Facebook was created with the mission to make the world more open and connected by allowing people to stay in touch and share what's up with their lives. It has nearly a billion active users and accounts for a significant portion of worldwide mobile ad revenue and traffic to online retailers. There are many types of ads on Facebook, including page post, video, and event ads, as well as sponsored stories. Advertisers can target specific interests and locations and choose from over a dozen different ad formats. Key tips for success include using offers and events, linking to a specific landing page, using sponsored stories, adding clear calls to action, and running ads during peak hours.

1. Must know facts
if advertising on Facebook

2. What facebook can do for you?
Connect with your friends,
Family, Relatives and Colleagues
Connect with your brands/ Industry
Get Updates from
Celebrities/ Friends

3. • Outline
– Facebook-koobecaF???
– What is the Motto of Facebook
– Facts about the Facebook
– How to Get Started with Facebook
– How to setup Facebook to Market Your Business
– Facebook advertising
– Power Tips

4. Facebook-koobecaF???
• Facebook spelled backwards is
Koobecaf, which is a German
word meaning “dumb.”
• It is dumb, just about as dumb as
all users who joined they think it
"my space" its all about people
wanting attention.

5. What is the motto ?
• Facebook's mission is to give people the power to
share and make the world more open and connected.
– Stay in touch
– Get the latest
– Share what's up with you

6. Key Stats
• With close to a billion active users on the site, Facebook is a behemoth in
the social media world.
• 79% of social media log ins by online retailers are with Facebook, compared
to 12% for Google+, and 4% for Twitter (source: Gigya)
• Facebook will account for 13% of worldwide mobile ad revenue in 2013
(source: L2)
• Facebook users share 2.5B pieces of content on the site each day (source:
Nielsen)
• 70% of business-to-consumer marketers have acquired a customer through
Facebook (source: Hubspot)

7. Social Media = Cocktail Party
• Social media is similar to a cocktail reception
• Without constraints of time or space
• More public – easier for other people to listen in
Flickr: TECHcocktail Source: Hubspot

8. Cocktail Party Advice
 Meet people and start conversations
 Add value – be helpful, answer questions
 Ask questions, trust others’ advice
Flickr: TECHcocktail
Source: Hubspot

9. Business Goals for Using Facebook
• Get Found
• Connect and Engage
• Create a Community
• Promote Content

10. How to Get Started with Facebook

11. Personal Profile vs. Business Page
• Set up a Personal Profile first and then create a Business Page that you will
administer
• Personal Profiles have friends (mutual acceptance) and Business Pages have fans
(one-way opt-in)
Personal Profile Business Page

12. Build Your Personal Profile
• Photo
• Work/edu info
• Networks
• Interests, photos, etc.
• Applications
- Networks help connect you with people around you.
- Friends need to be requested and mutually accepted
- Friend Finder
- Search – Classmates, Coworkers, Names
- Share links, photos, videos, thoughts, etc.
What Can you do with Personal Profile?

13. How to Create Your Business Page
https://www.facebook.com/pages/create.php

14. Facebook advertising
• Where is the space for Advertising ?
– News Feed
• Desktop
• Mobile
– Right hand Side (RHS)
• Home page
• All Facebook (Other brands)

15. RHS Section
News Feed
Facebook advertising Continued…

16. Facebook
Ads Sponsored Stories
Sponsored Stories are messages from your
friends about them engaging with Pages,
apps or events on Facebook—stories that
are already eligible to be in your News
Feed.
An advertiser has paid to show the activity
as a sponsored story so there’s a
better chance you will see it.
With Facebook Ads, an advertiser creates a
message they want to share and chooses who
they want to reach. Ads are sometimes paired
with news about actions your friends have
taken (such as liking a Page or
RSVPing to an event).
Facebook advertising Continued…

17. Oh Enough… what is next?

18. How Many Ads types are there in
Facebook?

19. 26 Ads types!
Ads -12
• Page Post text ad
• Page Post Photo ad
• Page post Video ad
• Page post Like ad
• Question ad
• Offer ad
• Event ad
• Page like ad
• App ad
• Mobile app install ad
• Domain ad
• Sponsored results ad
Sponsored Stories -12
• Page like Sponsored stories
• Page post like Sponsored stories
• Page post comment Sponsored
stories
• Page post share Sponsored
stories
• Question Sponsored stories
• Offer Claim Sponsored stories
• Event Sponsored stories
• Check in (Place sharing)
• Game played
• App Shared
• Open Graph
• Domain
Logout page- 2
• Logout page post link ad
• Logout page post Video ad

20. How to Create an Ad?
1
2
3
4

21. 5
6
7

22. Other Details about the Facebook ads
• Target the ads for
precise interest
• 15 % of the Audience
you can reach
• Pause and play the ads
• You can change the ads
anytime
• Approx. 1500 post a
Day is visible on the
newsfeeds section
• Edge Rank – Algo for
news feeds
• Power Editor is a
powerful tool
• Story bumping

23. Power Tips
#1: Use Offers, Event
- Shows in the newsfeeds
- Goes into Inbox
-> We can expect more lead conversation
#2: Link to a specific landing page to collect
lead
- Shows in the Newsfeeds
#3: Sponsored story
- It will appear in the RHS section
- It will appear in Newsfeeds (if friend like it,
it will be shown)
#4: Call to action – on the cover picture.
Now facebook is allowing to have this
#5: Use google short URL
Goo.gl for sharing the URL in the facebook
Or use “Google URL builder”
#6: Run the Ads between 7AM -12 PM
#7: You can target your competitors #8: Choose Manually Bidding
#9: Boost the ad

24. Thank you