Social media marketing presentation given to Mobile AL chapter of the AAF on June 17, 2009

1. Using Social Media
for brand awareness and marketing

2. What is Social
Media?

3. Social media is content created
by people using highly
accessible and scalable
publishing technologies.
Source: Wikipedia

10. Types
•Blogging •Social News
•Microblogging •Podcasts
•Photo Sharing •Online Forums
•Video Sharing •Networking/
Community
•Bookmarking

11. Why bother?

12. Customers are talking
about you whether you like
it or not.

13. Rise of Social Media
Mobile Marketing Social Media
Email Marketing
$4 B
$3 B
$2 B
$1 B
$0 B
2008 2009 2010 2011 2012 2013 2014

14. #1 Rule
Be Human

15. 4 Steps

16. 4 Steps
1.Listen

17. 4 Steps
1.Listen
2.Join

18. 4 Steps
1.Listen
2.Join
3.Participa
te

19. 4 Steps
1.Listen
2.Join
3.Participa
te
4.Create

20. Listen
• Every social network has unspoken
rules
• Spamming isn’t cool
• Take time to get to know your
customers

21. Join
• Where?
• What’s appropriate?
• How to maintain?
• Tips...

22. Participate
• When it’s appropriate?
• When it’s not...
• Ways to participate:
• Comment
• Bookmark
• Post News

23. Create
• Content should be appropriate to
your brand and product or service
• Blogs and social networking sites
like Facebook are a great place to
start!
• Branch out to other areas as
appropriate to your audience

24. Transparency...
• Double-edged sword
• A cautionary tale...
• Create a social media policy
http://123socialmedia.com/
2009/01/23/social-media-policy-
examples/
http://gretemangroup.com/blog/
index.php/2009/01/social-media-

25. Facebook

26. Facebook
• Over 200 million active users
• 600,000 new users every day
• #3 most popular website worldwide

27. Personal vs.
Business
Personal Profile Business Profile
Friends Fans

28. Facebook for
Business
1.Start with personal profile
2.Setup business profile for your
company or product
3.Share with friends and coworkers

29. Include in Your
Profile
• Photos
• Videos
• Events
• Discussions
• Blog articles

30. Have Fun!

31. Get a Username
• facebook.com/yourcompany
- instead of -
facebook.com/profile.php?
id=12345678
• Available for profiles now
• Available for pages June 28, 2009
• Go to facebook.com/username

32. Promote Your Page
• Advertise on your website
• Get a Facebook username
• Use keywords to show up in
searches
• Try Facebook ads to reach new
customers

33. Advertising on
Facebook
• Highly Targeted - Age, Location,
Gender, Relationship Status,
Education, Interests
• Inexpensive - go with CPC
• Link to your page or your website

35. Twitter

36. Twitter lets users send and read
each other’s updates, or tweets,
which are limited to 140
characters.

38. Twitter
• 3,000% user growth 4/2008–
4/2009
• Fastest growing website in the
World
• Quadrupled traffic in last 4 months
alone
http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US
http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/

40. Maximize Your
Profile
• Use your name or your company’s
name
• Fill out bio information and website
address
• Use a profile picture, either your
photo or your company’s logo
• Use a custom background

41. Conversations
• Have conversations
• Answer @replies
• Search and follow people relevant to
your industry

43. Twitter Tips
• Don’t make it all business
• Follow relevant people
• Encourage employees to participate
• Retweet important tweets

44. Services
• TweetDeck Mac/PC Twitter App
• CoTweet web service
• Twitter iPhone Applications
• Twitterberry for Blackberry

45. Monitoring Your
Brand

46. Why Should You
Monitor Your
• Motrin (cool to wear your baby?)
• Domino’s Pizza (extra toppings?)
• Dell (fiery batteries)
• Amazon.com (#amazonfail)

47. And...

48. And...
... because Google sees all.

49. What to Monitor?
• Mentions of your company name
• Key employees’ names
• Product or Trademark Names
• Competitors Names

50. Monitoring
Techniques
• RSS - Really Simple Syndication
• Google Alerts
• Technorati Blog Search
• Twitter Search
• Trackur, Backtype, other services

51. Wrapping Up

52. Slides & Video
Slides and video will be posted to
brandoneley.com

53. Brandon Eley
Interactive Director, Kelsey Advertising & Design
brandon@kelseyads.com
Twitter: @beley
Online Marketing Inside Out
available at SitePoint.com, Amazon.com,
and retail bookstores everywhere
www.brandoneley.com
www.kelseyads.com