big

1. Initial Plans
Jay Birkin

2. Mind Map
Final major
project ideas
Idea 3
Idea 1
Idea 2
Merchandise
posters
Magazine
Video game
assets
Videos
Podcast
My podcast will be 15
minutes long and I will
talk about the topic of
movies every weekly
episodes. In the podcast
I will do interviews and
opinions. Finally along
with it I will create my
own cover art for the
show to look at when
you listen to the audio.
Advergame
This will be an long one where I will
create a background for a general game
idea and some characters both on
Photoshop it will be really detailed and
then I will create a gaming magazine
where I mention in it this advergame.
Brand
Name
ideas
Gaming
genre
name
Teaser
name
Wings
Quest
Wings space
Simple wings
wing
name
Gaming
made
Gaming
seeker
Gaming Zip
Teaser
zone

3. Mind Map
Final idea
a poster
The poster will include
The name of the game
and the date it will come
out and 1 main picture
of something that
relates to the game in
some way
Magazine
I will include
the poster in
here
Double
page
The article will talk
about the video
game
Characters
Creators
What you
can play it on
How
popular it is
going to be
Merchandise
Little toys of
the
characters T-Shirt
designs
Video Game
assets
Key chains
Video
A trailer
of the
game
Designing
cover art for a
CD disk
Making a
case cover
Disk
No talking just a
slide show of
images
30
seconds
in length
Advergame
Showing 2
separate
levels
Lasts a minute
showing the
basicness of the
game like a preview
The title in a
cool out of
the ordinary
font in big text
Cover for
games
console
Include
the logo
Make a
logo
Skateboard
designsBags

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• Yes there is repetition throughout the mood board. The colours and mood of most of the products are darker
colours apart from the posters most of them are brighter because they attract the eye more so people will buy.
The titles for all the products if they have them are very big and bold usually with its own type of style, all of the
fonts are white on black giving a contrast. The images include usually one or two characters from a game on the
product such as on posters and disks/cases and magazines. The logos even though both different have a symbol or
an effect like a glow on them and this makes each one unique to themselves but similar in some way. The
advergames are all very bright and look simple however I am having doubts about including one in my final piece.
• The black colour is the absence of colour. Black is a mysterious colour that is typically associated with the
unknown or the negative. The colour black represents strength, seriousness, power, and authority. Black is a
formal, elegant, and prestigious colour. Authoritative and powerful, the colour black can evoke strong emotions
and too much black can be overwhelming. Black is required for all other colours to have depth and variation of
hue.
• Merchandise true meanings are the manufactured goods bought and sold in any business, the stock of goods in a
store and goods, especially manufactured goods; commodities.
How will your mood board influence your final product?
• My mood board will influence my product quite well considering it is where I am going to be getting most of my
ideas from. Because of the assassins creed key chain I have decided to make my own logo which symbolises my
game and the doom and StarCraft title back this up. Seeing all the magazine articles makes me not really want to
do them with all of that writing I would much rather make things on Photoshop because its way more interesting
and fun and ill have more time. For all of my final products I am going to have to create my own title, logo and a
couple of characters otherwise I will have nothing to include on these products. My mood board has such a variety
of products on it that I will have to do do qualitive and quantitive research methods just to narrow down the
products for my intended target audience.

6. Informal Proposal
Current Idea
Concept The concept of my products is to advertise the video game and in some sense
entertain their target audience.
Type of
products you
would make
• A poster
• Skateboard deck
• CD cover art
• logo for the game
• key chains
• T shirt designs
• Cover art for the console
What you will
need to make
them
Mostly for the making of my products I will be using the software Photoshop
because other software are not as advanced or I am not educated in well.
Audience My audience will be a younger one from the ages of 10-20 and the majority of them
will be male but their will be the odd female so some of my products could be
female based but not as many as male. This will sell well geodemographically
because many people who live in the same area wish to tend to have similar
products. Any social grade can buy my products because they all range at lots of
different prices because they are all different but if I put a label on it I would say
middle class. The psychographic class of my audience will be Needs Driven, the
description for this is; This group act upon impulse and instinct. This group does not
plan and will respond to messages relating to missing opportunities and impulse
buying.

7. Choices
Discounted ideas Reasons for not choosing this
project
advergame • I did not choose this because I have
created enough games and I would have
rather branched out and chose
something different which is why I chose
merchandise instead.
podcast • Because I honestly do not know what I
would talk about or do and I do not think
it would sound very good if I carried the
task out. Plus I think it is too simple and I
would rather do something more
interesting and challenging.