This document summarizes various communication and design methods for a Coca-Cola poster project targeting 16-19 year olds, including their strengths and weaknesses. Methods evaluated include mind maps, mood boards, style sheets, layout plans, brainstorming, informal/formal pitches, initial reactions, sketches, and formal proposals. While visual methods like mood boards and sketches allowed experimenting with designs, other text-based methods provided professional feedback or ensured considering various project aspects.

1. Communication Method
Evaluation
Your Name

2. ASA Codes
Number Name Brief Description
1 Compliance Tell the truth, don’t promote breaking the law and
show decency.
2 Recognition of
marketing
communications
Look like an advert, Show logo, slogan and images
clearly, obviously show the product.
3 Misleading Adverts Don’t lie about the product, what it does, its
function or price.
4 Harm and Offence Make sure the product doesn’t promote harm or
offence, or show disturbing imagery.
5 Children Make sure kids are safe and calm.
Make product suitable for children.
6 Privacy Get permission to include a celebrity.
13 Food, food
supplements
and associated
health or nutritional
claims
Don’t promote bad health and have evidence if it is
good.

3. Mind Map
Coca cola poster Ideas
Audience 16-19 might like Video games.
Blue & Yellow Colour scheme
Vault
Fallout
VintageApocalypse
Retro Cooler
Bottle caps
Trading

4. Mind Map
• Strengths of using this method
– Lots of ideas in a small space.
• Weaknesses of using this method
– No imagery
• Did you like using this method? Why?
– No because there is no real visual aid toward
getting ideas together

5. Mood Board

6. Mood Board
• Strengths of using this method
– You get a lot of ideas from images you grab
• Weaknesses of using this method
– You cant explain what you want to do in words
• Did you like using this method? Why?
– Yes. Because I like to grab images that would be
similar to my final product I am making.

7. Style Sheet
I want to use this because
it is the iconic font for the
brand
I want to use this colour because it
is the iconic colour for coca-cola
Here I was testing different colours for
my final design, but decided to stay
with the red or black
Trying different fonts

8. Style Sheet
• Strengths of using this method
– You get to play around with colours and fonts
• Weaknesses of using this method
– You don’t get a physical representation of how it
would look.
• Did you like using this method? Why?
– Yes, Because I get to experiment with how things
would look.

9. Layout Plan

10. Layout Plan
• Strengths of using this method
– You get a base idea of how you want your poster
to look.
• Weaknesses of using this method
– You can’t mess around with the colours on one
sheet
• Did you like using this method? Why?
– Yes, Because I can experiment with the form the
poster will take

11. Brainstorm

12. Brainstorm
• Strengths of using this method
– You can put all of your ideas together in one place
• Weaknesses of using this method
– You can’t experiment with how it will look
• Did you like using this method? Why?
– No, Because I like to do things more physically.

13. Informal Pitch
• Strengths of using this method
– You can explain your ideas freely
• Weaknesses of using this method
– You might not have fully thought out your ideas
• Did you like using this method? Why?
– No, Because I like to experiment with my ideas
before I come to a final idea

14. Formal Pitch
• Strengths of using this method
– You get a professional opinion on your ideas
• Weaknesses of using this method
– You only get one opinion causing it to be biased
• Did you like using this method? Why?
– Yes, Because I can talk about the ideas I have for
the product

15. Initial Reaction
• I was excited to do this because I had done
things like it before so I thought about making
a detailed final product.

16. Initial Reaction
• Strengths of using this method
– It is good to reflect on your ideas
• Weaknesses of using this method
– You would need to do research on what to make
• Did you like using this method? Why?
– Yes, Because it makes you think about how to
create the product

17. Sketches

18. Sketches
• Strengths of using this method
– I can plan out what parts of the final product will
look like
• Weaknesses of using this method
– It is hard to judge the size of the character and
what the rest of the body would look like
• Did you like using this method? Why?
– Yes, Because It allows me to see what it would
look like physically.

19. Formal Proposal
• Strengths of using this method
– It makes you consider different aspects of the
project that you may not think about.
• Weaknesses of using this method
– It adds an extra step into the whole process and
delays production time.
• Did you like using this method? Why?
– No, Because I prefer things to have a low amount
of steps in total.