1.
Five Online Marketing Strategies for Bloggers

2.
W HY ?

3.
1. Identify Key Goals

4.
Build Your Brand

5.
Make Money from
Advertising Sales

6.
Attract Speaking or
Consulting Business

7.
Position Yourself as an
Industry Expert

8.
Promote Your Own
Products

9.
More Than One Goal?

10.
2. Improve Your Calls to Action

11.
What do you want
visitors to DO?

12.
Desired Actions
• Subscribe to RSS
• Subscribe to Email Newsletter
• Fill Out a Contact Form
• Order a Book
• Click an Ad

13.
Placement

14.
Size & Color

15.
Proximity

16.
3: Increase Trust

17.
RSS & Twitter
Subscribers

18.
About Page

19.
Testimonials &
Mentions in the Press

20.
Client List

21.
4: Segment Your Audience

22.
Ways to Segment
• Traffic Source
• Behavior
• Demographics

23.
Traffic Sources
• SEO
• Email
• PPC
• RSS Feed

24.
5. Test, Test, Test

25.
What to Test

26.
Google Analytics

27.
CrazyEgg

28.
How to Test

29.
Google Website Optimizer

30.
Resources
• Google Analytics
• Google Website Optimizer
• Crazy Egg
• Always Be Testing
• Landing Page Optimization
• Online Marketing Inside Out

31.
Slides
Slides will be posted to http://brandoneley.com

32.
Brandon Eley
Interactive Director - Kelsey Advertising & Design
Author, Blogger, Speaker - EleyMedia
brandon@eleymedia.com
Twitter: @beley
Online Marketing Inside Out
By Brandon Eley & Shayne Tilley
www.brandoneley.com
www.kelseyads.com

33.
Flickr Attribution
• http://www.flickr.com/photos/felipeskroski/873506582/
• http://www.flickr.com/photos/86931652@N00/764532691/
• http://www.flickr.com/photos/vincealongi/382249901/
• http://www.flickr.com/photos/49024304@N00/3761634093/
• http://www.flickr.com/photos/comedynose/4263479428/
• http://www.flickr.com/photos/cristic/359572656/