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Social Media Marketing

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Presentation on Social Media Marketing given to the Jackson, MS AAF (American Advertising Federation) chapter on August 20, 2009

Published in: Business, Technology

Social Media Marketing

  1. 1. Using Social Media for brand awareness and marketing
  2. 2. Slides & Audio Slides and audio will be posted to brandoneley.com
  3. 3. What is Social Media?
  4. 4. Social media is content created by people using highly accessible and scalable publishing technologies. Source: Wikipedia
  5. 5. Types •Blogging •Social News •Microblogging •Podcasts •Photo Sharing •Online Forums •Video Sharing •Networking/ Community •Bookmarking
  6. 6. Why bother?
  7. 7. Customers are talking about you whether you like it or not.
  8. 8. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014
  9. 9. #1 Rule Be Human
  10. 10. 4 Steps
  11. 11. 4 Steps 1.Listen
  12. 12. 4 Steps 1.Listen 2.Join
  13. 13. 4 Steps 1.Listen 2.Join 3.Participa te
  14. 14. 4 Steps 1.Listen 2.Join 3.Participa te 4.Create
  15. 15. Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers
  16. 16. Join • Where? • What’s appropriate? • How to maintain? • Tips...
  17. 17. Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News
  18. 18. Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience
  19. 19. Transparency... • Double-edged sword • A cautionary tale... • Create a social media policy http://123socialmedia.com/2009/01/23/social-media-policy- examples/ http://gretemangroup.com/blog/index.php/2009/01/social- media-policy/
  20. 20. Facebook
  21. 21. Facebook • Over 250 million active users • 600,000 new users every day • #3 most popular website in the world
  22. 22. Personal vs. Business Personal Profile Business Profile Friends Fans
  23. 23. Facebook for Business 1.Start with personal profile 2.Setup business profile for your company or product 3.Share with friends and coworkers
  24. 24. Include in Your Profile • Photos • Videos • Events • Discussions • Blog articles
  25. 25. Have Fun!
  26. 26. Get a Username • facebook.com/yourcompany - instead of - facebook.com/profile.php? id=12345678 • Available for profiles and pages now • Minimum 100 fans for pages • Go to facebook.com/username
  27. 27. Promote Your Page • Get a Facebook username • Advertise on your website & email communications • Use keywords to show up in searches • Try Facebook ads to reach new customers
  28. 28. Advertising on Facebook • Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests • Inexpensive - go with CPC • Link to your page or your website
  29. 29. Twitter
  30. 30. Twitter lets users send and read each other’s updates, or tweets, which are limited to 140 characters.
  31. 31. Twitter • 3,000% user growth 4/2008– 4/2009 • Fastest growing website in the World • Quadrupled traffic in last 4 months alone http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
  32. 32. Maximize Your Profile • Use your name or your company’s name • Fill out bio information and website address • Use a profile picture, either your photo or your company’s logo • Use a custom background
  33. 33. Custom Background Profile Picture Biography & Link Custom Colors
  34. 34. Custom Background Profile Picture Biography & Link Custom Colors
  35. 35. Custom Background Profile Picture Biography & Link Custom Colors
  36. 36. Custom Background Profile Picture Biography & Link Custom Colors
  37. 37. Custom Background Profile Picture Biography & Link Custom Colors
  38. 38. Custom Background Profile Picture Biography & Link Custom Colors
  39. 39. Conversations • Have conversations • Answer @replies • Search and follow people relevant to your industry
  40. 40. Twitter Search
  41. 41. Twitter Tips • Don’t make it all business • Follow relevant people • Encourage employees to participate • Retweet important tweets
  42. 42. Services • TweetDeck Mac/PC Twitter App • CoTweet web service • HelloTXT & Ping.fm • iPhone: Tweetdeck, Twitterific, Twitterfon • Blackberry: Twitterberry • TweetLater - Schedule Tweets
  43. 43. YouTube
  44. 44. Video Sharing • Easier than ever before • Integrates with social media and websites • Many services: Vimeo, Viddler, Youtube
  45. 45. What to Share? • Executive Presentations • Marketing & Television Ads • Training • Help & Support • Events • Corporate Communications
  46. 46. How to Get Started • Upload existing videos and presentations • Purchase a Flip or similar camcorder • iPhones can now upload videos directly to YouTube
  47. 47. Monitoring Your Brand
  48. 48. Why Should You Monitor Your • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (fiery batteries) • Amazon.com (#amazonfail)
  49. 49. And...
  50. 50. And... ... because Google sees all.
  51. 51. What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names
  52. 52. Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services
  53. 53. Wrapping Up
  54. 54. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out available at SitePoint.com, Amazon.com, and retail bookstores everywhere www.brandoneley.com www.kelseyads.com

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