Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
Personal branding matters now more than ever before. The question isn't anymore "Should I build my personal brand online?". Instead, the question should be "Should I manage my personal brand online?". In these slides and video link (provided above) I take a deep dive in regards to the the what, why, and how to build your personal brand by taking advantage of social media networks.
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This presentation includes following key topics:
- What is Self-Brand & Branding?
- Why Self-Branding?
- How to Self-Brand yourself?
- Is it really necessary for your career Track?
- Let’s talk & Connect with me
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
Personal branding matters now more than ever before. The question isn't anymore "Should I build my personal brand online?". Instead, the question should be "Should I manage my personal brand online?". In these slides and video link (provided above) I take a deep dive in regards to the the what, why, and how to build your personal brand by taking advantage of social media networks.
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This presentation includes following key topics:
- What is Self-Brand & Branding?
- Why Self-Branding?
- How to Self-Brand yourself?
- Is it really necessary for your career Track?
- Let’s talk & Connect with me
An on-line personal branding strategy through social mediaCatur PW
Learn about: How to create a STRONG personal brand,
On line Digital Assets to branding your self, Grab jobs info from social media conversation, Monitoring Your Personal Branding Performa, Personal branding lesson from Madonna
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
Brand Tracking Studies
What is brand tracking?
Why brand tracking?
Whom to track
When to track
What to track
Brand attributes
Case study iphone 5
Brand Matrices
Model for Brand Tracking
Why brand tracking studies fail
References
Why should social media matter to manufacturers?
During this webinar, John Sonnhalter and Greg Habermann of SageRock discuss how social media isn't only relevant, but crucial, to overall marketing initiatives for manufacturers.
The one-hour presentation covers YouTube, SlideShare, LinkedIn and blogs.
Recorded version with Q&A available on YouTube at http://youtu.be/Nh09hgtEbHM
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
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Personal Branding Using Social Media
1.
2. The Importance of Online Personal Branding
• Enhance career opportunities
• Increase LEVEL OF ENGAGEMENT with customers and potential employers
• Increase your compensation – recognized brands command premium prices
• Our personal brand is the only asset we have in the new economy
• We are in an ultra-competitive world (GLOBALLY COMPETITIVE)
• There will be fewer jobs available in the future
• More people will be entrepreneurs and free agents
Brace yourselves for the coming years, but more importantly, embrace the coming years!
3. If you don’t show up in Google, you don’t exist!!
4. 3 Challenges of Social Media (facing Companies and Individuals)
• Information
• They don’t have the information, knowledge or understanding of social media.
• They don’t fully understand the value of social media to their career or their business.
• Implementation
• They don’t have the resources to successfully implement the social media tools.
• They don’t have time to work on these things.
• They don’t have a budget set aside for this new and developing area.
• Integration
• They don’t know how to integrate social media into their existing operations of their company or their
existing personal branding activities.
• They don’t have procedures, policies and other supporting infrastructure to integrate social media
across function business units.
5. Adopting the Right Philosophy
• Sharism concept – Give, give, give
• Focus on what you are passionate about
• Engagement, NOT Sales or Marketing
• Niche thyself
• Take a Forest Gump approach to business/career (Christine Lu @christinelu)
6. Tools to Cover Today
• Blogs – Wordpress example
• Google alerts, analytics, and adsense
• YouTube
• Twitter
• Tweetdeck
• Bit.ly analytics
• Slideshare
• LinkedIn
7. To Blog or not to Blog?
• Blogs – Wordpress example
• Position yourself as an expert
• Build a community
• Increase engagement by adding value to your community
• Fresh and relevant content is critical
• Comment and engage other bloggers
• Use Google analytics
• Use widgets and plugins to include feeds, tools, and other valuable content
8. The Power of Twitter
• Conversation is the new online currency. Twitter is the goldmine of conversations
• All about listening to the people
• Affects everyone
• Kogi example
• Why Twitter matters?
• Growing rapidly
• Game-changing technology
• Immediacy
• Access and Influence
• Brevity
• Sharing
• Business and Personal
• Twitter Benefits
• Better, more engaged relationships leading to greater customer loyalty
• Drive traffic to your website
• New Customers
• Increased brand presence
• Informed Feedback loop
• Brand extension
• Every user’s voice has influence
• Innovation and crowdsourcing opportunities
12. Building Your Brand Online - YouTube
• YouTube and other video sharing sites like Viddler and Vimeo offer a tremendous opportunity
for personal branding
• Video cameras are very affordable (Flip HD is a great option for around $200)
• Video interviews are a great way to get visibility and make impact
• Video content is highly visible on search engines
• Distribution sites such as TubeMogul make it easy
• Easy to use, reference and upload
• Example of Wordpress upload
• Great potential to go viral
• Example of “Where in the hell is Matt?” video
13. Building Your Brand Online - LinkedIn
• LinkedIn is the most professional or business-like of the social networks. It seeks only resume-
type information.
• LinkedIn is not just for jobseekers. It is a place to brand yourself as an excellent
resource on a particular topic.
Why LinkedIn?
• Typically more publicly viewable than an individual Facebook profile.
• Your name will rank high in search engines.
• Tips:
• Choose the personalized URL option during setup.
• Fill out all sections as completely as possible.
14. Position Yourself as an Expert
• Use the Recommendations function (similar to Reviews application in Facebook)
• Write recommendations and request recommendations
• Current and past colleagues
• Clients
• Conference attendees
• Start a group on the topic of your academic discipline or join an existing group. Answer
questions in your area of expertise posed by other users (similar to Discussion Board in
Facebook).
• Use Applications
• To embed slideshow presentations on your profile.
• To share your conference travel itinerary with colleagues.
• To link to your blog.
• To initiate private, secure online workspaces to collaborate with colleagues.
• To share your reading list.
15. Creative Job Search Techniques and Tools
• Use www.visualcv.com to create a visual resume
• Create visual resume using Powerpoint
• Be sure to include:
• Photos
• Past projects
• Accomplishments
• Articles
• Links to websites
• Speaking engagements
• Educational background
• Employment experience
• Personal attributes
• Be sure to save as a PDF, so it can be easily emailed out
• Upload to Slideshare.net and tag it with appropriate tags
• Create a YouTube video of yourself
• Video resume
• Host a radio show on BlogTalkRadio and interview the heads of companies that you want to
work for – based on a topic that is of interest to THEM
17. Key Takeaways
• Invest the time upfront to develop your personal brand statement
• Engage the help of others in the process
• Contribute, Contribute, Contribute
• Monitor and continually evaluate your brand
• Create a niche and leverage your uniqueness
• Invest heavily in (social media) learning and development
There are no rules, so have fun and express your brand!
18. Resources
Sharism Concept – Isaac Mao - http://freesouls.cc/essays/07-isaac-mao-sharism.html
www.visualcv.com - visual resume website
www.slideshare.net – online presentations – great place to post content and do research
www.google.com/alerts - alerts based on keywords sent to your email daily, weekly, or monthly
www.tubemogul.com – video distribution website
www.blogtalkradio.com – create and host an online radio show
www.globallycompetitive.com – resources for entrepreneurs and companies
19. Contact Information
Brian Hollowaty - Founder
Twitter: http://twitter.com/gcbrian
Email: brian@globallycompetitive.com
Website: http://www.globallycompetitive.com