analysis

2. Interactive:
As soon as you enter this artist’s official website home page, you
instantly catch a snippet of what sort of genre/music this artist
performs. The dark colours of the website instantly give the
audience that this artist is passionate and serious about his work,
also exploiting the truth in his songs. The artist has promoted his
new album at the top of the page in a big red and white colours so
that the audience can immediately catch the attention of his new
album. Moreover, he has also introduced famous executive
producers such as ‘Dr. Dre’, this is extremely effective as it will raise
awareness from the producer side as they have a huge fan base. The
image in the middle of the website is from his latest video which he
is trying to promote by using the convincing words such as ‘WATCH
IT NOW’ with a option to view the song. This is effective for the
audience as they don’t have to access any other sites to watch this
video as they can watch it on his official page.
At the bottom of this artist’s home
page, he has given the audience
many options to view, such as a
store with his made merchandise
and his latest music which he has
released. This artist has also given
his fans the latest news on what is
happening in his career which is
really effective for the audience as
they can keep tabs on this artist.

3. Throughout this website, this artist has introduce sub headings
which has many features such as ‘Email Sign-up, ‘Video’, ‘Events’
and ‘Lyrics’. These features are effective for the audience as they
give them many options to view on the website as they can keep
tabs on the artist. The Video page is effective as you can view this
artist latest music videos by clicking on them instead of going onto
YouTube or Vevo to view them. Furthermore, .this artist as also
introduced illustrations which synergies his platform whilst
promoting his music. The lyrics page is extremely effective for the
fans as they can access the official lyrics of his latest songs and learn
them. Through the videos and lyrics on his pages, you can notice
that the type of genre this artist produces is Hip-Hop and Rap.

4. This artist has introduced his very own record label
called ‘Shady Records’ which is extremely effective
as it is popular and well-known. Also, this artist has
also included the distribution/company/records he
has worked with. This is effective as it raises
awareness, especially if the
distribution/company/record has a good reputation
and huge fan base, for instance this artist has
included ‘Interscope Records’ which is a massive
record label.
The typography on this artist’s official website is extremely consistent as it is clear
and easy to read. The serif, grey ‘Calibri’ typography is simple but effective, his
simplicity helps the audience to understand the read the lyrics as it entices the
audience.

5. • This artist has introduced a music play button on his lyrics page,
which is sponsored by Spotify.
• This is effective as it allows the audience to listen to his latest
music for free instead of going onto another website to access
this music e.g. YouTube.
• Also, Spotify is a huge music app which has a good reputation as
many consumers use it, this will help this artist bring attention to
his latest song.
• He has also introduced a social networking search bar which has
many famous sites such as Facebook, Twitter and Instagram.
• This will help him bring attention to his latest songs/music videos
as these sites are broad and wide open, many people can
promote, spread the message and set a trend of his music
videos/songs.
• He has given his viewers the option to share what they are
listening to by putting social networking sites above the music
play button, this is another way in each this artist has tried to
approach his fans and attract attention to his latest songs.
• The Hashtag is effective as it is a common modern day theme
which could help his songs/music videos get trending.
This particular artist can
influence our group in which
genre we could use as his music
is very inspirational, influential
and instrumental. He also
interacts with the audience by
expressing his opinions freely.
However, he also uses explicit
and offensive word which could
be a factor in not choosing this
type of genre.