The document proposes a fashion selection game targeted towards 16-19 year old females from a middle class background. The game would allow players to create an avatar and choose clothing and outfits to build different looks. Higher levels in the game would unlock more customization options. Research on clothing styles and characters would need to be conducted to design the options available. Previous experience with an advergame and Photoshop skills would help with production, though new animation skills may be challenging without direct experience. Ongoing self-evaluation and feedback would help improve the work and support continued learning.

1. Proposal
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Working Title:
Wardrobe malfunction
What is it called? This can change if you think of something better later
Audience:
My target audience will be 16-19 years old and I think that this is a good age range as there are a
lot of different stages and ages in that gap I also think that my game can be played by anyone
therefore just having this age range really helps when it comes to the planning. In my opinion I
think that my game will be more aimed towards females as I believe that the whole game objective
will more likely want to be played by females over males however saying that I still believe that
anyone would be able to play this game if they wanted but I will be aiming it towards more of a
female range. I will aim my game to be played by more a middle class however I still think that it
would be accessible and wanted to be played by anyone from any social status. The
psychographic will be a belonger as I believe that it will be more of a wanted to be played quite a
lot game and people will find enjoyment out of it.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words)
Throughout this year I have acquired quite a few different skills therefore I believe that from my
previous experience for example from the irn bru project we did a similar animated game so I do
have experience and I think that my previous game will help me when it comes to the actual
production as I will have experience and I have learned from some of my previous mistakes. I do
have experience with Photoshop however I still think that I could struggle with this project just
because I don’t have a lot of experience with actual games but I think my advergame will help me.
For my production I am trying a completely new different style of game and I think that this will be
good however I think that having no experience with this type and animation could affect the actual
production.
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
Project Concept (approx. 200 words)
For my game the concept is to create a fashion selection game where you it is set at the beginning
of the game and you get to create your avatar and create what they are going to wear therefore I
need to create many different clothing items and actual characters and then I will animate it so that
you can choose anything that you want, I think that this will be good as it will be very personal and
it means that you can choose whatever you want. I will create it so that the higher levels you get to
in the game you will unlock more options and a wider range of characters and there different looks.
I will also make it so that the viewer can create the whole background much like the game Sims.
For this to work I will need to research all the different characters and there clothing that they will
be wearing and really find out what types I will be doing and what my audience will really wanting
to be seen.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
Evaluation (approx. 50 words)
For the evaluation I will self evaluate my own work and really see what I have done well and what I
could of improved on and I will try to look at it from a different persons point of view as I want to get
as much feedback so I will really try hard to make sure that I give myself as much feedback as I
can and make it as thorough as possible as it will help my for next time and how this will help me
continue with my study/career into media.
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?

2. Proposal
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