Social media is widely used by employers to screen candidates. Over 91% of employers now use social media for this purpose. It is important for students to manage their online reputation through social media as inappropriate or unprofessional posts can disqualify them from jobs. The document provides tips on using social media to build a positive online profile, including being yourself, self-censoring posts, managing privacy settings, and engaging with potential employers online through following them and participating in relevant discussions.

1. Social Media
for Students
Social media best practices for landing
(and keeping) a great job.

2. What We’ll Cover
How Employers Stalk You
Building Your Online Reputation
Using Social Media to Land a Job

3. Competition is Fierce
9%
Unemployment
14
Million Americans

4. In 2009, 53% of employers
used social media to screen
candidates.
53%

5. Today, over 91% of
employers use social media
to screen candidates.
91%

6. What happens in Vegas
gets posted on Facebook,
Twitter, and YouTube
before the night is over.

7. Keg Stand,
Anyone?

8. Reasons Employers
Disqualified Candidates
Inappropriate photographs or information
Content about drinking or using drugs
Bad-mouthing of employers, co-workers or clients
Poor communication skills
Misrepresentation of qualifications
Source: Reppler study, 2011

9. Reasons Employers
Hired Candidates
Positive impression of personality and
organizational fit
Profiles supported professional qualifications
Good references posted by peers
Solid communication skills
Source: Reppler study, 2011

10. How Employers Stalk
Job Candidates Online

11. they
Google
you

13. Facebook
76%
LinkedIn
53%
Twitter
48%

14. theconnor:
“Cisco just offered me a job!
Now I have to weigh the utility
of a fatty paycheck against the
daily commute to San Jose and
hating the work.”

15. timmylevad:
“@theconnor Who is the
hiring manager. I’m sure they
would love to know that you
will hate the work. We here at
Cisco are versed in the web.”

17. “I just split up with
my girlfriend, but
like the Japanese say,
'ere'll be another
one oating by any
minute now.'’”

18. what will our
grandchildren
read about us in 50 years?

19. If only it were
this easy.

20. Building your Online
Reputation

21. Principles of Online
Reputation Management
Be Yourself, Let Your Personality Show
Self-Censor Your Posts
Have Fun, But Be Smart
Perception Is Reality Online

22. Facebook
Control What is Public
Create Friend Groups
Regularly Review Privacy Settings
Be Cautious of What You Post
You Never Know Who is Watching

23. LinkedIn
Complete Profile
Add Applications
Request Recommendations
Participate in Groups and Answers
Search for Jobs

25. Twitter
Complete Your Profile
Follow Industry Leaders
Post About Relevant Topics
Participate in TweetChats and Discussions
Stalk Your Favorite Companies

27. Blog
Buy Your Domain Name
Show Your Experience and Knowledge
Showcase Your Portfolio and Projects
Include a Detailed Biography and Resume
WordPress, Blogger, Tumblr

28. Google+
Create Circles (Groups)
Be Aware Which Circles You Post In
Be Cautious What You Post Publicly
Find Industry Leaders
Engage in Conversations

33. Using Social Media
to Land a Job

34. Plant a seed.

35. Beat Employers At Their
Own Game
Research Employers Using Google
Follow Them on Twitter
Connect With Them on LinkedIn
Be Creative

36. Get Creative

37. Questions?
follow me @beley
linkedin.com/in/brandoneley
brandon@brandoneley.com