Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.

1. Digital Marketing
Workshop
For ISMT College

2. What is the best way to learn
Digital Marketing?
Anyone??

3. Topic Covered:
• Blogging &Vlogging
• Personal Branding Online
• Digital Marketing Opportunities In Nepal
• Content Marketing
• Digital Business Opportunity In Nepal
• Google Analytics In Digital Marketing

4. Blogging &Vlogging
Which way is it better to publish your created content – a blog or a vlog?
Pay attention to your skills:
• Listen to your audience: What would they like to consume?
• If you are good at writing, you might want to start with blogging.
• If you feel very confident about your personality when you are speaking at
the cameras recorder, you should go for vlogging.

5. Benefit Of Blogging
• Many people prefer reading over watching.
• Blog are faster and cheaper to upkeep.
• You could create your website and share your created articles, posts by adding
various opinions, reviews, photos from traveling, etc.
• Being blogger doesn’t require a lot of expenses for blogging kit. A laptop /
computer & Wifi.
• There are already created a platform for blogging which doesn’t require any
specific knowledge of web development: WordPress, Medium
• You can hire freelancer content writer and it’s not very expensive.

6. Benefit OfVlogging
• Some people prefer watching over reading even today in so many industries.
• You will out perform your competition when you have a vlog.
• It can be transcribed and turned into other form of content as well.
• YouTube is a second largest search engine which means ton’s of people are
consuming video.
• Vlog helps you to build your personal brand as you are infornt of camera
representing your content.
• YouTubers are more popular than a lot ofTV Show stars in the past few years.
• Vlogging helps you build community way faster than blog

7. Personal Branding

8. What is Personal Branding?
A personal brand is a relationship with you, an individual who exists
separately from your company.
The process of personal branding involves finding your uniqueness,
building a reputation on the things you want to be known for, and then
allowing yourself to be known for them.

9. How to build personal
brand online?
• Have a Website:
Having websites adds credibility to your
brand.
You will have a complete control over what
you want to communicate.

10. How to build personal
brand online?
Dedicate a Facebook business
page for yourself:
Trust me, first thing even before
getting website I advise my clients
to have a Facebook business page.
It’s that important for personal
branding.

11. Key things to bear in mind while creating
Personal Brand business page:
• Choose right category
• Choose beautiful Profile Pic: Image or logo for your brand
• Choose beautiful cover photo that speaks about your work:
• Optimize the size of your covers and post
• Add services section or shop section if necessary.
• Fill your about section with keywords
• Fill our story section with keywords and links to your social media channels
• Create a Facebook closed group on your niche
• Participate in other existing Facebook group and answer questions on your niche

12. Use similar username across all
platforms Instagram:

13. Instagram:
• Use Instagram as your story telling platform in a form of visuals,
• Allow people to know you as your authentic self.
• Keep a ratio of 70/30 about work and personal activities.
• Choose one of the feed layout for Instagram.
• Be consistent with Stories and interact with your followers.
• Design highlight section with your brand colors
• Leverage IGTV andVideo post for more reach.
• Use Branded Hashtags

14. LinkedIn
• Choose beautiful Profile Pic: Image or logo for your brand
• Add a cover photo
• Optimize yourAbout section preferably write as a third person
• Ask others to recommend your skills. (Mail your colleagues, Immediate Boss
and ex-employees you have worked with you)
• Share blogs that are written by you or written for your organization also
share articles that resonate with you and your personal brand
• Participate in your Industry Niche groups.

15. Other key points:
• Use Quora, About.me, twitter and medium if relevant:
• Participate in a networking events.
• Leverage free apps like canva, trello, google my business account

16. Digital Marketing opportunities In Nepal

17. • Affiliate Marketing
• 2. Selling Crafts Online
• 3. Dropshipping
• 4.Web Design
• 5. Social Media Consulting
• 6. Online Consulting
• 7. Selling Industry Expertise
• 8. Selling DIY Patterns and Designs
• 9. Becoming aVirtualAssistant
• 10. Domain Dealing

18. Digital Marketing opportunities In Nepal
• Become a Blogger
• Become an Influencer
• Content Creator
• Marketer
• Freelancer
• TechnicalWriter
• Seo Expert
• Seo Analyst
• GoogleAdWords Manager

19. Digital Marketing opportunities In Nepal
• SEM Manager
• Instagram Growth Manager
• Social Media Marketer
• Email Marketer
• Digital Marketing Executive
• Digital Marketing Manager
• Affiliate Marketer
• Entrepreneur

20. New Kind of Job Roles in 2020
• Content Strategist
• Data Analyst
• Landing page Designer
• Funnel Designer
• YouTube Channel Manager
• Sales Funnel Manager

21. Content Marketing

22. • #Contentmarketing is educational, not promotional
• Content Marketing isn’t about the brand, your products, or your services. It’s
about your audience.
• https://www.babycenter.com/
• Owned by Johnson & Johnson
• https://alphauniverse.com/
• Owned by sony

23. How to do Content Marketing?
• Educational articles,
• Blogs
• E-books,
• Videos,
• Entertainment,
• Webinars
• Case studies that answer specific questions people have and provide them with
something they can’t get somewhere else.

24. ExamplesYouTube Content Marketing
• https://www.youtube.com/channel/UCjDuxPEhNQ2qn_qAdjRG4YQ
• https://www.youtube.com/channel/UCq2E1mIwUKMWzCA4liA_XGQ
• https://www.youtube.com/user/MissSerendipity43
• https://www.youtube.com/user/missmalinivideos
• https://www.youtube.com/user/janikamiya
• https://www.youtube.com/user/KimberlyAnnJimenez

25. Digital Business Opportunity In Nepal

26. • 1. Affiliate Marketing
• 2. Selling Crafts Online
• 3. Dropshipping / Ecommerce
• 4.Web Design
• 5. Social Media Consulting
• 6. Online Consulting
• 7. Selling Services online
• 8. Selling Online courses
• 9. Becoming aVirtualAssistant
• 10. Domain Dealing
• 11. saas: Software As A Service