Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Capitalizing on the Mobile Web

1,259 views

Published on

The mobile web is growing faster than any other segment of Internet users. With smart phones such as iPhones and Blackberries, and smart devices such as iPods and Playstation Portables, mobile devices can access the Internet like never before. Millions of people are surfing the web using mobile devices every day.

How can you capitalize on and market to these people? Brandon Eley, lead architect on the mobile McDonald's website, will show you where mobile Internet is going and how to effectively utilize it to market your business and that of your clients.

He'll talk about how the mobile experience differs from the standard Internet experience, even on devices such as the iPhone, and how you can use that to your advantage. He'll discuss your options for developing a mobile website and how to get started with mobile marketing.

Published in: Business, Technology
  • Be the first to comment

Capitalizing on the Mobile Web

  1. 1. Capitalizing on the Mobile Web
  2. 2. Slides Slides will be uploaded to SlideShare/ beley and posted to my website: www.brandoneley.com
  3. 3. Are You Mobile?
  4. 4. What is Mobile?
  5. 5. More than just mobile phones.
  6. 6. • Mobile Phones
  7. 7. • Mobile Phones • PDA’s
  8. 8. • Mobile Phones • PDA’s • Internet Appliances
  9. 9. • Mobile Phones • PDA’s • Internet Appliances • Portable Game Systems
  10. 10. “Next Year Will be THE Year of the Mobile Web”
  11. 11. Why Mobile?
  12. 12. 4,000,000,000 Mobile Phones in the World.
  13. 13. FOUR TIMES The number of personal computers.
  14. 14. 50,000,000 iPhones and iPod Touches sold so far.
  15. 15. The Mobile Experience
  16. 16. • Browsing a traditional website on a mobile device is PAINFUL
  17. 17. • Browsing a traditional website on a mobile device is PAINFUL • Viewing a traditional website on a mobile device takes FOREVER
  18. 18. • Browsing a traditional website on a mobile device is PAINFUL • Viewing a traditional website on a mobile device takes FOREVER • Mobile users don’t care about 95% of your website content
  19. 19. How Does Your Website Look and Function on a Mobile Phone? DotMobi Emulator for Nokia/Sony: http://mtld.mobi/emulator.php
  20. 20. Simplify
  21. 21. Simplify • Search products/ prices
  22. 22. Simplify • Search products/ prices • Track a shipment
  23. 23. Simplify • Search products/ prices • Track a shipment • Report an Issue
  24. 24. Simplify • Search products/ prices • Track a shipment • Report an Issue • Find a ...
  25. 25. Only Show Really Important Content
  26. 26. Only show features that are used most often on your website.
  27. 27. Specific Uses of the Mobile Web • Brand Awareness • Customer Service (Report an Outage) • Online Bill Payments • Communication
  28. 28. No such thing as too few features or too little content.
  29. 29. Which leaves room for marketing messages.
  30. 30. Mobile Marketing
  31. 31. Text Messages • SMS - Short Text Messages • Can be sent for free through email • MMS - Multimedia Messages
  32. 32. Short Codes • Text “BigMac” to 12345 • Great for coupons or promotions • Can be expensive • Can cost customers money
  33. 33. Online Ads • Text link ads • Display ads (banners) • Link to a Landing Page
  34. 34. Where To Market Your Mobile Website
  35. 35. Advertising Resources • AdMob.com • Google Adwords • Quattro Wireless • Google Local
  36. 36. How do you get a mobile website?
  37. 37. Hire us!
  38. 38. Instant Mobile Website • InstantMobilizer.com • Site.mobi • MobiCreate.com • Mobify
  39. 39. Design Resources • MobiForge • DotMobi Mobile Web Developer’s Guide • Mobile Web Book by Cameron Moll • MobiReady
  40. 40. Mobile Applications
  41. 41. 100,000 Applications
  42. 42. 2 Billion Downloads
  43. 43. Benefits
  44. 44. Benefits • Utilize Phone’s Features
  45. 45. Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass
  46. 46. Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass • Rich Multimedia Experience
  47. 47. Benefits • Utilize Phone’s Features • GPS, Mapping, Accelerometer, Compass • Rich Multimedia Experience • No Internet Connection Required

×