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Music Video Final Idea
Using my target audience research.
My target audience are aged between 15 -20
and they were the ones who voted for “Meet Me
On The Battlefield,” because most of them were
either bored of romantic undertones in music
videos or they didn’t like the first song because it
was a cover of a classic.
I also asked them to come up ideas for my music
video, due to prior research of my target
audience disliking the cliché idea of romance,
those two ideas were removed by the group
themselves.
Ideas from my target audience.
The ideas that were brought up:
● A character who dances as a release
● Fractured relationships/friendships
● Homeless person trying to get home
● A character in a broken family
● Someone being bullied
● Sibling reunion
● Family ties
Choosing a story.
The ideas that were brought up:
● A character who dances as a release
● Fractured relationships/friendships
● Homeless person trying to get home
● A character in a broken family
● Someone being bullied
● Sibling reunion
● Family ties
Story:
● I decided not to choice a singular story
because they become more of a film
than a music video.
● Therefore, I have chosen to combine
each story to create an overall music
video storyline.
The final story.
(The parts in bold are the original ideas brought up by the target audience.)
Teenager A and Child A are homeless children, they are also brother and sister; they are the
main focus of the story. Teenager B lives in a lonely/estranged household, she releases her
pain through the medium of dance. Child B is a school-child who is cyber bullied/ bullied by
his classmates. The story focuses on Child B and Teenager B, because you find out that they
knew Child A and Teenager A. The vocalist, reunites them and the video ends happily.

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Music Video Final Idea

  • 2. Using my target audience research. My target audience are aged between 15 -20 and they were the ones who voted for “Meet Me On The Battlefield,” because most of them were either bored of romantic undertones in music videos or they didn’t like the first song because it was a cover of a classic. I also asked them to come up ideas for my music video, due to prior research of my target audience disliking the cliché idea of romance, those two ideas were removed by the group themselves.
  • 3. Ideas from my target audience. The ideas that were brought up: ● A character who dances as a release ● Fractured relationships/friendships ● Homeless person trying to get home ● A character in a broken family ● Someone being bullied ● Sibling reunion ● Family ties
  • 4. Choosing a story. The ideas that were brought up: ● A character who dances as a release ● Fractured relationships/friendships ● Homeless person trying to get home ● A character in a broken family ● Someone being bullied ● Sibling reunion ● Family ties Story: ● I decided not to choice a singular story because they become more of a film than a music video. ● Therefore, I have chosen to combine each story to create an overall music video storyline.
  • 5. The final story. (The parts in bold are the original ideas brought up by the target audience.) Teenager A and Child A are homeless children, they are also brother and sister; they are the main focus of the story. Teenager B lives in a lonely/estranged household, she releases her pain through the medium of dance. Child B is a school-child who is cyber bullied/ bullied by his classmates. The story focuses on Child B and Teenager B, because you find out that they knew Child A and Teenager A. The vocalist, reunites them and the video ends happily.