1. Turbo Charge Your Career Through Social Media

2. Turbo Charge Your Career Through Social Media
I’m a digital marketer, not a career coach. About three years ago I
had a life changing experience. Due to the fact I am the owner of a
digital marketing agency, and a frequent speaker on social media
marketing, I was asked to speak to a large group of unemployed
professionals. The premise was that the principles of social media
marketing for a business are applicable to people looking for a job.
The experience was eye opening! I learned that many people do not
know how to harness the power of social media in their career. And,
I learned that the strategies we implement for businesses are largely
usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career
seeker and the strategies in this deck can be used by you.
To your success,
Bernie Borges

3. Agenda
 Acquire the Mindset of a Triathlete
 Social Networking Basics
 Social Networking Advanced
 Become an Entrepreneur in your Career
 Building Your Personal Brand
 Good Enough Isn’t

4. Acquire the Mindset of a Triathlete

5. Acquire the Mindset of a Triathlete
• Set written goals
• Get a coach
• Accountability partner
• Join clubs
• Develop a routine
• Work on your technique
• Find educational
resources
• Make a commitment

6. http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-
crosstab

7. Your Career Development Is Your Job
 Have a Content Strategy
 Social & Professional Credibility
 Social Networking
 Accountability coach
 Measure Action Steps
 Measure Progress
 Weekly Reviews
 Dedicated Workspace
 Make Time for Exercise
http://money.cnn.com/2010/07/30/news/economy/building_your
_brand.fortune/index.htm

8. Being Social Media Savvy Not Optional

9. Answer These 3 Questions

10. Are You a Digital Immigrant or Native?

11. Are You Likable?

12. Are You (Digitally) Invisible?

13. Building Your Personal Brand Not Optional
• You are a Brand! Build your brand…and
• For What Do You Want to expand your career
Be Known?
• Comment on Relevant
Blogs
• Set up RSS Dashboard of
Relevant Content
• Share your Expertise
• Be a Reliable Source of http://money.cnn.com/2010/0
Content 7/30/news/economy/building_
your_brand.fortune/index.htm

14. Set Up RSS Feed of Relevant Content
http://www.google.com/ig

15. Just One Word: Plastics

16. Today Content Rules

17. Professional & Social Credibility
• Build your Personal Brand
• Be Social
• Share Photos
• Share your Professional
Expertise
• Be Visible
• Volunteer
• Build Relationships (Global)
• Be Human!

18. Professional & Social Credibility
Own Your Name
Online
– Google
– Social Networks
– Website
– Blog
Secure Vanity URLs
http://www.facebook.com/bernie.borges
http://www.linkedin.com/in/bernieborges

19. SOCIAL NETWORKING BASICS

20. Three Social Networking Requisites
• Twitter
• LinkedIn
http://www.linkedin.com/in/bernieborge
• Facebook s
http://twitter.com/berniebay
http://www.facebook.com/bernie.borges

21. Google+
http://gplus.to/BernieBorges

22. Other Social Networking Sites
• Pinterest
• Instagram
• Slideshare
• Quora

23. The Next Big Thing….Pinterest

24. LinkedIn Basics
• 100% Completed Profile
• Give Recommendations
• Ask for Recommendations
• Update your Status Daily
• Seek New Connections
• Follow Companies of
Interest
• Join Groups

25. Facebook Basics
• 100% Completed Profile
• Paint a Clear Picture of
YOU Build Social Credibility!
• Connect to Friends and
Business Colleagues
• Be Social
• Avoid controversy
• Seek New Connections
• Follow Companies of
Interest
• Join Groups

26. Twitter Basics
• 100% Completed Profile
w/Picture
• Be Interesting
• Share Links to Articles
• Search/Find Like Minded
People
• Update Your Status Multiple
Times/Day
• Follow Friends and Business
Colleagues
• Mix Professional with Social
• Create a branded design

27. http://twitter.com/about
Twitter Facts

28. SOCIAL NETWORKING ADVANCED

29. LinkedIn Advanced
• Display current and past
positions
• Add apps that differentiate you
• Update your profile periodically
• Be active in groups
• Seek new connections
• Read connections digest
• Read company updates
• Conduct Polls
• Add skills to your profile

30. LinkedIn Advanced: Skills

31. LinkedIn Advanced: Profile
• Robust summary
• Daily status updates

32. LinkedIn Advanced: Group Discussions

33. LinkedIn Advanced: Polls

34. LinkedIn Advanced: Who’s Viewed Your Profile?

35. LinkedIn Advance: Use Messages Wisely

36. LinkedIn Advanced: Events

37. LinkedIn Advanced: Add Slideshare App
http://www.slideshare.net/bernbay/risk-mitigation-in-social-media-
marketing

38. LinkedIn Advanced: Add Blog App

39. LinkedIn Advanced: Read Network Updates

40. LinkedIn Advanced: Read Network Updates

41. LinkedIn Advanced: Read Network Updates

42. LinkedIn Advanced: New Connections
Summary

43. LinkedIn Advanced: Answers

44. LinkedIn Advanced: Answers

45. LinkedIn Advanced: Advanced Search

46. LinkedIn Advanced: 4 Ways to Add Connections

47. LinkedIn Advanced: 4 Ways to Add Connections

48. LinkedIn Advanced: 4 Ways to Add Connections

49. LinkedIn Advanced: Network Mining
– Profile Mining
– Company Mining

50. LinkedIn Advanced: Profile Mining

51. LinkedIn Advanced: Profile Mining

52. LinkedIn Advanced: Profile Mining

53. LinkedIn Advanced: Profile Mining

54. LinkedIn Advanced: Profile Mining

55. LinkedIn Advanced: Profile Mining

56. LinkedIn Advanced: Company Mining

57. LinkedIn Advanced: Company Mining

58. LinkedIn Advanced: Company Mining

59. LinkedIn Advanced: Company Mining

60. LinkedIn Advanced: Follow Companies

61. LinkedIn Advanced: Job Searching

62. LinkedIn Advanced: Job Searching

63. LinkedIn Advanced: Groups

64. LinkedIn Advanced: Groups

65. LinkedIn Advanced: Groups

66. LinkedIn Advanced: Groups

67. LinkedIn Advanced: Groups

68. LinkedIn Advanced: Network Statistics

69. LinkedIn Advanced: Network Statistics

70. FacebookAdvanced: Social Credibility
Secure Vanity URL
http://www.facebook.com/b
ernie.borges

71. FacebookAdvanced: Lists
• Build Lists to
Segment Your
Connections

72. FacebookAdvanced: Messages
• Send Messages of Interest to Lists

73. FacebookAdvanced: Company Pages
• Follow Company Pages Daily

74. FacebookAdvanced: Groups

75. Facebook Advanced: Branchout

76. Twitter: @berniebay

77. Twitter
• Schedule Tweets Daily
• Use Twellow to Find People
• Give Shoutouts and Retweets
• Use Twitter Search
• Share Other’s Content
• Share Your Content
• Use & Study Hashtags
• Set up Columns for Keywords/People to Follow
• Consider Multiple Twitter Accounts

78. Twitter: Schedule Tweets Daily

79. Twitter Advanced: Follow # Streams

80. Twitter Advanced: Find People to
Follow

81. Twitter Advanced
• Use www.Search.Twitter.com for Research

82. Twitter Advanced: Conduct Research
• Use www.Search.Twitter.com

83. Twitter Advanced: Mobile Devices
http://www.flickr.com/photos/yum9me/4763305262/

84. Consider Mix of Demand &Supply
 Redefine Definition of “J O B”
 Become Opportunistic
 Monetize Your Passion
 Become a Content Publisher
BE AN ENTREPRENEUR IN YOUR CAREER

85. Become a Blogger

86. Be an Entrepreneur in Job Search

87. Be an Entrepreneur in Job Search

88. Be an Entrepreneur in Job Search

89. 89

90. 90 Be an Entrepreneur in Job Search

92. Using Brainshark to Market Content

93. 93

94. Build Your Personal Brand
• Share your Expertise
• Volunteer
• Coach
• Speak
• Promote Others
• Always Build Relationships
• Launch blog/website in your name
www.bernieborges.com

95. Develop The Brand Called You 95
• Authenticity rules
• Alignment w/the corporate
brand
• Content driven
• Not all about “me”

96. Manage the Brand Called You
• Online
– Content
– Social
networks
• Offline
– In the office
– Events
– In the
community
• Hybrid

97. Personal Branding Outside the
Organization
• Networking
– Seek out influencers
– Become an influencer
– Best practices (common sense)
– Avoid “worst” practices

98. Making Time for Personal Branding 98
• Requires two levels of
permission
– Self
– Employer
• Some structure is good
• Flexibility is a must
• Real-time is reality

99. Build Your Personal Brand

100. Build Your Personal Brand

101. Become a Publisher of Content
• Commit to at least two content assets
– Book
– Blog
– Video
– White Papers
– Podcast Show

102. GOOD ENOUGH ISN’T
 Think Like a Triathlete
 Be Who You Aspire to Be
 Build Your Personal Brand
 Be a Content Producer
 Always be Networking
 Measure Everything You Do

103. Connect with Bernie Borges
Twitter:http://twitter.com/#!/berniebay
LinkedIn: http://www.linkedin.com/in/bernieborges
Facebook
http://www.facebook.com/findandconvert
www.facebook.com/CareerCentral.BernieBorges
Subscribe to my blogs
http://www.findandconvert.com/bloghttp://www.ber
nieborges.com/blog
YouTube http://www.youtube.com/user/bernbaybb
Pinterest: http://pinterest.com/bernieborges/

104. Social Networking for Job Seekers
Training video available online at Amazon:
http://bit.ly/snjsamzn