The document discusses various communication methods for planning an advertisement, including brainstorming, mood boards, style sheets, layout plans, pitches, and proposals. It also covers evaluating different stages of planning and development, from initial reactions to sketches. Strengths and weaknesses of each method are considered, along with reflections on whether the method is useful for planning purposes.

1. Communication Methods
Planning
Your Name
Shameur Rahman

2. Codes
Number Name Brief Description
1 Compliance Compliance insures the advert is being truthful to the audience
2 Recognition of
marketing
communications
This ensures that the customers know they are viewing an
advertisement
3 Misleading Adverts This ensures that the consumer isn’t being lied to about the effects of
the product.
4 Harm and Offence This rule stops people being discriminated by the advertisement.
5 Children This stops adverts promoting violence to children or pressurising
children.
6 Privacy This rule insures that advertisers cant use other celebrities without
their consent and it is used to make sure the advert isn’t used to
slander anyone.
13 Food, food
supplements
and associated
health or nutritional
claims
This stops advertisers from promoting poor dietary habits and it also
stops advertisements from showing health benefits without factual
evidence.

4. Mind Map
Advert for Coca Cola
Christmas joy
Bringing family
together and
having a fun time
with each other
Bells chiming
Carols singing
Family’s chatting
Snow falling
The great taste of
Christmas
Bottle caps twisting and cans
cracking opening as family’s
enjoy the refreshing taste of
coca cola in the festive
season
Coca cola:
Bringing the
world closer

5. Running order of the advert
• A family are enjoying a lovely warm Christmas in their homes whilst
their father/husband is away working.
• There is a negative atmosphere in the home as the whole family are
not together on this special day.
• All of a sudden the family hear a knock on the door to find a special
person waiting there-Father Christmas!
• He then all of a sudden reveals himself to be the father/husband
who has a special box with him.
• The special box reveals to be a full of Coca Cola for the whole family
to enjoy.
• Coca Cola- Bringing the world closer.

6. Mind Map
• Strengths of using this method
• Clear structure of what you are intending to do
• This is also a way of changing and developing your ideas
• Weaknesses of using this method
• You may not have enough ideas to full fill the advert
• You could make the advert which ends up to be the same as another coke advert
which could be copyright
• You may go onto a tangent and fall off track with the initial idea and use ideas
which don’t fit the criteria at all.
• Did you like using this method? Why?
• Yes I like it as it gives a clear understanding into what you are doing.
• You can fix and change at any points
• You can also use ideas which you may not use but cant adapt and use it
but slightly differently.

7. Mood Board

8. Mood Board
• Strengths of using this method
It helps you jot ideas down which link it to you main idea for the advert
• Weaknesses of using this method
You may not have a lot of ideas for your advert and it could be very simple
which could make it plain and boring.
• Did you like using this method? Why?
• Yes it helps as you could look back at your mood board to take ideas
if you are struggling for things to put in your advergame.

9. Style Sheet

10. Style Sheet
• Strengths of using this method
• This helps as you can link words and styles to the theme of your game.
• Weaknesses of using this method
• You may not find enough styles which connects to your theme which may
ruin the styles.
• Did you like using this method? Why?
• Yes I like it because it gives you a wide range of styles and designs
to choose from and you don’t have to stay on one design.

11. Layout Plan

12. Layout Plan
• Strengths of using this method
• Gives a full idea of what the end result will be like
• Weaknesses of using this method
• Using other images off the internet which might not link with the theme of
the advert
• Did you like using this method? Why?
Yes as it gives a starting point in the right direction to what the finished
advert will look.

14. Independent Brainstorm
Advert for Coca Cola
Christmas joy
Bringing family
together and
having a fun time
with each other
Bells chiming
Carols singing
Family’s chatting
Snow falling
The great taste of
Christmas
Bottle caps twisting and cans
cracking opening as family’s
enjoy the refreshing taste of
coca cola in the festive
season
Coca cola:
Bringing the
world closer

15. Independent Brainstorm
• Strengths of using this method
• Clear structure of what you are intending to do
• This is also a way of changing and developing your ideas
• Weaknesses of using this method
• You may not have enough ideas to full fill the advert
• You could make the advert which ends up to be the same as another coke advert which
could be copyright
• You may go onto a tangent and fall off track with the initial idea and use ideas which don’t fit
the criteria at all.
• Did you like using this method? Why?
• Yes I like it as it gives a clear understanding into what you are doing.
• You can fix and change at any points
• You can also use ideas which you may not use but cant adapt and use it but
slightly differently.

16. Group Idea Generation

17. Group Idea Generation
• Strengths of using this method
• Helps the group be able to mix up ideas or add to them in a
organised way
• Weaknesses of using this method
• Can’t go into much detail because its more short sentences style of notes
• Did you like using this method? Why?
• I did personally because it allowed us to get a good mix of ideas for
our story and theme.

18. Informal Pitch
• Strengths of using this method
• You can get feedback on your advert and see what to improve on
• Weaknesses of using this method
• Your tutor may not like the same ideas as your group
• Did you like using this method? Why?
• I liked this method because it showed some of the ides that we could
improve on that we hadn’t seen before.

19. Formal Proposal
• Strengths of using this method
• Shows off your finished product and helps you know if you’ve finished
• Weaknesses of using this method
• you may not have completely got the pitch as well as you wanted
• Did you like using this method? Why?
• Yes because it helps you finalise your advert and get all your ideas

20. Evaluation
I think our groupwork worked very well and we managed to finish it
quickly and it has hit standards which we are pleased with and
standards which we think our tutors will be happy with as well.
We kept on track with our theme of Christmas and the script sounded
well which linked to the main category of Christmas which set the scene
of our advert.
We got the audio/background noises of the Christmas theme to set the
scene of our advert.

22. Initial Reaction
• I was very scared at first to use photoshop as I had never used it
before and I didn’t think my ideas would work as well as they did on
photoshop.
• I was also quite excited at the same time as I had never used it before
but I get very excited when using different software and trying new
things.

23. Initial Reaction
• Strengths of using this method
• This helps you see what you thought the game would plan out at the
beginning but then you get surprised of how good the game becomes in the
end.
• Weaknesses of using this method
• This could go wrong because your initial reaction could go wrong which
means you might not have a second plan so you are stuck on what you have
to do.
• Did you like using this method? Why?
• Yes I liked this method as there was a clear structure on to how you
wanted to plan out your advergame but you can also make it better
by changing things if need be.

24. Sketches

25. Sketches
• Strengths of using this method
• This helps you give an idea what the advert will hopefully look like
• Weaknesses of using this method
• The weakness of this method is that it can be time consuming and you might
not get to complete the sketch
• Did you like using this method? Why?
• yes I liked this method as you have a whole idea of how you want
your advert to look rather than making it up as you are doing it.

26. Formal Proposal
• Strengths of using this method
• This helps you go back to the advergame and see why you made the
advergame like you did and it helps people seeing the advergame understand
the concept of the game
• Weaknesses of using this method
• You might not know the audience or what kind of people will be interested
and that could change the target audience after the advergame is complete.
• Did you like using this method? Why?
Yes I like this method as it give a clear structure to why the
advergame is made how it is and what audience will be interested in
the game.