This document discusses how businesses can leverage user-generated content and web 2.0 technologies. It provides examples of how companies have used blogs, wikis, social media and other tools to improve business processes like marketing, product development and knowledge sharing. It also explores how some companies have created new business models by enabling user-generated content through platforms and tools. The document advocates a strategic and managed approach to web 2.0 adoption focused on capturing opportunities that leverage a company's strengths.

1. Leveraging the power of the user generated content revolution for your business. Web 2.0 en nova

3. How does web 2.0 make you feel?

4. Introduction

5. The Big Idea Web 1.0 publisher generated content Web 2.0 user generated content

6. The Big Idea ..

7. The Big Idea …

8. Categorizing the various web 2.0 tools 1 RSS: Really Simple Syndication. A technology for moving web content around the web. Often used for newsfeeds. Chart adapted from “Six ways to make Web 2.0 work” published by The McKinsey Company in Feb 2009. Web 2.0 Technology Description Category Example Wikis, commenting, shared workspaces Facilitates cocreation of content/applications across large, distributed set of participants. Broad collaboration Wikipedia, Huddle.net Blogs, podcasts, videocasts, peer to peer Offers individuals a way to communicate/share information with broad set of other individuals. Broad communication iTunes podcasts, blogs, Twitter Prediction markets, information markets, polling Harnesses the collective power of the community and generates a collectively derived answer. Collective estimation Wikipedia, Restaurantica, TripAdvisor, polls Tagging, social bookmarking/filtering, user tracking, ratings, RSS 1 Adds additional information to primary content to prioritize information or make it more valuable. Metadata creation Digg, del.icio.us or StumbleUpon, tag clouds, newsfeeds via RSS Social networking, network mapping Leverages connections between people to offer new applications. Social graphing Linked In, Facebook, Ning

13. Google and your “digital footprint”

14. Kodak Staff Blog

16. My Starbucks Idea

18. MarketCircle forum

19. The illusion of information control

20. The reality of information flow

25. Kryptonite Lock

28. Ponoko homepage

29. Laser cutting

32. Rapid Prototyping

33. ABS Printers

34. Google Sketchup

38. Now how do you feel about web 2.0?

40. Thank You