The document outlines initial plans for a scouting advertising project, including ideas for a film, radio advertisement, or game. It discusses potential genres, locations, special effects, and ideas for a poster, film trailer, and DVD box cover. A mood board is presented analyzing repeated colors, styles, and tones to influence the final product. An informal proposal is made to advertise scouting locally through an advertisement and poster, requiring volunteers and targeting the local public and young people ages 6 and up. Discounted ideas of a supernatural movie and horror film are explained as not being chosen due to lack of help or another student's similar project.