Power Prospecting and Renewing International Real Estate Referrals Using Social Media
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One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time. This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
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Power Prospecting and Renewing International Real Estate Referrals Using Social Media
- 1. Power Prospecting and Renewing International Referrals Using Social Media by Doug Devitre
- 6. You expect me to do this too!
- 7. Why Social Media? • FREE • You can be found on the Internet • Build top-of-mind awareness • Decision makers participate • Easily outsourced
- 8. Share, Don’t Sell Share your experiences Share your expertise Share your photos Share your videos Share your business Share your personal life
- 9. Where does it go? • RSS feed • RSS reader • Facebook • Linkedin • Twitter • Blog • Email
- 10. http://www.realtor.org/research/ research/reportsintl
- 11. Previous Clients and Friends Provided 53 Percent of the Initial contacts for REALTORS® Serving the International Market. The 2010 NAR Profile of International Home Buying Activity http://www.realtor.org/research/research/reportsintl NAR Research
- 12. How Do Customers Find You? How do customers find you?
- 13. Search by Search by site type keywords
- 15. Search engine optimization • Search Engine Optimization Starter Guide • https://www.google.com/webmasters/tools • https://adwords.google.com
- 16. Florida appears to be attractive to Europeans, Canadians and South Americans. The 2010 NAR Profile of International Home Buying Activity http://www.realtor.org/research/research/reportsintl NAR Research
- 18. Facebook accounts for nearly six hours (5:52:00) per person with the average user logging in more than 19 times per month. http://mashable.com/2010/03/19/global-social-media-usage/
- 20. 19
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- 26. Simple Strategy
- 27. Only 2 percent of Realtors® reported that they obtained 75 percent or more of their transactions from international clients. The 2010 NAR Profile of International Home Buying Activity http://www.realtor.org/research/research/reportsintl NAR Research
- 28. Make a List of 20 KeyWords You Want to Own Online
- 29. Key Word Optimization • Content creation • Title, description, and tags • Social media profiles • Search engine optimization
- 30. Content Creation Content Tool Blog post Wordpress Video YouTube Picture Flickr PowerPoint SlideShare Online document Box.net
- 31. Title, Description, Tags Type Example Title Catchy phrase for FAQ Description 100+ words Tags keywords that match the article
- 32. Social Media Profiles Tool Profile URL Password Blog http://dougdevitre.com blog1234 Facebook http://facebook.com/dougdevitre book1234 Linkedin http://linkedin.com/in/dougdevitre link1234 Twitter http://twitter.com/dougdevitre twit1234 YouTube http://youtube.com/movewithdoug yout1234 SlideShare http://slideshare.net/dougdevitre slid1234 Box.net http://box.net box1234
- 33. http://budurl.com/ DougsSecret
- 34. Linkedin Profile
- 35. Optimize Your Linkedin Profile • Keyword heavy • Bulleted lists • Websites • Recommendations • Applications
- 36. Choose Websites • Choose other on every single option • Type in what people get as a result • Paste hyperlink to specific web page
- 37. Edit Profile URL
- 38. Upload Contacts to LinkedIn
- 39. Add Applications
- 41. Personal = Facebook Profile Business = Facebook Fan page 40
- 45. Can People Find You on Yelp?
- 46. How Do Customers Find You? How do you find customers?
- 48. Prospecting for International Relationships • www.AreaDevelopment.com • www.BusinessFacilities.com • www.SiteSelection.com • www.FDImagazine.com http://www.realtor.org/global/globalperspectives
- 49. http://www.areadevelopment.com/ stateResources/florida/
- 59. The 2010 NAR Profile of International Home Buying Activity http://www.realtor.org/research/research/reportsintl NAR Research
- 60. The 2010 NAR Profile of International Home Buying Activity http://www.realtor.org/research/research/reportsintl NAR Research
- 63. Linkedin Positions • Relocation director • Human resources • Asset manager • Builder/developer • Divorce attorney • Financial planner • REALTOR
- 65. Personalization Increases Linkedin Conversion Rate • Add a contact you know • Add a contact you don’t know • Ask for recommendations • Someone joins your network • Someone comments on your discussion • You comment on someone else’s discussion
- 67. Communicating on Facebook • Status update • Poke • Post to wall • Share multimedia • Facebook email message • Comment on photos & videos
- 69. Facebook Friends
- 70. Personalization Increases Facebook Conversion Rate • Add a friend you know • Add a friend you don’t know • Someone suggested you add a friend Text • Someone posted on your wall • Send someone a message with a hyperlink • Someone joins your group • Someone comments on your status update
- 71. Facebook Photos
- 72. What Pictures to Take? • Tourism • Lifestyle • Neighborhoods • Activities • Community • Events
- 73. Kodak EasyShare M580 • 14 megapixel camera • SD card • Large screen • Video option • Easy update to social media www.Kodak.com/go/RealEstate
- 74. Facebook Videos
- 75. Kodak Zi8 Pocket Video Camera • HD 1080 • SD Card • Mic jack • Still pictures www.Kodak.com/go/RealEstate
- 76. Tips for Fan Pages • Create yourself • Name the page the product of your service • Post helpful business related content • Comment on your comments
- 80. Twitter Twang • RT = Some liked your tweet enough to share • @YourName = public reply and notification • Direct message = private reply • Link = blog post, video, picture • #rebcorl = online discussion in Twitter
- 81. Twitter Tools • Hootsuite • TweetBeep • TwitterCounter • Twazzup • Twellow
- 82. Plan of Action
- 83. Assessment Tools http://Docs.Google.com http://wufoo.com http://SurveyMonkey.com
- 84. Question Types • Text • Paragraph text • Multiple choice • Choose from list • Scale • Grid
- 86. Spreadsheet of Answers • Publish result to web in real time • Report to Board of Directors for action • Import into email marketing software • Import into Gmail/ Twitter
- 91. Find Your Human 88
- 93. Agent Responsibilities • Build relationships • Speak/consult • Write articles • Capture pictures • Capture videos • Bookmark sites • Produce PowerPoint/Keynote/Prezi
- 94. Admin Responsibilities • Create accounts • Optimize profile • Create toolbar • Integrate RSS feeds • Edit raw content • Optimize and upload content
- 95. Optimize and Upload • Blog posts • YouTube videos • Podcasts • Flickr photos • Box.net documents • PowerPoint/Keynote/Prezi
- 98. thanks
Editor's Notes
- LinkedIn gives you the opportunity to add up to 3 websites of your choice and defaults to six options. If you want to be more creative than the using the default choose other and start typing in the full URL of each website. Make sure to include the http:// in the address to make sure that the links work correctly.
- Applications are a new feature of LinkedIn and many are being added as time goes on. Some of the applications I have used are: www.WordPress.com – Any time I write a new entry to my WordPress blog the entry title and first few lines appear in my LinkedIn profile. This way readers can click on the link and go directly to the blog to read the rest of the entry and start more dialogue there. www.Box.net – Add PDF files, Microsoft Word documents, Excel files, and pictures to your Box.net profile and they will automatically appear in your LinkedIn profile if you have added the application. www.SlideShare.Net – Professional Microsoft PowerPoint presentations can be added to your LinkedIn profile using SlideShare. Add the application and anytime you upload to Slideshare it will appear in LinkedIn automatically. www.Amazon.com – Share your favorite books with others by creating an account at www.Amazon.com, add the application to LinkedIn, and add books that you have read, want to read, or can recommend to others.
- Status updates are a great tool to let others know what you are doing and receive comments from your friends. This can also be called microblogging on Facebook. Post text that will jump off the page and invite others to comment on what you are doing at the moment or feedback from a question you have asked. This text is limited to less than 140 characters and may contain both personal and professional updates. Sometimes you will want to share a website or blog post that has a long string of numbers and characters. Here are some examples of status updates: I just taught a class in Orlando, Florida last week. To see the recap of the Orlando, Florida seminar on Marketing see http://tinyurl.com/558uvx I am writing a course entailed “Blogging for Beginners” Did you ever read the book “Four Hour Work Week”? If you did what did you think? Is anyone going to the Midyear Conference in Washington D.C. in 2009? New blog post to complete your family tree http://dougdevitredelivers.com/?p=1028
- The parody of making friends on online communities has become a comical debate.  If you know them, like them, and trust them than of course you should be friends or join their network.  What about the others who may not know so well?  Here are a tests to run on these people to determine whether they will make the final cut. Friends of friends. Introductions from friends definitely speed of the process online as they do in person.  In MySpace, LinkedIn, and Facebook you can see who your friends’ friends are and ask them to join your network.  Purely the association of a friend can say this person matches similar interest, hobbies and business activites. Work in the same industry. You may be able to tell their job by their picture or description that is attached to the profile.  If you are looking to grow your network of associated professionals than sure why not add them as friends.  Every time you become a friend of someone it is like slapping a business card on their profile.  Friends of  your friend can see your entire resume, area of expertise, and niche that you serve.  The worst that can happen is they say no.  Again this is similar to real life situations. Have similar interests. Think of your favorite things to do.  Is is walking in the park, playing golf, or snowboarding in the mountains.  People like to share their experiences on their profiles with pictures, videos, or statements that express their opinion on the subject.  Add friends that share similar experiences so that you can learn from them as you share what you know. Send them a private message. If you just sent a generic message that says, “Hi, _____  wants to be your friend on Facebook”, or “Hi, ____ would like you to join their network on LinkedIn”, it has no personal touch and will reduce the likelihood of them adding you to their network.  Take a few seconds to introduce yourself or create a templated message that differs from the standard greeting.
- Photos in Facebook are a great way to share live events that happen in your life. Here some ways you can use photos: Upload a professional picture to your main profile. This picture will now appear with every comment you make, note that you write someone else, and on every page within your own profile. Post photos of live events Post photos of happy clients Tag photos by clicking on the link, drawing a rectangle around the person, and the type name of the person that appears in each of the pictures. Next, the person who was tagged in the photo will receive a notification, and appear in both status updates and an item will be posted to both walls. Another way to post photos to your profile is using Flickr which we will cover in a future discussion. Instructors can use this to: Upload pictures of their classes Upload pictures of their students Upload pictures of examples used in class
- Like pictures, videos can be uploaded and tagged. They show more emotion, animation, and expression than pictures or text. Each video has its own title, description and can be embedded into other websites. Here are some ideas for instructors to use videos: Produce video testimonials for students that attend classes Record video a demonstration of your website Produce a video explanation of the current market Record a live session from one of your classes. Videos from www.YouTube.com can also be posted to Facebook in the status updates