This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.

1. How to Effectively Market your
Business Using Social Media

2. Where Do You Stand?
Blog:
Twitter:
Facebook:
YouTube:
Google + :
LinkedIn:

3. What is Social Media?
• Not media at all
– Pushing, talking, shouting, interrupting
• Friends who talk & friends who listen
• Slow Down
• Give first. Sell Later.

4. What is Social Media?
• Humanization of Business
• Who do you like to do business with?
• We can out-care the competition.
• People connecting and collaborating with one
another and your brand.
– Loyal stakeholders & life-long customers

5. Why does social matter?
"American households now spend as much "We're entering an era of reciprocity. We now
time online as they do watching TV, according have to engage people in a way that's useful or
to Forrester Research. Yet in 2010, only about helpful to their lives. The consumer is looking
15% of media ad budget money was spent to satisfy their needs, and we have to be there
online. Online decision-making is skyrocketing; to help them with that. To put it another way:
online marketing budgets aren't.“ How can we exchange value instead of just
sending a message?"
- Winning the Zero Moment of - Winning the Zero Moment of Truth, Google,
Truth, Google, Inc. Inc.
• Time spent on social networks surpassed portals (Google, Yahoo) in June 2011.
• Determining how to measure social media ROI will be a major focus of 2012.
• 41% of B2B companies using Facebook have acquired a customer from it.
• US Internet users spend 3 times more time on blogs and social networks than on email.
• Businesses with more than 1000 followers get 6 times more traffic than those with less than
25 followers.
• 42% of companies have acquired customers through Twitter.
• LinkedIn drives the most referrals to B2B sites.
- Source: Hubspot, 2011

6. The Pull Is Cool
• The old style of push marketing is still effective
if you can afford it, but not like it was before
the year 2000.
Push Pull

7. Very Cool
• Over the last few of years, pull or inbound
marketing has gained ground as an effective
marketing method.
• Generally, it’s easier and more cost-effective
than push marketing.

8. Social = Leverage
flickr: M_Shahab

9. So why should you use
business social media?

10. Fishing in an empty pond?

11. Your business social media is for
lead generation.

12. Generate More Leads
1. Get Started w/ the basics
2. Create remarkable content
3. Optimize the content for search (SEO)
4. Promote content using social media
Flickr: aemde

13. Types of content
• Blog Posts
• Video
• Photos
• Webinars
• Presentations
• Podcasts
• Press Releases
• eBooks
• Whitepapers

14. Convert Visitors to Leads
• Landing Pages
• Calls to Action
• Less is More

15. Convert Visitors to Leads
Landing
Tweet Form Lead
Page
Landing
Like Blog Post CTA
Page
Product Landing
+1 CTA
Page Page

16. Twitter
• Micro-blogging platform
• Share links
• Twitter.com/search

17. Facebook
• The Social Network
• Share status, photos, video, etc.
• Timeline
• Business Pages
• Engage w/ content
• No self-promotion

18. Business Page Tips w/ Timeline
1. Set Your Cover & Profile Photos
2. Add Milestone to Identify Important Events
3. Pin Important Stories to the Top of Your Page
4. Post Regularly
5. Use Admin Panel to Manage Page
6. Respond to Messages
7. Rearrange Apps
8. Claim Your Vanity URL

19. Google +
1. Important for Search
2. Complete Your Profile
3. Set Your Cover & Profile Photos
4. Post Regularly
5. Respond
6. Build Your Circles
7. Start a Hangout

20. Let’s Plan a Campaign

21. Questions

22. Contact
Nick Landers
Phone: 859.967.2894
Email: nlanders@elinkdesign.com
www.elinkdesign.com
Request a free marketing assessment: www.elinkdesign.com/request_more_info.php
Facebook: www.facebook.com/eLinkDesign
Twitter: http://twitter.com/eLinkDesign
Google + : https://plus.google.com/108475088775921301743/posts
LinkedIn: http://www.linkedin.com/company/elink-design-inc.