Theory audience
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The document discusses audience profiles for three different movies: The Lego Movie, Love Actually, and Iron Man 3. For The Lego Movie, the primary audience is children aged 3-12, as it is animated with child-friendly humor and singing. The secondary audience is the parents of these children aged 22+ who must accompany children under 12. For Love Actually, the primary audience is women aged 24+ as it is a romantic Christmas movie. The secondary audience is the boyfriends of women who see the movie. For Iron Man 3, the primary audience is teenagers and adults aged 15+ who enjoy Marvel superhero movies. The secondary audience is women and older people aged 16+ who may be less interested
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Theory audience pro-forma
The document discusses audience profiles for several movies and games:
- Iron Man 3's primary audience is teenagers aged 16-24, with adults 25-40 as secondary.
- The Lego Movie's primary audience is children 6-12 for its catchy songs and toy theme, with teenagers and adults 13-40 as secondary who grew up with Lego.
- Love Actually's primary audience is girls 16-40 for its romantic genre, with boyfriends 16-40 as secondary or for family viewing at Christmas.
- It also defines the "hypodermic needle" effect in media and gives an example from Purge movie marketing, and discusses the uses and gratifications of gaming for information learning, personal identity, social
Theory audience pro-forma
The document discusses audience profiles for various media properties. The primary audience for Lego movies are children ages 6-12, mostly boys, as Lego has historically targeted boy-focused themes. The secondary audience includes adults who enjoy the nostalgia and girls who can relate to characters. For anime shows, the primary audience is teenage boys who enjoy the action and violence, while the secondary audience includes older teens/adults who appreciate the animation quality and plotlines. For superhero movies, both boys and girls ages 6-14 and teenagers 15-24 make up the primary audience, as both can relate to the characters and action. Adults 25-44 are the secondary audience due to nostalgia for comics.
The document also discusses
Theory audience
The document discusses audience profiles for three films - The Lego Movie, Love Actually, and Iron Man 3. It identifies the primary and secondary audiences for each film based on age and gender. It also includes brief sections on hypodermic needle theory, uses and gratifications theory in relation to the TV show X Factor, and consumer generated content.
1. audience (aa)
The document discusses various audiences for different types of media content. It notes that Lego's primary audience is children aged 6-14, while parents are the secondary audience. For Harry Potter films, the primary audience is children aged 8-12 and the secondary audience is adults and teenagers. Spiderman movies primarily target children aged 6-13, with adults and teenagers aged 15-30 as the secondary audience. The document then discusses how media can influence audiences through unrealistic portrayals and worldviews.
Analysis for questionnaire
The document summarizes the results of a survey given to 10 people (5 males and 5 females) about their movie preferences. Key findings include:
- The target audience is mainly ages 18-21 but the researcher wants to widen the audience.
- Most respondents are students with little income so illegally downloading movies is preferred to paying for cinema tickets.
- Comedy and mystery are the most enjoyed genres, with psychological thriller as the second most popular.
- Trailers are very important for appealing to audiences and determining if they see a movie. Sound, props, and costumes are most effective in trailers.
Presentation lob&mad
This document provides a pitch presentation for a psychological thriller film focusing on a family obsessed with success and a daughter who starts to go mentally unstable due to pressure. Key plot points include the two daughters in an orchestra, with the mother favoring the eldest, and her accidentally killing the eldest daughter. The target audience is 15-24 year olds. Marketing strategies include social media and traditional advertisements. The unique selling point is the involvement of an orchestra in the psychological thriller genre. Teaser trailer ideas focus on building tension with orchestral music and shots of the main character alone practicing violin in the dark.
Presentation lob&mad
This document provides a pitch presentation for a psychological thriller film focusing on a family obsessed with success and a daughter who starts to go mentally unstable due to pressure. Key plot points include the two daughters in an orchestra, with the mother favoring the eldest, and an accidental death of the eldest daughter by the mother. The target audience is 15-24 year olds, especially females, and the unique selling point is the involvement of an orchestra in the psychological thriller genre. Ideas for the teaser trailer include using orchestral music that builds tension and shots filmed in a dressing room.
Evaluation q3 v2
The document summarizes feedback received from an audience on a rough cut of a student film trailer. It discusses:
1) Conducting primary and secondary research to understand the target audience for a genre film. Feedback sheets from viewing the rough cut trailer provided insights into how to appeal to both male and female audiences ages 15-25.
2) Changes made based on the feedback, like adding shots of a love interest to appeal more to women. Alterations to the trailer's sound and visual style were also made.
3) The feedback process provided useful insights that allowed improvements to marketing materials and ensured they better suited the target demographic. Final comments suggested the marketing campaign was successful in engaging the intended audience.
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Theory audience pro-forma
The document discusses audience profiles for several movies and games:
- Iron Man 3's primary audience is teenagers aged 16-24, with adults 25-40 as secondary.
- The Lego Movie's primary audience is children 6-12 for its catchy songs and toy theme, with teenagers and adults 13-40 as secondary who grew up with Lego.
- Love Actually's primary audience is girls 16-40 for its romantic genre, with boyfriends 16-40 as secondary or for family viewing at Christmas.
- It also defines the "hypodermic needle" effect in media and gives an example from Purge movie marketing, and discusses the uses and gratifications of gaming for information learning, personal identity, social
Theory audience pro-forma
The document discusses audience profiles for various media properties. The primary audience for Lego movies are children ages 6-12, mostly boys, as Lego has historically targeted boy-focused themes. The secondary audience includes adults who enjoy the nostalgia and girls who can relate to characters. For anime shows, the primary audience is teenage boys who enjoy the action and violence, while the secondary audience includes older teens/adults who appreciate the animation quality and plotlines. For superhero movies, both boys and girls ages 6-14 and teenagers 15-24 make up the primary audience, as both can relate to the characters and action. Adults 25-44 are the secondary audience due to nostalgia for comics.
The document also discusses
Theory audience
The document discusses audience profiles for three films - The Lego Movie, Love Actually, and Iron Man 3. It identifies the primary and secondary audiences for each film based on age and gender. It also includes brief sections on hypodermic needle theory, uses and gratifications theory in relation to the TV show X Factor, and consumer generated content.
1. audience (aa)
The document discusses various audiences for different types of media content. It notes that Lego's primary audience is children aged 6-14, while parents are the secondary audience. For Harry Potter films, the primary audience is children aged 8-12 and the secondary audience is adults and teenagers. Spiderman movies primarily target children aged 6-13, with adults and teenagers aged 15-30 as the secondary audience. The document then discusses how media can influence audiences through unrealistic portrayals and worldviews.
Analysis for questionnaire
The document summarizes the results of a survey given to 10 people (5 males and 5 females) about their movie preferences. Key findings include:
- The target audience is mainly ages 18-21 but the researcher wants to widen the audience.
- Most respondents are students with little income so illegally downloading movies is preferred to paying for cinema tickets.
- Comedy and mystery are the most enjoyed genres, with psychological thriller as the second most popular.
- Trailers are very important for appealing to audiences and determining if they see a movie. Sound, props, and costumes are most effective in trailers.
Presentation lob&mad
This document provides a pitch presentation for a psychological thriller film focusing on a family obsessed with success and a daughter who starts to go mentally unstable due to pressure. Key plot points include the two daughters in an orchestra, with the mother favoring the eldest, and her accidentally killing the eldest daughter. The target audience is 15-24 year olds. Marketing strategies include social media and traditional advertisements. The unique selling point is the involvement of an orchestra in the psychological thriller genre. Teaser trailer ideas focus on building tension with orchestral music and shots of the main character alone practicing violin in the dark.
Presentation lob&mad
This document provides a pitch presentation for a psychological thriller film focusing on a family obsessed with success and a daughter who starts to go mentally unstable due to pressure. Key plot points include the two daughters in an orchestra, with the mother favoring the eldest, and an accidental death of the eldest daughter by the mother. The target audience is 15-24 year olds, especially females, and the unique selling point is the involvement of an orchestra in the psychological thriller genre. Ideas for the teaser trailer include using orchestral music that builds tension and shots filmed in a dressing room.
Evaluation q3 v2
The document summarizes feedback received from an audience on a rough cut of a student film trailer. It discusses:
1) Conducting primary and secondary research to understand the target audience for a genre film. Feedback sheets from viewing the rough cut trailer provided insights into how to appeal to both male and female audiences ages 15-25.
2) Changes made based on the feedback, like adding shots of a love interest to appeal more to women. Alterations to the trailer's sound and visual style were also made.
3) The feedback process provided useful insights that allowed improvements to marketing materials and ensured they better suited the target demographic. Final comments suggested the marketing campaign was successful in engaging the intended audience.
Audience Profile
The summary analyzes the key findings from research conducted on the target audience for a music video:
- The target audience is primarily 14-22 year olds interested in rock, indie, and alternative music. Most plan to attend university but many also want to take a gap year traveling first.
- They are socially oriented and value time with friends while listening to music. Music is taken seriously as a hobby and social tool. They also enjoy films and value appearance/individuality.
- The target audience believes music videos can influence a song's success, both positively and negatively. Visuals matching the song are most important to them in a music video.
- While neutral on representations of women, most
My survey for the descent
This survey asked people questions about the horror film The Descent. Most respondents were male and had seen the film before. Both cinema and home viewers were equally represented. While many people go to the cinema 1-2 times a month, most had seen The Descent elsewhere. Respondents generally enjoyed action and comedy films but had mixed views on The Descent, with under half liking it and some finding it slow with a boring storyline. Most would not recommend the film to others. The document also profiles 18-year-old Aaron Kumar as a target audience for the film based on his interests in movies, music, sports and part-time job.
Evaluation Question 3
The film industry spends time and money on test screenings and market research to understand their target audience for a film. This helps them determine how to advertise and distribute the film to maximize ticket sales. The document discusses how the filmmakers obtained feedback on their romantic comedy film from their target 15-25 year old audience at different stages of editing. They screened rough cuts and a teaser trailer, collecting feedback through surveys and social media. This feedback revealed needed improvements like making the voiceover clearer and adding more establishing shots. The filmmakers found the feedback useful for strengthening weak elements and guided changes to better engage their audience.
Audience profile
The survey analyzed responses about the film "The Descent." Only half the respondents enjoyed the film, possibly due to not liking the horror genre. Most people watched it at school rather than a cinema, so may not have paid full attention. The majority were not scared by the film, again possibly due to where or how they watched it. Understanding the target audience is important so the filmmakers know how to market it. The profile describes an 18-year-old male student who enjoys action movies and comic books and would be likely to see an action horror film such as "The Descent" with friends.
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
Question 3
The researchers conducted audience research to learn about their target demographic for a crime-action film. They discovered through a site called Pearl and Dean that the target was mainly males aged 15-24, matching the audience for a similar film. They created questionnaires to understand audience preferences, finding that crime and action genres were most popular. Feedback from students to questions about the film storyline was positive. Uploading a teaser trailer to YouTube also received only positive comments, showing that the chosen music fit well with the shots.
What have you learned from your audience feedback
The document discusses the steps taken by Simisola Adeyemi to gather audience feedback on a film trailer and ancillary texts through questionnaires, a screening, and focus groups. Feedback was overall positive and helped identify minor improvements, such as changing font colors. Both male and female audiences engaged well with the content. Gathering feedback from different demographics helped ensure appeal and identify any potential biases. The process provided valuable lessons about satisfying audience expectations within genres.
Target audience profile
The document analyzes the target audience for a thriller film opening through survey results and demographic research. The survey of 17 teenagers, mostly female ages 14-16, found their preferred genres are thriller, comedy and action. They want engaging storylines, characters, and openings that create suspense and tension through music and action. The target audience is teenagers ages 14-19, mostly female, from working/middle class in Southeast London who socialize and can relate to the four teenage protagonists. Their interests include socializing, films, suspenseful music and engaging openings.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Evaluation q3 new
The student gathered feedback from focus groups and questionnaires on a documentary, magazine spread, and radio trailer they created about the effects of violent video games. The feedback was mostly positive. For the documentary, respondents said it was informative and the language was suitable, though some felt the music could have been better. The magazine spread was seen as less successful, with mixed ratings. The radio trailer intrigued listeners and made them want to watch the documentary. Areas for improvement included the music and sound levels in the documentary.
Lo3 captin america
This document discusses and compares the marketing of several films:
1) Captain America had very successful marketing due to its connection to the Avengers franchise and large comic book fan base. Extensive marketing included posters, websites, trailers, and TV ads.
2) The marketing for The Thing was also extensive, but it failed to attract audiences due to competition from other popular films and a lack of recognizable stars and brand.
3) 50/50 used star Seth Rogen to attract both comedy and drama audiences by blending humor with the serious topic of cancer. This diverse marketing approach helped make it a successful film.
Questionnaire%20 analysis
The document summarizes the results of a questionnaire given to audiences about various elements of a drama film being produced. It discusses the film's proposed name "Justice", the production company name "Match Light Productions", the use of voiceovers in the opening scene, the type of background music and lighting to be used, and how to depict flashbacks in the opening scene. The filmmakers found the audience feedback helpful but did not follow all suggestions, ultimately deciding on elements they personally felt would be most effective.
media evaluation - Question 4
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy films and entertainment, as the main characters in the action/crime film are teenagers even though they play adult roles. The secondary audience is identified as middle-aged males, as research shows they are the most common viewers of action films. The target social class is identified as teenagers aged 13-35, with a 12A certificate, as the plot and young actors would appeal most to this group. Research also showed more males watch action films than females. The target audience is identified specifically as male teenagers, as statistics show males at a younger age prefer action films, and having teen characters in lead roles makes the film more relatable to
Question 2
Our target audience is male teens aged 16-18. We created a fictional character named Eric to represent this audience and developed our documentary around him.
The three promotional products for the documentary - a magazine article, radio trailer, and TV listing - were designed to have sharp similarities and consistency so the target audience could clearly see the connection between them.
Bright red was used as the main color to grab attention, as it connotes violence from video games which interest our target audience. Short quotes, images from the documentary, and repeated mentions of the title "Out of Controller" in the promotions were meant to remind viewers of the documentary.
Questionnaire feedback analysis 16 18
The document summarizes feedback from a questionnaire about a movie opening idea. For the opening location, respondents unanimously agreed that the isolated forest area was an ideal setting that would build suspense. Some suggested changing the chase scene to avoid an action genre or addressing continuity errors from the filming location. Additional props recommended included fake knives, blood, balaclavas, gloves, weapons, and torches.
Evaluation 5
The group conducted research and found that their target audience for a romantic comedy opening sequence was teenage girls aged 12 and older. They distributed a questionnaire to 20 peers to collect more information about preferences. Most respondents who enjoyed romantic comedies were female between the ages of 16-50. The group aimed to create a film with a 12A rating to appeal to this broad audience. They included several typical elements of romantic films in their opening sequence, such as a romantic relationship, dilemma, and happy ending, based on feedback from their target viewers.
Questionnaire Analysis
1) The document analyzes the results of a questionnaire given to the target audience for a thriller film project to determine what elements appeal to them.
2) The most popular responses indicated an interest in action, comedy, spies, death, fiction over non-fiction, suspense/mystery in openings, and unpredictable storylines.
3) Examples like Taken, James Bond, and The Bourne Identity were cited as favorite films in the genre, suggesting those types of elements would be well-received.
Evaluation question 4
This document discusses the target audience for a media product called "Covert". It analyzes research showing that the target audience is males aged 12-30, as this demographic enjoys action films like "Taken 2" which "Covert" is similar to. The research also shows females may be part of the audience if accompanying male partners. It then describes an "ideal audience member", a 24 year old male named Derek, who enjoys action/adventure movies and gaming in his free time. In concluding paragraphs, it notes interviews found the target audience prefers the action/adventure genre, so the film will be in that genre and include connotations they expect like chases and fast pacing.
Questionnaire analysis 1
This document analyzes the results of a questionnaire given to Ryan Bogle's target audience for a new police crime film called Redemption. The responses showed that the audience had a varied mix of opinions, most go to the cinema 1-2 times a month, and prefer the name Redemption over Retaliation for the film. The analysis of the answers will help guide the creation of the trailer and film by finding what genres the audience enjoys and determining that sound is an important element.
1. Communication Methods Pro Forma
This document outlines various communication and advertising methods and their associated codes. It includes codes related to compliance, recognition as an ad, misleading claims, harm/offense, children, privacy, and food/health claims. Various methods for developing advertising are also summarized, including their strengths, weaknesses, and the evaluator's opinions of each method. These include mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals.
ALCL Library Awareness Presentation for 3 Feb Conference
Murphy Buchanan Communications delivered this presentation at the ALCL conference on 3 February at Brent Civic Centre in London.
Apostila lucro presumido
O documento discute os conceitos e regras relacionados à tributação pelo lucro presumido no Brasil. Aborda quem pode optar por este regime, como calcular o limite de receita, como determinar a base de cálculo do imposto e o cálculo de ganhos de capital.
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Audience Profile
The summary analyzes the key findings from research conducted on the target audience for a music video:
- The target audience is primarily 14-22 year olds interested in rock, indie, and alternative music. Most plan to attend university but many also want to take a gap year traveling first.
- They are socially oriented and value time with friends while listening to music. Music is taken seriously as a hobby and social tool. They also enjoy films and value appearance/individuality.
- The target audience believes music videos can influence a song's success, both positively and negatively. Visuals matching the song are most important to them in a music video.
- While neutral on representations of women, most
My survey for the descent
This survey asked people questions about the horror film The Descent. Most respondents were male and had seen the film before. Both cinema and home viewers were equally represented. While many people go to the cinema 1-2 times a month, most had seen The Descent elsewhere. Respondents generally enjoyed action and comedy films but had mixed views on The Descent, with under half liking it and some finding it slow with a boring storyline. Most would not recommend the film to others. The document also profiles 18-year-old Aaron Kumar as a target audience for the film based on his interests in movies, music, sports and part-time job.
Evaluation Question 3
The film industry spends time and money on test screenings and market research to understand their target audience for a film. This helps them determine how to advertise and distribute the film to maximize ticket sales. The document discusses how the filmmakers obtained feedback on their romantic comedy film from their target 15-25 year old audience at different stages of editing. They screened rough cuts and a teaser trailer, collecting feedback through surveys and social media. This feedback revealed needed improvements like making the voiceover clearer and adding more establishing shots. The filmmakers found the feedback useful for strengthening weak elements and guided changes to better engage their audience.
Audience profile
The survey analyzed responses about the film "The Descent." Only half the respondents enjoyed the film, possibly due to not liking the horror genre. Most people watched it at school rather than a cinema, so may not have paid full attention. The majority were not scared by the film, again possibly due to where or how they watched it. Understanding the target audience is important so the filmmakers know how to market it. The profile describes an 18-year-old male student who enjoys action movies and comic books and would be likely to see an action horror film such as "The Descent" with friends.
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
Question 3
The researchers conducted audience research to learn about their target demographic for a crime-action film. They discovered through a site called Pearl and Dean that the target was mainly males aged 15-24, matching the audience for a similar film. They created questionnaires to understand audience preferences, finding that crime and action genres were most popular. Feedback from students to questions about the film storyline was positive. Uploading a teaser trailer to YouTube also received only positive comments, showing that the chosen music fit well with the shots.
What have you learned from your audience feedback
The document discusses the steps taken by Simisola Adeyemi to gather audience feedback on a film trailer and ancillary texts through questionnaires, a screening, and focus groups. Feedback was overall positive and helped identify minor improvements, such as changing font colors. Both male and female audiences engaged well with the content. Gathering feedback from different demographics helped ensure appeal and identify any potential biases. The process provided valuable lessons about satisfying audience expectations within genres.
Target audience profile
The document analyzes the target audience for a thriller film opening through survey results and demographic research. The survey of 17 teenagers, mostly female ages 14-16, found their preferred genres are thriller, comedy and action. They want engaging storylines, characters, and openings that create suspense and tension through music and action. The target audience is teenagers ages 14-19, mostly female, from working/middle class in Southeast London who socialize and can relate to the four teenage protagonists. Their interests include socializing, films, suspenseful music and engaging openings.
Question 3
Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.
Evaluation q3 new
The student gathered feedback from focus groups and questionnaires on a documentary, magazine spread, and radio trailer they created about the effects of violent video games. The feedback was mostly positive. For the documentary, respondents said it was informative and the language was suitable, though some felt the music could have been better. The magazine spread was seen as less successful, with mixed ratings. The radio trailer intrigued listeners and made them want to watch the documentary. Areas for improvement included the music and sound levels in the documentary.
Lo3 captin america
This document discusses and compares the marketing of several films:
1) Captain America had very successful marketing due to its connection to the Avengers franchise and large comic book fan base. Extensive marketing included posters, websites, trailers, and TV ads.
2) The marketing for The Thing was also extensive, but it failed to attract audiences due to competition from other popular films and a lack of recognizable stars and brand.
3) 50/50 used star Seth Rogen to attract both comedy and drama audiences by blending humor with the serious topic of cancer. This diverse marketing approach helped make it a successful film.
Questionnaire%20 analysis
The document summarizes the results of a questionnaire given to audiences about various elements of a drama film being produced. It discusses the film's proposed name "Justice", the production company name "Match Light Productions", the use of voiceovers in the opening scene, the type of background music and lighting to be used, and how to depict flashbacks in the opening scene. The filmmakers found the audience feedback helpful but did not follow all suggestions, ultimately deciding on elements they personally felt would be most effective.
media evaluation - Question 4
The document discusses the target audience for a media product. The primary audience is identified as teenagers who enjoy films and entertainment, as the main characters in the action/crime film are teenagers even though they play adult roles. The secondary audience is identified as middle-aged males, as research shows they are the most common viewers of action films. The target social class is identified as teenagers aged 13-35, with a 12A certificate, as the plot and young actors would appeal most to this group. Research also showed more males watch action films than females. The target audience is identified specifically as male teenagers, as statistics show males at a younger age prefer action films, and having teen characters in lead roles makes the film more relatable to
Question 2
Our target audience is male teens aged 16-18. We created a fictional character named Eric to represent this audience and developed our documentary around him.
The three promotional products for the documentary - a magazine article, radio trailer, and TV listing - were designed to have sharp similarities and consistency so the target audience could clearly see the connection between them.
Bright red was used as the main color to grab attention, as it connotes violence from video games which interest our target audience. Short quotes, images from the documentary, and repeated mentions of the title "Out of Controller" in the promotions were meant to remind viewers of the documentary.
Questionnaire feedback analysis 16 18
The document summarizes feedback from a questionnaire about a movie opening idea. For the opening location, respondents unanimously agreed that the isolated forest area was an ideal setting that would build suspense. Some suggested changing the chase scene to avoid an action genre or addressing continuity errors from the filming location. Additional props recommended included fake knives, blood, balaclavas, gloves, weapons, and torches.
Evaluation 5
The group conducted research and found that their target audience for a romantic comedy opening sequence was teenage girls aged 12 and older. They distributed a questionnaire to 20 peers to collect more information about preferences. Most respondents who enjoyed romantic comedies were female between the ages of 16-50. The group aimed to create a film with a 12A rating to appeal to this broad audience. They included several typical elements of romantic films in their opening sequence, such as a romantic relationship, dilemma, and happy ending, based on feedback from their target viewers.
Questionnaire Analysis
1) The document analyzes the results of a questionnaire given to the target audience for a thriller film project to determine what elements appeal to them.
2) The most popular responses indicated an interest in action, comedy, spies, death, fiction over non-fiction, suspense/mystery in openings, and unpredictable storylines.
3) Examples like Taken, James Bond, and The Bourne Identity were cited as favorite films in the genre, suggesting those types of elements would be well-received.
Evaluation question 4
This document discusses the target audience for a media product called "Covert". It analyzes research showing that the target audience is males aged 12-30, as this demographic enjoys action films like "Taken 2" which "Covert" is similar to. The research also shows females may be part of the audience if accompanying male partners. It then describes an "ideal audience member", a 24 year old male named Derek, who enjoys action/adventure movies and gaming in his free time. In concluding paragraphs, it notes interviews found the target audience prefers the action/adventure genre, so the film will be in that genre and include connotations they expect like chases and fast pacing.
Questionnaire analysis 1
This document analyzes the results of a questionnaire given to Ryan Bogle's target audience for a new police crime film called Redemption. The responses showed that the audience had a varied mix of opinions, most go to the cinema 1-2 times a month, and prefer the name Redemption over Retaliation for the film. The analysis of the answers will help guide the creation of the trailer and film by finding what genres the audience enjoys and determining that sound is an important element.
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1. Communication Methods Pro Forma
This document outlines various communication and advertising methods and their associated codes. It includes codes related to compliance, recognition as an ad, misleading claims, harm/offense, children, privacy, and food/health claims. Various methods for developing advertising are also summarized, including their strengths, weaknesses, and the evaluator's opinions of each method. These include mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals.
ALCL Library Awareness Presentation for 3 Feb Conference
Murphy Buchanan Communications delivered this presentation at the ALCL conference on 3 February at Brent Civic Centre in London.
Apostila lucro presumido
O documento discute os conceitos e regras relacionados à tributação pelo lucro presumido no Brasil. Aborda quem pode optar por este regime, como calcular o limite de receita, como determinar a base de cálculo do imposto e o cálculo de ganhos de capital.
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This document discusses different advertising strategies including using before and after examples, providing advice or testimonials from customers, demonstrating the product or service, making competitive comparisons, and framing messages in a positive rather than negative light.
Bienve ubiedo tasca1.pres - copia
Este documento proporciona una receta para arroz con leche para 6 personas. Incluye una lista de ingredientes como leche, arroz, azúcar, corteza de limón y naranja, canela y vainilla. La preparación implica cocinar la leche, arroz y especias a fuego lento durante 40-45 minutos hasta que el arroz adquiera una textura melosa, luego agregar azúcar y cocinar 5-10 minutos más antes de servir en copas decoradas con canela y menta.
5. Pre Production
The document discusses pre-production planning for a photography project. It outlines the colors, fonts, photography styles, and image editing techniques that will be used. Potential photo subjects and locations are also identified. The document considers contingencies, health and safety, equipment and resource needs, and provides a weekly schedule to guide the project's completion.
Pushpa
The shutter in photography is a device that allows light to pass for a determined period of time to expose film or sensors and capture an image. It has parts and controls the depth of field, which is the distance between the nearest and farthest objects that appear acceptably sharp in the image. The depth of field can be large to have the entire image sharp or smaller to focus on certain objects.
1. initial plans
The document outlines initial plans for a project including a mind map, mood board, and informal proposal. The mood board analysis notes that three images use pink and purple skies at sunset and all are panoramic photographs, representing a happy mood. The proposal is for creating stereographic images from panoramic photos of York landscapes, which will appeal to tourists visiting the area. Discounted ideas were abandoned buildings due to safety issues, and exotic cars which would be unlikely to find in York.
3. production experiments
The document describes three photo editing experiments:
1) Distorting a panoramic NASA photo into a square and using polar coordinates to make it look like a tiny planet.
2) Inverting and distorting a panoramic Google image using polar coordinates to look folded, and using the clone stamp tool to blend edges.
3) Altering a panoramic image size to be square, distorting it with polar coordinates to look folded, and using the clone stamp tool to improve blending.
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O documento repete várias vezes o endereço de um site sobre o mundo das mulheres e convida as pessoas a se inscreverem no canal do site para receber dicas.
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For the first film, the primary audience is teenagers aged 13-25 who enjoy Marvel films, with the main gender being male. The secondary audience is hardcore Marvel fans aged 30-50 who collect comics.
For the second film, the primary audience is children aged 6-16 who love Lego and the characters, with the main gender being male. The secondary audience is adults aged 20-40 who enjoy the adult jokes and purchase the film for their children.
For the third film, the primary audience is adults aged 20-60 who enjoy the adult comedy and romance storylines, with the main gender being female. The secondary audience is a range of ages
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This document profiles different audiences for various media types. It discusses primary and secondary audiences for animated films, romantic films, action films, and films that remind adults of their childhood. It also defines the hypodermic needle effect, provides examples of how media can influence audiences, and discusses uses and gratifications theory as it relates to finding information, personal identity, social interaction, and entertainment. Finally, it examines consumer generated content through examples like Vine, advantages to media producers, and reasons audiences generate content.
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For The Lego Movie, the primary audience is described as children ages 7-15 who enjoy Lego, with adults also in the secondary audience who nostalgically recall enjoying Lego as children.
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The document provides audience profiles for three different types of media:
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It also defines the hypodermic needle theory and gives an example of its effects. Finally, it provides examples of how different individuals use social media and other online platforms to fulfill various needs.
Evaluation question 3
The document discusses feedback received on a student film project from various sources:
1) Teachers provided interim feedback that suggested changing the order of scenes in the trailer to make the narrative more chronological. This helped make the film more understandable.
2) Fellow students also provided constant interim feedback on editing techniques and ideas, such as mimicking techniques from "Kill Bill".
3) Questionnaires showed that most agreed with the chosen crime genre and rating of 15. Feedback was positive on the narrative, music, camera work and editing.
4) Social media feedback came after completion and was interesting but not useful for informing choices, though it provided insight into who found the trailer appealing. Overall, interim feedback was most
Theory audience pro-forma (1)
The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick.
For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience.
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This document discusses audience profiles and target demographics for three movies: Iron Man 3, The Lego Movie, and Love Actually. It then provides definitions and examples for theory-audience, hypodermic needle, uses and gratifications, and consumer generated content concepts related to media studies.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
project 2
The document discusses audience profiles for different types of media. It provides details on the primary and secondary audiences for Marvel Cinematic Universe films, an unnamed violent film, Finding Nemo, and news media. The primary audience for Marvel films and Finding Nemo is teenagers and children respectively, while the secondary audience for both includes older family members. The document also covers media effects theories like the hypodermic needle model, uses and gratifications of media like information, identity, and entertainment, and examples of consumer generated content.
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- It lists some of the ways people use media for information, personal identity, social interaction, and entertainment purposes based on their uses and gratifications.
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This document provides audience profiles for three different movies/properties: Iron Man 3, The Lego Movie, and Love Actually.
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The primary audience for The Lego Movie is described as children (6-12) of both genders from middle to lower classes who enjoy playing with Lego. The secondary audience is teenagers and adults (13-40) who likely grew up with Lego.
The audience profile provided for Love Actually describes the primary audience as girls (16
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
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Audience theory pro forma
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
Question 3 and 4 of evaluation
Carolina learned several things from audience feedback on her productions:
1. Audiences are important as they provide revenue and credibility, and determine a work's popularity. Directors aim to please audiences.
2. Feedback helped Carolina improve parts of her productions so audiences enjoyed them more. It also improved all 3 of her productions.
3. For her trailer, adding a voiceover as used in other psychological thriller trailers drew the audience in and made them feel part of the movie.
Question 3 and 4 of evaluation xx
Carolina learned several things from audience feedback on her productions:
1. Audiences are important as they provide revenue and credibility, and determine a work's popularity. Directors aim to please audiences.
2. Feedback helped Carolina improve parts of her productions so audiences enjoyed them more. It also improved all three of her productions.
3. For her trailer, audience feedback indicated it should include a voiceover to draw viewers in and make them feel like part of the movie, as is common in psychological thriller genre trailers.
Theory audience pro-forma
This document analyzes the target audiences of three movies - Iron Man 3, The Lego Movie, and Love Actually.
For Iron Man 3, the primary audience is teenagers who enjoy action and superhero films, while the secondary audience is adults who may see it with children. The Lego Movie's primary audience is children who play with Lego, while teenagers and adults may enjoy it too from childhood nostalgia. Love Actually's primary audience is women who enjoy romance, while men may be interested through their relationships.
The document also briefly discusses audience profiling, hypodermic needle theory, uses and gratifications theory applied to media, consumer generated content on YouTube, and reasons audiences create their own content.
Media presentation
Vertigo Films would be a suitable British film company to distribute the filmmakers' political thriller about the assassination of an MP at a school. As an independent studio that produces a variety of genres at low budgets, Vertigo would be more likely than a Hollywood conglomerate to take on a first-time film with no big stars. The filmmakers plan to self-release initially through film festivals and online platforms like YouTube and iTunes to promote it using social media. They cite examples like London to Brighton and Point Blank that had similar genres and target audiences to gauge potential performance. If successful in the UK, they would use American independent distributors Magnolia and Magnet to release it widely in the US, as those companies specialize
Media presentation
Vertigo Films would be a good potential British film company to distribute our thriller film. Vertigo varies its genres but does not specify the type of films it makes, so our thriller would appeal to a variety of audiences. It is not a large conglomerate so it would not be too expensive for them to distribute our low-budget, first-time filmmaker project. Magnet and Magnolia would also be suitable American distributors as they specialize in genres like ours, including horror and action thrillers, without the high costs of a major studio. Releasing our film on multiple formats like DVD and digital would help boost viewership by making it accessible to wider audiences.
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7. fmp evaluation
The document provides a self-evaluation of the author's FMP project. Some strengths highlighted include the level of detail in research materials and surveys that helped inform product design. Weaknesses noted are including fewer than five questions in surveys and not providing enough details in planning materials. The author reflects on meeting time management goals and room for improving technical and aesthetic qualities of the album cover, CD design, and meeting copyright standards. Peer feedback praises the tropical theme and professional appearance while suggesting including additional designs.
6 fmp production reflection
The document summarizes the process of designing album artwork, a poster, and merchandise for a tropical music album. Key steps included designing a black background with tropical leaves, adding rectangular frames for text, choosing fonts, and editing elements like logos. Photoshop tools like the magic eraser, marquee, and stamp tools were used. The final designs were intended to look professional, match the tropical theme, and appeal to the target audience of men and women aged 15+.
5. fmp pre production
The document provides details about fonts, colors, and layouts being considered for an album cover design project. It includes a style sheet listing several modern fonts as well as colors like purple, red, blue, orange, and yellow that will be used. Two potential layouts are described - one featuring a horizon image and bright colors, and another with a simple, detailed photograph and primary colors. The target audience is said to prefer modern, simple designs based on prior research.
4. fmp proposal
The product is a tropical house music album intended to entertain and advertise new songs. It will include songs by artists like Disclosure and Odeszi. The album cover and merchandise designs will feature tropical elements like palm trees. Specific songs to be included are listed. Research informed choosing a simple album cover design with unusual shaped see-through objects. A survey found house and hip-hop most popular, so the album genre will be house. The target audience is ages 15+ of any gender from ABC1 and C2 social classes who are loyal fans. Copyright permission will be obtained and ASA codes complied with to avoid legal issues.
5. fmp pre production
The document describes designs and planning for an album cover project. It includes potential fonts, colors, and layouts being considered for the cover. It also discusses scheduling, resources, and contingency planning for completing the project. The designs aim to be modern and simple to appeal to the intended audience. Potential issues addressed include computer problems, scheduling, and health and safety.
4. fmp proposal
The product is a tropical house music album intended to entertain and advertise new songs. It will include songs by artists like Disclosure and Odeszi. The album cover and merchandise designs will feature tropical elements like palm trees. Specific songs to be included are listed. Research informed choosing a simple album cover design with unusual shaped see-through objects. The target audience is ages 15+ of all genders from ABC1 and C2 social classes who are loyal music fans. Copyrights will be obtained and the designs will comply with advertising standards to avoid offense or infringement.
3. fmp production experiments
The document describes the process of designing a CD cover. Key steps included:
1) Using shape and selection tools to create the basic circular CD shape and center cutout. Rulers helped ensure accuracy.
2) Applying blending options like linear light to added shapes like triangles to make them see-through but high saturation.
3) Choosing a simple font to match the simple layout and shapes. Resizing logos while holding shift to avoid distortion.
2. fmp research
Based on your analysis of the audience research data, some key aspects that will help appeal to your target audience include:
- Creating an album with 11-15 songs to satisfy the majority preference.
- Including a variety of music genres like hip hop, dance, rock, house, grime, pop, etc. to appeal to the wide range of genres they enjoy.
- Designing clothing merchandise like t-shirts and hoodies since most expressed interest in that over other items.
- Ensuring the album has high audio quality for streaming since that is the primary way they consume music.
- Keeping content appropriate and appealing to both teenage and adult audiences.
- Utilizing a consistent, unique
1. fmp initial plans
The document outlines initial plans for three potential final major projects: themed photography, CD design, and point of sale. For themed photography, the student proposes action, stereographic, and high-speed photography and imprinting images on t-shirts. For CD design, they suggest designing covers and merchandise for different music genres. For point of sale, advertising ideas include sports drinks, chocolate bars, and cinema. The document then analyzes the student's mood board and considers how it will influence their final product design. Reasons for not pursuing themed photography and point of sale include having done a photography project already and lacking necessary equipment.
2. fmp research
Based on your analysis of the audience research data, some key aspects that will help appeal to your target audience include:
- Creating an album with 11-15 songs to satisfy the majority preference.
- Including a variety of music genres like hip hop, dance, rock, house, grime, pop, etc. to appeal to the broad music tastes.
- Designing clothing merchandise like t-shirts and hoodies since most expressed interest in that over other items.
- Optimizing the music quality for streaming platforms since that is the primary way the audience consumes music.
- Considering the wide age range of 16-21+ and avoiding any potentially offensive content.
- Accounting for the predominantly
1. fmp initial plans
The document outlines initial plans for three potential final major projects: themed photography, CD design, and point of sale. For themed photography, the student proposes action, stereographic, and high-speed photography on t-shirts and posters targeted at ages 15+. For CD design, the student suggests album covers, merchandise like t-shirts, and posters for genres like dance, house, and hip hop. For point of sale, sports/energy drinks, chocolate bars, or cinema advertisements are proposed along with related posters and advertisements. The student analyzes not choosing photography due to a prior project or point of sale requiring new equipment. CD design is selected for appealing to ages 15+ using skills in Adobe Photoshop and
5. FMP pre production
The document discusses planning for a music album design project. It lists possible fonts, colors, and images that could be used for different layouts. It also outlines resources needed, potential issues and solutions, health and safety considerations, and an 8-day schedule to complete the album cover, poster, CD design, t-shirt, hoodie, and information booklet.
4. FMP proposal
My product is a CD cover, t-shirt, hoodie, and poster design for a hip hop/house music album. The purpose is to advertise the new album and entertain people with the unique designs. The CD cover will include song information, copyright details, and advertising for the tour poster. Simple graphic elements and unusual shapes with different blending options will be used to match the music genre. The target audience is ages 15+ due to explicit lyrics, appealing to both genders. Offensive content will be avoided and younger access restricted to prevent legal issues. Original designs that are sufficiently different from others will be created to avoid copyright infringement.
3. FMP production experiments
The document describes experiments the author conducted in designing a CD cover. It discusses several tools and techniques used, including the magic wand tool to remove unwanted image parts, rulers to align elements, and the shape tool to create circles for the CD design. Blending options were adjusted to make triangle and striped lines inside one circle more saturated and see-through. A simple font was chosen to match the design's unique shapes and layout. For the final product, the author plans to use a simple design concept and edit unusual shapes with adjusted blending options. Song names and copyright information will also be included.
2. FMP research
Here are the key points I gathered from the interview:
- The interviewee's favorite artist is Drake because he produces multiple genres of music.
- Their favorite 2016/2017 album was Views by Drake because it was original and released at a good time.
- They prefer clothing merchandise over other types because they would rather wear it than carry it.
- They would like to see a tour from your album in York, their hometown.
- They dislike posters with a lot of information and prefer simpler designs.
This information suggests designing merchandise focused on clothing, incorporating multiple music genres influenced by Drake, and considering York as a tour location. Simplicity should also be considered for promotional posters.
7. evaluation(3)
The document provides an evaluation of the author's FMP project. It summarizes the strengths and weaknesses of their research, planning, time management, technical and aesthetic qualities, audience appeal, and peer feedback. For research, a strength was discussing all necessary aspects, while a weakness was not including enough variation. For planning, strengths included a detailed mind map, while a weakness was not including enough images. Time management and adding more details to work were also discussed.
6. production reflection(3)
The document describes the process of creating a magazine logo and layout using various design tools in Adobe InDesign. It discusses using the gradient tool to fade the background color behind the logo text, and the paint tool to add straight lines for visual interest. It also details inserting action photo sequences on the cover, removing part of a lens image, and organizing columns, images, and text on double page spreads using rulers while increasing font sizes for headers. The final screenshot shows covering up spaces with text, and choosing a font to make a name look like a signature on a skateboarder photo.
5. pre production(3)
The document outlines the pre-production, layout, resources, contingency planning, health and safety, and schedule for creating a magazine in Adobe Photoshop. Potential fonts that may be used include Britannic Bold, Castellar, and TW Cen MT Condensed Extra Bold. Layouts include a through-the-lens tutorial on action photography and information on the new way of taking photos. Resources include a computer, Photoshop, Microsoft programs, and internet access. Contingency plans address issues like computer crashes, lost work, and equipment failures. Health and safety considerations include taking breaks to avoid headaches and keeping food/drink away from computers. An 8-day schedule is provided for planning, designing covers and
4. proposal(3)
This proposal is for a sports/photography magazine aimed at teaching action sequenced photography. The magazine will contain information about sports used in such photos as well as detailed instructions on camera settings. The target audience is men and women aged 16-50 from social classes A, B, C1 and C2, as they will be interested in learning this technique or taking up the hobby. No offensive content will be included and all images used will be taken by the author or verified as copyright free to avoid legal issues.
3. production experiments(3)
The document describes the process used to create a magazine page. The creator started with an image of a river and inserted a fish, using selection tools to isolate the fish from the background. They then used a stamp tool to make it appear the fish was jumping out of the water. For the headline text, blending options were used like bevel and emboss to make the text stand out. To create their own version of another magazine page, a single image was placed in the center and other magazine elements were copied around it. A logo was made at the top using cut out text blocks. The hardest part was positioning multi-colored, multi-sized text at the bottom with different fonts and angles to match the original magazine.
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Theory audience
- 2. Audience Profile • Primary Audience – The Lego movies primary audience is children aged between 3-12, this is because the films is animated and include child friendly humour. The movie also includes singing which would encourage the younger age to join in and sing along. • Secondary Audience – The secondary audience for the Lego movie is the parents of the children aimed between 22+, this is because the children are not aloud to see the movie on their own at the age of 12 or below so the parents have to go with them.
- 3. Audience Profile • Primary Audience – The primary audience for love actually is women aged between 24+, this is because it is a romantic and Christmas movie. This could also intrigue family's to watch it around the Christmas period. • Secondary Audience – The secondary audience for the movie love actually is boyfriends of the girls who go to watch the movie. This is the secondary audience because it is not as likely for the boy to take the girl to watch the film love actually.
- 4. Audience Profile • Primary Audience – The primary audience for iron man 3 is teenagers and adults aimer between 15+. This is because most teenagers are very intrigued by the marvel superhero movies. However some adults collect marvel figures and love to watch the marvel movie collection. • Secondary Audience – The secondary audience for the iron man 3 movie is the younger women and the older aged people, aimed between 16+. This is because women and older people will not be as interested in the amount of action as other people.
- 5. Hypodermic Needle • Definition – When the audience believes something straight away that they have been told by the media. • Example – The 1938 radio broadcast of war of the world shad a section of show set as a news show reporting on a alien invasion. This caused the American audiences to panic believing the invasion to be real.
- 6. Uses and Gratifications Information • Information – When a new game trailer comes out, after watching the trailer, you are intrigued to buy and play the game. One example for this (battlefield 1). When I first watched the trailer I straight away wanted to play the game.
- 7. Uses and Gratifications Personal Identity • After researching more information about the game such as the release date and that price of the game, I applied for the games beta with my email which is a demo unrealised version of the game.
- 8. Uses and Gratifications Integration and Social Interaction • After game was realised many of my friends kept informing me which level they was on, this gave me a sense of competition to get to a higher level then them and do it before they could. Doing this made the game a lot more exciting to play. After completing all the level we could then play against each other on multiplayer communicating through our headsets.
- 9. Uses and Gratifications Entertainment • All in all I really enjoyed playing the game, this is because the graphics In the game made it look realistic to play and the flow of animation was perfect making all the action run smoothly without any jumps or stops in the game, making the over all experience impressive and thrilling.
- 10. Consumer Generated Content • Example – Users create their own videos and submit them to a YouTube to use to generate money. Casey Neistat generated free advertisement for Emirates. Her did this by giving him a free ticket in a first class seat. Emirates did this because they know that he get millions of views per video, so advertising the plane in one of them will give them more customers. • What are the advantages to media producers? – One advantage to media produces are the money, if you have a huge amount of followers on YouTube then you can collect a very high amount of money, this id done by the number of views you collect per video. Such as (KSI) who's net worth is £12 million and he get on average 2 million views per video. • Why would the audience generate content? – One reason why the audience would generate content is because they love being apart of the program, this can help them self's become better known or just the actual fact that they get to become apart of on of there favourite program.
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information