The document discusses audience profiles for three different films - The Lego Movie, Fifty Shades of Grey, and John Wick. For The Lego Movie, the primary audience is children, mainly males, with parents as the secondary audience. Fifty Shades of Grey's primary audience is adults aged 18 and older, aimed at couples of both genders. John Wick's primary audience is teenagers and adults aged 15+, aimed mainly at males with parents as a possible secondary audience. The document then provides definitions and examples of hypodermic needle theory in media and uses and gratifications theory. It discusses how people use media for information, advice, curiosity, learning, identity, social interaction, and entertainment. The final section

1. Theory- Audience
Jake Jarvis

2. Audience Profile
• Primary Audience
– The primary audience for the Lego movie
is specifically aimed at children as its
advertised for children. The gender
demographic would be mainly males as
the main character is male although it
could be the females as well as there is a
female character on the poster.
• Secondary Audience
The secondary audience for the Lego movie
would mainly be parents taking their children
to watch the film.

3. Audience Profile
• Primary Audience
– The primary audience for fifty
shades of grey is for an older
audience aged 18 and above. The
gender audience is aimed at
couples as it’s a romantic film and
the main characters are male and
female. It could be argued that it is
aimed at females specifically as
females tend to like romance films
more over males.
• Secondary Audience
• The secondary audience for this
film is still for an older audience 18
and above. The gender audience is
considered to be both genders as
it’s a film for couples.

4. Audience Profile
• Primary Audience
– The primary audience for John
wick is aimed at a teenage to
adult audience from age 15
and above. The gender
audience is aimed at males as
the main character is male.
• Secondary Audience
• The secondary audience could
be parents bringing their
teenagers to the film. The
gender secondary audience
could be male or female
parents.

5. Hypodermic Needle
• Definition
– A hypodermic needle in media means when producers
generate information that the audience accept and believe
the information they have been told.
• Example
• In 1938 In america a radio show “war of the worlds”
had apart on the radio show where news presenters
were saying they have been invaded by aliens and
people thought it was true even though it was all
fiction.

6. Uses and Gratifications Information
• When finding information and news I tend to use
Google
• When seeking advice or help with decision making I
tend to look to my peers and family to get the right
advice or make the best decision.
• When I need to satisfy curiosity on miscellaneous
topics I tend to Google it to get a quick answer
• When I am wanting to learn something I would also
Google it to get a large variety of answers and
reliable sources

7. Uses and Gratifications Personal
Identity
• When reinforcing personal values using media I
tend to use the internet for entertainment
purposes for example using Netflix and YouTube.
• When developing behavioral traits using media I
tend to use Netflix as its reliable and has a wide
source of entertainment.
• When using media people identify with valued
other in the media. For example I identify with
Chris Cole as we have similar interests

8. Uses and Gratifications Integration and
Social Interaction
When using social media i find it easy to identify
with others as you can see everything about a
person on their social media page.
I find when using social media there's always
something you can bring up as a topic for
interaction.
Personally i don't think of media as a substitute
for real-world companionship as i see as
something to pass the time.

9. Uses and Gratifications Entertainment
I use entertainment platforms such as netflix
and youtube to enjoy some relaxation. I also
use these platforms to view stuff i enjoy. I also
see these entertainment platforms as a good
way to escape from your real world problems
and just to worry about the fake world on the
screen.

10. Consumer Generated Content
• Example
• Youtube is the biggest consumer generated content website
as the consumer can earn money from their content
What are the advantages to media producers?
The people producing media on platforms like youtube earn
money through advertisement and can have a good basis
on seeing what the consumer wants to see
• Why would the audience generate content?
• The audience can generate content as they can earn money
from it also they could see it as a fun process to get behind.