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Media pop magazine survey
         results
        By Karan Kakkar
Introduction

•   I created a survey to get ideas about what people want and
    don't want in a popular magazine. I decided to create two
    surveys; one of which i printed off and gave to people in my
    local area. I created as second survey to distribute online.

•   I used the website freeonlinesuvery.com to create a survey and
    decided to use twitter, my blog and facebook to share my work
    with people.
Gender
I surveyed 9 males and 7
females    which     was
around the same amount
of each gender allowing
me to get perspective of
what     each     gender
thought
Age
•   My main target group was
    teenagers between the age
    12 - 20 year olds; as they
    are my target audience.

•   However i also asked other
    age groups to ensure i got a
    broader perspective and
    suggestions that i could
    cover in my magazine.
Who is your favorite band/artist?

•I decided not to show the results for
 this question as there was to much
 diversity.
• Every   person who completed my
 questionnaire answered the differently.
 This meant there was no clear
 indication to one ultimate favorite.
How often do you buy a music
         magazine?
              From these results I found that
              most people never or sometimes
              purchased a music magazine.

              Following my analysis I believe
              that to entice the audience to
              buy my magazine on a regular
              basis I needed to include
              information on what customers
              can expect in the next issue.
Do you subscribe to any music
         magazines?
•   My results found that no
    one subscribed to music
    magazines.

•   From these results i have
    decided that my magazine
    will not need a subscription
How much would you spend on a
        music magazine?
My results found that most
people wouldn't spend over
£2.49 on a magazine.

I decided to price my magazine
at £2.50, as it will still allow
me to make a profit and be
affordable to the customer.
What is your favorite genre of
           music?
               My next question was asking
               people what their favorite
               genre was.

               I found that most people’s
               favourite genre was ‘Pop’
               which was then followed by
               ‘Rock’,

               My magazine will focus on pop
               genre.
In three words what would you
 associate a pop magazine with?
•   Again i decided not to show the results from this
    question, as there were varying responses.

•   I was able to identify a number words that were
    frequently mentioned such as: colorful, fun and
    celebrities.

•   If I were to do the same survey again, I would have made
    the audience more aware that I was going to use the
    results for inspiration for the name of my magazine.
Are there any features of a magazine
  or a music magazine which you
               dislike?
  •   I only found one feature which came up more
      than once during the survey, which was
      advertisements.
  •   I understand that many customers may not
      find ‘ads’ very appealing so I decided not to
      include them in my magazine.
Would you pay more for a
         magazine if there was a gift
                 included?
•   My results found that most
    people wouldn’t pay more
    for magazine is a gift was
    included.

•   I will not be including a gift
    in my magazine.
What colour would you associate a
      music magazine with?
                •   From my results I found
                    that the colour people
                    associate pop magazines
                    with are red and blue.

                •   I will use red and blue
                    throughout my magazine to
                    meet the needs of my
                    target audience.
What draws you into buying a
           music magazine?
•   From my results I found
    interviews were the most
    desired part of a magazine,
    so I have decided to use my
    double page spread as an
    interview article to satisfy
    the customers demand.
How many pages would you like in a
        music magazine?
Most of my results
showed           people
wanted 31 - 110
pages, I decided to go
half way with 70,so
that I could include all
the content needed.

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Survey results shown final

  • 1. Media pop magazine survey results By Karan Kakkar
  • 2. Introduction • I created a survey to get ideas about what people want and don't want in a popular magazine. I decided to create two surveys; one of which i printed off and gave to people in my local area. I created as second survey to distribute online. • I used the website freeonlinesuvery.com to create a survey and decided to use twitter, my blog and facebook to share my work with people.
  • 3. Gender I surveyed 9 males and 7 females which was around the same amount of each gender allowing me to get perspective of what each gender thought
  • 4. Age • My main target group was teenagers between the age 12 - 20 year olds; as they are my target audience. • However i also asked other age groups to ensure i got a broader perspective and suggestions that i could cover in my magazine.
  • 5. Who is your favorite band/artist? •I decided not to show the results for this question as there was to much diversity. • Every person who completed my questionnaire answered the differently. This meant there was no clear indication to one ultimate favorite.
  • 6. How often do you buy a music magazine? From these results I found that most people never or sometimes purchased a music magazine. Following my analysis I believe that to entice the audience to buy my magazine on a regular basis I needed to include information on what customers can expect in the next issue.
  • 7. Do you subscribe to any music magazines? • My results found that no one subscribed to music magazines. • From these results i have decided that my magazine will not need a subscription
  • 8. How much would you spend on a music magazine? My results found that most people wouldn't spend over £2.49 on a magazine. I decided to price my magazine at £2.50, as it will still allow me to make a profit and be affordable to the customer.
  • 9. What is your favorite genre of music? My next question was asking people what their favorite genre was. I found that most people’s favourite genre was ‘Pop’ which was then followed by ‘Rock’, My magazine will focus on pop genre.
  • 10. In three words what would you associate a pop magazine with? • Again i decided not to show the results from this question, as there were varying responses. • I was able to identify a number words that were frequently mentioned such as: colorful, fun and celebrities. • If I were to do the same survey again, I would have made the audience more aware that I was going to use the results for inspiration for the name of my magazine.
  • 11. Are there any features of a magazine or a music magazine which you dislike? • I only found one feature which came up more than once during the survey, which was advertisements. • I understand that many customers may not find ‘ads’ very appealing so I decided not to include them in my magazine.
  • 12. Would you pay more for a magazine if there was a gift included? • My results found that most people wouldn’t pay more for magazine is a gift was included. • I will not be including a gift in my magazine.
  • 13. What colour would you associate a music magazine with? • From my results I found that the colour people associate pop magazines with are red and blue. • I will use red and blue throughout my magazine to meet the needs of my target audience.
  • 14. What draws you into buying a music magazine? • From my results I found interviews were the most desired part of a magazine, so I have decided to use my double page spread as an interview article to satisfy the customers demand.
  • 15. How many pages would you like in a music magazine? Most of my results showed people wanted 31 - 110 pages, I decided to go half way with 70,so that I could include all the content needed.