1. Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Sadie Bailey https://www.youtube.com/watch?v=9hieTGR0djU -HIM - Tears On Tape (Official Music Video)
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,
synergy opportunitiesandstrategiesused by
producers to benefitlabel andartist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional The band HIM have a varietyof recordlabels
such as Razor&Tie inthe US , Double Cross
(Cooking Vinyl) forthe UKlabel,andUniversal
and The end.
The way the bandwas promotedwasbecause
of theirbandlogowhichmanypeople likedand
thenfoundoutabout the band.American
skateboarderBamMargera discovered the
bandin 2000 whenhe wasin Finlandandthen
usedtheirmusicandlogoin hisvideosandalso
had a numberof tattoos of the logogettinghis
fansinterestedinthe bandandmusic and
usingthe logoon hisskateboardsandother
merchandise of his andthisleadthe bandto
gettingsignedinAmerica.
The band have a social mediaprofilesfortheir
bandto letthe fansknowinformationabout
the band.The profilestheyhave are anofficial
FacebookPage,a Youtube Account,anda
Myspace Account.
The bands facebookpage: https://www.facebook.com/theheartagram
The bands Youtube account:https://www.youtube.com/user/HIMVEVO
The bands myspace account:https://myspace.com/him
The bands official page formerchandise&tourdates:
http://www.heartagram.com/

2. Music VideoPurposesAnalysis
Extensionof income The band getextraincome fromtheirwebsite
where theyare sellingall differentmerchandise
for the band.Theirnewmusicisplayedon
differentrockradiostationsandthisbuildsan
audience forthe band,makingthemgainmore
fansthisalso helpsthemgetmore money.
Theyhave theirownsocial mediasitesandthey
promote themselvesbytellingpeople when
theirnextalbumisout,and where theycanbuy
it,and alsothe differentofferstheyhave on
merchandise whichhelpsthemgetmore money
and promote themselvesbygettingtheirfansto
buytheirmerchandise andwearthe bands
name and logoso thentheycan gainmore fans
and getmore money.
Linkto interviewwithleadsingerandbassplayer on rock showbbc 1:
https://www.youtube.com/watch?v=WxtJVK0ir7A

3. Music VideoPurposesAnalysis
Extensionof outlets The extensionof outletsforthe band,one of
themisthe offers theyhave onthe cd’son their
merchandise websitewhere theyare re-
releasingall there oldalbumswith the different
demosonand doingdealsfora certainamount
of time where the fanscanbuy them.
The band have theirmusiconSpotifysothe
fanscan listentothe musicwheneverthey
want,and the differentlive videosof them
perfominglivemakingthe audience wanttogo
see themlive themselves. The bandputvideos
of themperformingorinterviewstheyare
doingon theirfacebookpage oryoutube
accounts sothe fanscan watch them, and this
givesthe fansa betterconnectionwiththe
band.

4. Music VideoPurposesAnalysis
Synergy The synergyof the bandis thatthe bandget
more fansand more moneymakingthemmore
well knownindifferentcountriesbyappearing
indifferentmagazines,sellingmerchandise,
touringetc.This notonlyhelpsthe bandand
the fans butalsoeveryone involved,suchas
the magazineswhichthe bandisfeaturedin
because the fanssee the picturesof the band
and buythe magazine,andotherpeople who
are fansof the magazine discoverthe band,
makingeveryone gainsomething.
Producers strategies The producersstrategiesformakingthe band,
builda biggeraudience by designing the
differentdesignsonthe merchandise ,suchas
having the same designsonthe clothesas the
albumcoverand thembringingthose designs
intothe musicvideos,organisingaworldtour
soonafterthe release andpromotional
interviewsandphotoshoots formagazines.