Social Media Marketing
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This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
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Social Media Marketing
- 1. Using Social Media for brand awareness and marketing
- 2. What is Social Media?
- 3. Social media is content created by people using highly accessible and scalable publishing technologies. Source: Wikipedia
- 10. Types •Blogging •Social News •Microblogging •Podcasts •Photo Sharing •Online Forums •Video Sharing •Networking/ Community •Bookmarking
- 11. Why bother?
- 12. Customers are talking about you whether you like it or not.
- 13. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014
- 14. #1 Rule Be Human
- 15. 4 Steps
- 16. 4 Steps 1.Listen
- 19. 4 Steps 1.Listen 2.Join 3.Participa te 4.Create
- 20. Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers
- 21. Join • Where? • What’s appropriate? • How to maintain? • Tips...
- 22. Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News
- 23. Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience
- 24. Transparency... • Double-edged sword • A cautionary tale... • Create a social media policy http://123socialmedia.com/ 2009/01/23/social-media-policy- examples/ http://gretemangroup.com/blog/ index.php/2009/01/social-media-
- 25. Facebook
- 26. Facebook • Over 200 million active users • 600,000 new users every day • #3 most popular website worldwide
- 27. Personal vs. Business Personal Profile Business Profile Friends Fans
- 28. Facebook for Business 1.Start with personal profile 2.Setup business profile for your company or product 3.Share with friends and coworkers
- 29. Include in Your Profile • Photos • Videos • Events • Discussions • Blog articles
- 30. Have Fun!
- 31. Get a Username • facebook.com/yourcompany - instead of - facebook.com/profile.php? id=12345678 • Available for profiles now • Available for pages June 28, 2009 • Go to facebook.com/username
- 32. Promote Your Page • Advertise on your website • Get a Facebook username • Use keywords to show up in searches • Try Facebook ads to reach new customers
- 33. Advertising on Facebook • Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests • Inexpensive - go with CPC • Link to your page or your website
- 35. Twitter
- 36. Twitter lets users send and read each other’s updates, or tweets, which are limited to 140 characters.
- 38. Twitter • 3,000% user growth 4/2008– 4/2009 • Fastest growing website in the World • Quadrupled traffic in last 4 months alone http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
- 40. Maximize Your Profile • Use your name or your company’s name • Fill out bio information and website address • Use a profile picture, either your photo or your company’s logo • Use a custom background
- 41. Conversations • Have conversations • Answer @replies • Search and follow people relevant to your industry
- 43. Twitter Tips • Don’t make it all business • Follow relevant people • Encourage employees to participate • Retweet important tweets
- 44. Services • TweetDeck Mac/PC Twitter App • CoTweet web service • Twitter iPhone Applications • Twitterberry for Blackberry
- 45. Monitoring Your Brand
- 46. Why Should You Monitor Your • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (fiery batteries) • Amazon.com (#amazonfail)
- 47. And...
- 48. And... ... because Google sees all.
- 49. What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names
- 50. Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services
- 51. Wrapping Up
- 52. Slides & Video Slides and video will be posted to brandoneley.com
- 53. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out available at SitePoint.com, Amazon.com, and retail bookstores everywhere www.brandoneley.com www.kelseyads.com