TV Webinar - Social Media Marketing and Advertising
Social Media MarketingUnderstanding Social Media and Advertising Online www.onlinemarketingwsi.com
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Social Media MarketingUnderstanding Social Media and Advertising Online
Webinar Recording• FAQ: Will this recording be made available after the webinar?
About Us• Provide advanced digital marketing solutions• Business of all sizes and industries• Our goal is to help businesses: – Elevate their online brand reputation – Generate more leads through the Internet – Tap into new revenue opportunities – Take their profit potentials to higher levels• World’s largest network of Internet Consultants• Service more than 80 countries internationally• Corporate head office in Toronto, Canada
Speakers• Mauricio Rojas • WSI President’s Circle member • VP of Information Systems at “Internet Marketing Center” • Information Systems Sr. Executive for 3B+ company • BD Manager at Oracle Corporation Canada • MBA and a MA at University of Southern California
What this Webinar will CoverSocial Media • Basics & Benefits • Video Marketing Opportunities • Social Networks • Social Syndication • Online Reputation Management • Measurement • Next steps
The Basics & BenefitsUNDERSTANDING SOCIALMEDIA AND ADVERTISING ONLINE
What is Social Media?social media is basically a conversation Did you You won’t Hi! What’s up? hear? believe...
What is Social Media?• Using Networks such as:
What is Social Media? Social Bookmarking Video/Photo/Music Sites Sharing Sites•Tumblr •Wikipedia •Blogger•Facebook •Scribd •Wordpress •Digg •YouTube•Google + •Squidoo •Moveable Type •Technorati •Flickr•LinkedIn •Gather •Yahoo 360! •StumbleUpon •Photobucket•Twitter •MSN Spaces •Del.icio.us •Picasa Social Networking Content Sharing Blogging Sites Sites Sites
SEO & Social Media Work Together• Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore And I’m Social Media.• Social Media is the new way Hello. I’m SEO. to take your SEO strategy to the next level• Social Media increases the number of high quality links and targeted traffic
Social is Dominating Search Results Video Sharing Site User Generated Site Video Sharing Site Social Networking
Social Media important for my business (?) Poll Question
Facebook Pages• In February 2010: there were 1.5 million local businesses that have active pages on Facebook.• In December 2011: 9 million businesses use Facebook to promote themselves. 3.2 million of them have active pages.
Did you know?Toronto Star Article (September 2010)Source: Google Canada• Consumers spend more time online than TV• Consumers rely heavily on the internet to research their purchases• Less than half of researchers are committed to a brand before starting their search• The internet is twice as important than family or friends in making a purchase decisionYet, advertisers on average spend10% of their ad spend online...
What Social Media networks are the most popular amongyour clients? Poll Question