The document discusses various communication and planning methods for creating an advertisement, including mind maps, mood boards, style sheets, layout plans, brainstorming, pitches, and sketches. According to the summaries provided: 1. Mind maps and mood boards are good for gathering initial ideas, while style sheets help choose fonts and colors. Layout plans provide a framework but can be difficult. 2. Brainstorming independently or in groups generates ideas, but speaking to others causes nervousness. Informal pitches obtain feedback but public speaking is uncomfortable. 3. Sketches and formal proposals were not summarized due to lack of comments provided. Planning methods have strengths in organizing work, but generating and sharing ideas poses challenges.

1. Communication Methods
Planning
Your Name

2. Codes
Number Name Brief Description
1 Compliance Try not to include false information and images that
are considered quite inappropriate.
2 Recognition of
marketing
communications
Needs to look like an advertisement, with slogans,
images, etc.
3 Misleading Adverts No lying about the products features, or misleading
information.
4 Harm and Offence Nothing offensive to a certain group or demographic.
5 Children Advertise something non dangerous to influence kids.
6 Privacy Ask for a celebrities permission for them to be in your
advertisement.
13 Food, food
supplements
and associated
health or nutritional
claims
Do not say a product has health benefits with no
information to back it up.

4. Mind Map

5. Mind Map
• Strengths of using this method
– Good way to gather ideas to be incorporated into your
product.
• Weaknesses of using this method
– Can be hard trying to think of ideas.
• Did you like using this method? Why?
- Yes because it is a good way to plan your ideas
before heading straight into the project not
having an idea of what to do.

6. Mood Board

7. Mood Board
• Strengths of using this method
- Good way to gather examples of ideas you could
incorporate into your own.
• Weaknesses of using this method
- Trying to pick which pictures you want can be hard.
• Did you like using this method? Why?
- Yes because it is a nice relaxing way to plan,
getting ideas of what you maybe want to try putting
into your own work.

8. Style Sheet
Colour Ideas:
- Red
- Blue
- Purple?
- Maybe even orange as
well.
I chose these fonts because they stood out to me, and I though it could be a good idea to
maybe incorporate a few of these fonts into my own advertisement poster.

9. Style Sheet
• Strengths of using this method
– Good for finding which fancy readable font you
want to use.
• Weaknesses of using this method
– Can be a bit simple.
• Did you like using this method? Why?
- Yes, because it was a bit fun looking through
fonts to use.

10. Layout Plan

11. Layout Plan
• Strengths of using this method
– Its good for getting a general idea of what you want your
poster to look like.
• Weaknesses of using this method
– Sticking with and gathering ideas can be a bit hard with
this I feel.
• Did you like using this method? Why?
• - Yes because it helps me get ideas for what I want in
my poster, as well as allowing me to experiment with
different ideas.

13. Independent Brainstorm

14. Independent Brainstorm
• Strengths of using this method
– Brainstorming for some good various ideas.
– Being able to categorise and branch off the ideas you have.
• Weaknesses of using this method
– Sometimes thinking of ideas can be quite difficult
• Did you like using this method? Why?
• - Yes because I like using this as a way to brainstorm and think
about ideas when I come around to doing this project.

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
– Good to brainstorm with others ideas and have
discussions on what to use for your project.
• Weaknesses of using this method
– Nervousness to speak to others.
• Did you like using this method? Why?
• - Sure, I guess, brainstorming ideas can be good,
but I just get nervous when talking to people.

17. Informal Pitch
• Strengths of using this method
– Good to show your ideas to others to see their thoughts.
• Weaknesses of using this method
– Usually involves public speaking, which can be quite weird
to do sometimes.
• Did you like using this method? Why?
• - Not really because I find talking about my ideas to
other people, pretty overwhelming sometimes.

18. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

20. Initial Reaction
• I am quite excited to start trying out since

21. Initial Reaction
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

22. Sketches

23. Sketches
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

24. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?