This radio advertisement targets 15-19 year olds of all genders from social classes C1, C2, and D. The ad features an exaggerated American surfer dude voice promoting Coca-Cola in a humorous way over loud electric guitar music and skateboard sounds. The main message is to portray Coca-Cola as a fresh and cool drink for teenagers through this comedic exaggerated character. Legal and ethical considerations were researched to ensure the ad does not offend any social groups or infringe copyright.

1. Working Title:
The radical coca cola
What is it called? This can change if you think of something better later
Target Platform:
Radio , Podcast
What media platform/platforms would you release the product on?
Genre:
It’s a radio advert
What sort of a media product is it?
Language / Territories
English and Portuguese
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
A skate board screeches up, a loud metallic guitar riff play, the sound of coca cola can opening. A
man sat in a cheesy, off putting American accent. ‘’How’s it hanging dudes? My name is Rupert!
These kids are gnarly and so can you be, with this totally fresh coke!’’
Gulp down coke, coca cola jingle plays from an electric guitar.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
A fresh, cool can of coca cola.
Sum up your product in one sentence
Style (similar products and graphical style):
We get inspired by funny adverts that we saw on the internet.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
15-19 age range, all genders, C1 and C2 and D social status because the age range of our target
audience fits into the bands of work. It would appeal to teenagers and late teens more as they would
understand the joke a lot more.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
There is no offensive material in the advert because our theme is generally light humoured and is
over all rather positive.
Will you restrict younger audiences engaging with it?
No we will not, the only problem we might have is a certain type of people not understanding the
lingo.
Will it offend any social groups/religions/ethnicities?
No I don’t think so, however it might offend Californians because we’re exaggerating the accent.
How will you ensure you do not offend anyone?
We will research into the countries that the advert will be heard in, also making sure nothing comes
of insulting or offensive.
Is your product using characters/names/logos of existing ones?
The only names, logos and characters my product is using as their own or created by the company.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I have researched adverts using key components of the advert that we have created, and have found
nothing that can be tied to it. I’ve also read through the copyright laws and found that our advert is
without fault in this department.