The document proposes a video game called "Shape Smash" that will appeal to people of all ages and genders. It will have affordable pricing to attract "belongers" as its target psychographic group. The proposal outlines the skills and knowledge gained throughout the year in video game development and Photoshop that will be applied to create a three-match game. Research on existing three-match games like Candy Crush and Farm Hero's Diamond Digger Saga will be conducted to help design the project. On-going self-evaluations and a final reflection will assess the work and help develop the creator's practice.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
My game is called “Shape Smash”
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
The audience of my video game is going to be people of all agesand all genders, this is
because the video game is inclusive with all genders and ages. My video game won't be
aimed at a social status and won't be aimed at any certain race or religion. The
psychographic of my video game will be belongers because the price of the merchandise
will be affordable.
Rationale (approx. 100 words)
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
The video game and Photoshop skills and knowledge I have acquired is that I know how to use the
timeline
Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
The video game is a three match game so it will have the concept and I’m going to research
three match games such as Candy Crush, Farm Hero's Diamond digger saga.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), How will this process help developing your
working practices as you continue with your study/media career?
I plan to evaluate my work by writing up my production reflections while doing my work at the same
time and will do my final self-reflection as well as analysing my work and its outcomes.