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Seo presentation by seo services adelaide
- 1. Digital Marketing Digital marketingis a combination of push and pull Internet technologies to execute marketing campaigns
- 2. Re- thinking marketing Traditional OutboundMarketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print • TV/radio ads Interruption based New Inbound Marketing • Search Engine Optimisation • Blogging • Social Media • RSS feeds • Free tools/trials • Video Permission based
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- 4. Search Engine Optimisation(SEO) Search Engine Optimisation (SEO) is a technique which helps search engines find and rank your site higher than the millions of other sites in search engines.
- 5. Search Engine Optimisation Ifyou don’t read anything else, read this Guide!
- 6. What is SEO- Why is it important? Benefits of SEO : 1. Optimised Search Results – increases the ranking of your website on many search engines 2. Increase Visibility – Search engine optimisation helps to increase search engine visibility 3. Increased Online Traffic – result of increase visibility in the search engines 4. Low Investment – If done properly, SEO supports promotion of your website
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- 8. Search Engine Optimisation Peoplelook here according to eye tracking research
- 9. Title Heading h1 Alt imagetag Copy
- 10. www.webyogi.co.uk SEO - keywords Keywordsused by searchers are not necessarily what we think! • Over 50% of searchers use key phrases of 3 words or longer • Vital to a successful SEO campaign • Local search - location specific key phrases are common use theses in title tags • Aim to optimise your site on keyword per page with the most search volume
- 11. SEO - Optimiseyour site for keywords https://adwords.google.com/select/KeywordToolExternal
- 12. • Training coursesfor employers • Apprenticeship provision • Professional Development provision • Higher Education provision • Restaurant, Beauty Salon and Fitness Club • Conference facilities Can you think of any other terms people might use to search for your services? SEO - Optimise your site for keywords
- 13. Local SE0 -Basics Get listed on … • Google Places / Google+ • Yahoo Local • Bing Local •
- 14. www.webyogi.co.uk Local SE0 –Social media Most of the networks have iPhone, Android, and BlackBerry apps
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- 17. Social Media Social mediais just about human beings having conversations and relationships through the use of online technology. It’s simply a ‘new’ form of mass media. It helps SEO by building relationships that may later turn into links and sales
- 18. The social mediarevolution - video http://www.youtube.com/watch?v=3SuNx0UrnEo
- 19. Social media -Why is it important? Benefits of Social media • Low cost - use social media to create and distribute articles, videos & audio for a fraction of the money it would cost to appear in press, print, radio or TV • Unlimited access • Simplicity • Global reach • Flexibility • Measurability • SEO social signals
- 20. Social media is…… • Social Bookmarking (Delicious) • Social News (Digg, Reddit) • Social Networking (Facebook, LinkedIn) • Video (Youtube, Vimeo) • Audio (Podcasts, Itunes) • Blogs (Wordpress, eblogger, tumblr, posterous) • Local Business Listing (Google, Facebook places) • Brand monitoring (socialmention, Howsociable) • Q&A – Quora, Yahoo answers • Reputation management • Events & tweet ups • Photosharing (flickr) • Presentation sharing (slideshare) • Social Broadcasting (Youtube) • Ratings and reviews (yelp, Google places) • Location based marketing (Foursquare, Gowalla) • Viral Marketing (Youtube, Articles & PR)
- 21. The conversation prism TheConversation Prism gives you a whole view of the social media universe, categorised and also organised by how people use each network. So many networks… So little time!
- 22. Social media dashboards But…there are tools you can use to help manage social media sites.. •Hootsuite •Tweetdeck •Sproutsocial
- 23. Facebook Analytics Youtube Insights Topsy Tweetstats bit.ly TwitterAnalyzer Klout PeerIndex Social Mention Backtype Boardreader CoComment Hootsuite Yahoo Site Explorer Omgili Graphs IceRocket Compete.com Some Free Social media listening & monitoring tools
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- 25. Facebook • Largest socialmedia site • 750 million participate • Fan pages popular with businesses Your Facebook page is a gateway to other social media streams, with news, pictures, videos & posts from your blog Facebook should definitely be a part of YOUR social media efforts.
- 26. Facebook – howto use it • Create a Business Page • Use Facebook applications • Promote events • Promote your sales, promotions and offers • Get feedback • Ask questions
- 27. Facebook – Casestudy http://www.excellencegateway.org.uk/page.aspx?o=299885
- 28. Twitter Twitter provides aneasy outlet for daily interaction with students, parents, college news, well wishes, announcements, student congratulations and re tweets of positive messages/pictures
- 29. Twitter – howto use it •Create a twitter profile •Strategically build your following •Listorious, twellow, #hashtags •Tweet events •Tweet promotions, offers
- 30. Youtube • 2nd largest searchengine • Use your keywords when uploading a video • Spread your videos across the internet • Brand your account • Create a series of videos • Build a network
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- 32. Flickr Photostreams on Flickrare a nice way to focus on special events sponsored by your college or held on your campuses.
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- 34. Flickr – Whatcan you do? • Search for your institution name in Flickr • Create a Flickr group (e.g Amherst College) gather existing users and ask them to post pics of your college • Discover great photos for your next publications • Launch a contest and invite users to post their best shots about your institution • The winners could have their photos published on your website or in your next magazine…
- 35. Linkedin LinkedIn is perhapsone of the most effective social media platforms for business to business networking.
- 36. Linkedin •Create a solidcompany profile •Join several groups and become involved •Connect with specialist employers •Ask and answer questions •Give and ask for recommendations •Ask for introductions
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- 38. www.webyogi.co.uk Which channels rightfor my business? • Blogger outreach • Video • Local search marketing • Mobile marketing • Groupon/offer sites • Corporate web site • Free content (ebooks, white papers) • Online communities • Webinars • Podcasts • Display Advertising • Email Marketing • Pay-Per-Click Advertising (PPC) • Online Public Relations • Search Engine Optimization (SEO) • Affiliate Marketing • Social Media Marketing • Viral Content Campaigns • Conversion Rate Optimisation • Blogging/Microblogging
- 39. www.webyogi.co.uk It depends onbusiness objectives & audiences! • Brand awareness • Web traffic • Online course bookings • Recruitment • Sales • Leads • Promotion • Reputation management • Public relations
- 40. What makes agood Social Media Campaign ? Old Spice “Smell Like a Man, Man.” Old Spice spokesman Isaiah Mustafa was an interactive online hit responding to questions submitted by fans on Twitter in 180 Web videos. He proposed marriage to one fan's girlfriend. She accepted. From the Forbes Magazine Article entitled “The Best-Ever Social Media Campaigns” Author - Victoria Taylor – 8/17/2010
- 41. What makes agood Social Media Campaign ? A. Buzz, participation & engagement These types of content are popular….. • How to’s • Asking questions • Competitions • Quizzes • Polls • Widgets • White Papers • Viral games- farmville
- 42. What’s Hot inSocial Media? Source: Social Media and Online PR Report, Econsultancy & bigmouthmedia
- 43. www.webyogi.co.uk Juicy Social medialinks – yum ! You’ll love these links! • Hubspot inbound marketing blog – Marketing Resources for small businesses: strategic Internet marketing tips and links to much more. • Social Media Examiner – Social Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools • Mashable – Social Media news blog covering cool new websites and social networks • Duct tape marketing blog – Small business marketing coaching and consulting ideas & strategies that are simple & effective.
- 44. Demographics Where do peoplego online & what do they do?
- 45. www.webyogi.co.uk Who is usingwhich sites? Source : Flowtown
- 46. Forrester research –Use this tool! 18-24 yr olds in the UK tend to be Joiners & Spectators Joiners like •Facebook •Myspace Spectators like •Blogs •Video •Forums •reviews
- 47. How people behaveonline
- 48. Content Marketing Text –where people put across views, opinions or write blog posts. Images – images and photos Audio – social media enables you create podcasts or radio shows Video – video sites mean that you can record entertaining videos for the world to see.
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- 50. www.webyogi.co.uk Create more highways…through content • SEO (people link to great content) – More Visitors – More Google links • Social Media (people share great content) – Word-of-Mouth – Develop Relationships
- 51. • On &offline tactics • Timely • SEO • Social media – networks, content, blog • Online PR • Strategy & campaign plan • Measurement Digital Marketing plan….
- 52. The Digital MarketingMix Start with your business/website goals and create valuable content for your audiences Research your online landscape for the most appropriate marketing mix for your digital strategy Use web analytics, on and offline conversion tracking and optimisation to measure campaigns Implement the tactics that fit your business goals best.
- 53. www.webyogi.co.uk • Research whatyour target audiences are searching for on Google • Listen, engage and participate through social media • Develop digital marketing plan that meets business objectives & customer needs • Optimise your web content to meet Google best practice • Create and distribute content that will promote your expertise and drive targeted traffic to your website • Implement content & link building strategies to help you achieve high Google rankings • Measure your activities through web analytics 8 Steps to digital marketing success….
- 54. www.webyogi.co.uk Connect with SEOWeb Take…. Email : info@oceaniainternet.com.au Site: www.seoservicesadelaide.com Ways to Connect: Twitter: @octinet Facebook: http://www.facebook.com/oceaniainternet
Editor's Notes
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