The document discusses various aspects of Facebook, including its origins, communication benefits, business advantages, and role in recent news. It highlights Facebook's extensive user engagement and its impact on information revelation and individual innovation. The document emphasizes the importance of understanding privacy settings and the platform’s serious implications in professional and social contexts.

2. Introduce by
Mouhamad
Talal Kallas
Kawas

3. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

4. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

5. Why facebook ?

6. Why facebook ?

7. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

8. About facebook.

9. About facebook.

10. About facebook.

11. About facebook.

12. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

13. Information Revelation

14. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

15. Individual Innovation
leads to the glory.

16. Individual Innovation
leads to the glory.
Founded by Mark
Zuckerberg at Harvard
Launched on February 4
2004
Expanded from Harvard to other
colleges and universities, then to
high schools, then to companies,
then to any one

17. Individual Innovation
leads to the glory.
Facebook is the most-
trafficked social media site in
the world (comScore)
Facebook is the 5th most-
trafficked website in the
world (Alexa)
In August 2005 the facebook was officially called
Facebook, and the domain Facebook.com was
purchased for $200,000 Only could access
Facebook if you had a valid college email

18. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

20. Why facebook is used in
communication ?
Search

21. Why facebook is used in
communication ?
Interactivity

22. Why facebook is used in
communication ?
Interactivity
Brand advocacy

23. Why facebook is used in
communication ?
Interactivity
Contacts & Connections
Brand advocacy

24. Why facebook is used in
communication ?
Interactivity
Targeted
Brand advocacy

25. Why facebook is used in
communication ?
Interactivity
Low Cost

26. Why facebook is used in
communication ?
Interactivity

27. Why facebook is used in
communication ?
Interactivity

28. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

29. facebook has a serious
side 200 175
150
150
110
100 68
36
50 14
7 9
0
Million
Jul-06 Sep-06 Jan-07 Aug-07
Apr-08 Oct-08 Jan-09 Feb-09

30. facebook has a serious
side

31. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

32. Business benefits of
facebook

33. Business benefits of
facebook

34. Business benefits of
facebook Create
applications
Sell your
product
Make your
Facebook page
interesting

35. Contents
• Why facebook ?
• About facebook.
• Information Revelation
• Individual Innovation - leads to the glory.
• Why facebook is used in communication ?
• facebook has a serious side.
• Business benefits of facebook.
• facebook in recent news.

36. facebook in recent news
• Google has partnered with facebook to allow non-users to
search for profiles not designated private without being
signed up.
• facebook has increased the number of “applications”
available but users often don’t realize they need to update
their privacy settings every time they add a new app.
• Microsoft recently agreed to a $240 million dollar equity
investment into development of facebook and secured
exclusive rights to third-party advertising via facebook.

37. Employers are using
Facebook to do background Police are using Facebook
checks and see if a person’s to investigate underage
profile supports their drinking parties
resume or interview
Focus on The
Future
College Administrations are
using Facebook to But are you putting your
investigate underage Best FACE forward?
drinking violations