The product is a horror/scary game called "Goat Run Over" where the player has to run over or hit devil/demon goats with a train or other vehicles. The target audience is 16-20 year olds as younger audiences may find it too scary but older audiences may find it boring. Dark scenery will be used in the game, inspired by the producer's research, to create a scary atmosphere. No offensive materials will be included and those under 16 will be restricted from playing due to the scary and unsuitable nature of the game. All characters and elements will be original creations to avoid copyright issues.