows professionals to share content, establish expertise, and enhance their careers. It outlines key features like publishing long-form blog posts and embedding multimedia to reach LinkedIn's large network. Examples are given of members gaining opportunities like public speaking engagements and jobs from their posts. Tips are provided on growing an audience and engagement through high-quality content on LinkedIn and SlideShare.
The document discusses the concept of Web 2.0 and provides recommendations for B2B marketers to leverage various Web 2.0 technologies and strategies in their marketing. It defines key Web 2.0 concepts like blogs, social networking sites, podcasts and wikis. It also provides case studies on how companies have used social networking and strategies like content marketing to generate leads. The document recommends that B2B marketers engage customers through various Web 2.0 channels like blogs, social media and more.
The document discusses how social media can be used to share technical content within the Lotus community. It provides an overview of various social media tools including wikis, blogs, forums, IdeaJam, Facebook, and Twitter that community members can use to interact, improve technical documentation, and establish themselves as experts. The goal is to bring IBMers, partners, and customers closer together through collaborative authoring and shared expertise.
This document provides an overview of how to use LinkedIn Groups for integrated communication and collaboration within employee resource groups (ERGs). It outlines the objectives of using LinkedIn Groups like creating a shared online space, simplifying meeting notes distribution, and facilitating job opportunities. It then explains how to access and use the various Group functions on LinkedIn like discussions, news posts, job postings, subgroups, and announcements.
"Building Your Teaching Arsenal" presentation for Berwyn South District 100 professional development on August 1, 2012. This PD is for teachers beginning to build their professional learning network.
Social Networking in Drupal - Isaac SELF 2010Mediacurrent
This document summarizes a presentation about building social networks in Drupal. It discusses why social networking is popular due to low barriers to entry, feedback loops, and connection building. It outlines the key components of social networks, including sharing content and connecting with other users. Examples are given of successful social networks in Drupal and the modules that can be used to build one, like Facebook-style Statuses. The presentation walks through the process of configuring these modules to create a standalone social network with features like status updates, hashtags, and friend connections. It encourages further engagement with resources for continuing development.
The document discusses wikis and how they allow users to collaboratively add, edit, and change website content. It provides examples of government agencies and businesses using wikis for collaboration. Key features of wikis that are described include editing pages, adding links, images and tables, discussion boards, and tracking changes. Tips are provided on creating a wiki using Wikispaces and managing space permissions and members.
LinkedIn's business directory goes live, indexing over 150,000 companies. LinkedIn also launched new features like Blog Link to connect blogs to profiles, and an add-on for Firefox giving access to profiles from emails and websites. The document also lists top LinkedIn mistakes, ways to use LinkedIn, and learning resources on the site.
BrandYourself is a tool that allows users to easily improve and track their online reputation through 6 main features:
1. A to-do list that provides action items to continually build their online profile.
2. A site builder that allows users to create a search engine optimized website with their profile information in just a few clicks.
3. An accounts section that grades and provides optimization tips for social media profiles.
4. A brand dashboard that streamlines social media engagement and monitoring.
5. Web mentions tracking to see where a name is mentioned online.
6. Analytics and stats tracking to monitor reputation growth over time.
The document provides responses to 21 questions regarding the specifications for a Social Media Newsroom website. It clarifies details around website design, search integration, social media integration, registration features, content types, tagging, and more. Key points include using existing contributed modules where possible, extending the current registration system, and displaying content in flexible ways like tabs that can be added or removed by administrators.
This is a group assignment done for Subject Semantic Web on the topic of "Web 2.0 for Business"
Group Members - H.M.V.T.W Bandara , S.M.P.S Chamara , W.G.Y Lakmal
The document discusses how scholars can use Web 2.0 tools like blogs, wikis, social bookmarking and video sharing to increase the visibility and impact of their research beyond just Google searches. It provides examples of various digital tools and platforms researchers can use to collaborate, publish and disseminate their work online to attract funding and collaboration opportunities. The document emphasizes that scholars must evaluate online sources of information carefully and properly cite sources to contribute to the ongoing accumulation and sharing of knowledge in their field.
The document discusses the rise and use of social media and blogging. It notes that social media allows for easy sharing of consumer generated media online. Blogging emerged as a way for individuals to publish personal content on the web. While blogs were initially simple HTML pages, services like Blogger made it easier to create blogs. Blogs can be used personally, for courses, or more broadly. Challenges include a lack of strong education examples and potential conflicts with closed online classrooms. Overall, blogs empower personal publishing and conversation in a networked environment.
This document provides tips for generating website traffic through content creation and distribution. It recommends: creating articles and blogs for content marketing; submitting PDFs and videos to sharing sites; engaging on social networks; and participating in niche forums. Creating unique, high-quality content and distributing it across these various channels can help attract organic traffic and build backlinks to increase search engine rankings.
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Student loans can be an invaluable resource on the road to a top-notch education, but they can also put a crimp in your finances after college. Here are six steps to paying off your student loan debt quickly so you can get serious about your long term savings goals.
The document discusses different types of music and their suitability for learning situations. It covers Western classical music from the Medieval to Late Romantic eras. It also discusses theatrical soundtracks, twentieth century music genres like rap, rock, and country, and new age music. The conclusion recommends choosing background music that maintains a constant tempo and volume to enhance the learning environment without introducing unwanted ideas or emotions.
Energy is not cheap. Fortunately, today's technology can help you lower your energy consumption and energy costs. Check out these six energy efficient appliances, gadgets and devices designed to increase your home's energy efficiency.
Wikis are collaborative document systems that emerged with Web 2.0 concepts. They allow multiple users to edit content, develop topics, link pages, and cross-reference material. Wikis maintain version history and provide varying levels of user access from public to private. They serve as workspaces and knowledge repositories when proper oversight and community involvement are established.
This document discusses how businesses are using content sharing and social media through Web 2.0. It explains that businesses share content like text, photos, videos, and documents on sites like YouTube, Flickr, Scribd, and DocStoc to promote their brand and gain recognition in particular areas. Examples of popular social media sites that rely on user contributions and recommendations are also provided, such as Reddit, Delicious, and social bookmarking sites. The document concludes that these new technologies enabled by Web 2.0 and mobile devices are transforming business practices by allowing companies to better connect with customers, employees, and stakeholders through content sharing and social engagement.
This document discusses tools for tracking social media buzz and viral phenomena. It describes several social media monitoring tools, including Social Mention, Mention.net, Whostalkin.com, and Klout, that provide metrics on social media mentions, influence, and how content spreads. These tools help businesses understand their online presence, gauge stakeholder sentiment, and optimize social media strategies.
This document discusses how businesses can use content sharing and social media on Web 2.0. It explains that businesses share materials online through sites like YouTube, Flickr, and Scribd to promote their brand. Content sharing overlaps with social media and allows businesses to post text, photos, videos and more. The document also discusses social bookmarking, tagging, and geo-tagging to organize and describe online content. Finally, it states that with technologies like social media, content sharing, filtering and apps, Web 2.0 is transforming business practices and how companies connect with customers.
This document discusses configuring a WordPress business blog to connect with audiences. It describes adding widgets, categories, tags and pages to organize content. It emphasizes the importance of connecting the blog to search engines by registering it on sites like Google Webmaster Tools and adding verification codes. It also stresses connecting the blog to social media like Twitter to share posts and reach wider audiences. Configuring sharing buttons and settings allows readers to easily share blog content on sites like Facebook. Traffic analytics help monitor effectiveness of these outreach efforts.
Social Media Presentation for BMA MN - Presented December 2012Laura Monn Ginsburg
The document discusses blending traditional and new media for marketing. It summarizes that social media platforms like Facebook, Twitter, YouTube and LinkedIn are most effective for engagement and relationship building when content is relevant and conversations are maintained. The key is to capture leads from social media discussions in the same way as other marketing channels and justify social media investments by showing how interactions lead to qualified sales opportunities. Marketers are encouraged to engage prospects when they are actively interested through "moment-of-interest marketing" to keep conversations ongoing until needs are met.
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
WordPress is a powerful blogging tool that allows businesses to communicate messages and provide updates to stakeholders. It allows information to be accessible immediately to everyone and remain in the original words of the writer. WordPress blogs can be customized in many ways through themes, plugins, and options. Customization helps businesses create a unique identity and tailor the blog to their specific needs and goals. Common customizations include changing the header, background, fonts, and colors.
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Social media has enabled crowd behavior to become independent of time and location. Examples include the 2011 Egyptian revolution which relied on Facebook and the 2011 London riots which spread via social media. Virtual crowds can belong to multiple online communities simultaneously through tools like Twitter, Facebook, and Reddit. These tools also allow information to spread virally very quickly with little direction. Businesses must track social media buzz using tools like Twitter, which allows public messaging and searching of tweets. Third party tools provide additional search capabilities and access to older tweets.
Podcasting allows businesses to connect with customers and stakeholders by creating audio files and distributing them through RSS feeds. It provides an easy and low-cost way for businesses to share information and brand themselves as broadcasters. Creating effective podcasts involves choosing a theme, naming the podcast, developing a structure for episodes, using appropriate recording and hosting tools, and submitting the podcast to directories like iTunes to expand its audience.
The document discusses Chinese language courses offered at Amity University. It notes that Chinese has become an important foreign language in India and there is growing demand for professionals with Chinese skills. Amity offers Chinese as both a value-added course and degree/diploma program. The Chinese courses focus on developing oral and written proficiency and are offered at basic and advanced levels for undergraduate and postgraduate students respectively. Studying Chinese can offer better job and study abroad opportunities.
This document discusses RSS (Really Simple Syndication) and how it enables businesses to disseminate content through web feeds. RSS provides a standardized format for publishers like news sites to make information available and allows users to filter relevant material. It reduces information overload by allowing selective movement of content onto the web. The document provides examples of RSS feeds from sites like CNN and BBC and explains how aggregator software can acquire new content through feeds even when a user is offline. It also gives examples of feed reader programs and discusses how to subscribe to and organize different feeds.
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses customizing WordPress blogs for business use. It provides options for customizing blogs, including selecting themes, editing theme options like fonts and images, adding a custom header image, and modifying general blog settings. The customizations allow a business to create a unique blog identity aligned with its goals.
This document discusses configuring a WordPress business blog and connecting it with customers. It explains how to add widgets, categories, tags and pages to organize content. It also covers registering the blog with search engines and social media platforms to increase discoverability. Connecting to services like Google Webmaster Tools and adding sharing buttons allows posts to be shared across networks, improving engagement with potential customers.
Part I introduces WordPress and the advantages of using it as a blogging platform. Part II covers using the WordPress hosted service, including writing posts, themes, and widgets. Part III explores self-hosting WordPress and installing it on a domain with web hosting.
Installing WordPress on 000webhost is simple and free. The process involves clicking "Install Now" and following prompts to choose a language and enter administrator details. Once installed, WordPress can be managed through the dashboard. Key management tasks include writing posts, adding pages and plugins, customizing themes, and updating the site over time.
This document provides instructions for setting up and using a WordPress blog for business purposes. It discusses why businesses should blog, how to select a WordPress theme, customize settings, write blog posts, and promote the blog on social media. Key aspects covered include choosing a username, using the dashboard, adding widgets, setting discussion preferences, uploading media, creating pages, and assigning user access levels. The goal is to help businesses create and manage an effective blog using WordPress.
The document discusses WordPress themes and customizing WordPress sites. It covers topics like what WordPress themes are, the default themes included with WordPress, customizing themes, installing new themes, live previews of themes, theme settings, widgets and how to use them to customize sidebars, common WordPress plugins and how to install and use them, and regenerating image thumbnails to fix issues with images not displaying correctly after changing themes.
WordPress for Entrepreneurs Management of your own websiteLaurence Svekis ✔
Learn how to setup your own Wordpress CMS website. Manage your website no coding required. Get your own website
https://www.udemy.com/wordpress-for-business-management-of-your-own-website/?couponCode=SLIDESHARE
Guest lecture for Pre-Press Publishing 1 for the Bachelor Of Writing and Publishing at Melbourne Polytechnic.
Getting to Know WordPress provides you a quick overview of the powerful content management and blogging system, WordPress.
WordPress is a powerful and widely used content management system (CMS) that allows users to create and manage websites without the need for extensive coding knowledge. With its user-friendly interface and robust features, WordPress has become the go-to platform for individuals, businesses, and organizations looking to establish a strong online presence.
These are the slides for my Schipul webinar - Intro to Wordpress. Topics focus on the Wordpress blogging tool - why to use it, how to use it, and how to keep your site updated.
The document provides an introduction to using WordPress for blogging. It discusses what WordPress is, how to set up and manage content like posts and pages, how to install and use plugins, and how to customize the appearance using themes and widgets. It also covers managing comments and users, and tips for maintaining a WordPress blog over time through ongoing updates and engagement activities.
WordPress is a website powerhouse for small and large businesses. Learn how to use it, and make it a valuable weapon in your marketing and SEO arsenal.
New to WordPress? Don't worry. This presentation helps you to understand every aspect of the most used blogging platform - WordPress. We've also prepared an infographic with all the keyboard shortcuts in WordPress. This is very useful for anyone having a WordPress blog or website. You can check it here: https://www.techwyse.com/blog/website-design/wordpress-tips/
Nova Scotia Web Media Consultants Supernova Media present Wordpress 101 for beginners. WordPress is an open source blog tool and publishing platform customized into a Content Management System (CMS). It has many features including a plug-in architecture and a template system. WordPress is used by over 14% of the 1,000,000 biggest websites.
This simple presentation accompanies creative content communications company Inner Ear Ltd.'s practical workshop on how to build your own portfolio website in Wordpress.com.
WordPress is an open-source content management system (CMS) designed for blogging but can be used to manage entire websites. It has over a million plugins and themes available and powers over 30% of websites. WordPress features a templating system, integrated link management, search engine friendly URLs, nested categories, tagging, automatic formatting, and trackback/pingback links. It can be deployed on hosting environments by downloading from WordPress.org or using package managers. WordPress was created in 2003 by Matt Mullenweg and Mike Little and has won awards for best open source CMS and open source project.
This document provides an overview of blogging for business using WordPress. It discusses what a blog is, different types of blogs and why businesses use them. It then focuses on WordPress, describing it as the most popular blogging platform, used by many large companies. Key features of WordPress like themes, plugins and mobile apps are summarized. The document concludes by contrasting WordPress.com for simpler personal blogs versus WordPress.org for full-featured business sites that require website hosting.
Create website using open source CMS WordPress by swapnil chafaleNextServices
This document provides instructions on how to create a website using the open source content management system WordPress. It discusses what WordPress is, its requirements, and how to install and manage key WordPress features like themes, plugins, posts, pages, comments, and settings. The document outlines the step-by-step process for installing WordPress, creating posts and pages, adding categories and comments, changing themes, and configuring general settings. It also explains how to install, activate, and deactivate plugins to add functionality to a WordPress site.
Wordpress is a free and open source blogging tool and content management system (CMS) based on PHP and MySQL. It allows users to install themes to change the look and functionality of the website. The document provides instructions on how to install Wordpress, create a website using Wordpress including writing posts and pages, managing themes and plugins, and general Wordpress settings.
Blogging 201: From Blank Slate to Blog in Under an HourAdam Gartenberg
So you\'ve decided to start a blog, but aren\'t sure where to begin (or even what platform to use)? This session will start with a comparison of some of the most popular blogging platforms and then walk through step-by-step instructions to get you set up in no time!
(I am also holding Blogging 101 and Blogging 301 sessions if you\'re not sure if blogging is right for you, or if you already have a blog and are looking for more advanced advice.)
This will be presented live on 12/12 - http://anyvite.com/events/home/6omohiadjn
Similar to Appendix B, Web 2.0 and Social Media for Business, 3rd Edition (20)
Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 6, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses tools for tracking social media buzz and viral activity. It describes several platforms for monitoring mentions across social networks, including Social Mention, Mention.net, and Whostalkin.com. These tools aggregate posts from various sites to track topics and sentiment. Klout is also discussed as a service that measures online influence by analyzing reach and engagement on networks. Businesses are interested in these tools to understand which of their content and communications are most influential in order to improve marketing effectiveness.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Wikis emerged as a class of collaborative document applications that allow multiple users to develop and edit content. Wikis provide features for collaborative authoring, editing pages, linking topics, and cross-referencing materials. They also maintain version histories and can be configured for public, private, or semi-private access. Common uses of wikis include online encyclopedias, internal business documentation, academic projects, and government information sites.
Web 2.0 applications have enabled live streaming and screencasting capabilities for businesses and individuals. These tools allow for real-time broadcasting as well as archived recordings. Popular platforms have converged features of chatrooms, radio, television, and blogs to offer synchronous and asynchronous streaming options like embedded players and mobile capture. Businesses can now easily reach customers live or share past presentations through these personalized digital communications channels.
This document discusses tools for video conversion, editing, and sharing online. It recommends FreeMaker as a free video conversion tool that can change formats like WMV, AVI, MP4, FLV and QuickTime. Video editing software allows rendering videos into web-viewable formats through options like "Export," "Create Movie," or "Render." Popular sites for sharing videos include YouTube and other video hosting sites. Video grabbing tools can extract videos from sites like YouTube to reuse elsewhere. The document cautions that some grabbing tools contain unwanted extras and recommends FreeMaker as one that works well but to watch for extras during installation.
Videocasting, screencasting, and live streaming allow businesses to communicate with customers and stakeholders in real-time via video online. Videocasting adds visual elements to podcasting and can be created inexpensively with digital video cameras and editing software. Effective videocasts require considering factors like camera lenses, video resolution, audio quality, image stabilization, lighting, and video editing software. Storyboards and shot lists help plan out videocasts before recording with cameras.
Blogger was one of the first free blog platforms, launching in 1999. It helped develop and standardize many blogging conventions. Google acquired Blogger in 2003. WordPress is now the most popular content management system, with over 65 million downloads. It offers free and open-source blogging solutions for both technical and non-technical users. Businesses use blogs as powerful tools to create customer communities and facilitate communication. Chapter 2 provided an overview of popular blogging platforms like Blogger and WordPress.
This document discusses key aspects of blogging for business. It defines what a blog is, noting that it allows one-to-many communication through personal reflections and media. Blogs originated from early online journals and bulletin boards. The document outlines attributes businesses should consider for their blog, including voice, frequency, style, features that optimize search and social media, and infusing passion. It also examines options for hosting a blog internally versus using external hosting services.
Web 2.0 allows for greater participation and collaboration online through social media and user-generated content. It evolved from earlier versions of the Internet due to greater access and new applications. Web 2.0 features social networking sites, blogs, wikis, video sharing, and web-based applications that facilitate user contributions and interactions. It represents a shift to more socially-focused and engaged experiences on the World Wide Web.
The document discusses how social media has enabled crowd behavior to become independent of time and location. It provides examples of how the 2011 Egyptian revolution and 2011 London riots used social media like Facebook and Twitter. It also explains how social media allows people to belong to multiple crowds simultaneously and discusses how viral waves can spread quickly through social media communities. Key social media tools mentioned are Twitter, Facebook, Instagram, and LinkedIn. Instagram is discussed in more detail, outlining its photo and video sharing features and how businesses can use it to showcase products, provide demos, and document events.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
2. Powerful tool
Helps a business get its message into the world
Allows business to provide news to its stakeholders
Material accessible to everyone immediately
Material remains in original words of the writer
Some organizations use blogs to communicate press releases,
others use blogs for voice of internal entities such as marketing,
research and development, production, or upper management
WordPress Blogs
3. • Wide variety of blog uses has resulted in the deployment of
numerous options and tools
• Community of WordPress users has provided many ways of
customizing and organizing blogs
• Because of parallels to traditional press releases and a desire to
promote a wider content distribution, a system for blog
syndication has been developed
WordPress Blogs (Continued)
4. Press the ‘Create Website’ button to begin the process.
Visit WordPress.com and Get Started!
It is also possible to develop a blog directly on the WordPress
website. This example installation takes that approach.
5. General Purpose of WordPress Site
WordPress works in a variety of application areas for your blog.
6. More WordPress Site Creation
WordPress drills down into more specifics for your application.
7. Some are free and others must be purchased. We will add one to the blog later.
Explore Over 200 Themes
8. Some are free and others must be purchased (or you can use an existing one you own).
Obtain Domain Name
12. We have covered basics for obtaining a WordPress blog account, starting a
blog, and selecting a theme. The blog can be further customized with
options and features specific to the needs of a business.
Customization
15. Configure WordPress Reader to view other blogs and their updates
Customizing WordPress Blog
Tabs on this page provide tools for reading posts written by other WordPress bloggers (e.g.
Read Blogs, Freshly Pressed, and Topics). Also, a tab for New Post provides links to information
about WordPress and its community of users
16. Go to My Site to customize your blog! Then visit Themes.
Customizing WordPress Blog
19. Getting a nice, free theme that matches your site strategy.
Customizing WordPress Blog
20. Selection of Argent Theme and how it looks on the site initially.
Customizing WordPress Blog
21. Most themes have customization options after being selected. Make your blog unique!
Customizing WordPress Blog
Most themes provide options for customization including selection of a header
image, font and style choices, and different ways of arranging the widgets.
22. Blog header image can be changed and modified.
Customizing WordPress Blog
Customizing has the direct benefit of making a business site unique. Each WordPress
theme may have thousands of adopters. Adding features that further business goals
is crucial in creating a unique sense of identity
The Connections theme allows a user to customize the blog header, image, and
style. Some themes permit this and others do not. Additional theme customization
options may include: background image, background color, header text, font color,
and other style choices.
23. Theme may have pre-installed images. However, for a truly custom appearance,
upload a unique image. Investigate a site of open content images (such as
CreativeCommons.org or appropriately licensed material at Flickr.com). Or, photos
can be taken with a digital camera.
Customize theme header
Customizing WordPress Blog
25. A photo can be added to the blog to create a custom header
Adding Custom Image to Header
26. The uploaded image is
larger than the header size.
WordPress provides a tool
to crop it. After selecting
the desired portion, click
Crop Header to ensure
selected part is displayed on
the blog.
Customize theme header
Crop Header Image in WordPress
28. The wrong font color can result in words that are not visible on the image
Customize theme header
Carefully Choose Header Font Color
29. MS-Paint or other
graphic editor can be
used to add desired text
with more visibility.
Customize theme header
Alternate: Edit Image Outside of WordPress
35. Customize theme header
WordPress Provides Background Image Options
Image can be uploaded and used for
background. Settings permit it to be tiled or
displayed according to particular criteria.
36. Alternate way to
customize page
background:
Selecting hex color value
for solid background.
Navigate to: Select a
Color which opens a
color wheel with a large
number of choices.
Customize theme header
WordPress Permits Background To Be Set As A Color
37. To access these
settings from a theme
perspective, navigate
from the Customize
Theme Dashboard to
‘Site Identity’
WordPress General Settings Customization
38. General settings
include site title, tag
line (the subheading
found under the
title), language, time
zone, date format and
more.
WordPress General Settings Customization
39. An icon to represent
your blog in people’s
browsers and on other
Web sites.
Creating a Blog Icon or Blog Avatar (Blavatar)
41. • Small add-ons used to interact with
other applications and provide
features that help build an audience
for a blog
• Can show recent Tweets, provide Flickr
pictures, show Facebook wall entries,
link to articles, and many other things
• Often provided by third-party
developers
Widgets
43. Widgets usually require
configuration. Clicking
the down arrow beside
the Widget’s name
causes a configuration
dialog box to
appear. This slide shows
a Twitter Widget on the
sidebar
Twitter Widget
Widget Configuration
51. For a blog to be
successful, it must
connect with its
intended audience
In business this
means potential
customers, clients,
and other
stakeholders
Connecting with search engines and potential viewers.
Sharing Settings
52. Having social media, news services, and other re-broadcasters pick up your blog
feeds is desirable.
Broadcasting to the World
53. Register with WordPress’s Webmaster tools to ensure posts are indexed by
major search engines such as Google, Bing, and Yahoo.
Notice links under
the ‘Webmaster
Tools Verification’
header.
Webmaster Tools
54. Blog owner must have account with a UserID and Password for the service. After
clicking on the ‘Google Webmaster Tools’ and logging in with GoogleID and password,
Press ‘Add a Site’ then copy Blog Address into textbox prompt. This tells Google’s
search engine to index the site.
Example: Registering with Google Webmaster Tools
55. Search engine will require user to add code to Web site to prove ownership
Proof of Ownership
56. Copy and paste the tag as shown above
Proof of Ownership (Continued)
57. Paste text into the appropriate textbox.
This will ensure Google recognizes the
blog and will give owner the ability to
review statistics related to the Website.
Proof of Ownership (Continued)
58. Publicity for a blog should extend beyond search engines. Social media has
become an important venue for businesses to meet, connect with, and retain
customers. WordPress provides a set of tools for exposing its blogs to social media.
From the
Dashboard,
navigate to
‘Tools’ and
‘Settings’.
Connecting With Customers
59. WordPress asks that you authorize connection and then log into Twitter. Once you
have supplied a Twitter UserID and Password, the blog will be connected. This
means posts on your blog are automatically sent to anyone in your network. In
Twitter, Tweets inviting Followers to read the newest blog entries are sent.
Example: Connecting to Twitter
60. Another WordPress Dashboard section is called ‘Sharing Buttons’. For
instance, providing a ‘Facebook’ button will automate the process of sharing a
specific blog post with Facebook friends.
Adding Sharing Buttons to Blog
61. The ‘Theme Options’ selection can be found under appearance on the dashboard menu or
by using the buttons under ‘managing themes’.
Share Buttons More Share Buttons
Blog Entry with Share Buttons Enabled
63. The bottom of the ‘Sharing Settings’ page provides a few more options. Button
Style, Sharing Label, whether links open in a New Window and where to show the
Share Buttons can all be set
Formatting Share Buttons
64. Connecting with search engines and social media will help build traffic. To
monitor traffic, WordPress provides a “My Stats” tab on the WordPress
Login Page.
View Traffic Stats
65. Configuring a WordPress business blog is
very important
An eye-catching Web site is only part of the
story
Perhaps the most important task is
configuring the site to connect with search
engines and customers through social
media.
Without the tools provided by a modern
tool such as WordPress, a business puts
itself at a disadvantage and fails to utilize all
the free resources at its disposal.
Appendix B Summary