This document discusses how businesses can use video to boost their online presence and generate more business. It recommends that businesses create informative videos about their products, services, or industry expertise and post them on video sharing sites like YouTube and their own website. Videos help businesses get found more easily online, establish themselves as experts, and build relationships with customers which can lead to more business. The document provides tips on what content to include in videos and where to share them to maximize their impact.

1. HOW VIDEO CAN BOOST YOUR
BUSINESS

2. OVERVIEW
• Why Video?
• What do I put in my videos?
• Where do I put my videos?
• Benefits of Video
• Build relationships
• Get more business

3. WHY VIDEO?
• Ability to have videos found in search results
• YouTube is the number two search engine
• Content to share on your website, blog posts, social
media posts or email
• Potential to go viral

4. WHY VIDEO?
HAVE VIDEOS FOUND IN SEARCH RESULTS
The search engines like to display video. You may get
your videos on page one even before your website.
Videos stand out on the page.

5. WHY VIDEO?
YOUTUBE IS THE NUMBER TWO SEARCH ENGINE
People search inside YouTube to find what they are looking
for. They may find your video on page one of the results or
they may see you in the related videos.

6. WHY VIDEO?
CONTENT TO SHARE ON YOUR WEBSITE, BLOG POSTS, SOCIAL
MEDIA POSTS OR EMAIL
Social media posts with video are clicked on more
than any other posts. Blog posts with video break up a
page instead of always offering up a text only post or
post with an image.
You can include links to your videos in your email
campaigns.

7. WHY VIDEO?
POTENTIAL TO GO VIRAL
People share videos they like.

8. WHY VIDEO?
• More than 13 million hours of video were uploaded
during 2010 and 48 hours of video are uploaded
every minute, resulting in nearly 8 years of content
uploaded every day
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

9. WHAT TO PUT IN YOUR VIDEO
• You don’t have to be on camera if you don’t want
to.
• You can make your video as simple or high-end as
you like.
• This could mean a face to face video, a slide
show, flash animation, or one of many other
options.
• Think outside of the box!

10. WHAT TO PUT IN YOUR VIDEO
The purpose of your video is to connect with your
audience. You have choices of what to put in your
video:
• Use FAQ’s
• Show a “How-to”
• Popular topics in your industry
• Interesting tips

11. WHAT TO PUT IN YOUR VIDEO
If you are selling a product,
you can shoot a video to
showcase it, show how it is
made, or maybe just a quick
video encouraging your
viewers to submit videos of
themselves using your product.

12. WHAT TO PUT IN YOUR VIDEO
• If you are service oriented, you can explain an
unknown facet of your service, create an
informational video with tips or tricks for your
industry, or explain why your service is better than
the competition.

13. WHERE DO I PUT MY VIDEOS?
There are so many websites that are dedicated to
video hosting sharing. Everyone knows YouTube. Did
you know these popular others that Google
frequently displays:
• Dailymotion
• Viddler
• Vimeo
• And many more
Your business can have its own channel on any and
all of these websites, if you want.

14. WHERE DO I PUT MY VIDEOS?
• Other than the various Video Sharing Websites, you
can also put videos on your own website and social
networking channels.

15. BENEFITS OF VIDEO
• Get Found and get known
• Become the expert
• Build relationships

16. BENEFITS OF VIDEO
GET FOUND AND GET KNOWN
Video is frequently shown in search results. The more
video you put out on the Internet, the better chance
you have of getting found and getting
known…quickly.

17. BENEFITS OF VIDEO
BECOME THE EXPERT
• By offering up videos that have substance, like
informative tips or perhaps a cool project that your
business is working on, you can show your prospects
that you really know your industry.
• Prove to your audience that you are an expert in
your area. This way, no one has to wonder if your
business is experienced and capable.

18. BENEFITS OF VIDEO
BUILDING RELATIONSHIPS
• You can build relationships with your customer
base before they ever enter your building or call
you.
• By establishing yourself as an expert in your industry,
you are building trust between you and
your audience.

19. BENEFITS OF VIDEO
BUILDING RELATIONSHIPS
• When your prospects and customers are getting
answers from you instead of your competitors, you
position yourself as the leader of the pack.
• They can see you know what their problems are
and that you care.

20. GET MORE BUSINESS
• The social aspect of online video allows your
audience to respond to your videos with
comments, questions and more.
• Strike up conversations with your audience and start
building relationships and get them engaged.

21. EXTRA BONUS
• Google translates videos with speech to text. You
can optimize videos just as you would optimize
other content you put on the Internet.
• If you see video thumbnails on page one of Google
and the rest is just text, what are you going to click
on?

22. FREE ANALYSIS
• Email:
• Phone:

23. Thank You