Using Social Media To Make Your Customers Love You

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Logan Lenz talks about how web tools can be leveraged to make your customers love your brand.

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Using Social Media To Make Your Customers Love You

  1. 1. Using Social Media To Make Your Customers Love You By Logan Lenz
  2. 2. About Me <ul><li>Founder / President </li></ul><ul><ul><li>Endagon Enterprises </li></ul></ul><ul><ul><ul><li>Innovations </li></ul></ul></ul><ul><ul><ul><li>Entertainment </li></ul></ul></ul><ul><ul><ul><li>Music Licensing </li></ul></ul></ul><ul><ul><ul><ul><li>Music, Marketing and Web 2.0 </li></ul></ul></ul></ul><ul><li>25 Years Old </li></ul><ul><li>Socially active for business since 2003 </li></ul>
  3. 3. Companies
  4. 4. What is Social Media? <ul><li>A suite of online tools and applications that encourage quicker and easier sharing of opinions, insights and experiences. </li></ul>
  5. 6. Is This You?
  6. 7. Finding the Essentials <ul><li>Rule #1: Don’t overwhelm yourself </li></ul><ul><li>Research your demographic </li></ul><ul><ul><li>Where are they hanging out online? </li></ul></ul><ul><li>The 3-to-1 ratio </li></ul><ul><ul><li>Pick the top 3 sites and master them </li></ul></ul><ul><li>Hire out and add more sites once you start to see success </li></ul>
  7. 8. The Top 10 <ul><li>1. </li></ul><ul><li>2. </li></ul><ul><li>3. </li></ul><ul><li>4. </li></ul><ul><li>5. </li></ul><ul><li>6. </li></ul><ul><li>7. </li></ul><ul><li>8. </li></ul><ul><li>9. </li></ul><ul><li>10. </li></ul>
  8. 9. <ul><li>Launched in 2006 </li></ul><ul><li>Created for real-time on-the-go interaction </li></ul><ul><li>140 character “status updates” </li></ul><ul><ul><li>Microblogging </li></ul></ul><ul><li>20,000,000 users </li></ul><ul><li>Has become the “cool” SM platform </li></ul>
  9. 10. <ul><li>Account is free </li></ul><ul><li>Brand your company with a custom Twitter “handle” </li></ul><ul><li>Customize profile page </li></ul>How Do I Get Started?
  10. 11. What Not To Do <ul><li>Keep your profile public </li></ul><ul><li>Never aggressively sell </li></ul><ul><li>Don’t send auto DMs </li></ul><ul><li>Don’t worry about the amount of followers </li></ul><ul><li>Don’t ONLY talk about yourself </li></ul><ul><li>Don’t tweet about EVERYTHING you do </li></ul>
  11. 12. How To Do It Right
  12. 13. Listening and Engaging <ul><li>People are talking about products, services, and industries all the time </li></ul><ul><li>Use search.twitter.com to track keywords </li></ul><ul><ul><li>Interact with potential customers directly </li></ul></ul><ul><ul><li>Answer questions related to your business </li></ul></ul><ul><li>Be friendly and personal </li></ul><ul><ul><li>Don’t spam them with your company </li></ul></ul><ul><ul><li>Trust and loyalty </li></ul></ul>
  13. 14. Ichiban Orlando Sushi <ul><li>Became first restaurant to accept orders via Twitter </li></ul><ul><ul><li>@ replies and DMs </li></ul></ul><ul><li>Hosted “tweetups” </li></ul><ul><li>Held contests </li></ul><ul><ul><li>“ Create Your Own Sushi Roll” </li></ul></ul>
  14. 15. <ul><li>Launched in 2004 </li></ul><ul><li>Network for college students </li></ul><ul><li>Quickly took advantage of dying social networks </li></ul><ul><li>Evolved with the times </li></ul><ul><li>More than 400 million active users </li></ul><ul><li>1.5 million local businesses </li></ul>
  15. 16. More Than a Network For Kids <ul><li>Viral opportunities </li></ul><ul><ul><li>Friend requests </li></ul></ul><ul><ul><li>Photo tagging </li></ul></ul><ul><ul><li>Event Invites </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><li>Status tagging </li></ul></ul><ul><ul><li>Keyword search </li></ul></ul>
  16. 17. Ikea <ul><li>Ikea Store in Sweden </li></ul><ul><li>Personal Profile for Owner </li></ul><ul><li>Posted Showrooms </li></ul><ul><ul><li>First person to tag the pictures got the showroom </li></ul></ul>
  17. 18. <ul><li>Founded in February 2005 </li></ul><ul><li>Hundreds of millions of views per day </li></ul><ul><li>Hundreds of thousands of uploads per day </li></ul><ul><li>20 hours of video uploaded every minute </li></ul><ul><li>Has created more ce web rities than any other site </li></ul>
  18. 19. The Power of the Viral Video
  19. 20. Gary Vaynerchuk <ul><li>Grew his father’s wine business to $50 million per year </li></ul><ul><li>Half of sales coming from online </li></ul><ul><li>Harnessed video and social media </li></ul><ul><li>Now has a best-selling book and multi-million dollar book deal </li></ul>
  20. 21. How To Go Viral <ul><li>No secret sauce to a lot of views </li></ul><ul><li>Make as many videos as possible </li></ul><ul><li>Embed the videos on all of your social sites </li></ul><ul><li>Don’t just use YouTube (Viddler, Vimeo, etc.) </li></ul><ul><li>Aggregate videos through TubeMogul </li></ul>
  21. 22. <ul><li>Founded in 2004 </li></ul><ul><li>Owned by Yahoo </li></ul><ul><li>Over 2 billion photos hosted </li></ul><ul><li>Complements SM campaigns </li></ul><ul><li>No real “tactics” for the site for business </li></ul>
  22. 23. <ul><li>Launched May 2003 </li></ul><ul><li>The New resume </li></ul><ul><li>Ask for Endorsements </li></ul><ul><ul><li>Be borderline annoying </li></ul></ul><ul><li>Create a company account for employees to interact with </li></ul><ul><ul><li>http://www.linkedin.com/companies/linkedin </li></ul></ul>
  23. 24. <ul><li>Launched 2003 </li></ul><ul><li>202 million blogs </li></ul><ul><li>Wordpress.com vs. .org </li></ul><ul><li>Completely customizable </li></ul><ul><li>All of my sites are powered by WP </li></ul><ul><li>Launched 1999 </li></ul><ul><li>Same founders as Twitter </li></ul><ul><li>Owned by Google </li></ul><ul><li>Blogger = Blogspot </li></ul><ul><li>Customization restricted </li></ul>
  24. 25. Blogging <ul><li>No matter which platform you choose, you NEED to be blogging </li></ul><ul><li>Find a niche within your industry and write about it…. A LOT </li></ul><ul><li>Link to blog from your site </li></ul><ul><li>Blog posts create the potential for more traffic </li></ul><ul><li>Guest post on others’ blogs </li></ul><ul><li>Read other blogs </li></ul><ul><ul><li>Leave comments </li></ul></ul>
  25. 26. <ul><li>Launched in late 2004 </li></ul><ul><li>Content submission </li></ul><ul><li>Social voting </li></ul><ul><li>The best content is the most read </li></ul><ul><li>Submit every blog post to Digg </li></ul><ul><li>Digg other articles </li></ul>
  26. 27. <ul><li>Launched November 2001 </li></ul><ul><li>Content discovery engine </li></ul><ul><li>Submit all blogs/sites </li></ul><ul><li>Tag strategically </li></ul><ul><li>Actively stumble others </li></ul>
  27. 28. <ul><li>Launched October 2005 </li></ul><ul><li>Create your own social network </li></ul><ul><li>Connect with other networks through one user profile </li></ul>
  28. 29. Building Your Own Community <ul><li>Can use as your own website </li></ul><ul><li>Fan/customer memberships </li></ul><ul><li>User-generated content </li></ul><ul><li>Optimal on-site interaction </li></ul>
  29. 30. <ul><li>Launched 2003 </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Submit your own site </li></ul><ul><li>Submit other sites </li></ul><ul><li>Meet fans </li></ul>
  30. 31. Industry-Specific <ul><li>Every industry has their own social networks, forums, and communities online </li></ul><ul><li>Become the master of the community </li></ul><ul><li>Reach out to competition and/or potential partners </li></ul><ul><li>Great list of networks: </li></ul><ul><ul><li>http://traffikd.com/social-media-websites/ </li></ul></ul>
  31. 32. Transparency <ul><li>Social Media is about honesty </li></ul><ul><li>Always personalize your content </li></ul><ul><li>Customers would rather talk to you instead of a contact form </li></ul><ul><li>Relationships lead to sales </li></ul><ul><li>Long-term relationships lead to customer loyalty </li></ul>
  32. 33. Bonus Tool: Ping.FM <ul><li>Social media aggregation platform </li></ul><ul><li>Updates all of your SM sites at once </li></ul><ul><li>HUGE time saver </li></ul>
  33. 34. Putting It All Together <ul><li>Before all else, LISTEN! </li></ul><ul><li>Join in on the online conversations </li></ul><ul><li>Master a few SM sites before getting overwhelmed with more </li></ul><ul><li>Create LOTS and LOTS of quality content </li></ul><ul><li>Create contests and unique ways for your customers to get involved with your brand </li></ul>
  34. 35. Contact Me <ul><li>Blog: http://www.loganlenz.com </li></ul><ul><li>Twitter: @loganlenz </li></ul><ul><li>Facebook: http://www.facebook.com/loganlenz </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 877.ENDAGON (363-2466) </li></ul><ul><li>Company sites: </li></ul><ul><ul><li>http://www.endagon.com </li></ul></ul><ul><ul><li>http://www.endagoninnovations.com </li></ul></ul>
  35. 36. Thank You <ul><li>QUESTIONS? </li></ul>

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