This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Introduction to Internet Marketing - Social Media MarketingCoryon Redd
Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
The Digital Digest is Rassed's quarterly round up of Internet and technology developments in the Middle East.
Hot stories in this issue:
Instagram is more popular than Facebook in one Arab country, but which one?
Saudi Arabia still has the largest Twitter population.
UAE is named fiber capital of the world.
One Middle East country has a smartphone penetration level of only 6%, read to find out which one.
Can Jawabkom be the new Arab Quora?
More #Selfies taken in Doha than any other Middle East city.
The region is among the heaviest VoIP users globally.
... and many more.
Introduction to Internet Marketing - Social Media MarketingCoryon Redd
Discover the fundamental strategies to effective and engaging social media marketing. Use social media to increase your Google rankings and gain trust among your fans.
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
The Digital Digest is Rassed's quarterly round up of Internet and technology developments in the Middle East.
Hot stories in this issue:
Instagram is more popular than Facebook in one Arab country, but which one?
Saudi Arabia still has the largest Twitter population.
UAE is named fiber capital of the world.
One Middle East country has a smartphone penetration level of only 6%, read to find out which one.
Can Jawabkom be the new Arab Quora?
More #Selfies taken in Doha than any other Middle East city.
The region is among the heaviest VoIP users globally.
... and many more.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Case Study | Etisalat UAE Brand Campaign #EtisalatChallenge Fiasco on Social ...Digital Boom
Etisalat UAE 's latest brand campaign featuring international celebrities backfired on social media.
Article: http://adigitalboom.com/etisalat-uae-lost-etisalatchallenge-social-media/
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
This presentation focuses on the social media strategies for mera medicare. It involes the do's and dont's to be followed by Mera Medicare to widen its reach to greater audience through its activities on social networking sites.
Learning design making sense of collaborative knowledge building in the messy...LeRoy Hill
This presentation outlines my exploration into a framework to mediate collaborative knowledge-building in the social networking setting. Presented at the University of Nottingham, School of Education Annual conference.
Activity-Oriented Design Methods (AODM): A way of making sense of the CENLeRoy Hill
Online social networking is an emerging area of interest to educational professionals and researchers alike. Unfortunately, more attention is paid to the process of knowledge-building resulting in less being paid to the processes of design which might enable sustainable collaborative knowledge-building (CKB) to flourish. The relative lack of attention to design, points to the need for methods to guide the development of CKB environments. This paper therefore draws on a larger study within an online social networking setting and focuses on the use of Activity Oriented Design Methods (Mwanza 2002) as a way to facilitate designers to capture a far-reaching perspective of the research and design context. In this presentation, I show how the AODM is used as a guide to operationalise various methods of data collection to gain a deeper insight into the context for further research. I argue that the development of a design framework to support sustainable CKB in online social networking environments is a complex process that demands a comprehensive activity-oriented approach to get a full picture the activity system in order to be responsive to learner needs. This approach suggests that there are implications for the way design for CKB is contextualised in such settings
Using Social Media in Academic Practice: A Student-led Training InitiativeLeRoy Hill
This presentation provides an overview of a student-led training Initiative on social media in academic practice at the University of Nottingham led by LeRoy Hill and Andy Coverdale.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2. Session Agenda
• Social media: A definition
• Social media timeline
• Why companies use social media (what makes
social media a different form of marketing?)
• Some tips to engage
• downside of Social media
• Tools of Social media
• Best practices: case studies
3. What is Social Media
http://trevoryoung.posterous.com/social-media-in-a-tag-cloud-nutshell Thanks @EmLeary and @trevoryoung
4. Social media is…
• “web-based and mobile technologies used to
turn communication into interactive
dialogue.”
• “an umbrella term that defines the various
interaction, and the construction of words,
pictures, videos, and audio.” www.wikipedia.org
5. Social media is…
• a group of Internet-based
applications that build on the
ideological and technological
foundations of Web 2.0, and
that allow the creation and
exchange of user-generated
content.” Kaplan and Haenlein
(2010).
Photo credit http://bosmol.com/wp-content/uploads/2011/07/2945559128_53078d246b.jpg
6. In other words
• Social Media is used to describe the continuous
ubiquitous online conversations using:
• Social networking
• Blogging
• Microblogging
• Podcasting
• Synchronous chat
• Video and audio
• Wikis
• Social photo and video sharing
• And much more
Photo credit http://www.fanpilot.com/blog/wp-content/uploads/2011/08/social_media_clutter1.jpeg
11. Companies use social media
because…
• Face to face promo is getting too expensive
• More efforts are being made to bring
conversation to online communities
• Improve their customer appeal or reputation
so they follow the crowd
• Increase brand awareness
• Build engaging relationships
12. Some easy tips to engage
• Participation is key so make it easy
• Sharing is a fundamental value so make it
sharable
• Provide incentives to the participants
• Entertainment is not a bad thing
• Use promotional codes to track discounts
• Do something nice for someone in your
social media circle, it adds value
• Reward those that promote your
business (reciprocity)
• Your brand your image, protect it,
promote it
14. • Since using Facebook I have received
4,761 Likes (4,156 Followers) and 150
Talking Abouts (engaged users). This has
greatly enhanced traffic to the
site, audience engagement and
strengthened relationships with readers.
Today, Facebook rivals Google in top
traffic referrers to Anguilla-
Beaches.com.
Since using Twitter I have received 964
Followers (while only Following 78). This
has significantly strengthened my ties to
the larger travel and tourism industry.
For example, ISLANDS Magazine
reached out to me through
Twitter, asking me to help write a Meads
15. The downside - Warning…its live
• Think before you post, click or follow – its public
• Washing your dirty laundry via social media
could cost you more than the clothes or
detergent
• Using social media launch an attach on a follower
or fan is just plain silly
• Mistakes can quickly cascade
• The customer has more power - power of the
masses.
• Social media is NOT the answer to everything.
17. Twitter anatomy
Twitter users have developed short-form syntax to make the most of
140 characters. Here are the fundamentals.
• Mention
Once you've signed up and chosen a Twitter username, you and
others can mention an account in your Tweets by preceding it with
the @ symbol, eg: "Glad your shipment arrived @janesmith!"
• Retweet
When you see a Tweet by another user that you want to share, click
Retweet below it to forward it to your followers instantly.
• Message
If you want to privately Tweet to a particular user who's already
following you, start your Tweet with DM or D to direct-message
them, eg: "DM @joesmith234 what is your order number?"
• Hashtag
Users often prepend # to words in their Tweets to categorize them
for others eg: "Check out our new products for the
Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of
your Tweet. Users can then click on a hashtag to see other similarly-
themed tweets and find yours in search.
18. Twitter Tips
• Share. Share photos and behind the scenes info about your business. Even better, give a
glimpse of developing projects and events. Users come to Twitter to get and share the
latest, so give it to them!
• Listen. Regularly monitor the comments about your company, brand, and products.
• Ask. Ask questions of your followers to glean valuable insights and show that you are
listening.
• Respond. Respond to compliments and feedback in real time
• Reward. Tweet updates about special offers, discounts and time-sensitive deals.
• Demonstrate wider leadership and know-how. Reference articles and links about the
bigger picture as it relates to your business.
• Champion your stakeholders. Retweet and reply publicly to great tweets posted by
your followers and customers.
• Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a
likable tone from your business, but think about your voice as you Tweet. How do you
want your business to appear to the Twitter community?
• Source: Twitter.com
21. Facebook
• Over 300 million
users.
• Exceptional low cost
marketing
• Consider opening a
business fan page.
HOW TO: Set Up a Winning Facebook Fan Page
22. Facebook Fan Page
• consider securing your company’s username.
• Special rules regarding usernames
• if you reserve your company name for your
personal account, you won’t be able to use it
for your Business Fan Page so you may want to
create a Page before registering your
company’s name.
• You might also want to consider running
hyper-local ads on Facebook.
23.
24.
25.
26.
27. Activity
• Select 5 Facebook fan pages you like
– Suggest a ranking of the five
– Give reasons for your ranking
– Design on paper what your fan page would me like
28. Facebook Fan Pages – Coke STORY
• Coke Fan page was started by two regular users
• In seven months grew to 3.3 million fans
• Facebook changed rules and didn’t allow users to
create branded pages
• Coke teamed up with the creators of the page, flew
them to HQ, gave them a tour, brought them into
meetings, brainstormed ideas, made them part of
the company, let them be real evangelists
• Let your customers build your products
• Be creative – do something unexpected
29. Activity
Search Facebook for 3 fan pages of
non-profit organisation you like and
evaluate their Facebook presence.
What types of Pages have they built?
How many fans or “friends” do they
have? Spend 5 minutes (per
organisation) looking at their
posts, photos and/or videos to
understand how they’re using
Facebook.
30. Business Blog
- Many hosting and
platform options.
- Wordpress.com and
Posterous.com offers easy
approaches
A blog takes up a lot of
time and resources so
plan ahead how you
intend to use blog space.
31. ACTIVITY
• Visit the following blog hosting sites
• Wordpress.com, Posterous.com, blogger.com
32. Blogging Tips
- Write interesting content that people would
enjoy
- Integrate your social activity stream into blog.
- Facebook and Twitter activity listed on blog
- Make it easier for your readers to re-tweet
your blog posts.
- Install plug-ins like TweetMeme button
33. Some other tools
• Google Alerts –the news
sent to you!
• RSS feeds – get the content
updated on your site
• Googledocs – Free online
documents, forms, spreadsh
eets and collaboration
• Podcasting – the latest audio
and video recordings on your
iPod.
• Youtube
34. ACTIVITY
Are you Listening?
• Create an iGoogle Dashboard
In this exercise, you will use iGoogle to create a social media
listening dashboard.
NOTE: You will need a Google Account to complete this
exercise
Open up iGoogle: http://www.google.com/ig
• Click the “add stuff »” link in the upper-right-hand corner
• Click the “Add feed or gadget” link in the lower-left-hand
corner
• Add the following to your IGoogle page
– Twitter search gadget
– RSS feed Gadget
– Facebook
– A news plugin
– School’s VLE login
Set your IGoogle page as your home page in your browser.
35. Session 2
• Session 2 – promoting your
sites, adding Widgets, tools that will
help you monitor, evaluate your
36. THANK
YOU
www.hillconcepts.com
Twitter: @leroyh
Editor's Notes
Activity Using the above tagcloud write a one sentence definition of your understanding of social media.