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The document discusses audience theory and profiles for different types of media content. It defines the hypodermic needle theory as the idea that media can directly influence thoughts and feelings of a passive audience. It also provides examples of how people use media for information, identity, social interaction, entertainment, and discusses consumer generated content.
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Theory movies
The document discusses theories of audience and consumer behavior. It profiles the primary and secondary audiences for different types of media content, including action movies, period films, and books. The needs and motivations of audiences are explored, such as using media for information, identity, social interaction, and entertainment. The advantages of consumer generated content for media producers are mentioned.
Theory audience pro-forma-1
The document discusses audience profiles for various media properties:
- A children's show aimed at 5-10 year old males who would enjoy the learning and animal aspects. Teenagers may watch due to childhood nostalgia.
- A nature documentary appealing primarily to interested male and female adults with descriptive animal details. Children are a secondary audience attracted by bright colors and facts.
- A teen drama appealing primarily to female teenagers due to attractive characters and somewhat relatable family/friend plots. Adults may watch with teenagers.
1. audience (js)
This document profiles different audiences for various media types. It discusses primary and secondary audiences for animated films, romantic films, action films, and films that remind adults of their childhood. It also defines the hypodermic needle effect, provides examples of how media can influence audiences, and discusses uses and gratifications theory as it relates to finding information, personal identity, social interaction, and entertainment. Finally, it examines consumer generated content through examples like Vine, advantages to media producers, and reasons audiences generate content.
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Presentation1
This document outlines a student's plans for a documentary titled "College With a Kid" that will follow a teenage father through his experiences balancing college and parenthood. It discusses researching existing documentaries on related topics, determining an observational and informal style. It also covers refining the target audience, developing the idea, researching content, considering costs and distribution strategies, and addressing legal and ethical issues through paperwork like permissions and consent.
Audience profile and consideration grid
The document discusses considerations for targeting a young female audience for a chick flick movie. It analyzes the audience through research like questionnaires and online comments. The target audience is identified as 16-21 year old girls who can relate to the movies' themes of relationships and drama. The audience expects heightened emotions, attractive characters, romantic themes portrayed through lighting and editing, and conflicts between male and female leads. The document proposes engaging the audience through an mysterious enigma in the opening two minutes to raise questions and drive viewership.
Theory audience pro-forma(2)
The document discusses several topics related to audience analysis and uses of media:
1) It provides profiles for the primary and secondary audiences of different media, such as teenagers and adults for one, children and adults for another, and older teenage girls and women for a third.
2) It defines the "hypodermic needle" effect as audiences immediately believing and accepting what they are told by the media, and provides a historical example from 1938.
3) It discusses how a person uses various media platforms like BBC news, Wikipedia, Facebook, Spotify, and Netflix for purposes like finding information, entertainment, social interaction, and personal identity and growth.
4) It also covers the concept of consumer-generated
Reader of my product
The target audience for the product would be Emergent Service Workers who are typically younger individuals in their mid-teens to early twenties. They would enjoy rock music, playing casual sports with friends, and purchasing related magazines and music. They have positive outlooks on life and aspirations to pursue careers in music or entertainment.
Recommended
Theory movies
The document discusses theories of audience and consumer behavior. It profiles the primary and secondary audiences for different types of media content, including action movies, period films, and books. The needs and motivations of audiences are explored, such as using media for information, identity, social interaction, and entertainment. The advantages of consumer generated content for media producers are mentioned.
Theory audience pro-forma-1
The document discusses audience profiles for various media properties:
- A children's show aimed at 5-10 year old males who would enjoy the learning and animal aspects. Teenagers may watch due to childhood nostalgia.
- A nature documentary appealing primarily to interested male and female adults with descriptive animal details. Children are a secondary audience attracted by bright colors and facts.
- A teen drama appealing primarily to female teenagers due to attractive characters and somewhat relatable family/friend plots. Adults may watch with teenagers.
1. audience (js)
This document profiles different audiences for various media types. It discusses primary and secondary audiences for animated films, romantic films, action films, and films that remind adults of their childhood. It also defines the hypodermic needle effect, provides examples of how media can influence audiences, and discusses uses and gratifications theory as it relates to finding information, personal identity, social interaction, and entertainment. Finally, it examines consumer generated content through examples like Vine, advantages to media producers, and reasons audiences generate content.
Theory audience pro-forma
The document discusses target audiences for different types of films and media content. The primary audience for superhero films is identified as teenagers aged 12-18, as the rating is 12A and past films have attracted this age group. The secondary audience is adults aged 20-40 who enjoyed previous films in the franchise. For a film about a historical event, the primary audience is those interested in history aged 13-20, while the secondary audience is older at 20-40, as the theme may not appeal as much to younger viewers.
Presentation1
This document outlines a student's plans for a documentary titled "College With a Kid" that will follow a teenage father through his experiences balancing college and parenthood. It discusses researching existing documentaries on related topics, determining an observational and informal style. It also covers refining the target audience, developing the idea, researching content, considering costs and distribution strategies, and addressing legal and ethical issues through paperwork like permissions and consent.
Audience profile and consideration grid
The document discusses considerations for targeting a young female audience for a chick flick movie. It analyzes the audience through research like questionnaires and online comments. The target audience is identified as 16-21 year old girls who can relate to the movies' themes of relationships and drama. The audience expects heightened emotions, attractive characters, romantic themes portrayed through lighting and editing, and conflicts between male and female leads. The document proposes engaging the audience through an mysterious enigma in the opening two minutes to raise questions and drive viewership.
Theory audience pro-forma(2)
The document discusses several topics related to audience analysis and uses of media:
1) It provides profiles for the primary and secondary audiences of different media, such as teenagers and adults for one, children and adults for another, and older teenage girls and women for a third.
2) It defines the "hypodermic needle" effect as audiences immediately believing and accepting what they are told by the media, and provides a historical example from 1938.
3) It discusses how a person uses various media platforms like BBC news, Wikipedia, Facebook, Spotify, and Netflix for purposes like finding information, entertainment, social interaction, and personal identity and growth.
4) It also covers the concept of consumer-generated
Reader of my product
The target audience for the product would be Emergent Service Workers who are typically younger individuals in their mid-teens to early twenties. They would enjoy rock music, playing casual sports with friends, and purchasing related magazines and music. They have positive outlooks on life and aspirations to pursue careers in music or entertainment.
Theory audience pro-forma
The primary audience for the document is girls aged 8-16 because there are mermaids in the film and female actors that other females can relate to. The secondary audience would be those aged 16 and older as it brings back childhood memories. The document discusses defining hypodermic needle as media that impacts the audience's beliefs and an example of how car racing films can influence young boys' interests. It also covers uses and gratifications theory, explaining how people use media for information, identity, social interaction, and entertainment purposes.
Target audience
The target audience for this action/thriller movie is predominantly male, ages 15-30. They enjoy seeking out new media texts and movies in particular. They have an interest in alternative music, literature, and cinema. They dislike mainstream culture and materialism. They are likely to be students pursuing higher education from a lower middle to middle class background. They have refined tastes and are intolerant of bad taste.
Theory audience
The document discusses different audiences for various media properties:
- The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories.
- For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines.
- A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.
Questions 4 & 5
The audience for the media product is middle-class white males aged 16-24 who enjoy rock music. To attract this audience, the creator used bands and artists from the rock genre. Dark colors and images were used that are associated with rock music. Feedback from the target audience confirmed these visuals appeal to fans of the genre. A guitar was featured on the cover to align with the rock music association. Models had a moody rather than smiling expression, reflecting the rock music aesthetic.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
Target audience
The document discusses the target audience for a music video and song. The target audience is primarily women ages 16-25 who are likely to experience heartbreak and connect with a song about that topic. Research concluded that this age group listens to a lot of music, including indie and pop genres. The target audience shops at stores like Urban Outfitters, spends time with friends, and has a student income level. The research determined that women ages 16-25 who like indie music also prefer pop, so the video should have elements of both genres to appeal to this demographic.
Theory audience pro-forma(2)
This document discusses audience theory and profiles for different types of movies. It provides examples of primary and secondary audiences for animated movies aimed at children, action movies aimed more at teenagers and males, and action movies aimed more at adult males. It also briefly defines the hypodermic needle theory of media effects and provides examples of uses and gratifications people obtain from social media and digital media, such as information, personal identity, social interaction, entertainment, and consumer generated content like YouTube videos.
Evaluation 4
This document profiles potential target audiences for a new media product. It analyzes the audiences demographically and psychographically. Demographically, the target audience is classified as students, unemployed, pensioners, and casual workers (Class E). Psychographically, the targets are "Mainstreamers" and "Explorers" - people seeking new experiences like students. Two potential viewers, Laura and Bobby, are profiled in detail. Both are young adults interested in popular culture and new films and music, making them good potential audiences for a new thriller video.
Question 2 of my evaluation
The document discusses how different social groups are represented in the magazine's front cover, contents page, and double page spread. The front cover portrays teenagers and English people in a positive light. It shows the cover star as inspiring and England as producing popular global music. Indie artists are depicted as down to earth and appreciative. The contents page uses photos of male bands and artists to appeal to its target teenage male audience. England is also portrayed positively through articles about English bands. The double page spread similarly features a young male teenage subject to appeal to teenage boys and portray youth in a non-negative way, while the magazine overall is male-dominated and portrays English bands positively.
Who would be the audience for your media honica
The target audience for this media product would be teenagers interested in alternative music genres like pop punk and rock. They enjoy going to concerts and using social media to connect with others who share their interests. They are not part of mainstream culture and instead spend their time listening to music, going to shows, and interacting online about bands like Pierce the Veil and Sleeping With Sirens. They would be willing to spend their own money on a magazine focused on this music scene.
Theory audience pro-forma
The document profiles several primary and secondary audiences for different media works. It describes the primary audience for a movie as teenagers who will enjoy the plot and humor. It then profiles the primary audience for a TV show as adults who will enjoy the nostalgia, and secondary audiences of teenagers and students. Finally, it profiles the primary audience for a film as adults aged 25-44 who will enjoy the nostalgia and effects, and secondary audiences of teenagers and children who may enjoy the comedy.
Purpose of analysis
This document discusses analyzing the demographics of an audience to better understand how to market products to them. It explains that understanding factors like income, education, interests, and brand recognition can help a company position their media products in a way that attracts specific social groups. Once an audience is understood, a product's messaging and themes can be tailored to have the greatest impact on that audience and promote further engagement with the brand.
Question 4
The target audience of the magazine is teenagers and young adults aged 15-29 who enjoy R&B music. Originally aimed at an urban audience, the target was changed to a more classy magazine appealing to maturity through language and images. The magazine contents include artist profiles and photos to attract both male and female readers, as well as a concert section and competition to appeal to the social, music-loving audience.
Target audience research
The document summarizes research conducted with 5 people ages 17-23 about what attracts them to music magazines. Respondents said they are attracted to catchy designs and freebies on covers, enjoy interviews and articles about new bands. They find new music mainly through YouTube, friends and live shows. To feel closer to a magazine, most said social networks like Facebook and an interactive website would help. The conclusion is the magazine should have catchy covers with freebies, in-depth artist interviews, and engage readers through social media.
Target audience research
The document summarizes research conducted with 5 people ages 17-23 about what attracts them to music magazines. Respondents said they are attracted to catchy designs and freebies on covers, enjoy interviews and articles about new bands. They find new music mainly through YouTube, friends and live shows. To feel closer to a magazine, most said social networks like Facebook and an interactive website would help. The conclusion is the magazine should have catchy covers with freebies, in-depth artist interviews, and involve readers through social media.
Target audience research h
A target audience is necessary to guide the creation of a product or service. Without a clear target audience, creators will not know who their intended consumers are and will have no parameters to work within when designing the product. This could result in a product that appeals to no one or everyone equally. Identifying a target audience allows creators to tailor their product with features and messaging that specifically appeal to that audience. It also enables effective marketing and research like surveys and focus groups.
Target audience research
The document summarizes research conducted with 5 people ages 17-23 about what attracts them to music magazines. Respondents said they are attracted to catchy designs and freebies on covers, enjoy interviews and articles about new bands. They find new music mainly through YouTube, friends and live shows. To feel closer to a magazine, most said social networks like Facebook and an interactive website would help. The conclusion is the magazine should have catchy covers with freebies, in-depth artist interviews, and involve readers through social media.
Audience profiling
BTEC Level 2 Technical Diploma in Digital Media Production, Unit 1 Planning a digital media product name.
Doc
This lesson plan aims to teach 4th grade students about holiday traditions from around the world. There are 20 students total, consisting of 11 girls and 9 boys, with some ethnic diversity. The teacher will use class discussions, web quests, podcasts, YouTube videos, and student-created webpages to help students learn about and describe different holidays. Students will work in groups to research an assigned holiday and create a simple webpage presenting what they learned about the holiday's pictures, music, videos, and traditions. The teacher will assess student understanding through daily discussions, recaps of key points, answers to web quest questions, and the quality of their holiday webpage presentations.
Assignment 26
The document proposes music video ideas based on three songs:
1) A narrative of a couple who overcome relationship struggles after being apart and rekindling their love.
2) A story of an upper-class teen who struggles with education and relationships but finds relief and perspective through drugs.
3) A montage of a boy's training to become a soldier in the special forces, showing his struggles and progression to become qualified.
Theory audience pro-forma
The document discusses different audiences for various types of media content. It profiles the primary and secondary audiences for children's films, older films with graphic content, horror films, and social media platforms. It also defines the hypodermic needle effect and discusses how audiences use media for information, identity, social interaction, and entertainment purposes. Finally, it provides an example of consumer generated content on YouTube and the advantages to both media producers and audiences.
Audience Theory Pro-Forma (10).pptx
The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
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Theory audience pro-forma
The primary audience for the document is girls aged 8-16 because there are mermaids in the film and female actors that other females can relate to. The secondary audience would be those aged 16 and older as it brings back childhood memories. The document discusses defining hypodermic needle as media that impacts the audience's beliefs and an example of how car racing films can influence young boys' interests. It also covers uses and gratifications theory, explaining how people use media for information, identity, social interaction, and entertainment purposes.
Target audience
The target audience for this action/thriller movie is predominantly male, ages 15-30. They enjoy seeking out new media texts and movies in particular. They have an interest in alternative music, literature, and cinema. They dislike mainstream culture and materialism. They are likely to be students pursuing higher education from a lower middle to middle class background. They have refined tastes and are intolerant of bad taste.
Theory audience
The document discusses different audiences for various media properties:
- The primary audience for a superhero film is teenage boys aged 13-19 interested in superheroes, while the secondary is men aged 20-35 interested in actors and stories.
- For an animated film, the primary is children aged 5-12 interested in characters and colors, and the secondary is parents aged 30-50 interested in jokes and storylines.
- A film focused on a character like Venom has a primary audience of teenage boys interested in looks and powers, and a secondary of men aged 20-35 interested in actors and the character.
Questions 4 & 5
The audience for the media product is middle-class white males aged 16-24 who enjoy rock music. To attract this audience, the creator used bands and artists from the rock genre. Dark colors and images were used that are associated with rock music. Feedback from the target audience confirmed these visuals appeal to fans of the genre. A guitar was featured on the cover to align with the rock music association. Models had a moody rather than smiling expression, reflecting the rock music aesthetic.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
Target audience
The document discusses the target audience for a music video and song. The target audience is primarily women ages 16-25 who are likely to experience heartbreak and connect with a song about that topic. Research concluded that this age group listens to a lot of music, including indie and pop genres. The target audience shops at stores like Urban Outfitters, spends time with friends, and has a student income level. The research determined that women ages 16-25 who like indie music also prefer pop, so the video should have elements of both genres to appeal to this demographic.
Theory audience pro-forma(2)
This document discusses audience theory and profiles for different types of movies. It provides examples of primary and secondary audiences for animated movies aimed at children, action movies aimed more at teenagers and males, and action movies aimed more at adult males. It also briefly defines the hypodermic needle theory of media effects and provides examples of uses and gratifications people obtain from social media and digital media, such as information, personal identity, social interaction, entertainment, and consumer generated content like YouTube videos.
Evaluation 4
This document profiles potential target audiences for a new media product. It analyzes the audiences demographically and psychographically. Demographically, the target audience is classified as students, unemployed, pensioners, and casual workers (Class E). Psychographically, the targets are "Mainstreamers" and "Explorers" - people seeking new experiences like students. Two potential viewers, Laura and Bobby, are profiled in detail. Both are young adults interested in popular culture and new films and music, making them good potential audiences for a new thriller video.
Question 2 of my evaluation
The document discusses how different social groups are represented in the magazine's front cover, contents page, and double page spread. The front cover portrays teenagers and English people in a positive light. It shows the cover star as inspiring and England as producing popular global music. Indie artists are depicted as down to earth and appreciative. The contents page uses photos of male bands and artists to appeal to its target teenage male audience. England is also portrayed positively through articles about English bands. The double page spread similarly features a young male teenage subject to appeal to teenage boys and portray youth in a non-negative way, while the magazine overall is male-dominated and portrays English bands positively.
Who would be the audience for your media honica
The target audience for this media product would be teenagers interested in alternative music genres like pop punk and rock. They enjoy going to concerts and using social media to connect with others who share their interests. They are not part of mainstream culture and instead spend their time listening to music, going to shows, and interacting online about bands like Pierce the Veil and Sleeping With Sirens. They would be willing to spend their own money on a magazine focused on this music scene.
Theory audience pro-forma
The document profiles several primary and secondary audiences for different media works. It describes the primary audience for a movie as teenagers who will enjoy the plot and humor. It then profiles the primary audience for a TV show as adults who will enjoy the nostalgia, and secondary audiences of teenagers and students. Finally, it profiles the primary audience for a film as adults aged 25-44 who will enjoy the nostalgia and effects, and secondary audiences of teenagers and children who may enjoy the comedy.
Purpose of analysis
This document discusses analyzing the demographics of an audience to better understand how to market products to them. It explains that understanding factors like income, education, interests, and brand recognition can help a company position their media products in a way that attracts specific social groups. Once an audience is understood, a product's messaging and themes can be tailored to have the greatest impact on that audience and promote further engagement with the brand.
Question 4
The target audience of the magazine is teenagers and young adults aged 15-29 who enjoy R&B music. Originally aimed at an urban audience, the target was changed to a more classy magazine appealing to maturity through language and images. The magazine contents include artist profiles and photos to attract both male and female readers, as well as a concert section and competition to appeal to the social, music-loving audience.
Target audience research
The document summarizes research conducted with 5 people ages 17-23 about what attracts them to music magazines. Respondents said they are attracted to catchy designs and freebies on covers, enjoy interviews and articles about new bands. They find new music mainly through YouTube, friends and live shows. To feel closer to a magazine, most said social networks like Facebook and an interactive website would help. The conclusion is the magazine should have catchy covers with freebies, in-depth artist interviews, and engage readers through social media.
Target audience research
The document summarizes research conducted with 5 people ages 17-23 about what attracts them to music magazines. Respondents said they are attracted to catchy designs and freebies on covers, enjoy interviews and articles about new bands. They find new music mainly through YouTube, friends and live shows. To feel closer to a magazine, most said social networks like Facebook and an interactive website would help. The conclusion is the magazine should have catchy covers with freebies, in-depth artist interviews, and involve readers through social media.
Target audience research h
A target audience is necessary to guide the creation of a product or service. Without a clear target audience, creators will not know who their intended consumers are and will have no parameters to work within when designing the product. This could result in a product that appeals to no one or everyone equally. Identifying a target audience allows creators to tailor their product with features and messaging that specifically appeal to that audience. It also enables effective marketing and research like surveys and focus groups.
Target audience research
The document summarizes research conducted with 5 people ages 17-23 about what attracts them to music magazines. Respondents said they are attracted to catchy designs and freebies on covers, enjoy interviews and articles about new bands. They find new music mainly through YouTube, friends and live shows. To feel closer to a magazine, most said social networks like Facebook and an interactive website would help. The conclusion is the magazine should have catchy covers with freebies, in-depth artist interviews, and involve readers through social media.
Audience profiling
BTEC Level 2 Technical Diploma in Digital Media Production, Unit 1 Planning a digital media product name.
Doc
This lesson plan aims to teach 4th grade students about holiday traditions from around the world. There are 20 students total, consisting of 11 girls and 9 boys, with some ethnic diversity. The teacher will use class discussions, web quests, podcasts, YouTube videos, and student-created webpages to help students learn about and describe different holidays. Students will work in groups to research an assigned holiday and create a simple webpage presenting what they learned about the holiday's pictures, music, videos, and traditions. The teacher will assess student understanding through daily discussions, recaps of key points, answers to web quest questions, and the quality of their holiday webpage presentations.
Assignment 26
The document proposes music video ideas based on three songs:
1) A narrative of a couple who overcome relationship struggles after being apart and rekindling their love.
2) A story of an upper-class teen who struggles with education and relationships but finds relief and perspective through drugs.
3) A montage of a boy's training to become a soldier in the special forces, showing his struggles and progression to become qualified.
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The document discusses audience theory for different types of films and media. It provides examples of the primary and secondary audiences for The BFG, James Bond films, and Toy Story. The primary audience for The BFG and Toy Story would be children aged toddler to 14, while the primary audience for James Bond would be adult men. The secondary audiences would be adults accompanying the primary audiences. It also defines the hypodermic needle theory and provides examples of uses and gratifications of media, consumer generated content, and psychographic personality types.
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1. audience (lf)
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- Secondary audiences include partners of primary audiences and those seeking related information.
It also defines the "hypodermic needle" effect as audiences instantly believing media messages.
Several examples of how people use media to fulfill needs like information, advice, social interaction, entertainment and personal identity are provided.
Consumer generated content is discussed as audience-created media that can promote original creators and allow audiences to share views.
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This document discusses audience profiles for different movies and the uses and gratifications theory. It provides the primary and secondary audiences for the movies Harold and Kumar, Boyz in the Hood, and Dope. It then defines the hypodermic needle theory and provides an example. Several examples are given for how people use media for information, personal identity, social interaction, and entertainment. Consumer generated content is discussed with YouTube as an example, noting the advantages to media producers and reasons audiences generate content.
Theory audience pro-forma
This document discusses theories of audience for media, including:
- The primary audience for a horror film is young male adults aged 18-25, while the secondary audience is adults aged 25+.
- For an animated children's film, the primary audience is kids aged 5-10, with parents as a secondary audience.
- Uses and gratifications theory examines how audiences use media for information, personal identity, social interaction, entertainment, and escapism.
- Consumer generated content on platforms like YouTube allows audiences to generate their own content for views, followers, likes, and money.
Xxx theory audience pro-forma new complete
The document discusses several topics related to media and audiences:
1) It provides profiles for the primary and secondary audiences of three different films - an older 1970s film aimed at males aged 18+, a kids' Lego movie aimed at young boys and their families, and a 2017 horror film aimed at teenagers.
2) It defines the hypodermic needle theory as the idea that media producers produce information that audiences believe and accept without question.
3) It gives examples of how individuals use media for different uses and gratifications like finding information, seeking advice, satisfying curiosity, learning, entertainment, and social interaction.
4) It provides an example of how skateboarding videos uploaded to YouTube provide advantages to
Xxx theory audience pro-forma new complete
The document discusses several topics related to media and audiences:
1) It provides profiles for the primary and secondary audiences of three different films - an older 1970s film aimed at males aged 18+, a kids' Lego movie aimed at young boys and their families, and a 2017 horror film aimed at teenagers.
2) It defines the hypodermic needle theory as the idea that media producers produce information that audiences believe and accept without question.
3) It gives examples of how people use media for different uses and gratifications like finding information, seeking advice, satisfying curiosity, learning, entertainment, and social interaction.
4) It provides an example of how skateboarding videos uploaded to YouTube can benefit both
Audience theory pro forma
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
Theory Audience
The document discusses audience profiles for three different films.
For the science fiction film, the primary audience is adults aged 25-44 of any gender, as the film requires thinking and features well-known British actors Matthew McConaughey and Michael Caine. The secondary audience is teenagers aged 15-24 of any gender interested in space.
For the comedy film starring Cameron Diaz and Leslie Mann, the primary audience is females aged 25-44 who like the actresses. The secondary audience is males aged 25-44 who may like the actors.
For the animated Disney film, the primary audience is children aged 0-14 who enjoy the colorful characters. The secondary audience is adults aged 25-44 who will
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7. evaluation(4)
Nathan Williams evaluated his production process for creating a song for his FMP project. Through research, he aimed to create a song that fit the EDM genre but was unique. He listened to Avicii and Martin Garrix songs to learn about their pulsing beats. Based on this, he created kicks every 3 beats with snares on alternating kicks. However, he found EDM production difficult and switched to a lo-fi style which was easier. Feedback on his lo-fi song praised the sound effects but noted it could be less repetitive and add lyrics. Nathan agreed improvements could make it less repetitive and add vocals in some parts.
6. production reflection(4)
The document describes the process of creating a song using music production software. It discusses experimenting with different beats, instruments, and sounds to layer together. The producer learned about song structure from listening to Avicii and Martin Garrix, and used piano rolls to arrange notes and change parameters like length and velocity. Background sounds of rain and lightning were also added to help set a scene.
5. script
This 3 sentence beat script consists of a kick drum every 4 beats with intermittent snare drums and hi-hats to provide a basic rhythm, along with a simple piano melody playing over the top of the beat. Background rain sound effects are also included to help set the scene.
05. audio
This document outlines the tasks and assessment criteria for a student's audio production project. The student is asked to develop an original audio concept for a local community radio station. They must generate ideas, research existing podcasts and radio broadcasts, experiment with audio production techniques, develop a formal proposal, complete pre-production work, produce the audio piece while reflecting daily, and evaluate their work. The project aims to develop the student's skills in researching, planning, creating, and assessing audio media productions. Upon completing all tasks and meeting the criteria, the student will be assessed on their use of ideas, technology, contextual awareness, creative methods, and ability to communicate ideas through audio.
4. proposal(4)
The audio proposal is for an electronic dance music song aimed at entertaining males and females aged 14-24 from middle-class backgrounds. The working title is unspecified and may change. The genre is house music, consisting mainly of computer-generated music and sounds with a possible repeated line but no speech. The content will not include any offensive, religious, or copyrighted material.
3. production experiments(4)
The document describes the process the author took to create an audio recording of their morning routine script. This included recording themselves speaking the script while leaving 3 second pauses, then importing the recording into Premiere Pro and using the razor tool to cut out silence where sound effects would be inserted. Sound effects found on YouTube were imported and placed in the cut spaces between speech. The author reflected that skills learned like using the razor tool in Premiere Pro and including sound effects could be useful for their final product.
2. research(5)
The document discusses existing music products that use minimal words and speech overlaid on music. It analyzes three examples: "Alone" by Marshmello, "I'm Blue" remix by Kush Kush, and "Here We Go Again" by Marshmello. These examples predominantly use music with only a few repeated words. The document notes this style is similar to what the author wants to create. It also discusses researching how to convey thoughts and emotions without words and targeting an audience aged 14-24 of both genders from middle-class backgrounds with festival-type music.
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This document outlines initial plans to create a 3-4 minute piece of EDM or house music for a final project. The music will use mostly computer generated sounds with some speech and aims to convey thoughts and feelings without lyrics. The creator has chosen this genre and style because they enjoy expressing ideas without words.
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This document discusses research on existing podcasts and documentaries, including common features of those media. It asks what aspects of the research will be incorporated into the creator's own work. The document also addresses analyzing the target audience for the planned work, including their age range, gender, interests, and social status.
3. production experiments
The document describes a series of production experiments using Photoshop tools. The background was set to sky blue using the brush tool. An image of a bush was copied and pasted over multiple layers to stack bushes. An image of a guy with a fish was cut out using the magic wand and eraser tools. A plug badge found online was selected and copied from a magazine. Additional text and images were made using the text tool. Reflection questions ask which experiment elements will be included in the final product and notes about magazine design.
2. research(3)
The document summarizes existing magazine products and provides research analysis. It finds that the magazines all use large featured photos with text layered on top in contrasting colors. They also note that the research indicates including a big featured photo with smaller secondary stories. The document then provides an audience profile, finding the target audience is males ages 14-24 from middle-class backgrounds who will respond positively to balanced messages and imagery.
1. initial plans(3)
Nathan plans to create an anime magazine targeted towards 14-24 year old males. The magazine will take inspiration from Shonen jump series, featuring characters from anime on the front cover and in an article with an accompanying poster. The color scheme will match the anime featured and use bright colors with darker shading. Existing similar magazines are listed that include Otaku USA, Newtype, Anime UK, Animerica, Shonen Jump, Tokyopop, and Weekly Shonen Jump.
7. evaluation (interactive)
The document summarizes an evaluation of an interactive game production process. It notes that the initial research and planning were not as thorough as they could have been, which impacted the overall product. Time management was also an issue, as extra planned features had to be cut due to running out of time. Peer feedback indicated that the animation and drawing were good but could be improved, and that sound effects were needed. The creator agrees sound was lacking and that smoother animation with more frames could have improved realism.
6. production reflection (interactive)
Nathan describes creating a background for a game by using a solid red color and burn tool to darken the sky and add clouds, noting that using a gradient would have looked better as the reflection line dips in some places. He also details copying the basic outline of a skull from an image and adding color, shading, and features to match the game's theme. Additionally, he discusses taking a character from Google, using brush tools to draw pixels, shade, and add color to make it his own style. Finally, he mentions adding a non-functional health bar for detail that he would like to animate if revisiting the project.
5. pre production (interactive)(1)
This document outlines the pre-production, resources, contingency planning, health and safety, and schedule for an animation project. It details the style sheets, software, and hardware needed including Photoshop and a web browser. Potential issues like computer malfunctions are addressed with solutions like keeping backups. Health and safety concerns over repetitive strain and eye strain are to be avoided with regular breaks. An 8-day schedule is provided with tasks for each day such as creating assets, animating, adding sound, and adjustments.
4. proposal (interactive)
This proposal outlines an adventure fighting game called "demon attack" where players control a protagonist battling through demon-filled levels to escape the underworld. The target audience is male gamers aged 14-24 due to mild violence. The game will use 2D side-scrolling graphics to evoke nostalgia for classic retro games. Religious imagery and violence mean it could offend some groups, so younger audiences will be restricted.
3. production experiments (interactive)
Nathan created a 120x80 pixel ghost animation in Photoshop. He drew and colored the ghost, then used keyframes and tweening to animate it moving. Nathan improved the background by adding shading and depth to trees using pencils and gradients. For the final animation, he experimented with keyframes and tweening to make the ghost fade in and out, looking more realistic. In his reflection, Nathan said he would include the tree detailing skills and keyframe/tweening animation techniques in his final Ghost Game product.
2. research (interactive)(1)
Nathan analyzed existing side-scrolling games like Super Mario, Scott Pilgrim vs the World, and Streets of Rage to inform his own game design. While the overall concepts and combat styles were similar, he wanted different art styles and platforms than the blocky bricks seen in Super Mario. Scott Pilgrim and Streets of Rage influenced his color scheme ideas to represent protagonists and antagonists. His target audience is males ages 14-24, with a balanced psychographic that finds purpose in games with morals, and his free mobile game will be accessible to middle-class players.
7. evaluation(3)
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06. visual
This document outlines the tasks and assessment criteria for a student's magazine production project. The student must develop a magazine concept, research existing magazines, and produce sample pages to demonstrate graphic design skills. Tasks include generating ideas, researching magazines, experimenting with production methods, submitting a formal proposal, pre-production planning, producing the magazine pages, peer feedback, and a self-evaluation. Completion of the outlined tasks and submission by the deadline are required to pass the assessment.
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Nathans power point copy
- 2. • Primary Audience • the primary audiences would be teen ages as its an Acton • Secondary Audience • Older audiences would see this film because they was around for classic spy films like Jason borne or James bond Audience Profile
- 3. Audience Profile • Primary Audience – Its an action film so its appeals to teenage audiences 14-24 • Secondary Audience – A lot of the older generation are already sold on it because they watched the original ones
- 4. Audience Profile • Primary Audience – The primary audience its teenagers because it horror • Secondary Audience – Older people that have read the book
- 5. Hypodermic Needle • Definition – The theory that the media can directly influence the thoughts and feelings of the passive • Example – For example at the begging of the film mrs.doubtfire robin Williams refuses to voice a character that’s smoking because it promotes smoking to kids
- 6. Uses and Gratifications Information • I uses bbc for information on news articles I find interesting • For advice on a decision I would google relevant articles or ask on social media or ask google to flip a coin • For things I'm curious in I use YouTube, I use a similar method for learning new things
- 7. Uses and Gratifications Personal Identity • I watch tv shows that Identify with, for example I like the tv show smallvile because I identify the always does the right thing hero, and the problems he faces with high school
- 8. Uses and Gratifications Integration and Social Interaction • I watch different popular movies so I am able to involve in social interaction so I can make friends in a new environment. For example speaking to people at college.
- 9. Uses and Gratifications Entertainment • I listen to music and watch tv shows as a way to relax from a stressful day. Also I watch YouTube as enjoyment as I enjoy watching funny videos on YouTube.
- 10. Uses and Gratification – information and personal identity • I use newspaper to gain information about daily life and society as it satisfy my curiosity about what goes on in the world. For example BBC provides information about all parts of the world. • I watch TV shows to create a personal identity as I gain good behavioural traits. For example superman is always polite and helpful
- 11. Uses and Gratification - social interaction and entertainment • I watch popular movies so I can have social interaction with other people my age. For example watching the marvel movies so I can gain more friends at college. • I use music as a sense of entertainment so I can relax at the end of a stressful day. For example listening to panic at the disco.
- 12. Consumer Generated Content • Example – Fan fiction or fan art • What are the advantages to media producers? – Free advertisement • Why would the audience generate content? – Because they have a genuine interest in the content and use it as a way of escapism
Editor's Notes
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
- Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
- Provide a definition and example of the Hypodermic needle model
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
- Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information