Unit 1

1. Target Platform: AM + FM Radios.
What media platform/platforms would you release the product on?
Genre: An audio radio product.
What sort of a media product is it?
Language / Territories: The UK and US mainly but it will also be available in any country that
sells coke.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: One of the characters enters the
apartment after a long day of work and is in desperate need of some refreshments. He flops
down onto his sofa and expresses his desperateness for a rest. His roommate then
suggests a coke drink. The main character accepts the offer and drinks it – suddenly he is
full of energy and some funky music plays in the background. It shows to the audience that
if they are often feeling run down and tired, they can have a coke and gain a lot of energy to
use throughout the day.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: A comedic advert that expresses the energy given to the user.
Sum up your product in one sentence
Style (similar products and graphical style): my product is similar to other comedy based
adverts that are on the radio now. I have used the comedy adverts to inspire me because
they manage to make you laugh and when they’re good enough they stick in your head
more. Also, they are more fun to make.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: My audience will be those of all ages and gender because coke aims to unite
everyone and not single anybody out. The coke product would appeal to everybody because
it is a well-known brand that has been around at the time of the older generations and has
only gotten more popular and common since then for the younger generations to come. The
product will be relatable to many people all over the world and could remind the public of
how they are in everyday life meaning that the advert would show them how coke could help
them out.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?