Digital marketing utilizes push and pull technologies to execute marketing campaigns. It involves inbound marketing techniques like search engine optimization, blogging, social media and video rather than traditional outbound techniques. Social media is an important part of digital marketing as it allows for engagement through conversations and relationships. To be effective, a social media campaign should generate buzz and encourage participation through engaging content like questions, competitions and videos.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
Social Media Extravaganza for NonprofitsGrace Dunlap
In this 1 hour webinar hosted by CharityNet USA, we discuss the breakdown of social media for nonprofit organizations, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
4. Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a
technique which helps search engines find
and rank your site higher than the millions
of other sites in search engines.
6. What is SEO - Why is it important?
Benefits of SEO :
1. Optimised Search Results –
increases the ranking of your website
on many search engines
2. Increase Visibility – Search engine
optimisation helps to increase search
engine visibility
3. Increased Online Traffic – result of
increase visibility in the search engines
4. Low Investment – If done properly,
SEO supports promotion of your
website
10. www.webyogi.co.uk
SEO - keywords
Keywords used by searchers are not necessarily what we
think!
• Over 50% of searchers use key phrases of 3 words or
longer
• Vital to a successful SEO campaign
• Local search - location specific key phrases are
common use theses in title tags
• Aim to optimise your site on keyword per page with the
most search volume
11. SEO - Optimise your site for keywords
https://adwords.google.com/select/KeywordToolExternal
12. • Training courses for employers
• Apprenticeship provision
• Professional Development provision
• Higher Education provision
• Restaurant, Beauty Salon and Fitness Club
• Conference facilities
Can you think of any other terms people might use to
search for your services?
SEO - Optimise your site for keywords
13. Local SE0 - Basics
Get listed on …
• Google Places / Google+
• Yahoo Local
• Bing Local
•
17. Social Media
Social media is just about human beings having
conversations and relationships
through the use of online technology. It’s
simply a ‘new’ form of mass media. It helps
SEO by building relationships that may later
turn into links and sales
18. The social media revolution - video
http://www.youtube.com/watch?v=3SuNx0UrnEo
19. Social media - Why is it important?
Benefits of Social media
• Low cost - use social media to create
and distribute articles, videos & audio for
a fraction of the money it would cost to
appear in press, print, radio or TV
• Unlimited access
• Simplicity
• Global reach
• Flexibility
• Measurability
• SEO social signals
20. Social media is ……
• Social Bookmarking (Delicious)
• Social News (Digg, Reddit)
• Social Networking (Facebook, LinkedIn)
• Video (Youtube, Vimeo)
• Audio (Podcasts, Itunes)
• Blogs (Wordpress, eblogger, tumblr,
posterous)
• Local Business Listing (Google, Facebook
places)
• Brand monitoring (socialmention,
Howsociable)
• Q&A – Quora, Yahoo answers
• Reputation management
• Events & tweet ups
• Photosharing (flickr)
• Presentation sharing
(slideshare)
• Social Broadcasting (Youtube)
• Ratings and reviews (yelp,
Google places)
• Location based marketing
(Foursquare, Gowalla)
• Viral Marketing (Youtube,
Articles & PR)
21. The conversation prism
The Conversation Prism
gives you a whole view of
the social media
universe, categorised
and also organised by
how people use each
network.
So many
networks…
So little time!
22. Social media dashboards
But… there are tools
you can use to help
manage social media
sites..
•Hootsuite
•Tweetdeck
•Sproutsocial
25. Facebook
• Largest social media site
• 750 million participate
• Fan pages popular with
businesses
Your Facebook page is a gateway to other social media
streams, with news, pictures, videos & posts from your blog
Facebook should definitely be a part of YOUR social media
efforts.
26. Facebook – how to use it
• Create a Business Page
• Use Facebook applications
• Promote events
• Promote your sales, promotions and offers
• Get feedback
• Ask questions
27. Facebook – Case study
http://www.excellencegateway.org.uk/page.aspx?o=299885
28. Twitter
Twitter provides an easy outlet
for daily interaction with
students, parents, college
news, well wishes,
announcements, student
congratulations and re tweets
of positive messages/pictures
29. Twitter – how to use it
•Create a twitter profile
•Strategically build your following
•Listorious, twellow, #hashtags
•Tweet events
•Tweet promotions, offers
30. Youtube
• 2nd
largest search engine
• Use your keywords when uploading a video
• Spread your videos across the internet
• Brand your account
• Create a series of videos
• Build a network
34. Flickr – What can you do?
• Search for your institution name in Flickr
• Create a Flickr group (e.g Amherst College) gather
existing users and ask them to post pics of your
college
• Discover great photos for your next publications
• Launch a contest and invite users to post their
best shots about your institution
• The winners could have their photos published on
your website or in your next magazine…
35. Linkedin
LinkedIn is perhaps one of the most effective
social media platforms for business to business
networking.
36. Linkedin
•Create a solid company profile
•Join several groups and become involved
•Connect with specialist employers
•Ask and answer questions
•Give and ask for recommendations
•Ask for introductions
38. www.webyogi.co.uk
Which channels right for my business?
• Blogger outreach
• Video
• Local search marketing
• Mobile marketing
• Groupon/offer sites
• Corporate web site
• Free content (ebooks, white
papers)
• Online communities
• Webinars
• Podcasts
• Display Advertising
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• Online Public Relations
• Search Engine Optimization
(SEO)
• Affiliate Marketing
• Social Media Marketing
• Viral Content Campaigns
• Conversion Rate Optimisation
• Blogging/Microblogging
39. www.webyogi.co.uk
It depends on business objectives & audiences!
• Brand awareness
• Web traffic
• Online course bookings
• Recruitment
• Sales
• Leads
• Promotion
• Reputation management
• Public relations
40. What makes a good Social Media Campaign ?
Old Spice “Smell Like a Man, Man.”
Old Spice spokesman Isaiah Mustafa
was an interactive online hit
responding to questions submitted by
fans on Twitter in 180 Web videos.
He proposed marriage to one fan's
girlfriend. She accepted.
From the Forbes Magazine Article entitled “The Best-Ever Social Media Campaigns” Author - Victoria Taylor – 8/17/2010
41. What makes a good Social Media Campaign ?
A. Buzz, participation &
engagement
These types of content are
popular…..
• How to’s
• Asking questions
• Competitions
• Quizzes
• Polls
• Widgets
• White Papers
• Viral games- farmville
42. What’s Hot in Social Media?
Source: Social Media and Online PR Report, Econsultancy & bigmouthmedia
43. www.webyogi.co.uk
Juicy Social media links – yum !
You’ll love these links!
• Hubspot inbound marketing blog – Marketing Resources
for small businesses: strategic Internet marketing tips and
links to much more.
• Social Media Examiner – Social Media Examiner is a free
online magazine designed to help businesses discover
how to best use social media tools
• Mashable – Social Media news blog covering cool new
websites and social networks
• Duct tape marketing blog – Small business marketing
coaching and consulting ideas & strategies that are simple
& effective.
46. Forrester research – Use this tool!
18-24 yr olds in the UK
tend to be Joiners &
Spectators
Joiners like
•Facebook
•Myspace
Spectators like
•Blogs
•Video
•Forums
•reviews
48. Content Marketing
Text – where people put
across views, opinions or
write blog posts.
Images – images and photos
Audio – social media enables
you create podcasts or radio
shows
Video – video sites mean that
you can record entertaining
videos for the world to see.
50. www.webyogi.co.uk
Create more highways… through content
• SEO (people link to great content)
– More Visitors
– More Google links
• Social Media (people share great content)
– Word-of-Mouth
– Develop Relationships
51. • On & offline tactics
• Timely
• SEO
• Social media – networks, content, blog
• Online PR
• Strategy & campaign plan
• Measurement
Digital Marketing plan….
52. The Digital Marketing Mix
Start with your business/website goals
and create valuable content for your
audiences
Research your online landscape for the
most appropriate marketing mix for
your digital strategy
Use web analytics, on and offline
conversion tracking and optimisation
to measure campaigns
Implement the tactics that fit your
business goals best.
53. www.webyogi.co.uk
• Research what your target audiences are searching for on
Google
• Listen, engage and participate through social media
• Develop digital marketing plan that meets business
objectives & customer needs
• Optimise your web content to meet Google best practice
• Create and distribute content that will promote your
expertise and drive targeted traffic to your website
• Implement content & link building strategies to help you
achieve high Google rankings
• Measure your activities through web analytics
8 Steps to digital marketing success….
54. www.webyogi.co.uk
Connect with SEO Web Take….
Email : info@oceaniainternet.com.au
Site: www.seoservicesadelaide.com
Ways to Connect:
Twitter: @octinet
Facebook: http://www.facebook.com/oceaniainternet