This document provides guidelines for RailsFactory employees on engaging with social media. It discusses using various social networking sites like blogs, microblogs, photos and videos to engage audiences, build relationships, and add value. It provides dos and don'ts, emphasizing being positive, authorized, and protecting the company reputation. Employees are encouraged to participate in industry conversations and use social media as a learning tool.

1. Social Media Policy
Discussion
© 2006-11 Rails Factory | www.railsfactory.com

2. Social Media is Viral

3. Social Media is Viral

4. Objective
• Key objective : Educate new employees
on how to engage in social networking
medias, with our many audiences in the
social Web, and be most effective in this
up-close-and-personal, ever-changing
environment.
• Discuss various Networking sites and how
best they can be used for career
development
• Leverage social media as a learning
Opportunity
• Your engagement is visible to all

5. What is Social Media ?
Social Media Space
• Blogging
• Microblogging
• Photo and Video Sharing
• Wiki’s
Online Conversations
• Community boards
• Messaging
• Sharing Video Clips
Guideline Policy
• Positive
• Negative

6. Blogging !
• Write creative blog post about a
topic with clarity , engage in
dialogue with your friends
• improve your search engine
visibility by tagging your posts
properly
• promote office launches and
community events, gain expert
status by providing useful tips
• If you would like to participate in
corporate blog talk to me !

7. Use Social Media for following !
• Participate in Community Forums
and indentify the influencers
• Share pics, videos of events at
office, team outings
• Read industry blogs (including
comments)
• Google your company name &
your technical domain
• Find tools that can help you listen
• Tweet Positive messages, #fb
posts , sentiments

8. Microblogging
• Corporate content can only be
used after proper authorization.
• Share pictures, videos of events at
office, team outings
• Be Responsible and Respectful
(including comments)
• Be Mindful of indefinite life of
your comments online
• Build Relationships , Add Value
• Tweet Positive messages, #fb
posts , sentiments

9. Do’s and Don’ts !
Do Don’t
• find and share useful content • Don’t Tweet or post derogatory
messages – you’re in a social
• Use as a learning tool , pose space
questions and reply to others • Don’t spam with constant links to
your company website, either in
• keep it fun - put a friendly face on tweets or private messages
your brand • Don’t post useless information –
do people really care what you
• promote the company, news, had for lunch?
updates, and build buzz for big • Don’t post “vetti ” msgs during
releases or events office hours !
• Don’t consume bandwidth
• Listen to what people are saying during office hours by
about us downloading videos

10. A Learning Tool - Wiki
• Use Wikipedia as a avenue for
Learning and share useful
content
• Also contribute stuff back once
you are fairly familiar with
Wikipedia
• Use online wiki’s to create
content on specific topic

11. Key Takeaways !
• Identify yourself as a Railsfactory employee when
participating on social networking sites while
discussing ROR and related industry topics.
• Do not commit Railsfactory to any action unless you
have authority to do so.
• Protect reputation of Railsfactory and RF Brand..
• Do not post confidential or copyrighted information
• Do not make statements about Railsfactory’s
financial performance.
• Maintain confidentiality of “internal only”
information.
• Do not post anything that is defamatory, offensive,
harassing, or in violation of Company policies.
• Do not engage with the news media .

12. Our Assets !

13. Our Social Media Presence
www.railsfactory.com
www.facebook.com/RailsFactory Email: info@railsfactory.com
blog.railsfactory.com http://www.twitter.com/railsfactory
RailsFactory HQ, Whites Road, Chennai, TN, India -600033

14. Syed Nazir Razik
Work Experience:
Over 20 years of cross functional experience working with multi-disciplinary teams
Working as Principal Advisor-Project Management and Value Creation at RailsFactory
Working as Director-Corporate Membership at ISOC India Chennai
Working as Managing Partner at Fuente System Pvt Ltd
Working as CoFounder – Secretary at The Knowledge Foundation
Executive Summary
•Strategic planner and tactical leader with proven Project Management, Software Product Development,
Quality Assurance, Product Support, Technical Marketing and Business Development experience.
•Passion for customer delight and satisfaction, delivering business value to customers, stake holder
satisfaction, mentoring the team, managing remote & geographically dispersed teams
•Development of Drupal based CMS and Open Source Commerce Systems like Presta shop.
•Expertise in Value creation, Branding, Social Media strategies, Technology Outsourcing and Developing
Market Strategies for the International Market.