Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 6, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 1, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 6, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 6, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
Do You find best strategy Social media guide for small business. QuickFollower Help You Buy social media followers, likes and views at cheap cost. clicks here https://quickfollower.com/
Appendix B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney , Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses social media and its uses both personally and professionally. It defines social media as online content created by people using technologies that allow highly accessible publishing. It then discusses different types of social media like blogs, wikis, social networking sites, and media sharing sites. It outlines benefits and risks of using social media professionally, including raising your profile, engaging with clients, and marketing your services at scale. However, it notes risks around blurring personal and professional boundaries and content reflecting negatively. It emphasizes managing privacy settings and considering how your activities may be viewed in the future.
The document discusses the evolution of the web and tourism industry from Web 1.0 to 2.0. Web 1.0 referred to static, proprietary websites while Web 2.0 enables user participation through features like blogs, social networks, reviews, and user-generated content. This has transformed how companies operate and how tourists plan and provide feedback on trips through social media interactions. Tourism has similarly evolved from standardized offline offerings to individualized online experiences through Travel 2.0 applications and services.
The document discusses various components of Web 2.0 and social media that are relevant for B2B marketers, including blogs, RSS, social networking sites, podcasts, videos, wikis, and software as a service. It provides examples and recommendations for how to utilize these channels for marketing purposes, highlighting benefits like SEO, building communities, and viral marketing. The key takeaway is that B2B companies should engage with various social media to find and convert leads on the web.
Social networking media can provide advertising options and engage users. It allows companies to better understand customers, concentrate on their needs, and participate with consumers. Effectiveness can be measured by objectives like brand awareness, influence on users talking about the brand, engagement through interactions, and traffic driven back to the company site. The document discusses using platforms like Facebook, Twitter, and widgets to engage Iberia airline customers and get feedback.
A Taste of Tech: Finding Function in Social MediaJordan Epp
Web 2.0 tools can be used for networking, collaborating, and sharing by building an online presence. These tools include social media sites for networking like Facebook and Twitter, collaborative platforms like Google Docs and wikis, and sharing options like blogs, social bookmarking, and Creative Commons licenses. Users should categorize which tools will help them professionally, define a purpose for using each tool, and begin constructing an online identity.
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 to the upcoming Web 3.0. It provides definitions and explanations of key concepts including how Web 2.0 enabled user participation, user-generated content, and focus on communities and sharing. Examples of different types of social media are also listed, along with how marketing and communication are shifting to focus on participation in online communities. Tools for social networking, collaboration, sharing, communication and other functions are recommended.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
This document discusses using social media and Enterprise 2.0 tools for collaboration. It begins by asking which social media platforms people use like Twitter, LinkedIn, Facebook. It then discusses how these platforms and others like YouTube, Wikipedia can be used both personally and professionally. It focuses on how Enterprise 2.0 uses these same tools internally for engagement, communication, innovation and knowledge sharing among employees, customers and partners to increase productivity, collaboration and business agility.
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows for two-way interaction between brands and customers. The document then provides statistics on the growth and usage of various social media platforms like Twitter, YouTube, Facebook, LinkedIn and MySpace. It discusses how social media platforms continuously evolve based on user demands. The document advocates that brands can benefit from social media by empowering customers to spread positive experiences about brands to large networks, which can significantly help sales and brand perception.
The document discusses social media strategies for social enterprises. It provides an overview of Carbon Outreach, a marketing consultancy that works with non-profits. The presentation covers major platforms like Facebook, Twitter, YouTube and LinkedIn. It defines each platform, discusses how to create personal and business profiles, and provides metrics and case studies on running campaigns. Guidelines are given on content creation and community engagement for each channel. The goal is to help social enterprises and non-profits maximize outreach through an integrated social media approach.
This document discusses tools for tracking social media buzz and viral activity. It describes several platforms for monitoring mentions across social networks, including Social Mention, Mention.net, and Whostalkin.com. These tools aggregate posts from various sites to track topics and sentiment. Klout is also discussed as a service that measures online influence by analyzing reach and engagement on networks. Businesses are interested in these tools to understand which of their content and communications are most influential in order to improve marketing effectiveness.
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
The document provides definitions for over 50 terms related to social media and web technologies. It explains key concepts and platforms including hashtags, blogs, Facebook, Twitter, YouTube, and others. Terms are organized alphabetically from A-Z and include short descriptions of each term and examples when relevant.
The document provides an overview of blogging for business purposes. It discusses how Blogger was one of the first free blog platforms, launching in 1999. While Blogger helped develop early blogging conventions, WordPress later became the most popular content management system, with over 65 million downloads. The chapter examines features of Blogger and WordPress that businesses can use to create an interactive online community and engage customers. It highlights how blogging is now a standard practice for many large and small companies.
Videocasting, screencasting, and live streaming allow businesses to communicate with customers and stakeholders in real-time via video online. Videocasting adds visual elements to podcasting and can be created inexpensively with digital video cameras and editing software. Effective videocasts require considering factors like camera lenses, video resolution, audio quality, image stabilization, lighting, and video editing software. Storyboards and shot lists help plan out videocasts before recording with cameras.
This presentations intended audience is a user group setting. The focus is to discuss social software and it's role in business. The key products discussed are Twitter, Facebook and LinkedIn. The premise is that if free, consumer-based products are not embraced within an organization, an enterprise-grade system will not be considered. The goal is to encourage companies to embrace these technologies and use them to grow their business.
Do You find best strategy Social media guide for small business. QuickFollower Help You Buy social media followers, likes and views at cheap cost. clicks here https://quickfollower.com/
Appendix B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Appendix B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney , Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses social media and its uses both personally and professionally. It defines social media as online content created by people using technologies that allow highly accessible publishing. It then discusses different types of social media like blogs, wikis, social networking sites, and media sharing sites. It outlines benefits and risks of using social media professionally, including raising your profile, engaging with clients, and marketing your services at scale. However, it notes risks around blurring personal and professional boundaries and content reflecting negatively. It emphasizes managing privacy settings and considering how your activities may be viewed in the future.
The document discusses the evolution of the web and tourism industry from Web 1.0 to 2.0. Web 1.0 referred to static, proprietary websites while Web 2.0 enables user participation through features like blogs, social networks, reviews, and user-generated content. This has transformed how companies operate and how tourists plan and provide feedback on trips through social media interactions. Tourism has similarly evolved from standardized offline offerings to individualized online experiences through Travel 2.0 applications and services.
The document discusses various components of Web 2.0 and social media that are relevant for B2B marketers, including blogs, RSS, social networking sites, podcasts, videos, wikis, and software as a service. It provides examples and recommendations for how to utilize these channels for marketing purposes, highlighting benefits like SEO, building communities, and viral marketing. The key takeaway is that B2B companies should engage with various social media to find and convert leads on the web.
Social networking media can provide advertising options and engage users. It allows companies to better understand customers, concentrate on their needs, and participate with consumers. Effectiveness can be measured by objectives like brand awareness, influence on users talking about the brand, engagement through interactions, and traffic driven back to the company site. The document discusses using platforms like Facebook, Twitter, and widgets to engage Iberia airline customers and get feedback.
A Taste of Tech: Finding Function in Social MediaJordan Epp
Web 2.0 tools can be used for networking, collaborating, and sharing by building an online presence. These tools include social media sites for networking like Facebook and Twitter, collaborative platforms like Google Docs and wikis, and sharing options like blogs, social bookmarking, and Creative Commons licenses. Users should categorize which tools will help them professionally, define a purpose for using each tool, and begin constructing an online identity.
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 to the upcoming Web 3.0. It provides definitions and explanations of key concepts including how Web 2.0 enabled user participation, user-generated content, and focus on communities and sharing. Examples of different types of social media are also listed, along with how marketing and communication are shifting to focus on participation in online communities. Tools for social networking, collaboration, sharing, communication and other functions are recommended.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
This document discusses using social media and Enterprise 2.0 tools for collaboration. It begins by asking which social media platforms people use like Twitter, LinkedIn, Facebook. It then discusses how these platforms and others like YouTube, Wikipedia can be used both personally and professionally. It focuses on how Enterprise 2.0 uses these same tools internally for engagement, communication, innovation and knowledge sharing among employees, customers and partners to increase productivity, collaboration and business agility.
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses how brands can use social media for marketing and customer relationship management. It notes that social media allows for two-way interaction between brands and customers. The document then provides statistics on the growth and usage of various social media platforms like Twitter, YouTube, Facebook, LinkedIn and MySpace. It discusses how social media platforms continuously evolve based on user demands. The document advocates that brands can benefit from social media by empowering customers to spread positive experiences about brands to large networks, which can significantly help sales and brand perception.
The document discusses social media strategies for social enterprises. It provides an overview of Carbon Outreach, a marketing consultancy that works with non-profits. The presentation covers major platforms like Facebook, Twitter, YouTube and LinkedIn. It defines each platform, discusses how to create personal and business profiles, and provides metrics and case studies on running campaigns. Guidelines are given on content creation and community engagement for each channel. The goal is to help social enterprises and non-profits maximize outreach through an integrated social media approach.
This document discusses tools for tracking social media buzz and viral activity. It describes several platforms for monitoring mentions across social networks, including Social Mention, Mention.net, and Whostalkin.com. These tools aggregate posts from various sites to track topics and sentiment. Klout is also discussed as a service that measures online influence by analyzing reach and engagement on networks. Businesses are interested in these tools to understand which of their content and communications are most influential in order to improve marketing effectiveness.
A history and description of social media channels for small to medium sized businesses. Motaz Hajaj presented this to the Jeddah Chamber 26 December, 2016.
The document provides definitions for over 50 terms related to social media and web technologies. It explains key concepts and platforms including hashtags, blogs, Facebook, Twitter, YouTube, and others. Terms are organized alphabetically from A-Z and include short descriptions of each term and examples when relevant.
The document provides an overview of blogging for business purposes. It discusses how Blogger was one of the first free blog platforms, launching in 1999. While Blogger helped develop early blogging conventions, WordPress later became the most popular content management system, with over 65 million downloads. The chapter examines features of Blogger and WordPress that businesses can use to create an interactive online community and engage customers. It highlights how blogging is now a standard practice for many large and small companies.
Videocasting, screencasting, and live streaming allow businesses to communicate with customers and stakeholders in real-time via video online. Videocasting adds visual elements to podcasting and can be created inexpensively with digital video cameras and editing software. Effective videocasts require considering factors like camera lenses, video resolution, audio quality, image stabilization, lighting, and video editing software. Storyboards and shot lists help plan out videocasts before recording with cameras.
Wikis are collaborative document systems that emerged with Web 2.0 concepts. They allow multiple users to edit content, develop topics, link pages, and cross-reference material. Wikis maintain version history and provide varying levels of user access from public to private. They serve as workspaces and knowledge repositories when proper oversight and community involvement are established.
Web 2.0 applications have enabled live streaming and screencasting capabilities for businesses and individuals. These tools allow for real-time broadcasting as well as archived recordings. Popular platforms have converged features of chatrooms, radio, television, and blogs to offer synchronous and asynchronous streaming options like embedded players and mobile capture. Businesses can now easily reach customers live or share past presentations through these personalized digital communications channels.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This document discusses customizing WordPress blogs for business use. It provides options for customizing blogs, including selecting themes, editing theme options like fonts and images, adding a custom header image, and modifying general blog settings. The customizations allow a business to create a unique blog identity aligned with its goals.
This document summarizes key aspects of videocasting, screencasting, and live streaming discussed in Chapter 5 Part A. It discusses how these technologies enable synchronous communication on the web in real time via video. It then defines videocasting, discusses considerations for video and audio quality as well as lighting, and provides examples of video editing software options ranging from free to higher-end programs. The chapter emphasizes that video production can range from nearly free using basic equipment to higher budget productions.
Web 2.0 applications have enabled live streaming and screencasting for businesses and individuals. The document discusses tools like Stickam, Tinychat, Ustream, and Skype that allow live video broadcasting from computers and mobile devices. It also covers features of live streaming like embedding players, importing media, and interactive chat. Live streaming provides opportunities for businesses to engage customers in real-time and create archived content.
Podcasting allows businesses to connect with customers and stakeholders by creating audio files and distributing them through RSS feeds. It provides an easy and low-cost way for businesses to share information and brand themselves as broadcasters. Creating effective podcasts involves choosing a theme, naming the podcast, developing a structure for episodes, using appropriate recording and hosting tools, and submitting the podcast to directories like iTunes to expand its audience.
WordPress is a powerful blogging tool that allows businesses to communicate messages and provide updates to stakeholders. It allows information to be accessible immediately to everyone and remain in the original words of the writer. WordPress blogs can be customized in many ways through themes, plugins, and options. Customization helps businesses create a unique identity and tailor the blog to their specific needs and goals. Common customizations include changing the header, background, fonts, and colors.
Wikis emerged as a class of collaborative document applications that allow multiple users to develop and edit content. Wikis provide features for collaborative authoring, editing pages, linking topics, and cross-referencing materials. They also maintain version histories and can be configured for public, private, or semi-private access. Common uses of wikis include online encyclopedias, internal business documentation, academic projects, and government information sites.
Social media has enabled crowd behavior to become independent of time and location. Examples include the 2011 Egyptian revolution which relied on Facebook and the 2011 London riots which spread via social media. Virtual crowds can belong to multiple online communities simultaneously through tools like Twitter, Facebook, and Reddit. These tools also allow information to spread virally very quickly with little direction. Businesses must track social media buzz using tools like Twitter, which allows public messaging and searching of tweets. Third party tools provide additional search capabilities and access to older tweets.
This document discusses tools for video conversion, editing, and sharing online. It recommends FreeMaker as a free video conversion tool that can change formats like WMV, AVI, MP4, FLV and QuickTime. Video editing software allows rendering videos into web-viewable formats through options like "Export," "Create Movie," or "Render." Popular sites for sharing videos include YouTube and other video hosting sites. Video grabbing tools can extract videos from sites like YouTube to reuse elsewhere. The document cautions that some grabbing tools contain unwanted extras and recommends FreeMaker as one that works well but to watch for extras during installation.
This document discusses how businesses can use content sharing and social media on Web 2.0. It explains that businesses share materials online through sites like YouTube, Flickr, and Scribd to promote their brand. Content sharing overlaps with social media and allows businesses to post text, photos, videos and more. The document also discusses social bookmarking, tagging, and geo-tagging to organize and describe online content. Finally, it states that with technologies like social media, content sharing, filtering and apps, Web 2.0 is transforming business practices and how companies connect with customers.
This document discusses tools for tracking social media buzz and viral phenomena. It describes several social media monitoring tools, including Social Mention, Mention.net, Whostalkin.com, and Klout, that provide metrics on social media mentions, influence, and how content spreads. These tools help businesses understand their online presence, gauge stakeholder sentiment, and optimize social media strategies.
This document discusses RSS (Really Simple Syndication) and how it enables businesses to disseminate content through web feeds. RSS provides a standardized format for publishers like news sites to make information available and allows users to filter relevant material. It reduces information overload by allowing selective movement of content onto the web. The document provides examples of RSS feeds from sites like CNN and BBC and explains how aggregator software can acquire new content through feeds even when a user is offline. It also gives examples of feed reader programs and discusses how to subscribe to and organize different feeds.
This document discusses key aspects of blogging for business. It defines what a blog is, noting that it allows one-to-many communication through personal reflections and media. Blogs originated from early online journals and bulletin boards. The document outlines attributes businesses should consider for their blog, including voice, frequency, style, features that optimize search and social media, and infusing passion. It also examines options for hosting a blog internally versus using external hosting services.
This document discusses configuring a WordPress business blog to connect with audiences. It describes adding widgets, categories, tags and pages to organize content. It emphasizes the importance of connecting the blog to search engines by registering it on sites like Google Webmaster Tools and adding verification codes. It also stresses connecting the blog to social media like Twitter to share posts and reach wider audiences. Configuring sharing buttons and settings allows readers to easily share blog content on sites like Facebook. Traffic analytics help monitor effectiveness of these outreach efforts.
This document discusses how businesses are using content sharing and social media through Web 2.0. It explains that businesses share content like text, photos, videos, and documents on sites like YouTube, Flickr, Scribd, and DocStoc to promote their brand and gain recognition in particular areas. Examples of popular social media sites that rely on user contributions and recommendations are also provided, such as Reddit, Delicious, and social bookmarking sites. The document concludes that these new technologies enabled by Web 2.0 and mobile devices are transforming business practices by allowing companies to better connect with customers, employees, and stakeholders through content sharing and social engagement.
Web broadcasting allows for both live streaming of content that is only available during the broadcast as well as on-demand streaming of content that can be accessed at any time. Tools for web broadcasting include services for live broadcasting, scheduled broadcasting, on-demand broadcasting, embedding live or recorded video, integrating text and video chat, and capturing from webcams or mobile devices. While older concepts of media involved one-way communication, new concepts in web broadcasting emphasize two-way interaction and participation from audiences. Video hosting services allow users to upload, share, and watch video content with functionality like pause, rewind, and more. Reasons YouTube did not exist earlier included high streaming server costs, limited internet users and bandwidth, and the internet
Web broadcasting allows for both live streaming of content as well as on-demand playback of prerecorded content. It provides tools for live broadcasting, scheduled broadcasting, on-demand broadcasting, embedding video and audio, text/video chat, and multiple participant streams. Video hosting services allow users to upload, share, and embed video content on websites for on-demand viewing. Factors like increased bandwidth availability and the rise of internet users have contributed to the growth of video sharing platforms like YouTube. Advertising is a major revenue source for free video hosting services.
The mass market for camera phones has increased the supply of user-generated video. Traditional methods of personal video distribution, such as making a DVD to show to friends at home, are unsuited to the low resolution and high volume of camera phone clips.
Video conferencing allows visual communication between multiple users regardless of location in real time. It requires conferencing software, hardware like cameras and microphones, and infrastructure to transmit audio and video. Video conferencing provides benefits like saving travel time and costs while allowing collaboration through tools like content sharing. There are different modes of video conferencing including point-to-point calls between two users and multipoint calls with multiple participants who can see and interact differently depending on the mode. Popular software options that can be used for video conferencing include Microsoft Teams and Google Hangouts.
Digital content is becoming hot and growing crazy, which has undoubtedly been a source of disruption in premium cable channels. There is a steady transition from cable box to the over-the-top internet connection. Read more https://bit.ly/3vNFUxA
Livecasting and livestreaming allow users to broadcast live audio and video content in real time. Popular platforms for livestreaming include Talkshoe, Livecast, Justin.tv, BlogTalkRadio, and SHOUTcast. While livecasting first emerged in 2005-2006, nearly all internet users are now connected to live content in some way. Livecasting is an effective marketing tool for companies as it allows them to promote their products and services to a large audience.
WebDemo is a web-based collaboration tool that allows presenters to share their desktop screen, including documents and applications, with remote participants using only a web browser. As the host, the presenter sees dotted lines identifying their viewport, or what content is being broadcasted to attendees. Presenters can share any software application in full-screen live demonstrations and use markup tools to emphasize points. Content can be recorded and played back later. Features also include application sharing, co-browsing, file broadcasting, voice chat, video conferencing, document management, polling, and attendee list management.
There’s nothing quite like face-to-face. Explore the opportunities of webcasting and take “real life” to its broadest audience – online.
Live or on-demand webcasting
Using rich interactive content with Adobe Connect
10 step guide to successful webcasting
Ain inphosoft inpho_connect_v1_sales presentation_v1.1Joel Hui
InphoConnect is a solution that allows mobile operators to leverage social networking by enabling subscribers to access multiple social networks like Facebook and Twitter through SMS, MMS, and video calls. It has a modular architecture and features like single sign-on, content aggregation, messaging preferences, and billing integration. InphoConnect has been proven in deployments with mobile operators in Asia that saw fast growth in social media traffic after launch.
A presentation about the latest evolved technology of webcast similar to the live telecast over the Internet, its uses, how it is done, its future scope, advantages & disadvantages,etc.
EU Stream Events is a leading business communications provider that has been providing enterprise-grade webcasting solutions for 16 years. It offers a fully customizable, browser-based webcasting platform that allows users to host live or on-demand webcasts and webinars with audio, video, slides, and interactive features without requiring downloads. EU Stream Events provides both managed webcasting services and self-service options, along with features such as mobile access, robust reporting, security options, and webinar embedding capabilities. It aims to help customers connect, communicate, and collaborate through seamless collaboration tools.
Webcast Pro integrates functionality and event management to ensure success of your small to large-scale webcasts from start to finish. The most complete solution for enterprise webinars. Live, On-Demand, small to large and everything in between.
This document discusses a web development project focused on video conferencing. It proposes evaluating bandwidth and navigation requirements to better serve users of video chat applications. The document outlines existing video chat methods like Zoom, Skype, and Google Duo, and proposes an architecture using web-based video calling and APIs to integrate features like screen sharing and group calling into websites. The conclusion states that video conferencing allows geographically dispersed users and organizations to efficiently communicate and collaborate in real-time.
This is an article about the cost of developing a video streaming app. It discusses the factors that affect the cost, such as the features included and the platform, The cost of developing a video streaming app depends on a number of factors, including the features included, the platform, and the complexity of the app. The article also provides tips on how to reduce the cost, such as building a minimum viable product (MVP) first.
Enterprise communication solutions provide a consistent user interface across devices for real-time and non-real-time communication like email, video conferencing, and document sharing within and outside an organization. Key solutions discussed are WebEx, DimDim, Skype, and Google Chat, which offer features like online meetings, messaging, file sharing, and video calling to improve communication and collaboration. Enterprise communication helps streamline information delivery and interactions to benefit both businesses and customers.
Zoom automated live captions vs human generated live captionsJohn Peterson
This document compares automated live captions provided by Zoom to human-generated live captions. It notes that while Zoom captions can improve accessibility at a lower cost, human captioners provide higher accuracy, understanding of specialized terminology, and transparency. They can caption in different languages but require more time and effort to employ. The document provides information on how to enable automated captions in Zoom and integrating third-party services like Verbit for higher accuracy automated captions.
This chapter discusses synchronous communication technologies including Internet Relay Chat (IRC), instant messaging, video conferencing, and Voice over Internet Protocol (VoIP). IRC allows real-time text conversations in channels, while instant messaging focuses on one-on-one chats. Video conferencing lets people see and hear each other over the Internet using webcams and microphones. VoIP converts voice calls to digital signals to make phone calls over the Internet using software like Skype.
This chapter discusses synchronous communication technologies including Internet Relay Chat (IRC), instant messaging, video conferencing, and Voice over Internet Protocol (VoIP). It defines these technologies, explains how they work, and provides examples of using IRC clients, Windows Live Messenger, Skype, and other synchronous communication software.
Dilmot Live Q&A's Publishing Platform - v.201412ENDilmot
Dilmot is an Internet tool that allows users to publish their own live Q&A's and interviews in the web.
It can fulfil a wide variety of needs:
- Publish interviews in an on-line newspaper
- Chats with experts in different matters (health, economy, insurance, law, science, etc.)
- Live Q&A sessions with celebrities
The platform has a free plan as well as profesional and corporate plans.
Features:
- Each account has its own web space in order to publish the streams. They can also be embedded into another website
- There is a simple process for the guest to participate and answer the questions, with a very simple system that does not require registration or prior training
- Questions can be received before the live Q&A takes place. The moderator can decide which questions will be seen in the public page and in the guest panel
- In case the stream is required to be private, it can be protected with a password
- The order of incoming questions can be changed
- During the live chat, the questions and answers are updated automatically, and it is not necessary to refresh the browser
- Integration with Twitter provides a means of receiving questions published in Twitter using a predefined hashtag
More information at http://www.dilmot.com
Similar to Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition (20)
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.
This document discusses various tools for searching and analyzing tweets, managing twitter followers, and finding new followers. It describes Twitter's built-in search and tools like TweetDeck. It also covers limitations of Twitter searches and the value of third party tools like TweetArchivist and Gnip for accessing more comprehensive historic tweet data. The document concludes with suggestions for how businesses can use Twitter for marketing, customer service, and product development.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Blogger was one of the first free blog platforms, launching in 1999. It helped develop and standardize many blogging conventions. Google acquired Blogger in 2003. WordPress is now the most popular content management system, with over 65 million downloads. It offers free and open-source blogging solutions for both technical and non-technical users. Businesses use blogs as powerful tools to create customer communities and facilitate communication. Chapter 2 provided an overview of popular blogging platforms like Blogger and WordPress.
Web 2.0 allows for greater participation and collaboration online through social media and user-generated content. It evolved from earlier versions of the Internet due to greater access and new applications. Web 2.0 features social networking sites, blogs, wikis, video sharing, and web-based applications that facilitate user contributions and interactions. It represents a shift to more socially-focused and engaged experiences on the World Wide Web.
The document discusses how social media has enabled crowd behavior to become independent of time and location. It provides examples of how the 2011 Egyptian revolution and 2011 London riots used social media like Facebook and Twitter. It also explains how social media allows people to belong to multiple crowds simultaneously and discusses how viral waves can spread quickly through social media communities. Key social media tools mentioned are Twitter, Facebook, Instagram, and LinkedIn. Instagram is discussed in more detail, outlining its photo and video sharing features and how businesses can use it to showcase products, provide demos, and document events.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
2. Closely related to videocasting
Screencasting
Difference from Videocasting
Primary difference is the source of the
video.
Screen Capture
Screencasting digitally captures a
computer screen display and stores it in
a video file. Anything playing on the
computer is captured for editing and
rebroadcast.
Editing
Sophisticated screencasts may include a
voice track narration added during
screen capture process or afterward
during editing.
Movie
3. Bring content to life!
Screencasting
Incorporate into Videocasts
Many videocasts incorporate screen captures for a blended effect.
Creating Tutorials
Screencasts provide a useful method for demonstrating software usage
and creating tutorials. Mobile devices can be used for screencasts too!
More Uses
Streaming video from webcams can be the source of screencasts. So can
examples of websites or any other software in action.
5. Brainshark, a cloud-based software system, permits existing static
content including PowerPoint slide shows to be transformed into
narrated video presentations for online access.
Brainshark Transforms Material
9. Live streaming video (and audio) is the idea of viewing and
broadcasting real time video and/or audio over the Internet.
What is Live Streaming?
10. Live Streaming
Real Time
Creates real time or synchronous link
between viewers and broadcasters.
Save Recordings
Can also be captured for
asynchronous viewing.
Television?
Web 2.0 equivalent of live television
broadcasts except most done without
studio equipment and facilities.
11. 1. Text Chat and Chat Rooms
2. Network Television / Local Access Cable TV
Broadcasting
3. One to One Chat / Telephone / Instant Messaging
Roots of Live Streaming
12. Tinychat and other services like it are descended from text
and audio based chatroom technologies. This one is primarily
used by teenagers and young adults.
Many tools like this exist on the Web. Search for ‘video chat rooms’ in Google.
Live Streaming Like Text Chat and Chat Rooms
13. Tiny Chat
User
Users select the video that will
be the focus of their attention.
Host
Host retains the ability to control
who enters the room and
broadcasts video. Hosts can
come and go and the room
remains intact.
Interaction
Users and host interact with
synchronous text, audio and
video.
14. Used by businesses, not-for-profit organizations, and various
companies to broadcast live events, stream presentations, publicize
album releases, offer training/instruction, and provide question and
answer venues for a variety of authors, musicians, and celebrities.
Cutting edge businesses in entertainment and music industries are the
largest share of commercial clients for these types of websites.
Social live streaming recognized as a powerful new way to reach
customers, potential customers, and other stakeholders.
Business Uses of Chat Rooms
15. Live Streaming like Network TV
Emulates TV
Live streaming techniques emerged in
venues that emulate traditional
television broadcasting.
Public Access TV Model
Web sites such as VaughnLive.TV and
UStream enable users to create
channels and broadcast shows
reminiscent of public access cable
television.
Variety
Variety of tools and video
enhancement support capabilities
added to make broadcasts more
professional in appearance.
19. USTREAM
Broadcast Schedule
Provides an embeddable video player and broadcast schedule similar to
a cable TV guide.
Blog Interface
Provides ability to create live video programs that can be inserted into
any blog or website with tools to archive and replay past programs.
20. Synchronous online video has become widely available and easy to incorporate
into blogs, Websites and specialty sites. This trend portends the rapidly
approaching era of Internet television. This means every business and person will
have the means to develop and broadcast their own video programs.
USTREAM recently purchased by IBM
Internet TV
22. Live Streaming Like 1:1 Chat, Telephone, or IM
YouCams provides tools for embedding live streaming into existing Website
structures.
Has been marketed as a Webcam chat widget with capabilities.
Works best from an established Website with preexisting audience and
focus on smaller groups.
Capability to enable groups to watch YouTube videos and see participant
reactions in real time.
23. Allows for real-time audio, video, and IM communication with anyone
around the world
Enables conference calls and an effective meeting venue
Skype Photo from: http://www.flickr.com/photos/teachernz/
Skype
25. • Live broadcasting (synchronous) - Stream live video
from user's video capture device.
• Scheduled broadcasting (asynchronous) – Allows
video to be rebroadcast at a predetermined time.
• On-demand broadcasting (asynchronous) – Users
determine the time when they will view the broadcast.
• Embedded live player – Allows the video producer to
embed a customized video player displaying live video.
Usually the embedded player will be inserted into an
existing Website or blog.
Typical Live Streaming Features
26. Typical Live Streaming Features (Continued)
• Embedded recorded player – Permits the video
producer to embed a customized video player displaying
pre-recorded or archived video. Multiple participants –
Allows more than one broadcaster to participate in a
video presentation session.
• Integrated text messages – Provides facility for viewers
to interact with broadcasters or each other via text
messages typed into a common interface during a video
broadcast.
• Integrated audio chat – Provides the facility for viewers
to interact with broadcasters or each other via audio
chat spoken during a video broadcast.
27. Typical Live Streaming Features (Continued)
• Integrated video chat – Provides the facility for viewers
to interact with broadcasters or each other via video
chat during a video broadcast.
• Webcam capture – Some live streaming Websites
provide the capability of direct video capture.
• Audio capture – The capability of direct audio capture
is a feature on some live streaming websites
• Mobile device capture – Another feature of some live
streaming Websites includes the capture of video or
still photos from a mobile smart device.
28. Typical Live Streaming Features (Continued)
• Import video – Many live streaming sites have the
capability of importing existing video.
• Import digital images – Photographs, illustrations,
graphics and other artifacts can be uploaded or pulled
from other Websites for use in live streaming.
• Import audio tracks – Music and other audio tracks
often can be acquired from Websites, computers,
mobile devices or storage devices.
• Titles and transitions – Live streaming sites often
contain tools for adding header screens and building
transitions for broadcasts or stored video footage.
29. • A variety of other tools are appearing
• BlogTalkRadio
(http://www.blogtalkradio.com) seeks
to emulate talk radio but uses blog
technology (coupled with audio
streaming and video streaming---mostly
on the advertisements) to provide
content.
• A search on Google will locate dozens
more services related to video and
audio live streaming.
Live Audio Streaming Services
30. Emulates Radio with personalization and customization
Pandora Radio and Spotify
31. Popular texting and phone app that enables people to communicate over the Internet.
WhatsApp
Vastly Popular
Over 700 Million users in January, 2015 and during 2016 approached 1
billion users world-wide 38. This makes WhatsApp the world’s largest
online messenger app.
Saves Money
This saves money for phone users who typically talk over cellular
networks. It is free to download and allows users to send text messages,
images, audio and video over the Internet.
Capabilities
As group chatting, voice messages, location sharing, and an interface to
phone systems
32. WhatsApp: Business Implications
Tool for Internal Team Communication
Many people already use WhatsApp and are willing to set up groups for
business communication. This permits texting and calls within a team.
Customer Communication
Small businesses are using WhatsApp to cut the cost of phone calls. This
is particularly true for those wishing to make international calls.
Customer Support
A number of new tools are appearing that integrate WhatsApp into their
customer support platforms.
Marketing and Promotion
Some businesses have created an operating model heavily integrated with
WhatsApp. Examples exist for maid services, Uber and Airbnb operators
and others.
33. Developed in China and has more than 10 million business accounts.
WeChat: Competitor of WhatsApp
34. Chapter 4 Summary
Web 2.0
Web 2.0 applications have moved the power of live audio and video
broadcasting into the hands of businesses and individuals. Web 2.0
broadcasts range from people speaking into their Webcams to
sophisticated digital productions beginning to rival Hollywood
capabilities.
Business Implications
Businesses can reach their customers and stakeholders in real time and
create archived material for later use. Businesses now have the
opportunity to personalize their communications and operate at different
levels to achieve their goals and objectives.
Technology Convergence
Convergence moves the best facets of many services into platforms with
components derived from chatrooms, radio, television, blogs, video
sharing sites and other traditions.