Audience theory pro forma
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The document provides information on audience theory and psychographics. It defines key audience groups for various media based on age, gender, and interests. It also defines common uses and gratifications that audiences seek from media, such as entertainment, social interaction, and answering questions. Psychographics are described through categories like "achievers" and "balanced" to understand audiences' motivations. Consumer generated content is discussed as a way for audiences to create and share content related to their interests.
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Audience theory pro forma
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{ Audience } powerpoint
The primary audience for this media content is young adults and teenagers aged 15-24 years old. The secondary audience is older adults aged 25-44 years old. Parents may watch to monitor their children for signs of drug or alcohol use. Younger audiences may use the content for educational purposes.
The document discusses different communication theories including the hypodermic needle theory, which suggests media has a direct powerful influence on passive audiences, and uses and gratifications theory, which examines why audiences seek out different media. It provides examples of using media for information, entertainment, social interaction, and personal identity purposes. The conclusion discusses consumer generated content on platforms like Snapchat and Instagram and why both media producers and audiences engage with such content.
Audience theory pro forma
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
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There are several types of audiences described in the document:
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Audiences use media for information, identity exploration, social interaction, and entertainment through escaping, relaxing, and enjoyment. They are actively engaged rather than passive.
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The primary audience is the intended audience for a product or media text. Psychographic information refers to lifestyle traits like whether people want to conform, aspire to status, have arrived at success, or be different. Uses and gratifications theory suggests people use media for information, identity, social interaction, and entertainment needs like escaping problems or relaxing. A passive audience uncritically accepts media messages, while an active audience engages more critically by questioning messages and developing their own interpretations based on life experiences.
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This document discusses different audiences for various media types:
- Primary audiences include adults interested in rated R movies, people interested in music/drumming, and teenage LGBTQ+ individuals.
- Secondary audiences include partners of primary audiences and those seeking related information.
It also defines the "hypodermic needle" effect as audiences instantly believing media messages.
Several examples of how people use media to fulfill needs like information, advice, social interaction, entertainment and personal identity are provided.
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The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
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Theory audience pro-forma 1
This document discusses audience profiles for different media. The primary audience for a teen drama TV show are teenagers aged 15-24, predominantly male, who relate to the issues explored. The secondary audience are young adults aged 25-44, mostly female, who watch to understand teenagers or for entertainment. For a sci-fi drama, the primary audience are male teenagers who like the genre, while both male and female young adults make up an equally important secondary audience. For a teen drama targeted at girls, the primary audience are female teenagers fairly evenly, while the secondary audience is typically male young adults.
Theory audience pro-forma
The document discusses different audiences for various types of media content. It profiles the primary and secondary audiences for children's films, older films with graphic content, horror films, and social media platforms. It also defines the hypodermic needle effect and discusses how audiences use media for information, identity, social interaction, and entertainment purposes. Finally, it provides an example of consumer generated content on YouTube and the advantages to both media producers and audiences.
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- The difference between quantitative and qualitative research methods and appropriate question types. Quantitative research uses structured questions and large sample sizes, while qualitative aims for an in-depth understanding using focused smaller samples.
- Suggestions for how to find the target audience such as reviewing existing research, designing relevant questions, and using a mixture of open and closed questions.
- Creative ways to actively search for audience information beyond just questionnaires, such as using social media, online surveys, focus groups and interviews.
- The importance of analyzing survey results through visualizations, written analysis of how the research enhanced audience
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Theory audience pro-formal
This document discusses potential target audiences for three different fictional media properties:
1. A film about a child's adventures that may interest children but also older teenagers due to mature scenes. Both children and teenagers could find certain scenes amusing or frightening.
2. A film about a "stag do" (bachelor party) trip to Las Vegas that would likely attract older teenage and adult males due to inappropriate scenes and the theme appealing more to males.
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This document discusses audience theory and profiles for different media. It defines the hypodermic needle effect as audiences immediately believing what they are told by media. It also discusses uses and gratifications theory and how audiences use media for information, personal identity, social interaction, and entertainment. The document then covers consumer generated content and psychographics, dividing audiences into categories like belongers, achievers, and balanced individuals based on motivations and worldviews.
Audience Theory (Done)2.ppt
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Audience Theory (Done)2.ppt
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like personal identity, social interaction, and entertainment. Additionally, it provides examples of consumer generated content and how audiences can unintentionally advertise for companies. Finally, it outlines different psychographic audience segments like achievers, emulators, and balanced individuals.
Audience theory pro forma
This document discusses several key concepts in audience theory and media studies. It defines the hypodermic needle theory as the idea that media can directly "pass on" ideas and ideologies to audiences. It also describes uses and gratifications theory, explaining that people actively seek out specific media to satisfy needs like personal identity, social interaction, and entertainment. Additionally, it provides examples of consumer generated content and how audiences can unintentionally advertise for companies. Finally, it outlines different psychographic audience segments like achievers, emulators, and balanced individuals.
{ Audience } powerpoint
The primary audience for this media content is young adults and teenagers aged 15-24 years old. The secondary audience is older adults aged 25-44 years old. Parents may watch to monitor their children for signs of drug or alcohol use. Younger audiences may use the content for educational purposes.
The document discusses different communication theories including the hypodermic needle theory, which suggests media has a direct powerful influence on passive audiences, and uses and gratifications theory, which examines why audiences seek out different media. It provides examples of using media for information, entertainment, social interaction, and personal identity purposes. The conclusion discusses consumer generated content on platforms like Snapchat and Instagram and why both media producers and audiences engage with such content.
Audience theory pro forma
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
Audience Media
There are several types of audiences described in the document:
- Mainstreamers make up 40% and want to fit in by sticking to familiar brands and genres like comedy and action.
- Aspirers value status and lifestyle choices shown in media like fashion shows.
- Reformers are influential and interested in influencing society.
- Individualists seek uniqueness and new, untried content.
- Succeeders have achieved success and seek luxury and control.
Audiences use media for information, identity exploration, social interaction, and entertainment through escaping, relaxing, and enjoyment. They are actively engaged rather than passive.
Audience theory
The primary audience is the intended audience for a product or media text. Psychographic information refers to lifestyle traits like whether people want to conform, aspire to status, have arrived at success, or be different. Uses and gratifications theory suggests people use media for information, identity, social interaction, and entertainment needs like escaping problems or relaxing. A passive audience uncritically accepts media messages, while an active audience engages more critically by questioning messages and developing their own interpretations based on life experiences.
1. audience (lf)
This document discusses different audiences for various media types:
- Primary audiences include adults interested in rated R movies, people interested in music/drumming, and teenage LGBTQ+ individuals.
- Secondary audiences include partners of primary audiences and those seeking related information.
It also defines the "hypodermic needle" effect as audiences instantly believing media messages.
Several examples of how people use media to fulfill needs like information, advice, social interaction, entertainment and personal identity are provided.
Consumer generated content is discussed as audience-created media that can promote original creators and allow audiences to share views.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
1. audience (jrw) theory
This document discusses audience profiles and theories for different types of media content. It provides examples of primary and secondary audiences for different media, such as teenagers being the primary audience for some content with adults as the secondary. It also defines the hypodermic needle theory and provides examples of uses and gratifications that audiences seek from media like information, advice, curiosity satisfaction, learning, and developing identity. The document discusses how media can fulfill needs for social interaction, entertainment, escapism, and relaxation. It provides an example of consumer generated content on YouTube and advantages for both media producers and audiences.
Theory audience pro-forma 1
This document discusses audience profiles for different media. The primary audience for a teen drama TV show are teenagers aged 15-24, predominantly male, who relate to the issues explored. The secondary audience are young adults aged 25-44, mostly female, who watch to understand teenagers or for entertainment. For a sci-fi drama, the primary audience are male teenagers who like the genre, while both male and female young adults make up an equally important secondary audience. For a teen drama targeted at girls, the primary audience are female teenagers fairly evenly, while the secondary audience is typically male young adults.
Theory audience pro-forma
The document discusses different audiences for various types of media content. It profiles the primary and secondary audiences for children's films, older films with graphic content, horror films, and social media platforms. It also defines the hypodermic needle effect and discusses how audiences use media for information, identity, social interaction, and entertainment purposes. Finally, it provides an example of consumer generated content on YouTube and the advantages to both media producers and audiences.
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
Audience theory pro forma
The document discusses target audiences for different media products. It provides audience profiles for three different films, categorizing the primary and secondary audiences by age range and interests. It also includes definitions and examples of communication theories like the hypodermic needle model. Later sections discuss uses and gratifications of media, consumer generated content, and psychographic audience segments.
Audience theory pro forma
The document discusses target audiences for different media products. It provides details on the primary and secondary audiences for films and websites, describing them in terms of age ranges and interests. It also covers communication theories like hypodermic needle theory and uses and gratifications theory. Psychographics are discussed as a way to categorize audiences based on their motivations and lifestyle goals.
Theory audience pro-forma(2)
The document discusses several topics related to media and audiences:
1. It provides examples of primary and secondary audiences for different films and media, focusing on attributes like age, gender, and ethnicity.
2. It defines the hypodermic needle theory of media effects, which suggests that media messages can directly influence passive audiences.
3. It lists some reasons people use and gratify needs from various media like seeking information, advice, entertainment, social interaction, and forming personal identity.
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Audience theory
This document discusses various audience theories and profiles for different types of media content. It provides primary and secondary audience profiles for a children's film about animals that can talk, a comedy film starring Ryan Reynolds, and an older period film starring Tom Hardy and Cillian Murphy. It also discusses uses and gratifications theory, consumer generated content, psychographics, and examples of different audience types.
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In summary, you utilized multiple qualitative and quantitative research methods to gain valuable audience insights and make
Initial Plans FMP
The document provides initial plans and ideas for an animation project involving a cat. It includes mind maps with ideas for the story, characters, locations, colors, and other elements. Mood boards are also mentioned to influence the final products of a poster and short trailer introducing the main character and animation concept. The target audience is identified as 13-18 year old females interested in the style and characters. Filming and magazine ideas were discounted in favor of an animation focusing on a cat left alone watching TV.
Evaluation (FMP)
The document provides details about the planning and production process for an animation project. It discusses research conducted on other adventure games and animations featuring cat characters. This informed decisions around the style, colors, and level of detail included. Feedback from surveys and interviews helped determine aspects like the number of characters. The planning process involved storyboarding, character designs, and choosing animation software. Production faced some challenges with software and exporting. Overall, more time would have allowed improvements to elements like sound effects and the character logo.
Proposal (FMP)
The document provides a proposal for an animated short involving a cat home alone. The purpose is entertainment through humor and positivity. The animation will follow a cat waking up after its owners leave, exploring the house by changing TV channels, and getting scared by barking dogs. The target audience is 13-18 year old females who will relate to the characters. Research informed the animation style, colors, and inclusion of popular survey elements. Legal considerations were made to avoid offensive content through careful character design, backgrounds, audio, and feedback.
Production Experiments (FMP)
Ellie Warmingham experimented with different color palettes, character designs, and backgrounds in Piskel. This included testing calming color combinations as well as skin tones. Ellie animated a walking character in black and grey to focus on movement. Different cat and character designs were also explored, keeping the designs simple to potentially animate later. Backgrounds with vibrant colors and neutral browns/whites were compared. Ellie reflected that the character styles and color palettes created could be included in the final product.
Production Experiments - Audio
1) The author created a list of sounds to record for an audio experiment documenting their morning routine. This included sounds like an alarm, making tea, showering, and leaving the house.
2) They did test recordings to determine the best way to capture each sound and sometimes had help holding the recording device.
3) When recording sounds in the kitchen, capturing the sound of pouring boiling water for tea took two attempts to get it loud enough, and combining multiple sounds happening at once like running the tap and getting cutlery made it more realistic.
Evaluation - Audio
The document discusses Ellie Warmingham's process of evaluating and creating an audio book. It covers researching other audio books to understand production techniques, planning her own story and characters, managing her time, and reviewing the technical and aural qualities of her finished product. Her peer feedback noted that the story and sound effects were good but the clapping could be improved, and she agrees she should have spoken slower.
Research (FMP)
Here is an evaluation of the research methods used:
Product Research:
Strengths - Provided good examples of existing animation styles and techniques to analyze. Gave inspiration for visual design.
Weaknesses - Only looked at a few examples so not comprehensive. Did not get audience perspectives.
Questionnaires:
Strengths - Reached a large sample size of 50+ people. Collected quantitative data on preferences.
Weaknesses - Questions may have been leading or unclear. Did not get qualitative insights into why people prefer certain things.
Interviews:
Strengths - Provided rich qualitative data and explanations for preferences. Could ask follow up questions for clarity.
Weaknesses - Small sample size of only 2
Initial Plans (FMP)
The document outlines initial plans for a project which include creating a mind map, mood board, and informal proposal. It asks about analyzing the mood board for repetition and influence on the final product. The informal proposal will describe the current idea, concept, type of products, needs, and audience. Choices will be discounted with reasons.
Production reflection - Audio
Ellie Warmingham reflects on the process of producing an audio book. She began by editing together recordings into the proper order. Next, she found music and sound effects from various online sources like Uppbeat and YouTube to add. She also created some instrument sounds using BeepBox. Finally, she listened through her work and adjusted sound levels to balance the recordings and effects before exporting the final product.
Script - audio
Timothy the lion and his friends Elliot the bear, Nora the cat, and Bella the elephant form a band. When Bella finds out about a talent show, they decide to enter. On the day of the show, Elliot realizes he left his guitar at home. With the help of his friends, Elliot finds his guitar just in time for the performance after his mom fixes a broken string. Timothy and his friends win first place at the talent show.
Advagame proposal
This document provides a summary for a proposed Coca-Cola advergame. The game would be available on YouTube and mobile platforms. Players would interactively stack Coca-Cola cans without them falling over, similar to the game Tofu Girl. The game aims to target both female and male audiences ages 13 to 18+ by promoting Coca-Cola in a fun and refreshing way without any offensive or unethical materials.
Proposal - Audio
This audio proposal outlines a children's audio book that aims to entertain through a story and background music and sound effects. The working title is "The Lost Instrument" and it will tell a story about various animals forming a band for a competition. However, one character cannot find their instrument, so the others help search. The target audience is children aged 0-8 of various genders. To avoid legal issues, the creator will develop original characters and plotlines rather than copying existing intellectual property, and will get feedback to ensure the content is not offensive.
Pre production - Audio
This document outlines the pre-production planning for an audio book project. It includes a list of needed sound effects and their intended uses, as well as music tracks and their purposes. Potential recording locations and people needed are listed. Contingency plans for technical issues are provided. Health and safety considerations are addressed. Finally, an 8-day schedule is presented with tasks, resources, and software required to complete the project.
Formal proposal
Someone is traveling through the desert and becomes thirsty. They are found by people in a cart who offer them a Coke to quench their thirst. The ad is intended to appeal to people ages 16-19 of any gender across the world by showing that Coke can refresh someone experiencing thirst in the desert. Care was taken to avoid including any offensive material and to develop an original idea that would not infringe on existing ads.
Formal proposal
Someone is traveling through the desert and becomes thirsty. They are found by people in a cart who offer them a Coke to quench their thirst. The ad is intended to appeal to people ages 16-19 of any gender across the world by showing that Coke can refresh someone experiencing thirst in the desert. Care was taken to avoid including any offensive material that could upset social groups or violate copyrights.
Production techniques evaluation
The document discusses Ellie Warmingham's experiments with different graphic design, radio, and advergame production techniques. It provides advantages and disadvantages of working in Photoshop and Premiere Pro. For a Halloween-themed Coke poster, Ellie struggled with limited colors but used Photoshop tools to create the design. When making a radio advert, Ellie found Premiere Pro easy to edit with but some effects were difficult. For an advergame, animating in Photoshop took longer than expected. Ellie reflects on strengths and weaknesses of the projects and things that could be improved.
Research - Audio
The three children's audio books analyzed all begin by introducing the title and author. They commonly include background music and sound effects to engage listeners. Successful elements identified include rhyming descriptions of characters, emotive narration of dialogue, and dramatic music during climactic moments. While one audio book relies solely on an upbeat narrator, the use of music and sound effects appears beneficial in holding children's attention.
Initial plans - Audio
The document outlines initial plans for creating an audio book, including potential topics such as the creator's life, things they enjoy, a kids' book about learning or animals, an adventure book with characters and sound effects for ages 0-8, and a fantasy book for teenagers ages 13-18 involving characters and actions.
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Audience theory pro forma
- 2. • Primary Audience • Children aged 0-14, girls, females • Secondary Audience • Boys aged 0-14, males, family, parents, adults 25-44 Audience Profile
- 3. Audience Profile • Primary Audience • Teenagers aged 15-24, adults 25-44, males • Secondary Audience • Friends, family, teenage/adult females 15-44
- 4. Audience Profile • Primary Audience • Adults aged 25-44, females, males, middle aged 45-64 • Secondary Audience • Teenagers 15-24, partners, family, friends
- 5. Hypodermic Needle • Definition • Where the audience believes what they are told by the media. • Example • Information or news put onto social media platforms.
- 6. Uses and Gratifications Information • Finding out an answer to a question or problem.
- 7. Uses and Gratifications Personal Identity • Someone I look up to or admire.
- 8. Uses and Gratifications Integration and Social Interaction • Keeping in touch with family, friends or partners.
- 9. Uses and Gratifications Entertainment • I use it to find enjoyment and entertainment.
- 10. Consumer Generated Content • Example • Posting videos or images that focus around your interests and for others who like the same things to enjoy. • What are the advantages to media producers? • You could potentially get paid, commissioned or sponsored by other companies. • Why would the audience generate content? • They could create content on games, topics they like or hobbies and turn it into content for others to view.
- 11. Psychographics • Belongers • They want to fit in and might be more interested in products or • items that make them appear that way. This can also go for • things like TV shows, books, music, hobbies etc. • Achievers • They like to stay productive and busy, always trying to find something • Important to do. This makes them interested in items that help • them be productive and show off their success, such as furniture, • decorations, technology, clothing etc. • Emulators • They want to seem successful to others, hence they can end up buying fake • or knock-off products to make themselves look that way. They desperately • want to be like achievers but they might not have the skills or be in the position to do that.
- 12. Psychographics • Balanced • They want to make as much money as possibly so they can • spend it on helping the world and mankind rather than • spending it on themselves. • Needs Driven • They struggle to keep their money under control due to how they • were raised or through decisions they have made. These people • usually buy products on impulse. • Socially Conscious - A: They always strive to help others and the world around them, - basically never asking for anything in return while doing so. - B: They don’t have any hope left for the human race and usually have a pretty - strong opinion about mass production for consumable products.
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.
- Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.