This document provides an overview of social media and how businesses can use it. It includes: 1) An introduction to social media workshop agenda covering introductions, an intro to social media, building an online brand, and promoting organizations online. 2) Discussion of how social media usage has grown and how people now consume media, advocating that businesses get involved using platforms like Facebook, LinkedIn, Twitter, YouTube and blogs. 3) Tips on how to use social media for businesses, including defining a strategy, research, building a brand, starting conversations, and posting different types of content.