1. The project is an escape room video game where the player controls a character trapped in an abandoned house. The player must find clues around the house to solve a code that unlocks the door to escape. 2. The target audience is males aged 16-24 who enjoy video games. This age group is appealing for gaming. The game provides a challenge and sense of accomplishment for "Achiever" players, and can be played socially by "Belongers." 3. The creator has experience with Photoshop and pixel animation from previous classes and a similar game created in LVL2 media studies. This experience will allow them to create higher quality animation and graphics for the project.

1. Proposal
1
Working Title:
The Escape Room Game
What is it called? This can change if you think of something better later
Audience:
My primary target audience is males between the agesof 16 – 24, as this age group usually
has the most appeal in video games and all kinds of gaming in general. . My target
psychographics is Achiever and Belonger as my project is a video game, so it is suitable
for the average person, as well assomeone who is determined / enjoys trying to beat
games because it gives them a task / challenge to complete, as well as advertising the
game to other peers who might also enjoy playing video games. My social status target
group is type B as well as Balanced. These groups, specifically type B, fit the profile of my
target audience as the game is meant to be a form of relaxation for people to play when
they have free time, as well asfor personal entertainment. The game can also be played by
anyone regardless of their achievementsin the real world, and can be used as a form of
escapism. The game is also open to criticism and feedback which is beneficial for the
production of the game and to ensure that the next product produced will be of higher
quality than the last.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words)
I have had a lot of experience with Photoshop not just in my spare time, but from LVL2
media too. During LVL2 media, I created a game in the same style as the game I am going to
make for this project so I have a fair amount of experience with pixel animation, aswell as
experience from my production experiments.
As I have already created a game in LVL2 media studies, I think I will be able to create a
higher quality product with more detail and more complex animation for this project thanks
to the experience I have already had. Because of my previous experiences, I think I will be
able to create a lot of my game, especially the backgrounds and setting relatively quickly. I
also think I will be able to add more detail to the animation, even for when the character is
walking, I think I could make the animation more detailed.
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
Project Concept (approx. 200 words)
Synopsis of my project:
My game will feature a main playable character trapped in an abandoned house, where the
only way to escape will be figuring out a code for a locked door. There will be clues hidden
all around the house, once all of the clues have been collected, they will form the
combination for the locked door, in which then the main character will be able to escape
and win the game.
I have researched a lot of different games that I feel have a similar theme to my own. This
includes textures, setting / background design, lighting and concept. The researched has
helped me to decide where I want my game to take place, and has also helped me decide
what colours and lighting techniques I am going to use in my own game to make it feel
more real and dynamic.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/

2. Proposal
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Evaluation (approx. 50 words)
I plan on going through my final product and annotating different aspects of it. I also plan
to try and get some peer feedback from my project so I can reflect on what other people
think and improve upon that. I plan on annotating things I like about my product, and things
I dislike and what I can improve upon. I will also be comparing my product to existing
products, comparing the similarities and differences.
Evaluating my work alwayshelps me with my next project, as I can find out what worked
and what didn’t work about my last project which gives me an opportunity to improve upon
my next project. It also allows me to talk about what I struggled with in my project, and is
good for getting practice for what I struggled with in case I would have to do it again in the
future. The evaluation also gives me other people’sopinions, which helps me expand upon
my work in the future, as I get to know what people liked and didn’t like about it.
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?