5 Strategies Bloggers Should Learn from Online Marketers

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Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

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5 Strategies Bloggers Should Learn from Online Marketers

  1. 1. Five Online Marketing Strategies for Bloggers
  2. 2. W HY ?
  3. 3. 1. Identify Key Goals
  4. 4. Build Your Brand
  5. 5. Make Money from Advertising Sales
  6. 6. Attract Speaking or Consulting Business
  7. 7. Position Yourself as an Industry Expert
  8. 8. Promote Your Own Products
  9. 9. More Than One Goal?
  10. 10. 2. Improve Your Calls to Action
  11. 11. What do you want visitors to DO?
  12. 12. Desired Actions • Subscribe to RSS • Subscribe to Email Newsletter • Fill Out a Contact Form • Order a Book • Click an Ad
  13. 13. Placement
  14. 14. Size & Color
  15. 15. Proximity
  16. 16. 3: Increase Trust
  17. 17. RSS & Twitter Subscribers
  18. 18. About Page
  19. 19. Testimonials & Mentions in the Press
  20. 20. Client List
  21. 21. 4: Segment Your Audience
  22. 22. Ways to Segment • Traffic Source • Behavior • Demographics
  23. 23. Traffic Sources • SEO • Email • PPC • RSS Feed
  24. 24. 5. Test, Test, Test
  25. 25. What to Test
  26. 26. Google Analytics
  27. 27. CrazyEgg
  28. 28. How to Test
  29. 29. Google Website Optimizer
  30. 30. Resources • Google Analytics • Google Website Optimizer • Crazy Egg • Always Be Testing • Landing Page Optimization • Online Marketing Inside Out
  31. 31. Slides Slides will be posted to http://brandoneley.com
  32. 32. Brandon Eley Interactive Director - Kelsey Advertising & Design Author, Blogger, Speaker - EleyMedia brandon@eleymedia.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com
  33. 33. Flickr Attribution • http://www.flickr.com/photos/felipeskroski/873506582/ • http://www.flickr.com/photos/86931652@N00/764532691/ • http://www.flickr.com/photos/vincealongi/382249901/ • http://www.flickr.com/photos/49024304@N00/3761634093/ • http://www.flickr.com/photos/comedynose/4263479428/ • http://www.flickr.com/photos/cristic/359572656/

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