My product is a CD cover, t-shirt, hoodie, and poster design for a hip hop/house music album. The purpose is to advertise the new album and entertain people with the unique designs. The CD cover will include song information, copyright details, and advertising for the tour poster. Simple graphic elements and unusual shapes with different blending options will be used to match the music genre. The target audience is ages 15+ due to explicit lyrics, appealing to both genders. Offensive content will be avoided and younger access restricted to prevent legal issues. Original designs that are sufficiently different from others will be created to avoid copyright infringement.

1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Distance
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My products purpose is to entertain people by listening to the music on the CD, it other purpose is
also to advertise the new songs on the album, think I will do this by making the CD cover stand out
and be unique to other similar products.
Genre:
What sort of product is it
 Music CD cover, CD design, T-shirt/hoodie design and poster design
 The genre of music is Hip/Hop and house.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My products purpose is to advertise the new album and also to entertain people with the unique
CD cover.
In my product I will include a lot of information such as copyright information, the songs which I will
include on the CD, the same design on my t-shirt and hoodie, I will also include information which
is needed to advertise the tour poster which ill be art of my final products.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
– I will choose to use a very simple idea, similar to one, which I have used in my
experiments. This is because I think that a very simple idea such as show in my
process will match perfectly with a house/hip hop album cover.
– I will also choose to edit in unusual shaped objects, which I can then change the
blending options for the layer to make the shapes see through with a different
contrast to normal.
– I will also have to make sure that I stick to my planned schedule which will allow
me to complete all my work to the necessary dead lines ad keep all my work to a
very high standard.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
• The age range for my final major project will be 15+, this will appeal to this audience
because people aged below this range wont find the genre of music, which is going to be
on my album appropriate, because some of the songs will include explicit language.
• My products will appeal to all genders, this is because my album will appeal to both
genders because there is gender related parts to the cover or merchandise.
•
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?