1. Putting Social Media to Work for You
By
Connie Hancock, Jay Jenkins, & Jenny Nixon
UNL Extension Educators
2. Things to Accept
• Your web presence is one of the MOST important
marketing tools.
• Your audience is active online.
• Customers are connected.
• Technology can make your life easier!
3. How many of you have…….
• A Website
• A Facebook account
• A Flickr account
• A Twitter account
• A LinkedIn account
• Created a Blog
• Uploaded a Youtube video
• Created Podcast
5. Steps to Managing the Game
Start with the Warren Buffett Approach:
• Get a personal understanding of the major
social networks
o Test drive with personal accounts
o Discover who is participating
o Listen to conversation about your brand or product
o
o Learn the language and join in
6. Twitter
• Microblogging
o 140 characters
• Anatomy of a Tweet
o # = hashtag - used before a word
#birding
o @ = direct message - used before a name
@cccowman
o Shorten URL
http://bit.ly
http://www.tiny.cc
10. Blogs
• Almost essential for small or niche business
• Provides constant updates to customers
• Drives traffic to your site
• Creates “enthusiasts”
• Easy to manage and setup
http://nebraskabirding.blogspot.com/
11. Blogs
• Easy to Create
o http://wordpress.com
o http://blogger.com
o http://typepad.com
13. YouTube
• YouTube
Create a Profile
Upload Videos
• Embed in website
http://www.youtube.com/user/NebraskaTourism
14. Get Started with Bird Watching
youtube
Extreme Bird Watching - Youtube
15. Flickr
• Upload Photos
o Utilize tags and descriptions
o Join Groups
• Embed photography into website
• Nebraska/Loess Hills Birds
o http://www.flickr.com/groups/nebraska_birds/
19. RSS
• Real Simple Syndication
http://en.wikipedia.org/wiki/Rss
o Blogs
o Podcasts
o News Stories
o Subscription based
20. RSS
• Readers
o Google Reader - http://www.google.com/reader
Google Reader Help -
http://www.google.com/support/reader/
o Bloglines - http://www.bloglines.com/
o Newsgator - http://www.newsgator.com/
25. Create a Marketing Plan
• Create or expand a marketing plan to include
social media
o Who, What, When, Where, Why, and How
Which social media?
What personality, content and conversation?
Who will manage and coordinate?
When and How often?
Use analytics to determine Why and How
26. Marketing Strategy
• Need a Social Networking/Media Strategy
o Research customer
o Determine time commitment
• Building relationships and reputations
• Adding value to conversations relevant to your
business.
• Analyze
o What marketing worked well?
o What marketing didn't work well or not at all?
o Are there any standout reasons?
27. Build Your Brand
• Learn your current on-line reputation
Even if you think you don't have one................
28.
29. Build Your Brand
• Claim and manage your "Google" presence
o Test your brand in the biggest search engines
o Manage your brand
Give correct info
Work to delete bad info
Link to more info
Join in the conversation
30. Build Your Brand
• Manage your placed web presence
o Engage customers in conversation
o Allow customers to communicate with each
other
o Give customers a call to action
31. Unify Your Brand
• Unify your brand sites with common username
o http://Nextgenweb.org
o http://www.facebook.com/nextgenweb
o http://www.flickr.com/photos/nextgenweb
o http://www.youtube.com/nextgenweb
o http://twitter.com/nextgenweb
o http://itunes.apple.com/podcast/next-gen-
web/id321242420
o http://digg.com/users/nextgenweb
o http://www.reddit.com/user/nextgenweb/
32. Unify Your Brand
• Link your web presences
http://nextgenweb.org/
o Consider all your media
Social networks
Traditional web
Traditional print
o Allow people to join the conversation where
and how they wish
http://www.facebook.com/unl.edu
33. Making a Professional Facebook
Business Page
• Practice with a personal account first
• Create a business page from your personal user account
• Maintain administrative rights to your business page
34. Making a Professional Facebook
Business Page
• Update info
• Create a landing page
http://www.facebook.com/latech
http://www.facebook.com/skisontherun
http://www.facebook.com/KearneyNebraska
• Create your own page tabs
http://www.facebook.com/NEGameandParks
35. Use Keywords
• Keywords are words / phrases people use to
search
• Base for getting found
o Use in sites
URL Page title
Page keywords Page description
Picture alt tags Content
Marketing
36. ANALYZE This!
• Apply analytics to your sites
o Many social networking sites have their own
metrics --- Facebook offers
Polling application
Direct target marketing
o Google Analytics can be applied to many sites
Websites
Facebook
Twitter
37. Before you get started
• What do I need?
• What am I using the site for?
• Who’s attention am I trying to get?
• What’s your profile?
http://inc.com
38. Things to Do
1.Comment on other’s posts
2.Ask questions in your posts
3.Post links and threads
4.Post relevant events
39. Promoting on Social Networks
DO
1. Make it compelling/benefit-based
2. Talk about new or unusual features
3. Include discounts or savings
DON’T
1. Don’t continually sell
2. Don’t fall short of the expectation that you’ve set
http://inc.com
40. One Piece – Many Deliverables
Write content for blog
• Blog has RSS feed which goes to feed reader
• Announce the blog update on twitter which
automatically goes to Facebook
Create a video
• Post a link on website
• Upload to youtube
• Upload same episode to your ITunes podcast
Talk about different things - not just about yourself! Make
it 'interesting'!
41. Content is the number one reason
people come to our Web sites
42. Connie’s Contact Information
chancock1@unl.edu
http://eship.unl.edu
http://huskerpreneur.com
http://delicious.com/drsadie
http://twitter.com/connieh
http://facebook.com/UNLeship
Jay’s Contact Information
jjenkins2@unl.edu
http://delicious.com/cccowman
http://twitter.com/cccowman
43. Jenny’s Contact Information
jnixon@unl.edu
http://pinterest.com/unexted/
https://twitter.com/unexted
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Resources at the University of Nebraska–Lincoln cooperating with the
Counties and the United States Department of Agriculture.
University of Nebraska–Lincoln Extension educational programs abide
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Lincoln and the United States Department of Agriculture.
Editor's Notes
Dennis We tried uploading presentation to slideshare.net as a source to save printed paper. Will test it to see how well it works.
Dennis will do finish with this one May consider adding and watching video or two Video on social networking Video: Did You Know!